Content Strategy for Your Blog – Rank Worthiness, Engagement, and Relevance


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Content Strategy for Your Blog

Content Strategy for Your Blog – Rank Worthiness, Engagement, and Relevance

The best way for your website to generate more authority is to have quality content and a good content strategy. However, we still need to establish what is considered quality content, or rank worthy content. We also need to explore what drives audience engagement and what they find interesting and relevant. So, the following article will share some insight into how to create engaging and rank worthy content, and how to allow your target readers to discover it. This will allow you to have links with greater value and better traffic on your website.

Rank Worthiness

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Let’s say you want to rank for a particular keyword, or a few keyword phrases, but at the same time, you do not want to end up with a meaningless piece of text that nobody finds useful. The first thing you need to do is abandon the notion of keyword density. You need to mention your keyword in your title, maybe in one subheading and then allow it to pop up naturally within the text. Your focus should be on topic relevant keywords and keyword phrases.

So, you need to find which other topics are tightly connected to your keyword and include them naturally in your text. Simply google the desired keyword and see the top ranking article and which topics they covered in their articles. Basically, you should do the same.

You might be thinking that simply retelling content that ranks high will make your content rank better. Well, that’s not entirely true. You still need to provide a satisfying user experience in order to be deemed worthy and, if you only copy what was already said, then users might just go for the original content.

Your best bet is so the called 10X type of content. Basically, you explore the topic from a different angle, one that hasn’t been explored so far. Your content needs to be a natural follow-up to the existing content base. In other words, people need to learn something new and useful from your texts, videos or infographics.

Engagement Tactics  

Since user experience and bounce rate also have their role to play in the whole ranking game, you need to somehow bring your audience to see your post. Well, the best thing you can do is to allow users to naturally discover you in order to satisfy their curiosity. You can do this by finding other blogs that have topics relevant to your content, and see if you can get a guest post there. If users click on the link and see something useful on your site, they are bound to stick around and see what else you have to offer.

Don’t go after every possible blog with high authority, but pick those where you can fit in effortlessly; don’t force your links. Additionally, don’t limit yourself to only those sites that allow “do-follow” links, since high domain blogs with “no-follow” links are also good if your target audience is there.

Social Media Engagement

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If you do not have social media pages or accounts that represent your blog or website, you are missing out on some great user engagement potential. Even though social networks do not influence ranking directly, no business owner, big or small, ignores their potential. A majority of your user base is on social networks and they like it when they can reach out and ask questions via the messenger feature. So, if you have a responsive profile, it will definitely be a plus.

Additionally, you can share your content there, boost your posts, and get additional exposure, which is always great. You can use all sorts of online tool to help your networks grow, and to help you maintain your profiles. Just make sure you post pictures of your workplace, and your team members; basically add some human touch to your profile. This is important because, otherwise, your profile will look like a bot page, and people really hate that.  

To sum up, you need quality, or the so-called 10X content and you need to actively try to bring people in to see it. However, at the same time, you need to advertise in a non-aggressive manner, and allow your users to discover you on their own. You only need to position yourself at all the right places.  

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4 Ways to Generate Quality Leads for Your Business

Your business will be good only if you generate quality leads. So, finding them needs to be your priority. There are already some dependable and familiar ways to generate leads online, but there are some of them that are not that obvious, but are really effective. Expert marketers know that quality leads are the seed from which customers grow, and without them, nothing would be possible.

Many organizations are struggling in generating leads that are profitable, and the widely used lead-generating techniques that many businesses rely on are not as effective as everyone believes. This is why we have done the research and found a few lesser-known techniques you can consider implementing for your business.

The internet has grown so much that it now plays an important role in every part of our lives. It is crucial when it comes to communication, education, entertainment, relationships and business activities. This is why many organizations focus primarily on generating leads online.

The sad truth is that many businesses do not take advantage of this important role that the internet has in people’s lives. You need to think outside the box and try to connect with your potential customers in ways that are less-expected, and that way, you will be able to tap into an untouched resource your competition might not be aware of. So, here are some surprisingly effective ways to help you generate quality leads online.

Pinterest

 

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Pinterest is a very simple social media platform that enables users to share images with each other. But, do not let this lack of complexity fool you, because Pinterest has 176 million registered users, where 100 million of them are considered active. From those millions of active users, a staggering 70% of them say that the reason they are visiting Pinterest is because they are looking for inspiration about what they should buy.

If you create a presence for your brand on this social media platform, you will basically have a free advertising platform that basically comes with a built-in and dedicated fan base.

Podcasts

This is nothing new – podcasts have been around for over a decade, but they are still relevant because U.S. citizens spend 2% of their day listening to audio sources and podcasts are one of them.

This may not sound like a large number, compared to Pinterest, but TV, video games and music are also included in the term “audio sources”, so the 2% does not seem like such a small number after all.

For even more accurate numbers, podcasts take up ¼ of all the time people spend listening to audio sources. So, a podcast that is well-planned and executed can help you in several ways. It can help you improve search rankings for your business, build backlinks and generate quality leads. You can turn listeners into quality leads that can quickly be turned into quality customers.

Content Marketing

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This is one of the lesser known techniques in generating quality leads and it has not yet been fully optimized by many organizations. Only a small percentage of marketers claim that they are effectively generating leads through content.

This is because it is not that easy to create fresh, quality content and it can be rather time-consuming. There are ways to make it easier, like outsourcing or investing in a system that will be posting pre-generated and relevant content regularly, but these options do not address the real issue that is behind the process of content marketing utilization.

Content that will be effective is the one that will solve problems to potential leads, one that is visually appealing and personalized to the needs of a specific target audience. But, how to accomplish this? The best way is through deep analysis, trial and error. So, always keep track of your key metrics to successfully alter your content marketing campaign and to embrace the things that are working and to eliminate those that are not.

Landing Pages

People who took their time to visit your website, have already get engaged in perhaps the most difficult aspect of lead generation. Because they have demonstrated a genuine interest in what your business has to offer, they have made it possible for you to narrow the focus of your efforts, which were already directed toward leads, and make them convert. Approximately 60% to 90% of all the visitors that come to your landing pages will bounce, meaning that they’ll leave the website without looking at other pages, and the ones who leave, over 90% of them, never come back.

Even with this information in mind, over 60% of businesses still use landing pages to generate quality leads. So, to make sure that your landing pages are giving your potential leads good treatment, you need to apply the advice we have given you in the paragraph related to content marketing. Your landing pages need to be specific, useful and visually pleasing. As a matter of fact, keep all your pages simple, because a complex page needs more time to load, and even more time to comprehend, so, your visitors won’t even give a second glance and they’ll leave immediately.

In the end, make sure that your business always remains flexible. Keep an analytical eye on your every move, compare results with methods, and you will see what works best for you. Leads that are properly generated and guided through the sales process will become retainable and committed customers. While using the effective methods that other businesses already use on a daily basis, be sure to also pay attention to these lesser-known techniques and use them to discover new and quality leads.

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