Having a content writing team is essential if you want to ensure that you have lots of high-quality content that is going to be published regularly. However, there are times when the team becomes pressed, which means that you need to seriously consider expanding at that point. With that in mind, let’s take a look at some of the clear signs that it’s time to grow your content writing team.
Your Team is Barely Catching Up with Deadlines
There are always periods of time when the team has to handle a lot of content, and it often occurs that the deadlines are not met. However, if you notice that this type of situation starts occurring regularly, you should seriously consider finding an addition to the content writing team, or even several new members.
Constantly chasing deadlines will drop the quality of your content, as writers are going to struggle to meet the higher demand. Some of the steps that you can take is to review the writing schedule and make as many improvements as possible. Other than repurposing your older content, the best, and probably the only viable solution is to hire more people.
The Editing Process is Taking Up a Lot of Time
The fact that the deadlines are always close by makes a lot of writers drop the quality of their writing. This drives more pressure on the editorial team. One of the solutions is to expand, but you can also get into little details and explain your expectations to the already present writers, so that they know what they need to work on and where they can improve.
Editors can create a document with recurrent grammar or syntax mistakes. This will reduce the pressure put on editors, and it will help them achieve more, as there will be far less mistakes.
Research Slows Down The Publishing Schedule
Creating high-quality content demands a lot of research, and when there is a lot of work to do, research takes up an additional amount of time. If you notice that research is affecting the publishing schedule on your blog, you should definitely consider adding more people to your team. Another solution is to choose a different content medium such as a video. No matter what you decide, the most important thing is not to lower the amount of research, as it will greatly lower your blog’s content quality.
Lower Content Quality
Content quality is one of the most important things in a company’s marketing strategy due to the fact that it is responsible for driving more traffic towards your website. Maintaining high-quality content is something that you should never sacrifice. If you notice that the content is becoming superficial, simply because writers are in a hurry to respect the deadlines, it is necessary to immediately consider expanding your team.
The point is to find a skilled manager who is going to ensure that all the deadlines are respected without any sacrifice in terms of quality. This is achieved with a schedule which is going to allow writers to work on different assignments. When a certain topic becomes overwhelming, the writer can switch to another one to rest.
Engagement is Going Down
Regularly publishing content is not the only thing that is important for a good content marketing strategy. There are other factors that are important as well. The amount of engagement that the content is generating is one of the clear indicators as to whether the content is truly good and informative. One of the reasons why engagement might start dropping is due to the fact that the content quality is dropping.
Consider expanding your team with experienced writers who will not only create incredible content, but also help other people take steps to improve their own skills. On the other hand, engagement requires communication. Replying to people in the comment section is a great way of maintaining and increasing the engagement of your readers.
One of the solutions to this problem is to hire a social media manager who would be responsible for replying to people’s comments. This will establish a communication between you and your visitors or customers, showing that you care about their opinion, which will make them return to your website.
These are some of the main indicators that you should consider when expanding your content writing team. If you notice any of these signs, immediately start searching for more content writers, as you don’t want your blog to lose its quality and its visitors.
The author is highly qualified and writes blog posts weekly.
