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You have invested a lot into your website. You searched for the right people to turn your ideas into a functional website, you sat awake at night learning how to be even better, designing, asking questions… Now you are finally satisfied with how your website looks.
However, it’s still not getting you as many conversions as you’d hoped.
Now you get annoyed because you don’t know what the problem is. You changed the design, rewrote the website copy to make it more convincing, and added a blog, so what else do you need to do?
If this sounds familiar, don’t worry. Everyone who has a website has been in your shoes at least once in their life.
Fortunately, the solution can be very simple. There are elements of the website that we often neglect, and they can be the silent killers of our targeted number of conversions.
In this article, you’ll find out what mistakes you might have made on your website and how to fix them.
1. Page Loading Takes Forever
How fast does your website load? If it takes more than three seconds, chances are people will click the x and stoYouou. In fact, you can lose up to 70% of your potential customers this way.
Today, mobile phones are used both for browsing and shopping much more than before, as many as 40% of people are in a hurry while looking for information via smartphone. If you take up too much of their time, they will bypass your website in the future.
The most common reasons for slow page loading are huge images, too many ads, or even bad hosting. Try to find the cause and solve it as soon as possible. For example, if the images you use are too high in resolution, it can cause the website to crash and take forever to load. In the future, make sure that the images are optimized before you upload them to the website, and you can do this, for example, by choosing the JPEG format instead of GIF or PNG.
2. Your Website is not Responsive
Even if you don’t have a web shop, your potential customers will most likely Google you before comingOver. Actually, over 80% of them, according to some research.
If a potential customer cannot navigate the website due to poor design or pages that are not optimized for mobile browsers, they will leave the website without making a purchase. Moreover, they are likely to go to your competitor if they offer a better user experience.
According to one survey, as many as 29% of them will do so immediately, while 28% of customers will not come to your website again, even if they have bought from you before.
The solution is simple – optimize the website for mobile browsers and take into account different screen sizes (such as tablets, for example).
3. You don’t Test Different Landing Page Design
So-called “split testing” refers to publishing different versions of landing pages to find out which one best converts site visitors into customers or subscribers.
If you only have one version of your landing page, you might be able to tell that it’s converting anymore, but you also can’t know exactly what’s wrong with it. How can you find out?
By creating at least two versions, link them to the ads, and then track the analytics. On those versions, you can change the CTA button, title, testimonials, and other elements, and then based on the results, find out what works best for your business.
Source: Freepik.com
4. You Overwhelm the Customer With Information
A confused customer does not buy. Imagine asking someone on the street to explain where something is, and he tells you – go there, no, actually, here, no, this way, no, here left! Would you know where to go? Of course not.
Your potential customer can also feel confused if they are greeted by a pile of unstructured information on your sales pages. If there are links to other products, too many images, and unrelated text it only distracts the website visitor from the main thing you want them to do – buy a product or schedule a service.
Not to mention if there are different calls to action – buy, sign up, click… How will the customer know what exactly to do? The simpler, the better – this is the motto you should follow when it comes to your sales page.
5. You Don’t have a Social Media Bar
Social media are excellent for building brand awareness and driving traffic to your website. However, people will be less likely to share your content on their accounts (and thus advertise you) if you don’t encourage them to do so.
A simple solution is that along with the content on the website, there are also social media icons that will make it easier for your customers to share the content on their profiles. This way, your blog or other pages will reach more people, and this can also affect the number of conversions.
Practice has shown that the most effective icons are those that follow the content as the user scrolls so that he does not have to go all the way back to the beginning of the page to share it.
Here is what a floating bar can look like, it is a bar with icons that moves along with the text so that the reader can click on one at any moment and share the content. Sometimes you will find it upright, on the left or right side of the text.
6. You Don’t have a Newsletter or Free Content to Download
A visitor to your website was about to click x and… you let him. Don’t you invite guests to stay a little longer when they decide to go home? You can also do this with people who visit your website by offering to keep in touch – eg. through newsletters or by downloading your free content.
Email marketing has a high return on investment, and one of the reasons is that newsletters help convert website visitors into customers.
You can use it to promote new products or send discount coupons to regular customers, but also to share useful content or free ebooks or guides. When someone downloads your free content and reads it, it can be enough to make them trust your knowledge and want to buy your service or product.
7. The Design is not Consistent on All Pages
Fonts, colors and images help customers remember your brand better. If you have a social media campaign and your Facebook ads lead to landing pages, inconsistent design can make potential customers unsure – did they click on the right ad? Mistrust is undoubtedly something you want to avoid when it comes to conversions.
Suppose you use the same colors and fonts, logo, and other characteristics of your brand on all pages throughout the entire customer journey from the first contact with the brand to the decision to buy from you. This way there is less chance that they will abandon the purchase somewhere along the way.
Sometimes it happens that they reach the final step and when they need to make a payment or order a product, different colors and an unfamiliar page design can turn away even customers who have used your services or products before.
8. You Try to Sell Before Building a Relationship With the Customer
People buy from those they trust. This is especially true when it comes to services, because people, in addition to knowledge, also buy energy from you. That is why you will often hear that they need to “click” with someone.
Just remember how you chose people for any individual work – you need someone whose way of working you like and with whom you feel at ease.
This is also important for building a brand online. People need to see you as an authority and have confidence in your skills or the quality of your product before they make a purchase. And how to get there? By, for example, sharing some of your knowledge for free in the form of a blog.
When you give people useful information, tools, and knowledge, they will trust you and the likelihood of them buying from you will only increase.
Convert Mistakes Into Strengths
Check your website today. Have you made any of these mistakes?
You can indeed fix certain inconsistencies in five minutes, and your conversion rate can skyrocket. So small improvements sometimes have great results.
Whether the problem is of a technical, such as page loading speed, or you need optimized landing page content, if you make these changes to your website, you will very quickly notice a difference and surely move towards the conversions your website deserves.
We are proud of the fact that we are cPanel NOC Partner since 2012. In 2019. we’ve become cPanel Certified Partner in order to match their new cPanel University certification requirements and deliver to our clients’ strong knowledge about cPanel software.
Earlier this year, just a bit before the new cPanel pricing list, cPanel announced a new certification program for its PartnerNOC companies. To help shine a light on those Partners that have gone the extra mile to ensure that their employees and support staff have been trained to sell and support cPanel & WHM software.
Partners achieve a cPanel Certified Partner status by ensuring they have the required number of cPanel University Certified employees and meeting the criteria set out in the program documents.
“The cPanel University is an online resource for everyone trying to learn cPanel & WHM, sharpen old cPanel & WHM skills, or prove what they already know. Leveraging the cPanel University to offer this extra recognition for our Partners was an obvious choice” said Jesse Asklund, Director of Support at cPanel.
All AltusHost team members, both Technical Support and Sales have been very eager to pass the cPanel University exams and got their certificates in record time. We are very proud of our geeky team!
Thanks to them, AltusHost has immediately received a cPanel Certified Partner status.
What are the advantages of being a cPanel Certified Partner?
First of all, with
every exam passed, we were able to nostrify our existing cPanel knowledge
altogether and to learn things we haven’t been familiar with by now. It is very
important to mention that cPanel Certification will give us an opportunity to
acquire a new form of esteemed accreditation to our current and future clients,
with cPanel Certified badge displayed prominently alongside our company’s name
in cPanel’s Partner Directory.
Also, as a cPanel
Certified Partner we will also have cPanel tech support requests automatically
escalated to their entirely new Ultra Priority Technical Support queue,
providing the fastest support response times of any of cPanel existing
Enterprise Support ticket queue.
“cPanel is known for its incredible quality support team, and we want to recognize Partners that work to provide that same quality support,” said Nick Koston, cPanel’s CEO.
Technology is making it possible for people to use their voices to interact with devices. Voice-controlled assistants have become an essential element in everyday living. Imagine not having to induce up from the comfort of your seat to change off the lights or shut the doors With voice-controlled assistants like Alexa and Siri, you simply speak your command, and you get your wish. Voice commands are also rapidly replacing typing, which can be cumbersome.
It is possible to achieve more efficiency by simply speaking your command than manually engaging with your devices. You will find that there is quite a bit of voice usage, especially among the search engines. WordPress is also beginning to enjoy the benefits, and we will look at how you can optimize the same for voice search.
Why Is Voice Search So Important?
Search engines like Google have been using voice search as far back as 2016 Data from 2017 shows that up to thirty-three million voice devices were already in use. Some of the leading contenders were Google Home and Amazon’s Alexa. Up to 20% of the users were using it for mobile searches.
Industry figures estimate that by the year 2020, there will be more than 21.4 million smart speakers in the United States alone
Voice search has specific characteristics that you just have to be compelled to listen to. You will find that they are generally longer and more conversational in tone. You do not have the limitation of using short phrases due to the physical effort required to type. Developers are making voice assistants more human, thus allowing for better interaction when doing the voice search.
Focus on how your target consumer talks about your services,
products, and business. You will find many tools online that will help you come
up with appropriate phrases, that you can use when doing your voice search
optimization. These phrases will help you understand the consumer’s mindset,
and you can use it for your online marketing strategy.
Many people who use voice search are looking for personal assistance. Many will use it to ask for direction or to make calls. Now Google has made it so much easier for the online user to make a choice. Let us, for example, say that you are looking for a salon or clothes shop; Google will give you very detailed feedback. It will show you the location, opening hours, customer reviews, among others.
You also get an icon that allows you to make a call directly from the site. You must give relevant information about your business. Ask happy clients for testimonials or reviews so that you can incorporate them into your business listing.
How To Optimize For Voice Search
People square measure currently actively trying to find ways in which to optimize the web platforms for voice search. There are specific ways in which you’ll accomplish it, and this includes:
Page loading speed
Themes and plugins
Mobile optimization
Position Zero Optimization
Keywords; both long-term and short-term
SEO optimization
Schema mark-up
Featured snippets
We will look at the factors above in a little more detail below.
1. Pay Attention To The Themes And Plugins
To fully fancy the practicality of voice search, you would
like to own a fast loading page.
Experts say that you just can reach up to fifty-two quicker loading on the result page with voice search.
A fast loading page will also have a significant impact on
your WordPress search rankings.
If you want to achieve faster loading on WordPress, you need to pay careful attention to the plugins and themes Get a light-weight theme like Astra, which uses Vanilla JavaScript to form the loading quicker. At only 50kb, it can load in under 0.5 seconds, thus making it very sufficient for voice search.in another way can use WordPress Development Services for loading quicker
2. Longtail Keywords
Achieving voice search optimization for a website requires that you focus on the use of long-tail keywords. It should pretty much be the same way you would do if you’re using the keyboard for manual typing. While before, the common practice was to use keywords for SEO, now people are gravitating to use of longer phrases for search queries.
Long-tail keywords are not a new concept, and anyone who applies them has seen excellent results with their search rankings. The advantage of voice search is that you can add in a more conversational tone while allowing it to be quite specific about what you are looking for. You will realize fantastic tools on-line which will assist you to come back up with the relevant phrases. Even as you focus on the right use of phrases, it should not make it difficult for the reader to understand.
3. Position Zero Optimization
Google will continuously look for answers to questions that
may arise out of voice searches. You could play a vital role by becoming the
go-to place for those answers. Not only will you get excellent exposure for any
content you put out, but you will also optimize for the typical queries that
may arise. Getting to position zero is difficult because they’re so many people
fighting for that little space. You, therefore, need to work on strategies that
will improve the chances of appearing in that coveted position. You can do this
by:
Focus on any questions that may arise out of the keywords; whether long tail or short, that you have come up with
Think about the headings and titles you use; they should always be a direct response to a query
Ensure your answers are easy to read and understand
Incorporate the use of bullet points, numbered lists and short paragraphs
Q&A style for your content will make it convenient for search engines to use your content
Always strive to be on that first page on Google. The search engine and other visitors will gravitate towards using the information on the first page.
4. Local SEO Implementation
Interestingly, more than 22% of online users will use voice search to find local information. Most of these people will be on the go and will use their mobile phones to search. Using the right keywords to describe your location will impact on the number of visitors you get to your physical store
Think about the common phrases people in your neighborhood use
to describe your location. Strategically position phrases such as near me in
the Meta descriptions, internal links, and anchor text and title tags. It would
also not hurt to include a landmark which will make your location that much
easier to find.
Another common phrase that people search for a lot is ‘things to do near me.’ Incorporate this into your content, thus helping you push your product or brand. If you are an example running an eatery, a direct response to ‘things to do near me’ could be ‘try the local cuisine at XX eatery.’
You should structure your data in a way that makes it easy for the visitor to get as much information as possible. The use of words such as nearest, best, and store hours will help the search engines find you. Make sure you add your contact details and office opening hours. It will make it easy to process the data, thus making it likely for people to find you.
5. Google My Business Listing
One essential tool you should sign up for is Google My Business listing. It will make it easy for your customers to find you, especially those in the local area. You also get the opportunity to share more business information, thus making it easier for the search engines to find you.
By using location, or specific phrases like ’near me’ you increase the chances of visibility on the search engines. Be careful about the information you have on your listing page. Include your name, physical address, and telephone number. Use the introduction part to give a proper description of your services and products.
Link what you have to the different categories; doing this will help when online buyers use the voice search functionality. Focus on describing what your business is, and not what it does. While you may stock up on pet toys and foods, the category should be Pet supply store. If you are a photographer, you should focus on the kind of photography YouTube; for instance, a wedding or birthday photographer.
6. Your Content Should Be Readable
Paying close attention to how you deliver your content is
crucial. You want content that is scannable, easy-to-understand, and well
presented. You will find that people spend more time on a website, thus a
higher likelihood of a positive response.
Remember, the website visitors and no longer only human, we
now have virtual assistants who will troll websites looking for relevant
information. The same resistance will also read back the content to anyone who
is doing a voice or manual search. Take your time to research on how to present
content in a reader-friendly manner.
It is interesting to note that on average, Google will give you a voice search result of only 29 words. It is therefore clear that you will benefit more by using short, concise content and not a lengthy response. You have to think about that online user who barely has the patience to sit around their device to read long-winding explanations to a simple query.
7. Optimize For Mobile
Mobile has become so crucial to most businesses that you cannot afford not to optimize for the platform. More than 60% of the people on the online platform will use mobile devices for search queries. The experience the visitor gets when they use the desktop computer should be the very experience they get when they use their mobile devices.
WordPress development company makes our site worthybut after voice search optimization we can use easily Do a test of how mobile-friendly your WordPress site is by using Google’s mobile-friendly test tool. In case there are certain aspects you need to change, Google will advise you appropriately.
8. Use Of Schema Mark-Up
Schema refers to that visual representation of data and the
instructions that allow you to operate it. By using schema mark-up to classify
words and sentences on your website, you assist the search engines in
organizing content on their pages.
Up to 36.4% off voice search results use the schema mark-up.
It, therefore, allows for the optimization of voice searches,
thus ensuring that you get users to your website. It will also significantly
impact on your SEO, hence a better ranking with the search engines.
WordPress has the Schema Pro, which will help you add the necessary mark-up to any content on your website.
9. Featured Snippets
You will find a strong relationship between the featured
snippet and the voice search results. Many of the voice results come from
featured snippets. It is, however, not easy to get onto the featured snippets,
but you can elevate your chances by:
Paying due consideration to the question keywords. As we have stated above, think about relevant questions around the keywords, and try and provide the appropriate answers
You will get good snippet keyword ideas from the People also ask section in the Google Search results
Focus on structured data that allows you to present your information in a short precise way
Q&A all the FAQ format works very well for voice search and the featured snippets
Think about incorporating the use of blogs to answer any questions people may have. Pay attention to the words the users to give you the guideline on what they are looking for. While the FAQ page will work well, a well-thought-out blog post can be more engaging and can provide better results.
_____________________________
BlogAuthor: Rohit Jangid
Rohit Jangid as a Digital Marketing Executive in the leading WordPress Development Company named Techno Softwares and there he handles all works related to SEO, SMO, PPC, SME, Content Writing and E-mail Marketing Works.
AltusHost had plans to expand to Switzerland for a while now. Finally, we’ve fully completed our expansion to CH in 2nd half of 2019.
Why Switzerland?
Switzerland is well known for quality and overall safe environment. This is something that we as a company stand for as well. Beside that we wanted to help our clients who serve local business in CH, to serve them even better, with true presence in Switzerland.
Where in Switzerland?
We are present in Zurich. We’ve picked Equinix Switzerland as Data Center partner in Switzerland.
Why Equinix?
Even they are one of the most expensive data centers, they have a very broad amount of network carriers present in data centers. Also, they hold a wide amount of ISO certifications, that’s the main reason why we picked them. We now have a direct connection to local and international carriers, plus direct access to SwissIX and Equinix IX, this ensures that our clients in Switzerland are well connected to Swiss and outside Swiss Networks.
What about the price?
Yes, Switzerland is a bit more expensive than the rest of Europe. That’s Switzerland… But we’ve managed to offer to our clients same or very similar prices like in our other locations in Netherlands, Bulgaria, and Sweden. Our plan is to offer unified prices around Europe. Most of the time we do manage to offer this.
What Network Ports are available?
In Switzerland, we can offer 1Gbps, 10Gbps and 100Gbps Ports to our clients. Feel free to contact us for more details.
cPanel, one of the most famous Web Hosting Control Panel software has announced an increase in their prices from September 1st, 2019. More about this you can learn in the letter from cPanel’s CEO, Nick Konston.
Overall, price increase news from cPanel was shocking for everybody in the industry. Especially for clients, as at the end of the day, any kind of hosting service powered by cPanel control panel will be increased. For all cPanel partners, including AltusHost as well, this price increase was somehow expected. As it’s been a while since cPanel did any increase in their fees, and they made huge improvements in their software. Altho we think the main reason for the increase is the most recent Investment in cPanel from Oakley Capital.
Is this good or bad, how it will reflect on the future of cPanel and Hosting industry, we are not going to elaborate or predict in this article. Let’s just say: “time will show”. AltusHost was always dedicated to providing the most flexible licensing fees for most popular software, it will remain like that with new cPanel packages and fees as well. So let’s dig into facts and numbers.
The new name of License Plans
cPanel for VPS Hosting is now named as “Cloud“. cPanel for Dedicated Server is now named “Metal“. Besides the new name, each Cloud and Metal license will now have multiple tiers who is based on “account level” fees.
New license tiers explained
cPanel Admin Cloud, up to 5 Accounts
cPanel Pro Cloud, up to 30 Accounts
cPanel Plus Cloud, up to 50 Accounts
cPanel Premier Cloud, up to 100 Accounts
cPanel Premier Metal, up to 100 Accounts
More than 100 Accounts? cPanel has prepared price per each additional account as “flexible” rate or “fixed” upgrade of accounts to some numbers. AltusHost will provide fixed rates in slots of 50 accounts. In regular offer we will have up to 500 Accounts, in case you need more accounts, it will be arranged additionally. Flexible rate of accounts is possible only for clients with a contract in place.
New prices of cPanel with AltusHost
Plan name
Platform
Total Accounts
Monthly Price
cPanel Admin
Cloud
Up to 5
€ 14
cPanel Pro
Cloud
Up to 30
€ 19
cPanel Plus
Cloud
Up to 50
€ 26
cPanel Premier
Cloud / Metal
Up to 100
€ 35
cPanel Premier 150
Cloud / Metal
Up to 150
€ 41
cPanel Premier 200
Cloud / Metal
Up to 200
€ 47
cPanel Premier 250
Cloud / Metal
Up to 250
€ 53
cPanel Premier 300
Cloud / Metal
Up to 300
€ 59
cPanel Premier 350
Cloud / Metal
Up to 350
€ 65
cPanel Premier 400
Cloud / Metal
Up to 400
€ 71
cPanel Premier 450
Cloud / Metal
Up to 450
€ 77
cPanel Premier 500
Cloud / Metal
Up to 500
€ 83
Will your Hosting price be increased?
In general, we will do our best to avoid the increase in fees for our clients. However, for some services, we will be forced to increase the fee in order to cover our license costs. Business Web Hosting fees won’t be increased due to this change in cPanel pricing. However, for some VPS Hosting and Dedicated Server clients who are using cPanel, we will have to increase the subscription fee from the next billing cycle, depending on the number of their cPanel accounts. Those clients will be informed via email in the upcoming period.
In case you have any further questions, concerns, or simply need better elaboration of all of this, please do not hesitate to Contact Us.
We are very glad to inform you (all of our current and, of course, new clients) that Skrill is again acceptable at AltusHost B.V.!
Yes, we know, it has been a couple of years without Skrill. And to be honest, we haven’t missed it that much, but, our clients surely did. No hard feelings, though. 🙂
So, we’ve put some extra effort and together with our friends from Paysafe Group, we’ve managed to get Skrill back!
Now, we accept over 10 world’s most used payment methods so that you can get and use our services way easier.
If you have a suggestion for us in terms of new payment methods you would like to have and see next, please contact us.
As you already know, AltusHost has been usingBitPayas a payment processor for Bitcoins for a while now. Years longpartnership with BitPayis one of our favorite ones, and it will stay like that, due to amazing service this processor offers.
In this article, we’ll be the messengers of BitPay news about the upcoming trends and last week’s turmoils in Bitcoin Network.
As we are a client and a partner of BitPay, this rule will be applicable to our clients as well.
The BitPay Team Says:
The Bitcoin network has been seeing record transaction volume in the last few weeks. This growth has also led to record network congestion and record-high bitcoin miner fees.
Miner fees are now more than $30 per transaction on average. To protect purchasers and to continue to offer service for Bitcoin payments, we are now requiring a new invoice minimum payment amount of $100 on all BitPay invoices.
Why BitPay is raising the invoice minimum to $100 Bitcoin miner fees are the costs to purchasers for sending Bitcoin transactions. BitPay also pays these costs as an operational cost for sweeping and processing payments received to BitPay invoices.
Yesterday we shared an emergency update about Bitcoin network conditions and BitPay invoice amounts. We temporarily raised the minimum BitPay invoice amount to $100 to respond to current bitcoin network conditions.
We continue to monitor bitcoin network conditions, but we have re-enabled BitPay merchant invoices and BitPay card bitcoin-to-dollar loads for $5 or above. BitPay Card orders are also once again available.
Our BitPay payment minimum changes are based in large part on the miner fee costs of sending and refunding mistaken payments which many bitcoin wallets make. Our recent Payment Protocol improvements to the BitPay payment experience have effectively eliminated these payment mistakes. This has allowed us to make $5 or greater invoices available once again.
Many invoice payments under $100 may still be uneconomical for bitcoin purchasers due to high bitcoin network fees. However, they again have the option to send these smaller payments if they choose.
We do not have plans for further immediate changes to the minimum BitPay invoice amount. We will provide as much advance notice as possible to our users in case this changes.
—————–
If you have any questions or concerns about this, feel free to contact us.
Did you know that .TK belongs to an small Island country Tokelau?
Zone Info .TK is the official country code Top-Level-Domain (ccTLD) of Tokelau.
Zone Use A .TK Domain is normally used by companies or private entities who are located in Tokelau. In Germany is has become quite favourable as a domain for the Telecommunication (Telekommunikation), or Trekking business.
Characters Minimum: 4 Maximum: 63 Letters and numbers Hyphens (“-“), however not at the beginning or directly in front of the TLD
So, everyone who has ever considered to buy something on the internet, wants to have an easy way to pay the thing they want. Without million suspicious steps and overblown process fees. And above all – yes, it has to be an absolute safe way of paying. Nobody wakes up having a thought that it would be a swelling idea to have all money completely vanished from his or hers credit card, for no reason. No. But in this day and age, with so many electronic alternatives to traditional paper payment methods, you are able to choose your own way to buy that new PlayStation online. Or pay for a web hosting service.
We at AltusHost understand how important is to have a choice of different easy and secure payment methods.
So far, over 15.000 of our valuable clients have been paying for their servers and hosting packages via standard bank wire transfer, credit cards (Visa, Master and American Express), PayPal, Payza, Bitcoin, Webmoney and SEPA Direct Transfer.
But, starting this April, we offer you five new Payment methods!
That’s it for now. 12 Payment Methods are at your disposal.
If you have any questions, concerns or maybe you just want to say hello to our friendly support team, drop us a line on LiveChat, or at billing @altushost.com
