7 Methods to Help You Write a Business Blog That Converts Leads


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7 Methods to Help You Write a Business Blog That Converts Leads

Nowadays, most businesses are totally aware that writing a blog is a great long-term investment. Having a well-managed blog may even bring you considerable sales benefits. Therefore, as a business, you should take the time to create and maintain such a blog.

Only writing a blog is not enough anymore, complex blogging strategies are needed in order to lure potential consumers. This is exactly the reason why we prepared this article for you, in which we’ll present several tested methods of writing a business blog that converts leads

Posting articles on a regular base is definitely not an easy task.  However, it is essential in order for your blog to keep up with the latest market trends and topics of discussion. A recent study shows that if a company publishes at least three posts each week, they may earn 4x more traffic than a company who doesn’t. How can you take advantage of this situation? Let’s find out.

  1. Write About Relevant Subjects

First off, you should study your target audience because without an in-depth study of your main audience, you won’t know what content to write. Everything you distribute must be relevant to those who you’re seeking to find. Second, you should engage with your audience. At the end of your posts, use relevant call-to-actions for email opt-ins or for engagement through comments or shares.

Keep in mind, you shouldn’t promote your services/products directly through your articles. The articles you share on your blog are meant to generate leads, not to gather customers. As a blog writer, you may sometimes find yourself in a creativity impasse. Worry not, this is why services like AnswerThePublic exist – to make your life easier by generating insights which come straight from your audience.

  1. Clear Up Problems

Solving problems should be an important “quest” that you should take on in order to help your followers clear up their day to day dilemmas. Problems like “how to survive in today’s society” or “how to eat healthy” are common dilemmas that most people experience.

Therefore, as a blog writer, you should provide them with viable solutions for their problems. As you may have already seen, most blog posts nowadays are getting longer and longer. And this happens because people crave for more information concerning every subject. As a result, longer posts are 10 times more effective than short posts. Nonetheless, remember to avoid sharing all the information at once.  Give them the opportunity to find out more through your Call-to-Action (CTA) funnel.

  1. Make Sure to Include CTA

CTA must be included in all your blog posts. Through the CTA, you can invite people to webinars, offer them free eBooks, and ask them to subscribe to your channel. As you may see including the CTA in your posts is vital. Most persons who follow your CTA will, at some point, become loyal followers. Make sure to include it in a relevant and natural way in your post.

You may use your follower’s emotions to attract more attention. Even if it’s a little tricky it might work. Accessing your CTA should be seen as the right move to make in order to find out more relevant information. This feeling can be triggered by using all sorts of emotion from fear to love or hate.

  1. Use a Calm and Friendly Tone

It’s important to use a friendly tone because otherwise you might sound like a robot or a machine and this is exactly what you don’t want to happen. Keep in mind that all your posts should be presented with a human tone.

Present your brand values while bonding with your readers. You must establish a relationship with your subscribers and followers, and this is how you do it. If you are confused regarding this subject, make sure to check editing services like Best Essays or Hemingway App.

  1. Grant Perks

To generate more leads, offer your prospects different perks. You may grant them discounts or free eBooks. Whenever someone subscribes to your blog, make sure to offer them something in return for their personal information. Remember, offering free products is a great way of drawing more subscribers to your email list or to your social media channels.

  1. Remember to Optimize Your Posts

Optimization is extremely important if you wish to 

attract more organic traffic. Make sure to add business related keywords throughout your posts. There are tools like WordStream that may aid you in finding out the best options for your marketing campaign.

After finding out your core keywords, pick one and use it as a primary focus throughout your post. Use it in the title and in the first phrase. This will help your posts generate more organic traffic.

  1. Evaluate Your Traffic

Writing valuable posts is not the only thing you need in order to generate more leads. A rigorous evaluation of your traffic is needed as well. Monitoring the progress of the traffic can be easily done with the aid of Google Analytics. Via this potent tool, you may find out the

 number of visitors, their location, and their likes and dislikes. Becoming awa

re of all this information will make it much easier for you to find out which are your best or worst posts.

As you can see, owning and maintaining a blog is a great way of generating more leads. You should keep in mind that a successful blog demands time and dedication. Remember to use these 7 methodsif you wish to create popular content that will increase your organic traffic.  

 

Karen Dikson is a marketing expert and entrepreneur from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. Karen loves to stay up to date on the latest digital trends. Her works have been published on HuffPost and other business resources. Connect with Karen on Twitter.

 

4 Ways to Generate Quality Leads for Your Business

Your business will be good only if you generate quality leads. So, finding them needs to be your priority. There are already some dependable and familiar ways to generate leads online, but there are some of them that are not that obvious, but are really effective. Expert marketers know that quality leads are the seed from which customers grow, and without them, nothing would be possible.

Many organizations are struggling in generating leads that are profitable, and the widely used lead-generating techniques that many businesses rely on are not as effective as everyone believes. This is why we have done the research and found a few lesser-known techniques you can consider implementing for your business.

The internet has grown so much that it now plays an important role in every part of our lives. It is crucial when it comes to communication, education, entertainment, relationships and business activities. This is why many organizations focus primarily on generating leads online.

The sad truth is that many businesses do not take advantage of this important role that the internet has in people’s lives. You need to think outside the box and try to connect with your potential customers in ways that are less-expected, and that way, you will be able to tap into an untouched resource your competition might not be aware of. So, here are some surprisingly effective ways to help you generate quality leads online.

Pinterest

 

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Pinterest is a very simple social media platform that enables users to share images with each other. But, do not let this lack of complexity fool you, because Pinterest has 176 million registered users, where 100 million of them are considered active. From those millions of active users, a staggering 70% of them say that the reason they are visiting Pinterest is because they are looking for inspiration about what they should buy.

If you create a presence for your brand on this social media platform, you will basically have a free advertising platform that basically comes with a built-in and dedicated fan base.

Podcasts

This is nothing new – podcasts have been around for over a decade, but they are still relevant because U.S. citizens spend 2% of their day listening to audio sources and podcasts are one of them.

This may not sound like a large number, compared to Pinterest, but TV, video games and music are also included in the term “audio sources”, so the 2% does not seem like such a small number after all.

For even more accurate numbers, podcasts take up ¼ of all the time people spend listening to audio sources. So, a podcast that is well-planned and executed can help you in several ways. It can help you improve search rankings for your business, build backlinks and generate quality leads. You can turn listeners into quality leads that can quickly be turned into quality customers.

Content Marketing

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This is one of the lesser known techniques in generating quality leads and it has not yet been fully optimized by many organizations. Only a small percentage of marketers claim that they are effectively generating leads through content.

This is because it is not that easy to create fresh, quality content and it can be rather time-consuming. There are ways to make it easier, like outsourcing or investing in a system that will be posting pre-generated and relevant content regularly, but these options do not address the real issue that is behind the process of content marketing utilization.

Content that will be effective is the one that will solve problems to potential leads, one that is visually appealing and personalized to the needs of a specific target audience. But, how to accomplish this? The best way is through deep analysis, trial and error. So, always keep track of your key metrics to successfully alter your content marketing campaign and to embrace the things that are working and to eliminate those that are not.

Landing Pages

People who took their time to visit your website, have already get engaged in perhaps the most difficult aspect of lead generation. Because they have demonstrated a genuine interest in what your business has to offer, they have made it possible for you to narrow the focus of your efforts, which were already directed toward leads, and make them convert. Approximately 60% to 90% of all the visitors that come to your landing pages will bounce, meaning that they’ll leave the website without looking at other pages, and the ones who leave, over 90% of them, never come back.

Even with this information in mind, over 60% of businesses still use landing pages to generate quality leads. So, to make sure that your landing pages are giving your potential leads good treatment, you need to apply the advice we have given you in the paragraph related to content marketing. Your landing pages need to be specific, useful and visually pleasing. As a matter of fact, keep all your pages simple, because a complex page needs more time to load, and even more time to comprehend, so, your visitors won’t even give a second glance and they’ll leave immediately.

In the end, make sure that your business always remains flexible. Keep an analytical eye on your every move, compare results with methods, and you will see what works best for you. Leads that are properly generated and guided through the sales process will become retainable and committed customers. While using the effective methods that other businesses already use on a daily basis, be sure to also pay attention to these lesser-known techniques and use them to discover new and quality leads.

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