8 Steps to Create Google and User Friendly Website Content


Tag Archives: Google Tips

8 Steps to Create Google and User Friendly Website Content

Keep your readers happy and coming back for more, while securing and maintaining your Google rankings with these 8 steps to help produce content that makes everyone happy.

1. Unlocking the door with keywords

Optimizing your keyword use is like a fine balancing act – you want just enough in there to help your Google rankings, but not so much that your content becomes keyword-laden and ends up sounding repetitive and nonsensical.

The optimal number is generally around 2-3% keyword usage throughout your content. Use fewer than that and you may not impact your rankings positively; but use too many and you could be sending red flags to search engines.

Reading through a keyword-stuffed article sounds totally artificial, and can be a frustrating experience for a reader who’s looking for valuable information. Our attention spans have dropped dramatically over the years, and now sit at around 8 seconds. 8 seconds!

Frustrate your readers or lose their attention in that time, and they’ll quickly move on to the next person who can give them what they want.

2. Save the best for first

Lead with the best stuff you’ve got. Remember that short attention span? That’ll come into play here big time if your readers have to start looking for your most interesting information. Trying to entice them to keep reading will only serve to frustrate them.

Giving them the juiciest stuff first also helps to engage them and perk up their interests. It could work to your benefit, as they’ll read on to see what else you’ve got to offer.

3. Be original

If your readers are searching for information, not only is clicking on an article or website that gives them copied and pasted content from somewhere else disappointing, but it’s of no additional value to them and could turn off completely from your site. And, besides that, search engines aren’t too keen on duplicated content.

Just like readers, search engines want to see content that’s fresh, new and original. Of course, this doesn’t mean that you have to reinvent the wheel or discover something totally new. If just means you should be looking for new ways to write about a topic and different perspectives to have. Search engines value what readers value, so they’ll put what readers prefer higher in their rankings.

4. Love those lists

The fact of the matter is, people love seeing lists within your content. They’re short, sweet and to the point, and readers an glean a lot of information from them relatively quickly. And, it’s much less daunting to see easy-to-digest lists within an article, than pages upon pages of text.

Google also likes seeing lists, whether the entire article is a numbered or ‘Best of’ list, or whether you include bulleted lists inside of your text.

5. Keep it the right length

Generally people don’t like to read too much, even if it’s something they’re interested in. And, Google recognizes this, and atop it’s highest ranking websites in any subject area, you’ll find content that sits between 2,000 and 2,500 words in length.

Something that’s too short doesn’t carry much weight with it, because information can’t be very detailed. And, on the opposite end of the spectrum, content that’s too long is overwhelming and will likely lose that short 8 second attention span quickly. The happy medium seems to be that search engine pleasing number of 2,000 to 2,500 words.

6. Be quick about it

If you’ve got something to say, just say it. Don’t beat around the bush or dangle a carrot in front of your readers. Not only do people have short attention spans, but they’ve also got less time to dedicate to reading, even if it’s something they’re interested in or something they’ve got to know. They want the information given to them fast, straightforward and free of any extra fluff.

Ensuring that your content actually loads quickly is also a huge factor in whether or not readers will even bother sticking around to look at it. Our instantaneous world means that even a 2 second delay in loading your page could be the difference between losing or retaining your readers.

7. Stay fresh

All content needs to stay current. Depending on what type of content you’re providing, will dictate how often you need to update your information. For instance, something fashion-related is likely to change frequently, from season to season or when new trends appear. On the other hand, historical analysis of American history doesn’t really have anything new to report on very frequently.

But, no matter if you’re needing to put up fresh content daily or not to stay current, what remains the same is that you will need to provide fresh content on a regular basis to earn and maintain your search engine ranking.

So, if you’re writing about fashion, that’s easier as each new season provides you with the information you can talk about. But, if your focus is history, you will need to start looking at different ways to approach information that’s been out there and available for years. Finding new ways to approach an old topic gives readers a new and different perspective on things, which can make it more interesting than reading the same old stuff they’ve been looking at for years.

8. Link it up

Google loves seeing pages linked to other pages. Relevant links that leads to helpful resources in your content is a big bonus in Google’s eyes. And, it’s a great help to readers if you’re able to provide them with useful information to supplement what you’ve given them.

Creating content that is able to make your readers and Google happy will ensure your continued growth and success. And, for a little-added assistance, you can always turn to online resources to help you when they’re needed.

 

Get started creating Google and user-friendly content with the help of these tools and resources:

Keyword Density Checker
Ensure you’re within the recommended 2-3% keyword density, in order to maximize your search engine potential, with this quick checker.

Easy Word Count
Keep your content at just the right length with the instantaneous help of Easy Word Count.

On-Page Optimization Tool
Improve your website’s on-page SEO and see it as a search engine spider sees it.

Essayroo
When you’re in need of assistance with your content, from writing to editing, the team at EssayRoo can provide you with any written content-related services.

Cite It In
Make sure you’re giving the proper credit to all of the resources you’re citing with this handy tool. Simply input the resource information and your citation is instantly created for you.

Free Keyword Tool
Optimize your PPC campaigns with more effective keyword selection by taking the guesswork out of your advertising.

UK Writings
For help with content creation or proofreading assistance, UK Writings will provide you with a professional writer to get your project completed flawlessly.

Plagiarism Guides
Don’t get accused of plagiarism and risk the credibility of all the work you do. The plagiarism guides at Australian Help and Academized can help you avoid this costly mistake.

ProWritingAid
Improve your content by adding this tool to your editing arsenal. Editing as you type, it helps you correct mistakes as they’re made and can also give you suggestions for improvements to your work.

Slick Write
Impeccable grammar is an essential component of earning the trust of your readers. Check your grammar and correct any mistakes with this online resource.

Boomessays
The experts at Boom Essays are highly knowledgeable in all subjects and can pair that with their expertise in online content creation to give you an optimal finished product.

Gloria Kopp is a web content writer and an e-learning consultant from Manville city. She graduated from University of Wyoming and started a career of creative writer, now she works as an editor at Resumention. Besides, she is a regular contributor to such websites as Studydemic, HuffingtonPost, Engadget, etc

How to Interpret Google’s Public Statements About SEO

Google tends to be very cryptic when it comes to statements related to ranking. After all, we can never know all of the existing ranking signals, and how much each signal benefits the ranking of a particular site or page; but, we can always speculate and test out the theories.

We will go over a couple of recent statements and see just how much validity they contain. Bear in mind that these statements were found online, so they might not be one hundred percent word perfect.

So, here are some statements made by Google’s representatives and how SEO specialists should interpret them.

If something is omitted

It’s not certain exactly who said the following statement – “301, 302, 307, don’t worry about it. Use whatever makes sense for you. They all pass PageRank.”

In other words, it doesn’t matter what type of redirect you are using, since Google is passing Page Rank through them with the same efficiency. However, this statement provoked a lot of discussions, since the evidence tends to point to a different direction. If you change your redirects to 301, which is the permanent redirect code, it appears that organic search traffic sends more visits to those redirected pages. So, the question is, why did they say it doesn’t matter if such thing clearly has some impact on traffic.

Google SEO Information Analysis

A good explanation is that the phrase “PageRank” plays a crucial role here. It could be the case that the pagerank remains the same, but it doesn’t mean that the same amount of traffic will be sent there. Since there is no completely accurate tool for measuring pagerank, and it is something Google keeps hidden, it may very well be the case that, in terms of numbers, the PageRank remains the same, but this does not mean that the redirect method does not impact the traffic.

Google uses their own original formula for measuring pagerank, and maybe Google’s machine learning system is not calibrated the way we think. So, even if the ranking is the same, the choice of redirect method plays a different role. Regardless of the case, it seems that using 301 redirect is a better method for getting more visitors, so feel free to rely on that.

If something is untrue

A few years ago, we encountered this statement – “The mobile-friendly update will be bigger than Panda and Penguin combined.” After the update was released in June 2014, people were quite puzzled, since almost nothing changed. The influence and ranking of the websites, more or less, remained the same.

Google explained how a lot of sites actually went through with the update, so there was no need to change things, etc. In other words, there is no need to be alarmed or stressed out when Google says that changes are coming, since there’s a chance that the entire hype caused by the announcement is for nothing.

Sometimes you need to wait for clarification

One time when Eric Enge, from Stone Temple, had an interview with Matt Cutts, he asked Matt an interesting question. It was about 301 redirect, or more precisely, whether pagerank is lost to some degree due to a 301 redirect. It was a good question, since people wanted to know if there are any risks for moving a page, and whether these actions can harm rankings. Matt answered in the following way – “I am not 100% sure whether the crawling and indexing team has implemented that sort of natural PageRank decay, so I’ll have to go and check.”  Matt then kept his part of the deal and he indeed checked and gave a response that there is indeed a loss in page rank through 301 redirect.

This is actually the best case scenario when it comes to these statements. If someone is not one hundred percent sure, it’s good to have the information checked to get his facts straight. This way, we get the most accurate information; we won’t end up with a statement somebody just said on the spot because he or she felt pressured.

When the answer is unclear

On one occasion, someone said something interesting about external links – “External links to other sites isn’t specifically a ranking factor, but it can bring value to your content, and that in turn can be relevant for us in search. Whether or not they are followed doesn’t really matter.”

This kind of statement is really difficult to interpret since it says in the first sentence that external links are not a ranking factor, but in the second one, it says the exact opposite. So, it’s unclear what we are supposed to take from that. If something like this happens, you can do some of the following things.

Testing Your SEO Practices

Analyze the answer – Basically, think about how the statement can be true, despite the fact that on the surface level it is technically wrong. For example, maybe external links are not used as a ranking factor on their own, but in combination with other signals, they add some value. So, if someone says for example: “A does not equal C”, it can imply that maybe B or D equals C or A. So, do not assume anything from the very start.

Give it some time – Maybe someone needs to check the information in order to provide a more accurate statement. Furthermore, it’s not impossible for a claim to be amended or modified after a short period of time. Lastly, let’s go back to the first example, where presumably the type of redirect does not affect the pagerank, yet only 301 affects traffic in a positive way, so it’s also possible for external links to have no impact on ranking, yet they will influence engagement and traffic in a more positive way.

Get to the bottom of it – You should always prefer solid proof to opinions and public statements. In other words, if you don’t know who to trust, simply conduct an experiment on your own. Robot Online did a study on external links. They simply created a couple of fake words, and created new web pages. Some of these pages had external links, and others didn’t, and they got their results.

It appears that Google, in fact does rank pages with external links better than those without them. So, long story short, it appears that this statement was, in fact, false. Your page does need external links if you want it to rank better.

Don’t take it too seriously – First of all, we all make mistakes so, it is possible for a person to accidentally say something wrong, or to simply say something hastily if the information is sensitive and it is not supposed to be shared. Google is a massive corporation, with all kinds of departments, and you cannot expect anyone to know everything there is to know about link value and rankings.

There are teams responsible for Core Ranking, teams for Web Spam, teams for Crawling and Indexing, for Search quality and of course, teams for Webmaster tools, etc. Additionally, these are only teams that we know of; there are probably a lot more ins and outs when it comes to Google, so it is quite possible that the person in question could not adequately respond to the question.

To sum up, we are going to hear a lot of contradictory or vague statements on this matter, because it’s not in Google’s interest to give people the tools that they can use to take advantage of the ranking algorithm. If you hear something that perfectly makes sense, then chances are that it’s true, and if you hear a statement that seems ambiguous, then you should test it out, and try to interpret it from as many angles as possible.

It can also be useful to wait for a bit, since clarification might be around the corner, or to simply assume that the person made a mistake and that nothing changed. I hope you found this piece insightful and that it will help you with your SEO campaign.

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