5 Ecommerce Tips to Improve Your User Experience and Increase Conversions

Tag Archives: Conversion rate

5 Ecommerce Tips to Improve Your User Experience and Increase Conversions

The ecommerce industry is booming, as the number of online shoppers keeps growing rapidly and it will only continue to grow, what with the increasing use of smartphones for online shopping. The ever-evolving technology enables people to browse online shops on-the-go, which is something each and every ecommerce store owner should use to his or her full advantage.

Apart from the constant technology innovations that make it quite challenging for business owners to keep up with the latest trends, competition on the market is getting fiercer with each coming day, which creates the need for constant work towards improvement in order to be able to stand out from the crowd.

There are a lot of factors crucial for the success of every ecommerce store, but there is one element that perhaps bears the greatest significance – user experience.

Good user experience is a key component of every successful ecommerce store, so you should always work towards providing your existing and potential customers with the best possible online shopping experience whenever they visit your website.

By providing your customers with great user experience, not only will they spend more time in your ecommerce store and be compelled to make a purchase, but they will also keep coming back to check out your new offers. Therefore, great user experience will help you increase your sales and conversion rates, thus help you generate more revenue and improve your ROI.

Here’s what you can do to improve the user experience of your ecommerce store and greatly increase your conversion rates.

Create Unforgettable First Impressions


Website Design That Aims To Impress

More often than not, the first impression becomes a lasting impression, so you must make sure your site’s visitors form the best possible first impressions the moment they come to check out what you have to offer.

Your web design is very important for first impressions, so make sure everything is simple and clearly visible. Your store must be easy to navigate through and you should avoid clutter at all costs. Less is more here, so a simple web design is the way to go.

A responsive web design is incredibly important for your customers’ user experience, since the majority of them are certainly using their smartphones and tablets to visit your store. By incorporating responsive elements into your web design, you will provide mobile users with a seamless mobile experience while checking out your store, which will result in them being satisfied with your service, and this will certainly compel them to come back and do business with you again.

Implement Only High-Quality Images


Good Photography Boosts Conversion

A picture is worth a thousand words and, in this case, the statement cannot be more true. Your customers cannot touch your products, so it is crucial that you provide them with professional and eye-catching images of the highest quality that will perfectly present your products and all of their features.

Make sure that your product images are visually appealing and engaging and that they showcase your products in the best possible light. Also, make sure you enable a zoom function or a lightbox, so that your customers can see larger versions of your product images.

People typically remember 80% of what they see and only 20% of what they read, so make sure the images you implement into your ecommerce store are eye-catching, so that you can attract more quality leads and convert them into customers.

Implementing high-quality images into your ecommerce store will definitely result in better user experience, helping you enlarge your customer base and increase your sales and conversion rates, and ultimately generate more revenue.

Improve the Navigation of Your Ecommerce Store


Optimizing Website Navigation

Your entire ecommerce store must be easy to navigate through in order for your visitors to be able to easily find exactly what they are looking for. They need to be able to browse through your store without any possible distractions.

If your visitors have to jump over hurdles in order to find their way through, they will certainly leave your store and move on to your competition. That is why an easy-to-use site navigation is absolutely crucial for the success of your store, so you need to make it as simple as possible.

If you manage to do that, you will greatly improve your customers’ user experience and reduce your bounce rates, thus significantly increasing your ecommerce conversion rate.

You can make navigation much easier for your potential customers by adding a “recently viewed” tab on your product page, since that way they would not have to search forever for a product they viewed who-knows-how-many clicks back. You certainly know just how irritating and frustrating that can be, to say the least, so a “recently viewed” tab will ease that process for your potential buyers and result in their better user experience.

Furthermore, you can add the “What’s New” tab in your store, since not only will that help your customers check out your new products without having to search through your old ones, but it will also provide you with an excellent way to display and promote the new products on your offer.

By separating your new products from your old stuff, you will manage to tempt your customers to check them out, as they will instantly grab their attention.

Keep Your Customers Informed


Customer Notifications and Information

If you offer some new deals and freebies or have launched a new line of products, but haven’t informed your customers, how do you expect them to know about it and visit your store to check it out?

You need to always keep your customers in the loop and provide them with every new piece of information regarding your products. If you offer new shopping deals, discounts, freebies or have any other update related to your ecommerce store, make sure you display your latest news on the homepage of your website.

Having a blog on your website is an ideal way to help your customers keep up with your every announcement, as well as help you engage them in your brand. Blogging can provide you with an excellent way to promote your brand and showcase all the benefits that your customers will experience if they decide to use your products.

One of the best ways of keeping your customers informed is engaging in social media, since the majority of your customers certainly spend most of their online time on various social networks. Therefore, make sure you establish your social media presence and promote your ecommerce store wherever you see fit.

The best social platforms to go for are the ones your target customers prefer to use, since you should be exactly where your customers are. There is absolutely no point in promoting your brand on Instagram, for instance, if none of your customers are using it.

Nonetheless, the best choices are certainly the ever-dominating Facebook and Twitter, but Pinterest and Instagram are also excellent platforms for promoting products and every successful ecommerce store is harnessing their power. Let’s not forget about Snapchat either, since it has recently found its place among the platforms that are great for marketing campaigns.

By keeping your customers informed about everything related to your brand, you will show them you respect them, thus you will instil trust and inspire customer loyalty. By keeping the communication with them going, you will ultimately turn them into your brand ambassadors who will help you boost your reputation and increase your sales and conversions.

Reduce Cart Abandonment Rates by Removing Any Friction


Optimizing to reduce cart abandonment

Cart abandonment is one of the biggest problems of many ecommerce store owners, so you need to make sure you remove any friction that keeps your potential buyers from making their purchases.

By managing to do that, you will build trust with them and encourage them to go through with their transactions, thus reducing your cart abandonment rates and increasing your conversion rates.

You will show your customers that your website is trustworthy by adding an SSL certificate, which will guarantee that your customers’ privacy is protected at all times, that is, that their personal information and credit card numbers will not be misused.

You should also add a privacy policy statement in your ecommerce store, preferably near your CTA button or anywhere where it can be clearly visible, since that will help your prospects trust you more.

Furthermore, you can offer free shipping, as that way online shoppers will certainly prefer purchasing from you to going to your competitors who don’t offer that kind of service. However, if you decide to offer free shipping, make sure you display that information on every page on your website, so that your potential buyers know what to expect before they arrive at your checkout page.

It’s also very important to clearly display icons of the payment systems you accept, as that will also help your customers know what to expect upfront.

All of this helps build trust with your customers, thus greatly reduces cart abandonment rates, ultimately improving your conversion rates and increasing your sales and revenue.


By following the aforementioned tips, you will certainly manage to improve the performance of your ecommerce store and transform it into your lucrative source of revenue that brings quality leads and conversions. Always remember that user experience is the absolute key for building a strong customer base and increasing your sales, so make sure you always work towards providing your customers with excellent service in order to improve their user experience and breed only positive results.

5 Tips to Optimize Your Website to Increase Conversion Rate

Every online marketer knows how important the overall look of a website is and how it can greatly impact its visitors. Apart from having an impeccable design and not being cluttered, it must have quality content, including both text and visuals, as that is what will engage the visitors and make them interested in a brand.

The general feel of a website can highly influence people’s opinion of a particular business and make them want to stay to find out more about a brand. Since the landing page of a website is the front door through which visitors come in to check out a particular company, it is the page most responsible for the forming of first impressions, so its design must be as inviting and engaging as possible.

It goes without saying that your website must have a mobile-friendly and responsive design, since that way, you will be able to provide mobile users with a seamless user experience, which can greatly improve your SEO and help you rank higher in the SERPs.

Why is all of this important? Because optimizing your website for every possible little detail can help you drive more conversions and keep your conversion rate constantly going up.

However, it is not nearly enough to do it once and be done with it. It is a never-ending process that should be dealt with on a regular basis, so as to ensure your website always meets the needs of your target audience, especially since the trends in web design are constantly changing.

Nonetheless, apart from the aforementioned and many other elements of an effective and successful website, check out some tips that can help you learn how to optimize other aspects of your website that you perhaps hadn’t even thought about in order to increase your conversions.

Include Social Proof on Your Pages

Social Proof Pages

The general mentality of people is that, if someone else is doing something that reflects good behaviour, they should probably be doing it as well. Social proof has the power of influencing people’s opinions, so you try and use that to your advantage.

Leveraging social proof can help you influence the actions of your site’s visitors and potential customers, so you should think about adding social proof to the various pages on your website, as that will definitely help you drive more conversions.

For instance, you can add a subscription button on your landing page and on your blog, with a number of subscribers next to it. Such a call-to-action can show your visitors how many people have already subscribed, thus encouraging them to give it a shot as well.

You can also add some other social proof, such as testimonials, which are especially important for ecommerce websites, since they can highly influence people’s purchasing decisions.

You can consider including testimonials on your landing page or even on your CTAs. For instance, adding testimonial tweets on your call-to-action offer can add credibility to it and make more people want to check out that offer.

Update Your CTA Designs Regularly

CTA needs to be fresh

It is essential that you update the designs of your CTAs and provide them with a fresh and new look on a regular basis, as it can greatly help you drive more conversions.

Think about it for a moment. If you saw the same design of a call-to-action every time you checked out a particular website, would you click on it? Probably not. Why is that exactly? Because it no longer grabs your attention.

That is why your CTA designs need to be updated from time to time, as they can become old pretty quickly and, thus, greatly lower your CTRs. Change your CTA copy every once in awhile and breathe new life into it. Update your CTA buttons and make sure your visitors don’t play hide and seek in order to find them. They need to be clearly visible, so make sure you utilize your website’s white space, so that everything can be easily found.

Update Your Call-to-Action Offers

Updating the designs of your CTAs can certainly help you increase your conversions but, if your offers are outdated, your visitors will not be very likely to click on them. Imagine placing an offer on your website that says “Free eBook: 5 Content Marketing Tips for 2011”. Would that offer help you increase your conversion rate? Of course not.

Therefore, invest both time and effort into creating new offers or even updating the ones that can benefit your business again. Consider analysing the strength of your existing offers in order to gain insight into which ones performed well in the past, as that can help you create quality content that will certainly drive conversions.

Update Your CTAs on Pages and Blog Posts with the Highest Traffic

As you already know, CTAs have a tendency to get old after a while and they need to be updated. However, what happens when you put a particular call-to-action offer on a blog post that goes viral and starts getting tons of traffic? What if that particular blog post keeps receiving a lot of traffic and your offer gets old? It would certainly not be such a good idea to keep it there.

In such a case, all you need to do is replace the underperforming offer with one that performs well. That way, you will manage to get all the people coming to read your successful blog post to click through and learn more about your offer. You will be able to convert them into quality leads in no time.

There are a lot of tools that can help you replace your underperforming CTA with a new one, so make sure you find one to best fit your needs and don’t shy away from using it. Those tools enable you to replace your old CTA with a new one within one CTA group, so that every instance of your old CTA is automatically replaced with the new one you created.

Consider Adding Secondary CTAs

Secondary Call To Action

Perhaps you think that adding two different calls-to-action on one and the same page on your website will only result in your visitors being confused and distracted, but it needn’t be so. It would certainly distract the visitors from doing what you want them to do if you place two competing CTA offers on the same page, but if the secondary CTA you include on a page doesn’t compete with the main offer, your visitors will definitely not be distracted and you will not negatively affect your conversion rates.

Therefore, it all depends on the offers of your CTAs. For instance, you can even add two different CTAs right next to each other, but only if they promote different offers. Your main CTA could offer a free sample of your new eBook to your visitors, while your secondary CTA could be inviting your visitors to subscribe to your blog.

That way, you can capture the attention of the people interested in the content of your eBook and the people who found the content of your blog valuable enough to want to subscribe and learn more about what you have to say.

Whenever you can include two CTAs with non-competing offers on your website, experiment and see whether or not they help you increase your conversions. You will certainly accomplish that if you make sure the offers you promote are not related to each other, but instead to completely different matters.

What’s essential is to monitor the results of adding two different CTAs on one page. If it happens that your conversion rate is decreasing, then perhaps it is not quite a good idea to display two CTAs on that particular page. However, if your conversion rate does get increased, then your secondary CTA was certainly a smart decision. Therefore, you should definitely try it out.


Increasing your conversion rate is certainly one of your main goals when it comes to your online marketing campaign, since it is something that can help you enlarge your customer base and increase your sales, thus enabling you to generate more revenue. By following the aforementioned tips, you will make sure you receive a surge of quality traffic and get higher conversion rates that always translate to greater ROI.

Therefore, make sure you follow these tips for website conversion optimization and you will certainly be on the right track to converting the visitors to your site and turning them into quality leads. Every online marketer works toward employing different kinds of methods in order to increase their conversion rates, but the sad truth is that not so many of them actually succeed in their endeavours, so, by using these tips, you can definitely get the upper hand and manage to always stay in the game.

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