Stats Which Will Help You Understand How SEO Works In 2018


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Stats Which Will Help You Understand How SEO Works In 2018

Getting a lot of traffic on a website will ultimately boost sales for the company running the site. But have you ever wondered what are the ways that companies use to increase traffic?

This article will help you understand one of these methods, called search engine optimization (SEO).

SEO is the process of affecting the online visibility of a website or web page in a search engine’s unpaid or organic results. The higher rank the website has, the more visitors it will receive from the search engine’s users.

Who Controls The Market?

There are many search engines out there, but only several of them have the “big piece of the pie”. SEO Tribunal’s study list the market share different search engines have.

1. Google has 92.59% of mobile, and 72.87% of desktop shares.

2. Baidu has 4.56% of mobile, and 12.84% of desktop shares.

3. Yahoo has 1.11% of mobile, and 4.93% of desktop shares.

4. Bing has 1.16% of mobile, and 7.70% of desktop shares.

5. Yandex has 0.19% of mobile, and 0.85% of desktop shares.

6. The others have a total of 1.54% of mobile, and 1.25% of desktop shares.

What Will The Future Bring?

A massive game-changer was the introduction of smartphones. People use them for a whole lot of things, and they are expanding in search engines too. Most searches are moving to smartphones, which is why Google is setting new standards – get your website mobile friendly or get out of search.

These are just several of the facts of the rich, evolving world of SEO. In order to better understand how SEO works in 2018, scroll down and take a look at the other statistics.

10 Myths About Instagram For Business

Before we begin, let’s talk about the core problem: Instagram myths.

Who creates them? How could they impact your social media business? What should you know to make wise decisions?

Almost all stories about doing businesses on Instagram that do not have a solid evidence to support themselves are nothing more than hearsay. Well, when it comes to business on social media, it seems that everyone has a theory about how to get to the top. However, most of these theories are wrong.

Why? Because they are based on a single story of success or failure, at best. For example, a specific tactic may have worked really well for one business, but it may not have worked well for another. The truth is, every business faces unique challenges and has distinct characteristics that define the way it connects with the target audience.

Unfortunately, Instagram myths are especially common and can make it hard for you to figure out what is true and what is nothing more than a legend. Therefore, you should be aware of the most common myths to be able to bust them right away.

To help you with that, we have enlisted help of talented social media specialists from Proessaywriting. They have created a great infographic listing 10 most popular Instagram for business myths and explanations for each of them.

In addition to explaining the truth behind Instagram myths, the explanations in the infographic offer some valuable information that can inform your marketing strategy for this great social media network.

For example, one of the myths described in the infographic below suggests that posts featuring images are effective for producing great viewer engagement

Sure, who does not like seeing professional, stunning photos, right? However, the most high-performing Instagram posts feature textual material as well because it guides the response of the viewers or helps them to engage.

So, instead of focusing on making images work, your Instagram marketing strategy should harness the power of both textual and visual materials to produce great results.

But wait. Besides from that, there are so much more you should know about Instagram myths, including posting frequency, audience-building strategy (just wait until you hear the truth about that popular “follow for follow” strategy!), and others.

Let’s now review them in more detail and see how they can help you improve your Instagram marketing strategy right away.

Hope we will help you distinguish between true and false. Enjoy reading!

 

About the author: Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business.  Now she is writing for marketing and business resources. Also Lucy has her own blog Pro Writing where you can check her last publications.

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