9 SEO Myths That Are Never Going to Die

Tag Archives: Google Tips

9 SEO Myths That Are Never Going to Die

Digital marketing trends are constantly shifting and changing. In the field of search engine optimization (SEO), there are many news, updates, and algorithmic changes that are constantly discussed by the community of marketers and entrepreneurs all around.

The reason is simple: the more you know about Google’s algorithm the better you’ll rank once taking the proper actions. This simple fact has started an obsession among marketers and entrepreneurs because the 1st spot in the search engines will always guarantee better results and a higher performance.

Well, along with the obsession, SEO myths have started to show up. If you’re just getting into SEO or you’ve been doing it for a while now, you must differentiate the good advice from the bad one. Every SEO tip that’s proven to be false will hurt your performance if you let it. In today’s post, we’re shortly presenting 9 SEO myths that don’t seem to die.

1. Effective Results Can Never be Guaranteed

Most SEO professionals that work as independent contractors are offering vague details concerning the future results of their work. That’s good because nobody can guarantee you the 1st position in the SERP – it’s impossible for someone to do that, except for Google.

However, whenever they fail to provide great results, they’re justifying that Google is always unpredictable and that these algorithms that they work with are completely unpredictable.

Wrong. Even though Google keeps most of its algorithms and ranking signals secret, experienced SEO marketers are always aware of the changes and the shifts that Google makes. Therefore, an SEO campaign may be predictable as long as the person who performs it is confident in his knowledge and skills.

2. You Don’t Need Nothing but Great Content

You keep hearing that “Content is king”. Indeed, content is one of the most important factors that’ll influence your rankings. However, a king needs a queen, a son, and other people (the empire) to rule. Perceive SEO in the same way. Content that’s wrongly optimized and promoted will produce no significant effects. SEO is more than content, so stop treating it like it’s so simple!

3. Speed Matters, But Not So Much

Does your website speed matter? Yes. How much? A lot!

Google has already explained that UX is an essential ranking factor. Moreover, they’ve specifically stated that the website’s loading speed influences the overall site’s ranking.

As Harvey Michell, SEO Specialist at EduGeeksClub suggests, “The better the user experience you offer, the better traffic and engagement your platform will get. The search engines will notice, and your site will go up. BUT, none of these would happen if your visitors had to wait 5 seconds for a page to load. Nobody likes to wait while browsing the web, so ensuring that your pages load fast is critical!”

4. The Perfect Keyword Density

There’s no such thing as the perfect keyword density. Ten years ago, most SEO professionals were consistently testing and optimizing the keyword density metric. Nowadays, this practice has become useless as Google’s algorithms have gotten much smarter and much more complex. Keyword stuffing does no longer hurt or improve your rankings so just forget about it!

5. You Don’t Have to Use a Sitemap

Most webmasters believe that a sitemap is optional. That changed the moment Google announced the mobile-first indexing update, an algorithmic change that will change the SEO game forever.

When Google’s spiders have trouble crawling a portion of your site, they’ll immediately inspect the sitemap of the website, making the indexing possible. In 2018, sitemaps are an absolute must!

6. If the Big Dogs Do It, Then It Is Working, and It Must Be Good

If the big guys do it, then it must be working, right?

Wrong. People copy other people with the hopes of achieving the same results. However, in the SEO world, you never know when you come across a bad practice that will bring more harm than good to your rankings.

Your website is unique. You have different keywords, different content, and a different style. You should develop your own SEO technique by collecting clues and valid information from more sources. Don’t copy other people – find out what works best for you through trial-n-error practice.

7. There’s No Difference Between A Penalty and an Algorithm Devaluation

There’s a big difference between a penalty and an algorithmic change. An algorithm (Panda, Pigeon, Penguin) can improve or decrease your rankings. Some sites go up while others go down.

A penalty, on the other hand, is the manual action that a Google representative took in order to “make justice” as a result of the user’s violations. Simply put, whenever you’re trying to cheat Google, you risk the chance of getting caught and penalized. You’ll need to send a reconsideration request in order to remove the penalty, justifying the positive changes that you made.

8. Duplicated Content Will Kill Your Campaign

Here’s another myth that doesn’t want to die. The majority of SEO practitioners believe that duplicated content brings penalties. However, that is not true. When you emphasize a quote, you’re basically adding duplicated content. Does that hurt your rankings? No. Will it improve your rankings? No.

Google detects duplicated content through a smart filter, yes, but it does it, so it can know who published the content first. The original poster receives bonus rankings, yet nothing happens to the webmasters that post that content again!

9. Social Media Marketing Improves SEO

Social media marketing does not directly improve your search engine rankings. Perceive social media networks as the channels that make your message visible. Indeed, performing a great social media marketing campaign will improve your brand’s reach and awareness. This exposure will eventually get you backlinks and mentions, and that’s what counts for your SEO game. When people share your content, that’s when you’re getting a new, valuable link that counts as a ranking signal for Google.
If you’ve been using these practices until now, you should immediately drop them and change your strategy. Next time be careful with what advice you follow and try your best to follow the official guidelines that Google publishes every time they bring something new. Filter everything well and don’t let any more myths infiltrate into your SEO marketing practices ever again.

About the author: Warren Fowler’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and leaps through social media. You can meet him on Twitter and Facebook.

8 Steps to Create Google and User Friendly Website Content

Keep your readers happy and coming back for more, while securing and maintaining your Google rankings with these 8 steps to help produce content that makes everyone happy.

1. Unlocking the door with keywords

Optimizing your keyword use is like a fine balancing act – you want just enough in there to help your Google rankings, but not so much that your content becomes keyword-laden and ends up sounding repetitive and nonsensical.

The optimal number is generally around 2-3% keyword usage throughout your content. Use fewer than that and you may not impact your rankings positively; but use too many and you could be sending red flags to search engines.

Reading through a keyword-stuffed article sounds totally artificial, and can be a frustrating experience for a reader who’s looking for valuable information. Our attention spans have dropped dramatically over the years, and now sit at around 8 seconds. 8 seconds!

Frustrate your readers or lose their attention in that time, and they’ll quickly move on to the next person who can give them what they want.

2. Save the best for first

Lead with the best stuff you’ve got. Remember that short attention span? That’ll come into play here big time if your readers have to start looking for your most interesting information. Trying to entice them to keep reading will only serve to frustrate them.

Giving them the juiciest stuff first also helps to engage them and perk up their interests. It could work to your benefit, as they’ll read on to see what else you’ve got to offer.

3. Be original

If your readers are searching for information, not only is clicking on an article or website that gives them copied and pasted content from somewhere else disappointing, but it’s of no additional value to them and could turn off completely from your site. And, besides that, search engines aren’t too keen on duplicated content.

Just like readers, search engines want to see content that’s fresh, new and original. Of course, this doesn’t mean that you have to reinvent the wheel or discover something totally new. If just means you should be looking for new ways to write about a topic and different perspectives to have. Search engines value what readers value, so they’ll put what readers prefer higher in their rankings.

4. Love those lists

The fact of the matter is, people love seeing lists within your content. They’re short, sweet and to the point, and readers an glean a lot of information from them relatively quickly. And, it’s much less daunting to see easy-to-digest lists within an article, than pages upon pages of text.

Google also likes seeing lists, whether the entire article is a numbered or ‘Best of’ list, or whether you include bulleted lists inside of your text.

5. Keep it the right length

Generally people don’t like to read too much, even if it’s something they’re interested in. And, Google recognizes this, and atop it’s highest ranking websites in any subject area, you’ll find content that sits between 2,000 and 2,500 words in length.

Something that’s too short doesn’t carry much weight with it, because information can’t be very detailed. And, on the opposite end of the spectrum, content that’s too long is overwhelming and will likely lose that short 8 second attention span quickly. The happy medium seems to be that search engine pleasing number of 2,000 to 2,500 words.

6. Be quick about it

If you’ve got something to say, just say it. Don’t beat around the bush or dangle a carrot in front of your readers. Not only do people have short attention spans, but they’ve also got less time to dedicate to reading, even if it’s something they’re interested in or something they’ve got to know. They want the information given to them fast, straightforward and free of any extra fluff.

Ensuring that your content actually loads quickly is also a huge factor in whether or not readers will even bother sticking around to look at it. Our instantaneous world means that even a 2 second delay in loading your page could be the difference between losing or retaining your readers.

7. Stay fresh

All content needs to stay current. Depending on what type of content you’re providing, will dictate how often you need to update your information. For instance, something fashion-related is likely to change frequently, from season to season or when new trends appear. On the other hand, historical analysis of American history doesn’t really have anything new to report on very frequently.

But, no matter if you’re needing to put up fresh content daily or not to stay current, what remains the same is that you will need to provide fresh content on a regular basis to earn and maintain your search engine ranking.

So, if you’re writing about fashion, that’s easier as each new season provides you with the information you can talk about. But, if your focus is history, you will need to start looking at different ways to approach information that’s been out there and available for years. Finding new ways to approach an old topic gives readers a new and different perspective on things, which can make it more interesting than reading the same old stuff they’ve been looking at for years.

8. Link it up

Google loves seeing pages linked to other pages. Relevant links that leads to helpful resources in your content is a big bonus in Google’s eyes. And, it’s a great help to readers if you’re able to provide them with useful information to supplement what you’ve given them.

Creating content that is able to make your readers and Google happy will ensure your continued growth and success. And, for a little-added assistance, you can always turn to online resources to help you when they’re needed.


Get started creating Google and user-friendly content with the help of these tools and resources:

Keyword Density Checker
Ensure you’re within the recommended 2-3% keyword density, in order to maximize your search engine potential, with this quick checker.

Easy Word Count
Keep your content at just the right length with the instantaneous help of Easy Word Count.

On-Page Optimization Tool
Improve your website’s on-page SEO and see it as a search engine spider sees it.

When you’re in need of assistance with your content, from writing to editing, the team at EssayRoo can provide you with any written content-related services.

Cite It In
Make sure you’re giving the proper credit to all of the resources you’re citing with this handy tool. Simply input the resource information and your citation is instantly created for you.

Free Keyword Tool
Optimize your PPC campaigns with more effective keyword selection by taking the guesswork out of your advertising.

UK Writings
For help with content creation or proofreading assistance, UK Writings will provide you with a professional writer to get your project completed flawlessly.

Plagiarism Guides
Don’t get accused of plagiarism and risk the credibility of all the work you do. The plagiarism guides at Australian Help and Academized can help you avoid this costly mistake.

Improve your content by adding this tool to your editing arsenal. Editing as you type, it helps you correct mistakes as they’re made and can also give you suggestions for improvements to your work.

Slick Write
Impeccable grammar is an essential component of earning the trust of your readers. Check your grammar and correct any mistakes with this online resource.

The experts at Boom Essays are highly knowledgeable in all subjects and can pair that with their expertise in online content creation to give you an optimal finished product.

Gloria Kopp is a web content writer and an e-learning consultant from Manville city. She graduated from University of Wyoming and started a career of creative writer, now she works as an editor at Resumention. Besides, she is a regular contributor to such websites as Studydemic, HuffingtonPost, Engadget, etc

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