Understanding the Impact of Web Design on SEO


Understanding the Impact of Web Design on SEO

Many people believe that web design is all about making a website look nice. That may be part of it, but it’s hardly the only thing that it ever does. As a matter of fact, web design creates quite an impact on many aspects of your site, including its SEO.

You may have spent a lot of time and effort on optimizing your site, but when there’s something off about your web design, it’s highly likely that you’re still struggling to draw in traffic and get a decent position in the search engine results pages or SERPs.

There are so many things that could go wrong with your web design that will ultimately hurt your SEO. Your website can have many backlinks from authority sites and loaded with expertly-written meta titles and descriptions, but still fall behind in terms of traffic and rankings because of bad web design.

Here are some possible web design issues that may be affecting your SEO.

Below-par aesthetics

As mentioned above, part of the job of web design is to make a website look nice. Looks, after all, matter as far as websites are concerned, and a gorgeously-designed one is sure to draw a lot of attention.

However, when web designers use the wrong color combinations, inappropriate fonts, and poorly-executed graphics, visitors are immediately turned off and move to another website. Even if the SEO work on the site is top-notch, visitors aren’t likely to stay when they cringe at the very sight of your pages.

Poor navigation

Looks may matter, but when a website has a cluttered navigation structure, no amount of eye-popping graphics and beautifully-rendered colors are going to make them stay. No one has any time getting lost between pages while struggling to find clickable navigation elements or even just a functioning search feature.

Poor navigation is a huge turn-off for many users, so make sure your web design pays some attention to making a site easy to navigate.

Auto-playing music or video

It’s understandable if you’re trying to be hip by putting up a video or audio clip that plays automatically once the home page is all loaded up, but you need to know that it can be annoying to many users, particularly for those who wear headphones all the time when surfing the net.

If you think you really need to have that video and music on any of your pages, the least you can do is not to make it an automatically-playing one. Give users the option to play it or not by putting up an on and off button. That way, users won’t be leaving your site in anger after your auto-playing music or video scared the bejesus out of them.

Pop-ups

Pop-ups have their uses, but they can be instantly annoying, especially when they appear way before users get to access your content. They’re even more irritating when the pop-up covers the main content right after a user reaches a page from the SERPs.

If you have to use pop-ups, it’s best that you do so sparingly. Few things are as annoying as a pop-up that appears as soon as someone gets to your site.

Hard-to-read text

The content of a website is meant to be read, but users will find that hard to do when the fonts that you used are too small. The same goes for text presented in a color scheme that makes it difficult to see, like white text on a yellowish background.

When your text is that hard to read, people aren’t going to spend their time trying to decipher everything. They’ll just drop your site and open someone else’s, probably that of your competitor’s.

It will help if you use a readability tool to make sure your visitors will always have a pleasant reading experience when visiting your website.

Not-so-useful content

For an Internet user, the whole point of visiting a website is to get something out of its content, whether it’s information about products or services related to your industry or simply entertainment value. When your content isn’t of use to anyone, visitors aren’t likely to stick around.

People also don’t like atrocious grammatical, lousy spelling, and typos in the content that they read. It reflects poorly on the webmaster if his or her content is replete with such errors.

Non-responsive design

If your website is not yet responsive despite the fact that mobile users have long outnumbered desktop users, then don’t be surprised if your traffic and rankings aren’t anywhere near where you want them to be.

Not a single mobile user will continue exploring your site when its web design does not display well on their devices. Because of this limitation, you are bound to lose not only traffic and a prime position in the SERPs, but potential sales as well. All your efforts to optimize your site won’t have maximum impact if you don’t pay attention to the mobile side of things.

You should also keep in mind that Google has already implemented the Mobile-First Index, where the mobile version of your site has become the baseline for how it determines rankings.

The importance of user testing

It’s true that sometimes, we get too close to our work and fail to notice errors and other things that don’t work as well as we expected. That is why it’s important to get some user testing done to find out if you have good web design.

If you have the budget for it, you can hire agencies that provide user testing services. If money is a bit short, you can just ask friends and family to explore your site and have them give some feedback or even suggestions about the web design. Encourage them to be as honest as possible in their observations.

There is no denying the impact web design has on SEO. Webmasters who put a lot of effort on their SEO should also pay an equal amount of attention on their web design if they wish to achieve their business goals.

About The Author: Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.

Your Blog Should Have VPS Hosting. Here’s Why!

As a blogger, you’ve probably encountered a wide variety of new terms since the launch of your business. One of them may be VPS.

As you may know, the term VPS stands for “Virtual Private Server.”

This type of hosting uses virtualization technology to split one powerful server into a number of virtual servers. As a result, one server performs the functions of multiple ones.

You may also think that the splitting reduces the power of the server and ultimately affects your blog, *but* what it really does is offering more power compared to basic shared hosting at a lower cost.

Besides, the server is reserved just for your blog, so there’s no need for sharing CPU, RAM, and data with others.

Furthermore, dear folks, these are just a couple of quite simple reasons why your blog should have VPS hosting.

Read on if you want to know how it can contribute to your visitors’ experience, security, functionality, and ultimately, your business.

Advantages of Having VPS Hosting

 

There are a number of advantages of VPS (which, btw, is also called “cloud”) over shared hosting and other options.

Buckle up, let us introduce you to some VPS magic:

1. Cost-Efficiency

VPS options for your blog are affordable solutions and are getting cheaper because of the rapid advances of virtualization technologies. A quick research of reliable cheap managed VPS hosting providers reveals that you can actually find a good provider for as low as $9 per month (especially with a discount).

There are also options for $10, $14, $25, $27, and $35 per month, so bloggers have a variety of reliable options to choose from. If you’re thinking why managed VPS hosting costs so low, it’s because it really doesn’t have to be expensive.

The reason for such thinking is that most of the most popular VPS hosting providers are expensive, but that doesn’t mean that you shouldn’t trust more affordable options if you’re on the budget.

2. Total Control over the Server

Having a full root access to the server provided by VPS means that you tweak it to meet your needs without waiting for a permission.

“For example, if you’re using shared hosting and you need to install a custom software package (tax, billing, accounting etc.), you cannot do it without obtaining an approval from the hosting provider,” explains Amanda Sparks, a professional blogger at TopDownWriter.

Since optimization settings of shared web servers don’t allow a lot of popular software packages because of security and performance concerns, chances are your options for installing various tools will be limited.

Having a VPS server solves this problem because there’s no need to get a permission from your hosting provider. You have a full root access to the server!

3.   Increased Security

There is one significant disadvantage of shared hosting — one bad user can affect the entire server. Bam, all will be affected until a mistake has been fixed.

As a result, your blog will crash without you doing anything wrong. In other words, this type of hosting is like a stack of dominos: one falls and makes all others fall as well.

Since no one wants their blog to be affected by mistakes or errors made by others, it’s better to go with VSP because it ensures you’ll have your own server. So this option offers an increased reliability and stability.

By choosing a reliable hosting provider, you can focus on other important activities such as writing quality content for your blog readers. “Many bloggers often delegate the task of choosing a provider to their more tech-savvy friends, and focus on content creation,” says Mike Korver, a blogger and a journalist at GetGoodGrade. “I would much rather recommend them to manage this process so they can be sure their blog will be stable and non-stop online.”

While content creation is certainly important, you can make it more efficient by using online tools such as Topaustraliawriters or BestWritersCanada.

4. Better Option for E-commerce Businesses

When your blogging business develops to the point when you have to open your store, having a shared server won’t be a good option to go with. Why? Because if you choose VPS, you’ll have a secure and dedicated virtual server that significantly increases your chances of passing the tests that aim to evaluate its capability to protect payers from data theft (PCI Data Security Standard is one of these tests).

If your customers can use credit cards to make purchases on your website, you have to do your best to make sure that their data is protected. VPS is a more secure option, so choosing to develop your online business would be a better idea.

5. Greater Flexibility

“Having a WordPress VPS hosting allows you to host multiple networks based on the CMS,” says Brian Morrison, a blogger at Canada-Writers. “This means that you can expand your business by running several blogs on different domains using a single website.”

For example, this feature allows to launch blogs in several languages! You just need to use a search tool find a good translation service to adapt the content to diverse audiences.

On the other hand, you may not be able to host multiple blogs on a shared hosting platform because this configuration may not be able to manage the traffic from a multisite network. Moreover, the average loading speed delivered by most providers today is just under two seconds, which is great to deliver a positive user experience.

Now you have all knowledge you need to make a decision about hosting for your blog. As you can see, VPS hosting has some great advantages over shared hosting, so choosing it to grow your business makes more sense.

Once you make your selection of a VPS hosting provider, chances are you’ll never go back to shared hosting. This is simple to understand because this solution ensures more uptime for your blog, therefore, gets more traffic than others.

About the author: Natalie Andersen, chief content writer, and enthusiastic blogger. She believes that everyone’s life has to be the result of the choices they make but a helping hand is always welcomed. You can connect with Natalie on Twitter @getgoodgradecom or on Facebook.

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