10 Helpful Mobile Apps for Marketers

10 Helpful Mobile Apps for Marketers

In the world of today, everything happens very quickly. People get many things done on their smartphones, and marketers are no exceptions. When the action is required right away, the best way to go is to work on the go. That’s why mobile apps are so irreplaceable – they’ll allow you to work even when away from the office, save valuable time and respond to everyday challenges much more efficiently. Although some tasks, such as writing your blogs or social media posts, can be outsourced, others just need to be monitored and taken care of by you. When it comes to the best app, every marketer has some they can’t live without, but here are some that we think you’ll find the most helpful of them all…

1. Trello

Staying connected to everyone on your team can sometimes be really difficult – especially if you don’t have the right app. Behold Trello, allowing you to stay organized, structure your work, track your project, see your partners’ schedules, and much more. It’s super easy to use and has lots of handy features to ease your working day. It’s a real must-have for every marketer.

2. Slack

Keep your communication simple and your team coordinated with Slack. Create team group chats; message your stakeholders or even your clients. Keep your business conversations out of your inbox and always know where to find the people you need. It offers endless possibilities for different businesses; all you need to do is start using them.

3. Evernote

This awesome app has everything you could ever need when it comes to note-taking. Capture your notes instantly, have them immediately sync with all of your devices, and never worry if you’re accessing the latest version. Save photos, to-do lists, documents and much more with Evernote keeping you always up to date. It’s also great for sharing with your team, so it’s the full package.

4. Wunderlist

Another great app for all those who depend on their to-do lists, Wunderlist will really provide a unique experience you’ll easily get used to. If you like having everything well organized and keeping your team members up to date with all of your plans, this is just what you need. If you want to always know exactly how far a project has gone, this is a priceless addition to your smartphone.  

5. Buffer

If you often find it difficult to manage your social media accounts and stay on top of everything, you definitely need Buffer. It will allow you to monitor your Facebook, Instagram or Twitter profiles through a very simple dashboard, schedule posts, and analyze the performance of what you published. With lots of great features, it’s one of the best apps for social media managers out there.

6. Hootsuite

If you want to know how well you are rated on social media, how much your followers engage with your posts, and what their reactions are – all in one place – Hootsuite is the app for you. Supporting over 35 social networks (do you even know that many?) and showing all the data on a very easily manageable dashboard, it’s the right choice for measuring your impact online.

7. Nimble

This awesome and very powerful contact manager will accumulate all the information you have about a person, and all of their social media profiles, in one place. You can sync all of your contacts and build a much stronger online relationship with the help of this excellent tool. Make your digital communication easier and faster, thanks to Nimble and its great features.

8. Dropbox

Allowing you to store all of your important files in one place, sync them over all of your devices and share them with your co-workers, Dropbox is a must-have for every marketer. Use it for photos, videos, tasks, schedules or any other type of document and be sure you’ll be able to access them anytime, anywhere.

9. Google Drive

Similar to Dropbox, Google Drive gives you a great system of storing everything you need for your business in one cloud and making it available for all of your team members. Additionally, it allows you to edit them and share them, and you can access them even when not connected to the internet. As usually, Google has your back.

10. LastPass

You know how easy it is to lose your password, especially if you have hundreds of them. You probably also know how horrible it would be if it happened – so, make sure it doesn’t, by using LastPass. With a strong master password, this great app will keep all of your passwords safe and stored in one place – no worries about searching for that one secret code through hundreds different files and notebooks.

You probably already have some apps that you just can’t work without. However, we’re sure that using some of the apps we mentioned, you’ll be able to stay on top of your tasks, stay organized, connected to your team and synced. For a marketer, that is crucial – so, use your options wisely.

About the author: Being a contributor and freelance writer, Laura Buckler takes a thorough approach to all of her articles. Her amazing knowledge of social media and digital marketing place Laura in top ten content writers in the country. Follow her on Twitter.

Watch Out! 5 Cloud Web Hosting Myths That Still Haunt Us

Everyone wants to use “the cloud” nowadays. In terms of hosting, it means that your data won’t be hosted on a single (dedicated or shared) server. The hosting will be provided on virtual servers that pull their resources from underlying networks of physical web servers. It’s hard for someone without previous knowledge to understand what cloud hosting actually is, but the word cloud itself makes it look more appealing.    

To achieve a better understanding of the concept, you need to learn what three other terms mean:

1. Shared hosting means that you rent space and processing capacity on a server that other websites may also use.

2.  Dedicated hosting means that you rent or own one or more servers at the data center of your host, and you’re the only one who uses them.

3. VPS (virtual private server) is something in between. You’re getting dedicated space in a shared hosting environment.

Now, the fact that cloud became a buzzword creates tons of misunderstandings. Bloggers throw in the world too frequently, so they dilute the line between VPS and cloud hosting. Before you start considering cloud hosting for your website, it’s important to be aware of the myths surrounding that concept. We’ll help you with that. These are the most common 5 myths that are confusing people about cloud hosting:

2. Cloud Server and VPS Servers Are the Same Things

The cloud server is virtual. It’s also private. And it’s a server. So it’s VPS. These two terms can be used interchangeably, right? Wrong! That’s just a myth.

Cloud hosting is VPS hosting in a way, but it spreads your resources across a number of shared machines. With VPS, you get your own partitioned server that you can customize according to your needs. A cloud server may be called a VPS server but we cannot identify VPS with the cloud.

Let’s make it clearer:

– With cloud hosting, you rent a small portion of a huge network of powerful machines connected to one another. It’s a more complex configuration, where the user has less control over the hosting parameters.

– In VPS hosting, one dedicated server is separated into multiple servers, and each of them works as a dedicated server. Your portion is isolated, and your data is being stored in a centralized location. That’s different from the cloud.

2. Cloud Servers Don’t Suffer from Downtime

This is the myth that attracts most people towards cloud hosting. Many believe it since cloud hosts advertise their “high availability” features. However, you should be aware of the fact that these features work only if the data is still available. Failures of storage area networks are quite common on cheap cloud hosting solutions, so you’ll practically be lost.

Remember: not all cloud hosts work in the same way. Although they have less dependency on real hardware, failures may still occur, especially with the cheapest options. So don’t allow yourself to be tricked by the cloud craze. Get well informed before you choose your hosting!

3. Everyone Should Get on the Cloud

Daniel Rogers, IT lead specialist at Best Dissertation, explains: “In fact, I believe that the needs of most websites are covered by shared, dedicated, or VPS hosting. If you’re already using a VPS option and you’re pretty happy with it, there’s absolutely no need to switch to cloud hosting just because it sounds fancy.”

– If you have less than 30,000 visitors per month at your website, shared hosting is the ideal option for you. It’s enough for small companies and personal users that don’t have high demands, and it’s the most affordable choice they have. You can get this type of hosting with prices starting at only $4.95.

– Dedicated hosting is recommended for websites that generate a lot of traffic (100,000+ monthly visitors), as well as for those that need a lot of storage and RAM. It’s the most expensive option, but it meets the needs of the most demanding clients.

– VPS hosting is the mid-range hosting type, and it’s the most suitable option for websites that fall somewhere in between. It’s a truly affordable option that gives you tons of potential.

The truth is, if you find one of these options suitable for your needs, you don’t really need to go through all the trouble of making the change. We at Altushost offer the options of shared, dedicated, and VPS hosting. These three alternatives cover the needs of most types of websites.

4. The Cloud Is More Reliable

This can be true if you’re comparing a good cloud hosting option with a bad VPS hosting option. In most cases, however, it’s a total myth.

First and most important of all, you should remember that the cloud is just a buzzword that creates the impression of reliability. In fact, there are many variables that determine the reliability: the hypervisor, hardware, failover protocols, type of storage, and more.

In theory, cloud hosting should minimize your risk of downtime. However, keep in mind that a cloud hosting provider can go down. And when it goes down, it really does.

You Pay a Smaller Price For Cloud Hosting

This option is attractive for website owners because it often comes with hourly billing. That interesting flexible payment method allows you to pay as much as you’re using.

However, there’s a big drawback that comes with this payment setting: unexpected charges. When you pay a standard price for your hosting package, you know exactly how to plan your budget. When you pay for what you use, your website might use more resources than you thought it would, so you’ll be making much higher payments than planned.

Can cloud hosting be beneficial for your website? Sure, if you choose wisely. Does everyone need it? No. It’s important to get informed about your options and choose the perfect one for your specific needs. That should be your main focus.

About the author: Steven Wesley is creative writer interested in public relations, educational, technological, and political issues. Besides, Steve believes in the mighty power of the pen to change the modern world. Meet him on Twitter and Facebook.

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