How to Provide a Superior Customer Service

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Customer support advice

How to Provide a Superior Customer Service

One of the most important parts of every business – no matter the type – is customer service; actually, the business-to-customer relationship. This can both build you up and tear you down. Hence, paying attention to how your customers feel and keeping them happy should be one of your top priorities. To successfully do this, you should offer a high-quality customer service, or improve the one you already have.

Customer experience is a reflection of your business, so it could be either good or bad. This is what you would be known for. For example, if a customer is satisfied with the service you offered, they would leave a positive feedback and spread the same information via word of mouth.

Unfortunately, not every businessperson has this in them. Some have a natural instinct for good customer service, while others have to learn it step by step, through trial and error. What you have to realise is that customers are like you. Treat them how you would like to be treated. Give them the option to speak up, share their opinion. This, and some other things are key to great customer service. Here are some more tips and tricks on how you could provide the best one possible.

1. Give them a Chance to Speak

Ignoring your customers is the worst thing you could possibly do. Not giving them a chance to share their thoughts, and not acknowledging their existence, is a sure way to kill your business. Therefore, make sure you put away time to listen to them. Also, provide a platform where they could leave feedback. Perhaps a comment section, or social media profiles; actually, they could be great for this.

Moreover, you should have a special customer contact form via which they could contact you. Having a live chat box would be a great idea. It offers a chance for them to get immediate help and a response from you, which is much appreciated. In any way, the point is to be open to the outside world, not hide from it.  

2. Respond Quickly

If you do get regular feedback, make sure you respond to it. Plus, if you constantly receive questions, make an effort to practice quick response time. For instance, if your business has a Facebook or Twitter profile, customers would be able to send you messages or mentions that include questions about some aspect of your business.

Once they send it, they expect an answer in a few hours or less. Do not take a whole day, or worse – days, to answer. This would generate bad publicity with your audience. Being quick is essential, particularly if the customer’s request is time-sensitive.

3. Award the Best Customers

Generating a vast number of followers can be a difficult task. They could come and go as they please. That is why you should treat them nicely and award the ones who are the most loyal. For instance, you could create a loyalty program that would provide awards and special offers to those loyal customers. Maybe you should give out discounts, or give away free stuff if they buy more expensive items from you. Just think about how airlines have their frequent flier programs – the more you travel with one airline, the better your experience will be because of the amenities that come later.


4. Get Familiar with your Customers

The better you know the people you work with, the better your service will be. For instance, remember your customers’ names, their preferences, etc. From their feedback, you could garner information on what type of products they would like to see and why. Maybe you could fulfil some of their wishes and give them what they asked for. Surely, this would score you a lot of points with the customers.

In order to get familiar, you should read their comments, emails and messages. Moreover, you could organise events where they could gather and get to socialise with the people who run the business. Plus, learning from behavioural data analysis would be more than beneficial.

Obviously, it is not that hard to build a relationship with your customers. All you need is a bit of time and good planning. Make an effort to talk with them, plan their experience and offer rewards. Giving your customers the full package is what would make them more than happy, as well as build a good reputation for you.

Getting Good Feedback is Crucial

3 Easy Ways to Recieve Great Feedback from Your Blog’s Audience

Running a blog is a very interesting hobby for many people around the globe. Attracting an audience is something that takes a lot of time, but this is not the only task you should be aiming for, it is equally important to make people interact with you. Acquiring feedback is as important as creating new content, in fact, feedback is there to guide you towards creating better content for your audience. There are few easy ways to do this from the moment you start running your blog.

Content Type


Be careful with viral content

This is first step you should take if you want to create an engaging post. Creating a post with quality information is a good foundation for your blog, but it is not enough; you have to remember that your content is being read by a real person. So, depending on the niche of your blog, you can insert some engaging sentences that are going to get people to engage with your content and reply to your thoughts.

For example, if you are reviewing a product and stating your opinion about it, a good idea to increase feedback is to ask for other people’s experience with the product you are writing about. On the other hand, if you are writing on a specific topic, e.g. about a certain event or experience in life, form a general question at the end of the content to let other people know that you want to hear their opinion on the subject matter.

These little things will turn your informative content into inquisitive, shareable content, where people will appreciate your view on a certain matter, as well as share what they think about it. It is a perfect way of increasing traffic to your blog. Once there are several posts, other people will join in with the discussion.

Create a Specific Page for Engagement


This is an important part of creating more engagement. Many people create some sort of contact pages, but they are not as effective as they should be. The point is not only to create a contact page, but to let the people know who you are. Being straightforward and honest is very important when it comes to reaching out to people and asking something of them.

So the specific contact page should include some information about who you are and what your story is. This will let people relate to you in a way. Additionally, it is important to tell the people who are on that page what you want from them. Create a call to action, asking people to give you their opinion about your content, what you might do to improve it and what type of content they would like you to create. This is a perfect way of directly staying in touch with your visitors.

Of course, creating a page like this is the perfect start, however, the page is no good if there is no one on it. Try including links in posts that will point to this page so people get to know more about you and reach out to you. This is the perfect way of acquiring great feedback about your blog and how you can improve your content.

Be Polite and Answer Regularly


Always Treat Your Customer With Respect

Well, many people start a blog and they get focused on creating as much content as possible, however, the majority tend to forget that they should connect with their audience. Replying to comments on a post is very important. You are proving to your readers that you care about their opinion and that you want to reach out to them. This is going to make the visitor come back to your website, as they can expect a prompt reply from you on your blog. They are going to feel that their opinion matters.

It is not only important to reply regularly to your visitors’ comments, it is also important to be polite and thank people for their feedback. More importantly, when a user leaves a negative comment, take it like a constructive criticism and thank them for that type of feedback as well. This will show how professional you are and that people can also reach out in cases when they do not like something. This is the perfect way of retaining visitors or customers and growing the amount of people who are regularly reading your blog.

All these steps are pretty easy to take and they offer a very big benefit for your blog. In time, the more engagement and feedback you receive, the better the quality of your content is going to be. Most importantly, you are going to establish a strong community; the bigger the community that loves your blog, the more brand ambassadors you are going to have. This is the perfect way of securing the stable growth of your blog.

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