When it comes to getting the most out of your business website, there is a set of principles that will help you make sure it has everything it needs, in all the right places. Setting up a website is more than just creating a few pages with a bit of information on it about your business. Your website is a critical marketing tool that will determine whether you generate online business leads.
Having a website for your business is an absolute must. Regardless of the size of your business or the industry that you are in, you need a website to enable potential customers to find you. A good website also works in collaboration with effective marketing channels such as social media content and email marketing. However, just having these set up is not enough. You need to be able to set up your website in exactly the right way if you are going to have real success.
This infographic (thanks James) defines the 25 features that every online business must have in 2017. By following these details closely you will garner much more success than using other methods.
Where to position your contact details? Where would your call to action button have the strongest impact?
These features have been developed by trailing various digital marketing methods and defining which are most effective.
Whether you are completely new to setting up websites, or you are looking to improve your current setup, if you incorporate all of these features, you will soon start to see some huge benefits.