What Type of Content Is Best For SEO?

Tag Archives: link building

What Type of Content Is Best For SEO?

I get asked this question at least twice every single day of my life. Big, medium or small – it doesn’t really matter what size their business might be, every single business owner that’s looking to profit from what he does or sells online is interested in knowing how to get the max out of his SEO efforts.

Why? – Well, because generating more and more quality traffic to their website is the no.1 goal in any digital entrepreneur’s playbook.

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Needless to say, SEO is all about traffic. By making your website and messages as Google friendly as possible, you’re drastically increasing your chances of being discovered by your desired audience.

Learning how to successfully optimize your work for search is basically the same as learning how to speak Google’s language. It’s your job here to do everything in your power to help the world’s most popular search engine better and faster understand your messages and web pages.

So, What Does This Have To Do With Content Marketing?

Everything, really.

As we established numerous of times before on this blog, investing in content marketing pays off on so many levels these days. Apart from giving your company a voice, generating intelligent traffic, building up brand authority and helping businesses create leads that are already sold to, good content marketing actually speeds up the process of creating more and more internal and external links for your website.

That’s why it’s so important for SEO. Link building was, is and forever will be the foundation of every successful SEO strategy. There’s no way around it. Although there are a few other good ways to earn higher rankings and valuable links without producing content, there certainly aren’t more efficient ones.

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However, even though this all sounds great, and everyone agrees that content marketing and SEO mix well together like lime and soda, if your content isn’t interesting or valuable enough to stimulate engagement and encourage people to naturally link back to your pages – you probably won’t see any fruit from your labor.

How come? – Well, because, in order to rank high in SERP, you cannot just produce a piece of content that applies to a certain query, post it online and wait for Google to make you rich and famous. No. It doesn’t really work that way. If you want to dominate the SERP for specific queries, you need to create something extraordinary that will earn you citations and endorsements from all sorts of different parties online, plus add the validity in your work, in both the eyes of your website’s audience and Google’s search algorithm.

As you build more and more links to your content, you’re constantly increasing trust in your message, and thus automatically building up your SEO and presenting yourself as a powerful domain in certain niche and market.

It’s Still About The People

It doesn’t matter if you write for the print or the Web, you have to keep in mind that content is primarily your brand’s instrument in telling a story. It highlights your products and services, but also the people that stand behind and in front of your logo. That’s why it’s important that all your messages:

1. Build confidence in your products and services;
2. Create respect for your company and its position within the industry;
3. Show the human side of your company;
4. Instill sense of goodwill and affinity among your current and potential consumers;
5. Respect formats and tones that are appealing to your users.

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Having all this in mind, the question that most digital businessmen tend to ask themselves is: “What sort of content is best for SEO? What kind of material has the best chances of getting amplified by large audiences, while helping me earn those high-quality backlinks that will drastically improve my ranking in SERP?

In order to solve this puzzle for most of our readers out there, I have decided to create a list of 6 types of content that tend to work best with SEO:

1. Blog Post

Many online businesses out there constantly forget all the benefits that come with running a company blog. If you’re smart enough, your blog can play multiple roles in your company’s success.

List posts, how-tos, hacks, research, original data, reviews, interviews, rants, case studies, white papers – it doesn’t really matter what type of blog content you’re publishing, if based on solid data, it can help transform your site into a real content hub which people will love to constantly revisit.

Believe it or not, but your blog is a wonderful and extremely powerful tool for generating traffic and earning insanely valuable backlinks for your website. It’s the no.1 place where you should display your content.

Why? – Well, if used correctly, your blog could play a very big role in your marketing strategy. If carefully designed, it could influence your site visitors in every part of your marketing funnel.

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There are many businesses out there that benefit highly from their blog. HubSpot, MOZ, Buffer, GrooveHQ – these are just some of the brands that managed to turn their blogs into something far greater than just another section on their website. By sharing their expertise, company culture and success stories, these businesses have managed to build up real names for themselves in their niche and market.

Every single person who has heard more than two sentences about SEO, has heard of Rand Fishkin of MOZ as well. Same goes for digital marketing and Neil Patel. How come? – Well, because these guys were smart enough to invest their time and efforts into intelligently covering some of the most important and most frequently asked questions about their business on their blog.

When it comes to blogging for SEO, you can do wonders for your website if you just do a little keyword research, write 1000+ word-long posts, add smart links and focus on your permalink structure. But, if we think about blogging as a real tool for generating tons of quality leads to your website, the biggest challenges are closely related to finding new relevant topics to write about and getting people to amplify your content. Although things tend to vary here from niche to niche, one thing remains the same: people want to find answers to their troubles while being entertained.  

So, when coming up with blog content to dominated SERP for particular long-tail keywords, always keep in mind that you:

1. Address real pain points that your targeted audience is facing;
2. Never write less than 800 words per text;
3. Keep it simple;
4. Craft powerful headlines;
5. Insert links to related articles within your site, add “anchor text” to links and images, and use H1 and H2 tags (etc) throughout

  1. 2. Ultimate Guides

Creating ultimate guides is a great way to increase traffic, links, and social shares for your site. Why? – Well, there are many reasons. Let’s first think about what the word “ultimate” itself really means.

As cited in every online dictionary, the word ultimate naturally refers to something maximum, conclusive, total, final, etc. Having this in mind, it’s quite logical why most people can’t get enough of these guides.

When they’re searching for something, a lot of internet users don’t really want to browse around 10-20 different pages before they learn what they want to learn about a particular subject or matter. No. They’re only interested in acquiring instant knowledge. They want it all. Now!

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Here’s where ultimate guides come to shine. By producing long and detailed content that guarantees its readers a whole bunch of valuable information, you’re beating your competition on nothing more than a powerful word play. Naturally, everyone knows that “the ultimate guide” has to present something far more than just an ordinary piece of content. When people click on it, they expect something that goes beyond the length, style and approach of your ordinary text, so it’s quite advisable that you really invest yourself here and deliver on your promises. If not, if you produce a mediocre page and call it an ultimate guide, it will only backfire on you.

Although Ultimate Guides can be basically published as regular posts on your blog, my suggestion here is that you really think about them as something more than that. See how MOZ did it? They have a special menu, called “Learn & Connect”, where you can “get started” with their Beginner’s Guide to SEO.

3. Videos

There are many types of videos out there. It doesn’t matter if you produce short clips or full-length films, a good video will always communicate your message in an exciting and memorable way.

Why? – Well, because videos apply to a lot of our senses. With the right script and music behind it, you can provoke almost every emotion from your viewers. You can make them happy, sad, furious, inspired – anything you want.

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In most cases, videos are far more personal and relatable than text and images because they tend to feature real people in relatable situations.

From the very first day when the television was invented, people have been doing their best to create compelling and persuasive video messages that stimulate their viewers to take some sort of action.

If you want your videos to convert, stimulate people to click on them and share them  with their followers, friends or subscribers, you must provide quality, relevant content to your audience that’s easy to use and navigate.

Coming up with a successful Video SEO Strategy is all about attracting visitors with your videos and making them stay on your website, and eventually, convert into your regular visitors. As you probably know, posts with videos attract 3 times more inbound links than plain text posts.

So, what can you do in terms of video SEO to make it work for you?

Here’s the list:

1. Choose the right hosting solution;
2. Try to add target keyword in Post Title;
3. Proper Optimize Blog meta Description – add some catchy words with keywords;
4. Add at least one H1 (Heading) and H2 (Sub-Heading) tag inside blog post;
5. Create unique and relevant content that includes some targeted keywords;
6. Optimize Post permalink;
7. Do internal linking – tie in new posts to relevant old ones;
8. While adding images, do not forget to add image alt text;
9. While adding the video inside the Post, don’t forget to create a sub-heading to explain what type of video it is. For example, What Type of Content Is Best For SEO.

4. Infographics

Even though I’m not a fan of this type of content, the numbers say that infographics tend to generate more views, shares and love than almost any other  type content.

Infographics are a visual way to provide information quickly. As far as I’m aware, infographics are good at providing time-based data, statistical trends, geographical data, hierarchies and the way multiple nodes are connected to each other (i.e. networks).

An ideal infographic consists of good  design, relevant data and information of the story it has. Color schemes, typeface, themes and credits also play a big part here. Infographics have  icons, text, charts, symbols, images, etc., in them.

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They can be used at different places such as books,  magazines, newspaper, on the web, as posters, etc. With the  given list of online infographic makers you can create different  infographics and charts easily out of the data or content that you already have.

This type of visualizing your information or data in a custom, fun and colorful way has been known to earn a lot of backlinks to all sorts of different industry experts.

5. User-Generated Content, Such As Product and Service Reviews On Third Party Websites

As you know, I already wrote an entire post on how to 
encourage people to create user-generated content for your brand. In that particular post, I wrote that in today’s world, user-generated content, such as product/service review or recommendation, is extremely important in most industries. In B2B marketing, in particular, these comments are especially useful for smaller/newer vendors where trust is an important issue for their existence.

Most people don’t really see it, but USG has a HUGE impact on your SEO. How? – Apart from constantly directing new waves of traffic to your website, USG also gives a pretty interesting and usable insight on what your audience and users are interested in. It’s great for figuring out what topics are trending among your targeted audience, how to mash up your existing content for agile rankings and understanding what kind of long-tail keywords could become a part of your existing content strategy.  

6. Guest Blogging

Guest blogging
is one of the best and most efficient tactics for acquiring quality links from high authority websites. Apart from that, this sort of way of reaching out and displaying your tips and trick on new web addresses helps you establish strong relationships with the top players from your niche, present your skills and knowledge in front a new crowd and stimulate large number of people to visit your website and site in order to figure out what you’re all about.

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Getting links from authoritative sites is a great way of raising your domain’s search rankings.

Naturally, the old way of guest blogging for SEO is long gone. In this day and age, if you want to see some real return for your guest blogging efforts, you need to produce original and relevant content that offers some real value to its readers. Google hates repetitive and spammy content. If you just pile up random drafts and publish them on a site that has no authority at all, you won’t see any fruits of your labor. But, if you write powerful and compelling texts and do your best to publish then on web addresses that are known for producing quality stuff, then you’ll experience some real ROI.

Great and Creative Ways To Build Quality Links In 2016

If you’re interested in making a living from what you do online, link building should be the first and last thing that comes to your mind before you go to sleep. If you don’t have a lot of quality links pointing back at your site – as far as Google is concerned, you don’t really exist.

It’s that simple.

We all know that people use the Internet to find answers to all sort of different queries and that Google is undoubtedly the most popular and powerful tool out there for doing such things. Keeping this in mind, it’s quite safe to say that most of us are ready to bend over backwards in order to please its algorithm and make our website as Google-friendly as possible.

So, after stating all that, the question that we should ask ourselves is:

How Do We Make This Search Engine Fall In Love With Our Web Pages?

Simple. – By playing by its rules.

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While ranking your address in SERP, Google checks the number and quality of backlinks and inbound links on your website. It’s how the Engine establishes relevancy.

That’s why, if you want people to find your answers for their questions, you have to use a wide variety of techniques and strategies for improving the ranking and visibility of your pages within search engine listings.

There a lot of ways on how you can make your site a lot more relevant in Google’s eyes. It doesn’t matter what you do or what you sell online, finding and removing low-quality links should be the first step of any link building strategy. However, this is just the foundation of your link building strategy. You need to do a lot more things if you want to climb up the ladder in SERP.

Nowadays, if you make a little mistake with your link building, all your previous efforts could go down in flames. So, having this in mind, in order to help you, our dear customers and readers, stay on top of your game and keep creating quality links that actually help better position your brand in SERP, I decided to reach out and ask a few different SEO experts to share some of their link building tips and trick with us:

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I have a few creative techniques that help me do good SEO:

Tip 1: Do A Reverse Image Search

This is especially useful for businesses who utilize visual images frequently on their website, and / or in their marketing efforts. When using the Google Chrome browser, right-click the image, and scroll down to search Google for image. This will give you a list of websites on Google’s search engine that are using that particular image that is yours.

Often times visually stunning, interesting, and or thought evoking images that you own are picked up, and used on other domains for their own content. If you find a few relatable websites to your industry that are using your owned images, then you can outreach and ask for an image link to your website. I politely ask them to credit our image with a backlink, and most go ahead and do it with no problem.

This will give you a way to scout out if people are using your content, and getting them to pay a link toll for their usage of your owned property.

Tip 2: Create Infographics

Create infographics that are compelling to your particular business, industry, or that something that affects society in any way. Try to find something unique about your business that no one really knows about, and would intrigue people to want to read more. Provide factual data, and solutions to problems on your infographics backed by aesthetically pleasing visual pictures. Make sure that the background is consistent with the brand of your business to create mental associations with your brand and the infographic that people are reading.

Once you create an infographic that is interesting, send it into one of hundreds of infographic sites. Most of the time, your submissions will provide a backlink to your website. These types of submission websites can be quite picky on quality, but if you create something great, the domain authority backlink will for sure increase your SERP results. Posting infographics on your social media will also increase your online presence, as you will get reference links from keeping up to date and engaging with your audience.

Tip 3: Take Advantage Of Local SEO Directories

Google has increasingly allocated the importance of location-based search in the last few years. If your company is not located on the local town, county, state, region, national directories profile listing sites such as Yelp, Bing Places for Business, Yahoo, MapQuest, Superpages, and more, then you are missing out on strong link authority that may cause you to miss out on user’s’ local searches.

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One of the easiest tricks we at FlexMR use to generate high-quality links quickly is to create an industry interview series. Reach out to the most influential and well-connected thought leaders in your industry and invite them to a virtual interview on their views of the industry. Post the interview on your blog and send the interviewee a link which they can use in their promotional material. Many interviewees will be keen to share the news on their own blogs, because who doesn’t love free publicity. When emailing the link to the live interview, ask respectfully that the interviewee links back to your post as the original source.

Not only is this a fantastic way to generate publicity for your blog by creating a network of industry thought leaders who are actively sharing your content, but it also ensures that the links you receive are from relevant, trustworthy sites which you have selected.

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I strongly believe that PR is the new link building. Connecting and building relationship with bloggers, journalists, editors and publishers is the best way to get natural links from authority websites. That’s how you can earn links with the help of PR:

– Study your niche and define the topics that resonate with your audience

– Create content covering the trending topics.

– Develop media relations, connect with industry influencers.

– Boost your content reach by using social media.

– Encourage your audience to share your content.

– Create press releases and pitch them to journalists writing on related topics.

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For someone that isn’t a Neil Patel or Brian Dean, SEO can be intimidating and a rather daunting task. Like SEO, the techniques to building quality links is ever-changing itself. Here are some creative techniques we at CanIRank know will begin to boom in 2016.

1.) Influencer Relationship Building 

No shortcutting. websites, forums, Q&A’s have caught on and most have disabled do-follow links in comments. No surprise because as soon as people found out that these comments could get them a link, people abused it. Influencer outreach is taking over. Although it is more time consuming, you aren’t spamming and you’re influencer connection get easier and better the more you make because of networking.

Tip: Find influencers in your niche (via channels like BuzzSumo, Nudge, etc.) and start connecting with them. Follow their social channels, comment on their blog (no self-promoting though), even email them with a thank you for their latest post. Once they know who you are THEN you can pitch to them about collaborating on a blog post, review, or any other mean that could provide a link.

2.) Roundups

Some call them old school but hey, they work! These are people asking for you to pitch to them and telling you that they will link to your post…why wouldn’t you jump on this opportunity?!

3.) Social Media

There was (and still is) a hot debate on whether social media trumps SEO or vice versa. In reality, they go hand-in-hand. SEO experts are starting to learn more about social media opportunities for them to gain SEO power in and social media experts are starting to learn the how-to’s and benefits of SEO.

You can get your site linked to if nobody knows about it. So share it around, tweet it, do some Facebook posts, engage in groups, Twitter chats…get active on the SM channels. The more eyes that get on your website, the more people know you exist.

And maybe, just maybe, the next time they are writing about your topic they will have that hey, I remember this one guy that shared a post about something like this.

The SEO world is ever-changing as are the techniques that work in it and that don’t. Most importantly, stay up-to-date with the latest trends and rules in SEO so you don’t get dinged with doing something that was maybe okay 10 years ago but no longer is now.

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My all-time favourite link building strategy is in-kind sponsorship. It’s ideal if you’re a business that manufactures your own physical product, but it can also work if you’re in a service industry too.

Here’s how it works. Search for a local community group or a not-for-profit who would benefit from your product/service, the more closely related to your industry, the better.

Once you’ve put together a list of NFPs, reach out to the first few and offer to support them by donating your product or your time. I work for an Australian SEO agency called Optimising and we’re using this strategy for a gardening supplies centre right now. So far we’ve partnered with 5 local community gardens and support them by donating a few cubic meters of soil, compost and mulch. Most of the gardens have acknowledged this support by writing a post on their blog and including a link here or on their sponsors page.

The tiny amount of product required costs my client hardly anything and it’s earned them links on some highly contextual, local domains. They’re not huge, high profile sites, but this doesn’t matter because the value of your backlinks is much more dependent on context than domain authority these days.

A few pointers, for this to work, it’s vital that you build a relationship first instead of treating it like a transaction. It’s also completely up to the NFP to decide whether to link to you. Not only does this protect you from the ire of Google (it’s against their terms of service to purchase links by exchanging product), but you’ll also find that people are much more interested in accepting donations from brands if you make it clear you’re doing it for a cause first, and marketing second.

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We are focusing on creating what we call content tracks which takes one broad topic (based off a competitive keyword) and divide it into 8 topically related subtopics.

Those 8 posts are published once per week and include internal links to previous and next articles in the series (plus any other relevant content the client has already published).

At the end of those 8 weeks we tie all the topics together into one big ebook that includes additional content or a resource like a checklist or quotes from industry experts. At that point we reach out to our influencer network to promote the ebook and it becomes a great linkable asset. The individual posts are great for generating longer-tail traffic that leads to ebook download (and hopefully social shares and additional links).

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One of the hottest techniques to build quality links in 2016 that we use regularly is the broken link method of link building. This includes using a Chrome app such as Checkmylinks or software such as Screaming Frog to find broken links on high domain authority websites within a particular industry. Whenever a broken link is found we will write a new piece of content that can replace the broken link.

We then reach out to the publisher or webmaster on the website hosting the broken link to recommend they link out to our new shiny piece of content. This works really well as webmasters want a clean website with no broken links plus it adds value to users as they’re reading content that is up to date.

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What I used to do and it still works in 2016 to getting quality links from a multitude of sources (link/anchor text variation, niche relevancy are bonuses to backlink authority with this method).

Link Reclamation: I always check that I have utilized this technique with every new client. Website content gets copied on a daily basis and published on other websites, in many cases those who copy content do not alter a bit the original copy.

The technique is to run a Google search after selecting paragraphs or phrases from the client’s website, then build a list in Excel with the original content’s URL, the URL where the exact or very similar content is found and then pass to getting the contact info of the website where our content is republished.

The next step is to contact the webmasters telling them that it is a good practice to mention the source of the original article providing them with the source URL. I also use the opportunity to offer them some free content and maybe this way we can build a relationship.

This technique does not require a lot of time, it may prove beneficial from the backlinks we will get as the republishers are niche related and hosted in different locations/IPs/providers. It may prove more beneficial if we get the chance to build a relationship with the webmaster by posting our content and mentioning the source.

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As an e-commerce business owner I understand the importance of acquiring high quality and relevant links relating to my industry. However the most effective links are earned not built. By providing high quality and original content I naturally attract bloggers and writers in my industry who want to share my content through their website. Links that are earned through my content are by far the most significant component to the success of my SEOs. Google loves naturally links and acquiring them the proper way ranks my website higher in their search engine for my target keywords.

Another way to attract high quality bloggers relevant in my niche is by offering incentives for them to review my products. Offering additional discounts, review items or giveaways is a great marketing strategy to bring brand awareness to my audience. While it may not seem like a great way to build links because they are nofollow links, it’s very useful in gaining influence by respected bloggers.

Their endorsement of my brand brings more potential opportunities for my e-commerce site to gain organic links through other bloggers who are intrigued by the review. It’s very similar to a domino effect, once a highly valued blogger reviews my product others will follow suit. The other bloggers who review my products will most likely purchase the item and give me a do-follow link if they really enjoy my product and service.

The best advice I have for other business owners who want to rank for their keywords is to start getting creative with your content. Remember to write for your audience not for Google. Building links that are considered black hat or not organic will have a negative impact on your SERP. Google’s algorithm is so refined you would be hurting cause by building links instead of earning them.

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