Keywords.
All those thingies people are most likely to type in their search bars while googling. Simply, we want results that are just the perfect (or near perfect) match to things we are searching online. Keywords are crucial for every online business, blog or a website as they can drive web traffic, boost sales and increase conversion rate.
Some keywords are based on a single expression or a word while some are — long tail keywords.
Long tail keywords are the combination of, let’s say, three or four phrases visitors are more prone to use when they are close to a point of purchase. They are more specific, intuitive, but still offer high conversion value if you know exactly how to use them.
Let me break this for you with an example:
Let’s assume you are a home appliances company. You earn for a living by selling stuff people live with everyday in their homes. In this case, simple keywords like “appliances” or “electronics” doesn’t bring you much honey here.
Why? – Online competition is as strong and big as Hulk is, my friend.
But, targeting that future customer of yours by focusing on specific, long tail keywords such as “Best home appliances in San Diego” or “Affordable home appliance company near Dallas” may actually put your business on top of search results.
Importance of Long tail Keywords in Marketing
Even marketing isn’t what it has been back then. It changed dramatically in the last decade or so.
We live in digital era, and long tail is a totally new technique.
What is it all about?
Oh well, nothing much, only that this concept has enough potential to influence all of your branding and marketing efforts.
In this day and age, segment markets are incredibly overcrowded and competitive as hell. So, at the same time, those businesses intense enough to sustain themselves, are on the right track to earn some huge profit, as they are able to seek tailored marketing campaigns and offer way more customized product and services.
To make your business survive out there, you need to use every possible marketing strategy. Long tail keyword is the fundamental step of any marketing action. It doesn’t quite matter if your target is SEO or PPC — if you tend to overlook this, believe me, you’ll lose your target customers and regret for a lifetime.
Benefits of Long tail keywords
As mentioned above, it can be hard for a marketer to high score with random generic keyword when it comes to search engine optimization. Take “furniture” for example. It is nearly impossible to rank high in this case, but try “contemporary art-deco semi circle furniture”. Much easier to rank now? Yup. And it even has large enough market to operate.
1. Faster Ranking
More and more business aim for long tail optimization. Why? Because these types of keywords have a better rank. They do? Yes, because of weak online competition in this domain. It is one of the most effective ways to empower your business and gain really strong brand awareness. This is particularly important when your goal is to become the ultimate go to resource for certain topic. It goes without saying that it can also save you bunch of money, precious time and energy by allowing you to enjoy more traffic, sales and conversion rate.
2. Make Your Marketing Efforts Eaaaaaasy
Long tail keywords usage means that you are focusing on your particular niche, that you’ve done your research and now, you have a great understanding of your customers. This whole scenario makes every other marketing activity more effective and fruitful for your business.
3. Higher chance of conversion
Visitors you are getting to your website or blog will be better targeted and so — more likely to be interested in what you have to offer them. Be wise! Give SEO a chance to shine. You will be grateful the moment your long tail keywords take the spotlight and acquire relevant traffic and conversion rate.
4. Increasing ROI
Long tail marketing means: personal touch, customization and treating each visitor differently. It offers less competition that will increase opportunities and directing highly specialized traffic towards your website. In a nutshell, long tail optimization is a must in strategy for increasing your ROI.
5. Lower Cost
By targeting the long tail, specific keywords in your marketing campaigns you can get higher page rankings on search engine without giving a whole fortune on advertising.
DO’s of using long tail keywords
– Research, Research, Research.
– Identify all possible keywords that match with your business or website
– Competitive analysis.
– It will give you an opportunity to rank your website well.
– Create unique, relevant content using the long tail keywords.
– Keep the keyword density appropriate.
– But, DON’T overuse the keywords.
– Optimize your website for that targeted keyword term.
– Keyword optimization is not a magic stick that will work overnight. It needs time and experience.
– Heck, arm yourself with some strong will and patience.
Long tail keyword optimization is crucial and advanced part of an online marketing procedure. It enables marketers to make their very best by offering potential customers user-friendly online experience. If your website doesn’t show on web search tools, you won’t get desired traffic and sales.
To put it simple, long tail keywords offer a specific and effective search presence leading to profitability, cost efficiency and sales increase for both new or seasoned businesses out there.
