50 Unbeatable Ecommerce Marketing Tips


50 Unbeatable Ecommerce Marketing Tips

Ecommerce, like any business, needs an effective marketing strategy. And in as much as ecommerce beats geographic constraints, giving you almost limitless reach, this also brings about limitless competitors. It is, therefore, essential to have a strong marketing strategy that will set you apart from all other online businesses out there.

We have compiled fifty tips that can help you come up the best marketing strategy that will give your business the brand awareness that it deserves. Just follow these tips and you will be fifty steps closer to success:

50-ecommerce-marketing-tips-altushost_10

CONTENT AND EMAIL MARKETING

Content and Email Marketing are your weapons against your competitors; these tools can help you stand out in your industry. However, not all ecommerce companies are investing on content, or some of them aren’t doing it the right way.

In this in-depth guide on increasing website traffic, the first step is to optimize your web content. Not only does it help in driving traffic to your website, but it also helps in your Search Engine Optimization (SEO) and marketing efforts. Here’s the gist of what you can do to level up your content and email marketing efforts:

1. Devise a content marketing strategy

Planning is key. Plan your content marketing strategy well. Come up with how you intend to deliver your message to your customers. Will you use blogs? How about videos or newsletters?

2. Create original content

Originality is essential. Ensure that you will not just pull out content from other sites because in one way or another, your visitors will know that you are not giving them the effort they deserve.

3. Invite user-generated content

Enhance relationship with customers by inviting them to provide content. When customers feel attached to a brand, they will be loyal customers.

GoPro’s GoPro Awards is a great example. Customers are rewarded for quality content. Customers win prizes while GoPro wins their loyalty.

4. Long-form content as an asset

The number of words that determine long-form content is a topic of much debate but we can safely say that we know a long content when we see one. And although longer pieces are more difficult to make, visitors are seen to like meatier readings better.

5. Start with an automated email marketing campaign

Email marketing is still the most effective methods for relaying your message to your potential customers. Emails have a higher click-through-rate than banner ads! So don’t take email marketing for granted.

6. Optimize your email capture modules.

Test whether or not your current email capture methods is effective. If not, test if another method will work better. Tailor fit your method to the type of customers you attract.

50-ecommerce-marketing-tips-altushost_11

7. People still read emails

Don’t think that nobody reads emails anymore because a lot still do! So make quality email content!

8. Engage your customers with how-to videos.

Especially if you are offering tools and gadgets, sharing how-to videos is a great idea. It will help a lot of customers and your effort will be appreciated.

9. FAQ-ing FAQs

The FAQ page is an important part of your site. The answers here will really answer a lot of your customers’ questions. Also consider whether or not you want to integrate a formal or a goofy feel as the FAQ page is a great place to show off your organizational culture.

10. Photos describe it better

Links and content that have photos are more likely to get attention from visitors so use photos to your advantage.

50-ecommerce-marketing-tips-altushost_12

11. Doesn’t hurt to talk about controversial topics

Talking about issues and controversies related to your business would pique interest from your visitors.

12. Reddit is the new forums

A lot of different topics are discussed in Reddit. Subreddits related to your business offers advertising opportunity.

13. Enable ratings in discussion areas.

Ratings give customers more power to engage. Not only will you get more interaction from them, but it will also give you unbiased feedback from them so you will know how to better serve them.

14. Generate reviews by donating products

Get reviews from publishers, bloggers, and video channels by giving them free products. This will inspire word-of-mouth marketing and customers fill find this reliable as reviews will be unbiased.

15. Encourage people to make product reviews

Product reviews inspires trust as you share feedback from real customers. Encourage more people to provide reviews whether it be positive or negative. Hopefully, more users will give a good rating.

16. Level up: Create your own Media Outlet

Publishing your own content on your own media outlet may seem to be a lot of effort but customers will appreciate how you are being unique and creative.

17. Stay up-to-date on industry news

Write about news and current events related to your business. And when other write-ups get a little too complicated, you will need to level it down so your customers will understand.

18. Check out free marketing options

You may want to explore free marketing options such as blogs. Other marketing options may be too costly and that it would be such a great waste of money if they don’t work. Free marketing options, on the other hand, is double-benefit if it successfully marketed your brand.

50-ecommerce-marketing-tips-altushost_13

SEARCH ENGINE MARKETING

Search engine marketing is no doubt one of the things you have to target even while doing content marketing. Gone were the old days of keyword stuffing; search engines now use machine learning to determine patterns on search queries and properly matching it to search results. To sum it all up, search engines are now trying to think like a human.

By playing your cards right in content marketing, you can also reap benefits in search engine marketing. However, there are other aspects of search engine marketing to focus on. Here are some tips on how to widen your reach on search engines:

19. Play it well with search engines.

Be creative with your headlines and content to help your ranking. Also, keyword optimization is not the only way to rank in search engines so focus on having quality content. Consider looking for a quality web host, instead of cheap hosting plans. Goran has explained it thoroughly in his article on cheap web hosting. Downtimes can severely affect your website’s performance, and a poorly performing site will not rank well in the search engine results page.

20. Onsite SEO

Keywords are still essential for ecommerce businesses to highlight that you sell such a product. Use your keyword strategically.

21. Invest wisely on pay-per-click marketing.

Test out a couple of PPC marketing deals and find which one is the best. A great PPC campaign can bring amazing results.

22. Go Local

Some ecommerce businesses may consider having a physical store somewhere but this is not a requirement. It is just a good idea to have a physical location and to target local customers in the process.

50-ecommerce-marketing-tips-altushost_14

23. Go mobile

A lot of online activity is done on mobile phones and tablets. Ensure that your campaigns are optimized for mobile devices too.

24. Optimize for mobile advertising

Mobile advertising are geared toward customers who are always on the go. As there are lots of customers like this, it is worth it to optimize for mobile advertising.

USER EXPERIENCE

Aside from a spectacular web design and innovative interface, user experience is another factor you should look after when maintaining your website. Even after you launch your site, you still need to work out the kinks in your website.

25. Perform A/B Testing on your Checkout process

Run tests so you would find out why other customers abandon their carts, while some make actual purchases. Doing so will help you have more sales.

26. Shorten the checkout process.

A complicated checkout process may just turn off your customers. Don’t make it inconvenient to shop online.

27. Reduce abandoned carts.

Find out why customers are leaving your store without making actual purchases and make effort to combat this.

50-ecommerce-marketing-tips-altushost_16

28. Break the deal breaker: Shipping

A lot of customers leave stores with no free or express shipping. Check out how you can improve your shipping and delivery process to get more sales.

Google recently launched Google Express for speedy delivery. It was initially available for Midwest, offering overnight delivery to customers

29. Subtly upsell your products.

Moderate upselling is good. But a little more than enough will be annoying.

30. The Internet of Things: Wearable Technology

As people are patronizing wearable tech, companies must adapt on how to hook up to these devices and optimize campaigns for it,

SOCIAL MEDIA OUTREACH

Without a doubt, social media is something you shouldn’t miss out. Cover all the areas where you can find your audience. Customers often check out social media accounts to see how a company deals with their customers, or to see if there are announcements or reviews about the company.

31. Build social media assets, then analyze

The effort you put on keeping a social media account is worth it if it helps you achieve your goals. But maintaining a lot of accounts may not be worth it. Check out which ones you should keep, and which ones to scrap.

32. Get more social with Instagram.

Customers are really fond of photos so being on Instagram and sharing content every now and then is a great strategy.

33. Put your social networks on autopilot

This doesn’t mean being automating your social media activities. What you need to automate is planning and monitoring of such activities.

34. Invest in social ads

Ads on social media sites are great. You can first post free content and when you find out that your followers like a particular piece more than others, you can now spend more on advertising it.

COMPANY BRANDING

Even with content and reach, there’s nothing more important than establishing your company’s brand online. People engage more to a brand that they can relate to, that speaks the language they are familiar with. No need to impress them with intelligent comebacks unless that’s what your company is for; be simple, be unique.

35. A touch of branding

Ensure that your content carry one voice even if there are different people are working on different materials. Branding includes spreading the same message in different ways.

36. Zdravo! Talk to your Customers in Their Native Languages

As your ecommerce business can be seen from anywhere around the globe, you will definitely have foreign customers. Try to implement translation capabilities for them so that they can understand your site and what you are saying.

50-ecommerce-marketing-tips-altushost_17

37. Let the world know who your authors are

Give credit to who makes your content. This inspires trust from your audience. It is also a good personalization strategy.

38. Everybody loves the company mascot

It is a good idea to establish a face to your company. Think of a character that best represents your business. Think wisely as your brand will be associated to it.

39. Establish authority online.

One of the best ways to establish authority is to come up with a forum or a community. Content in it as seen as authoritative as they are backed up with the business that sells the product they have, or want to have. Authority and trust can also be seen on how you have set up your website. AltusHost for example, offers SSL certificates for websites. SSL certificate providers such as Let’s Encrypt offer free SSL, while EV SSL is another type that’s mainly beneficial to medium to large ecommerce sites.

40. Dive into personalization.

Your customers will appreciate personalization. Your business needs a face that will personify it. Give your business a real face.

41. Do contextual marketing

When making content, consider demographics. Put the right message at the right place and at the right time.

42. Provide personal experiences

Personalization should be felt by your customers. When sending them email, use their names, put their names on your site when they connect. Gear for the ultimate personalization!

43. Target alternative automated marketing techniques

Spend less time and effort by employing alternative automated marketing techniques. Receiving birthday greetings from your business will mean a lot to customers, but you won’t need to manually check who from your customers are celebrating day after day on manually.

44. Have a loyalty program

Reward patrons. Inspire shoppers to go back. Loyalty programs entice your shoppers to spend more, knowing that they will be rewarded.

45. Talk to your visitors

Consider implementing a chat module. Your shoppers will appreciate the effort in trying to reach out and help.

46. Remind them about their wish lists.

Some online shops have wish lists. But not all remind their customers about having such. Wish lists serve as delay for sale so reminding your users to purchase the content of their wish list will help close the deal.   

47. Everyone loves freebies

Who doesn’t like free stuff? Come up with contests that will entice your users to go to your site and actually shop. Raffles, prizes, and other rewards will be very much appreciated.

48. Generate reports to determine future sales.

Data on your sales will help you make decisions that are backed up with reason. Consider your reports when making decisions.

49. Monthly market research.

Market Research attempts to know what your customers want and how  you can give that to them. Invest on market research and do this at least monthly to keep a dynamic product offering.

50. If you cannot beat them, join them.

Although you have your own site, still consider selling on other platforms such as eBay, Amazon, and Facebook.

Follow this fifty tips for a great ecommerce marketing strategy. We cannot promise results as the execution relies on you. But by following our tips above, you are better equipped with what it take to gain new customers, retain current customers, and to regain lost customers through an effective ecommerce marketing strategy!

Erin Feldman is an ecommerce business owner somewhere in California, specializing in activewear and yoga outfits. She’s now debt-free from her student loans after she tried selling clothing online.

I Have a New Website, Now What? – Get People to Visit It, Of Course!

If the movie Matrix was about web hosting and websites, and not showing down questionable pills down Neo’s throat, I think that Morpheus’ monolog would go something like this:

Take a shaddy and free hosting deal for your website, and you’ll wake up back in your boring old analog life, and continue to struggle to make ends meet. If you go for the professional web hosting option, you’ll become the chosen one and go on to do great things online.

Like I said numerous times on this blog – without a proper web hosting solution, your website is as good as dead. It simply cannot function.

There’s nothing to keep it up and running.

But, even when you find someone who’s willing to keep your site online, you still need to make sure that you’ve chosen the right company for the job. If not, if you made a bad choice and sent your site into the wrong hands – you’ll soon start to experience all sorts of different troubles that come with terrible web hosting.

You’ll start to experience all those awful scenarios that come with hosting your business with a random provider who doesn’t really care about the quality of his service.

The overall safety and accessibility of your website should be one your top priorities in business. That’s why you should never gamble with your web hosting. The stakes are just too high.

It doesn’t really matter what you do or what you sell online, if you’re not capable of keeping your website constantly online and secure – people will abandon ship.

You’ll have a hard time acquiring new and retaining current visitors.

new-website-strategy-altushost_2

Regardless of how easy your website might be on the eyes – if it tends to frequently go offline, people will lose patience and move on the next best thing. The same goes for your content and proposals. Nothing can compensate for your bad hosting. There isn’t really anything that will encourage your visitors to keep coming back for more if your site isn’t performing right. They’ll move on and never come back. And the worst thing of all? – These displeased individuals will tell everyone they know that your business sucks.

The horror, right?

You don’t want that, do you?

You don’t want people to bounce right off your site and start talking trash about your brand online?

Of course not.

That would be stupid.

That’s why, before you even start to think about chasing clients and growing your online business –  you first need to get your digital house in order. If you want to really make a living from what you do or sell online, you cannot be careless with your web hosting. Simple as that.

But what happens when you find a good company to host your site? What happens then? What happens when you cross “find a good hosting solution for my digital business” of your to-do list? What’s your next move?

Focus on getting people to visit your new, shiny and reliable site, of course.

new-website-strategy-altushost-1

Roll Out the Right Welcome Matt

Acquiring traffic is probably the no.1 challenge most new online businessmen face while taking their first steps in this ever-expanding digital world.

What’s the point of owning a professional website if no one spends any time on it?

Website traffic is really important to online businesses. No, scratch that – it’s everything to them! If there’s no traffic, then there are no new leads, which means that your sales number will stagnate. And when that happens, when you stop generating new sales – you might as well close up shop and start working on your next best business idea.

So, how can a new site find its audience?

Simple, by doing the following things:

Getting the People You Want to Test Your Website Before You Go After Them Like a Mad Dog

Sure, you can promote your site and buy some new traffic, but that doesn’t really mean that you’ll be reaching out to the right crowd. You may target people who share the same interest as you do, but that also doesn’t necessarily guarantee you anything. Even if you get them to click on your site and take a look around – that still doesn’t mean that they’ll come back for more.  

No. Before you even start to think about reaching out to a larger crowd, you first have to develop your core audience. You need to create a group of people that will frequently visit your site, so you can learn from them what they like and what they dislike about the way you present yourself online. Only then will you truly understand what makes you special and what you need to do in order to make your brand and business appealing to a larger number of people.

new-website-strategy-altushost_4

So, how can you build your core audience? What do you need to do in order to stimulate your current and potential shopper to keep coming back to your site and start spreading good words about your business?

By testing your site, content, and proposals on the right people.

Before you go ahead and start chasing people around the Web to click on your site, you need to know that there is an infinite number of things that could affect your sales, Also, you need to know that almost every little detail can affect how your targeted audience will think of your brand in general. This will of course also have a significant effect on your overall site traffic.

This is a good time as any to tell you that regardless of what you do or sell online, you constantly need to test your efforts and look for insights that will tell you what’s working for you, and what’s not. It’s all about finding the most effective way on how to present your products or services to the right crowd.

There’s no universal or lasting solution here. No. The Web is constantly evolving. What’s hot today, tomorrow could be ancient history. That’s why it’s of crucial importance that you ALWAYS keep your ear to the ground, listen to what’s trending and try your best to jump on that bandwagon that’s currently rollin’.

Before we dig in deeper, we first and foremost need to wrap your mind around this sentence:

If you want to do business online, you need to build a website for your audience, not yourself.

Period.

They’re the ones who are really going to use it, not you.

Most digital entrepreneurs make the same mistake here. They create their website in an image that suits their needs and preferences, and not their targeted audiences.

You don’t want to make the same mistake as they do, do you?

That’s why you, as a newbie in this digital business, should focus on testing out these four critical components on the right people, before you go out and chase your future clients:

1. Content (sales copy, headlines, your general tone of communication, etc);
2. Billing and purchasing (the entire process of doing business with you or buying something from your site needs to be as simple as possible);
3. Opt-in offer (making sure if that your collecting all the right data from your leads and customers);
4. Site navigation, UX (figuring out if your user journey is good enough, if everything is in the right place and if your clients are being served with all the necessary data)

Ok, great – but how can I test all of these things when there still isn’t any real traffic on my site? Where can I find the right type of people that could help me gather all the right insights?

The solution to this problem is quite simple: All you need to do is buy some traffic through PPC.  With PPC, you get instant, cheap traffic, based on your targeted keywords. If you set your campaign right, if you bid for the right descriptive keywords – you’ll learn a lot about your targeted crowd and what you need to do in order to make your site and offers interesting to them.

2. Personalize Your Site – Make Sure That IT Offers a Unique Experience

Yes. This is extremely important.

Regardless of how great your website may look, you still need to make sure that it offers people enough reasons to keep visiting it over and over again. It’s your job to make sure that your audience sees some value in what you do or sell site. In order for them to come back, their first experience must be more than satisfactory.

That’s why it’s of crucial importance that you do everything in your power to provide them with exemplary and unique experience that will transform these casual visitors into your die-hard brand advocates.

new-website-strategy-altushost_6

How can you accomplish such a thing?

By doing the following:

a.) Creating custom landing pages and publishing well-researched 10x content that directly speaks to their pain points and provides your audience with real solutions for their everyday problems.

b.) Showcasing your products and services in clever “best of”, “special deal” curated sections that immediately grab your visitors and attention and lure them to investing more about those specific offers. It doesn’t really matter what you curate here, as long as you speak to your customers need in ways that are appealing to them. You can curate events, roundups, product content or large banners on your homepage or sidebar lists – it doesn’t really matter as long as you create different curated sections for different landing pages that will help your audience quickly jump to where they want to be.

c.) Highlighting your new website entries. Keep your popular and new content front and center. Also, be sure to suggest other types of content on your site that your readers’ also may like.

d.) Creating a ton of communication that makes you unique.

e.) Rewarding your fans. Make sure you do everything that you could to acknowledge those who often visit your site and engage with your content or proposals. Your main objective here should be to deepen their loyalty even further by personally reaching out to these individuals and offering them all sorts of different discounts, gifts, and thank you notes for spreading good words about your brand online.

3. Start a Blog

Blogging is great for online businesses. Especially new ones. Apart from generating new links and capitalizing on relevant short and long-tail keywords in SERP, blogging helps brands establish authority in their market. It helps them reach out to the right people in a unique way that instantly demonstrates their worth and knowledge about a particular subject.

Naturally, in order to make it big online via blogging, you really need to understand your targeted audience. You really need to know for whom you’re exactly writing, what your desired crowd likes, what it dislikes, where does it hang out, and what kind of things are troubling them on daily, weekly, and monthly basis.

giphy-3

If you want to generate traffic on your site via blogging, you need to locate your audience’s pain points and do your best to provide real answers to the thing that hold them back. But that’s not all. A lot of brands today have blogs. Some of them have more than one. They’re all familiar with the benefits that come with blogging. It doesn’t really matter if you write about web hosting, content marketing, SEO, cooking, fashion, or even household items – there are basically hundreds and thousands of other sites around the world who are doing the exact same thing as you are.

That’s why, if really want to make it in this department – you need to constantly follow what other brands from your niche are doing, and do your best to produce content that’s at least 10x better than the one that they publish on their sites.

4. Develop an Outreach Strategy: Write Guest Posts On Popular Sites, Do PR, Build Links, Etc

If you want to grow your audience and generate some real traffic on your site, apart from blogging, advertising your business all over popular search engines and social media channels, you really need to focus on developing an outreach strategy that will help you intelligently present your business in all the right places.

Guest post, link building, PR – basically everything that will help you appear on popular sites in a smart and engaging way.   

Why? – Well, because, 81% of the people online trust the information they read online. Especially on popular na credible sites.

Let me show this again to you in a different way:

new-website-strategy-altushost_8

This should be your mantra.

There’s certain power behind online recommendations.

That’s why a lot of online businessmen spend a great deal of time developing killer content and pitching their ideas to such sites as Huffington Post, Entrepreneur, INC, etc.

The ROI behind appearing on such web addresses in the right light is unmeasurable. And not just these site, but all the others that have a great deal of frequent readers that could be interested in your products and services.

This is probably the best way to lure people back to your site. You offer them a glimpse of your knowledge and expertise, and if they’re impressed by it – they’ll come looking for more!

But, in order to truly benefit from your outreach strategy and keep those new leads coming, you need to make sure that your website has something to offer them. You cannot do outreach, if you don’t really have an active blog on your own site. They’ll bounce right back if there’s nothing there to keep them coming back for more.

Thank you for taking the time to read this article. If you have anything to add or ask on this subject, feel free to write your thoughts in your comments section below.

That’s it for now,
See you soon again!

Subscribe Now

10,000 successful online businessmen like to have our content directly delivered to their inbox. Subscribe to our newsletter!

Tags