There’s an app for that! Can Software really be used for writing SEO friendly product description?


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There’s an app for that! Can Software really be used for writing SEO friendly product description?

Online businesses are running successfully by communicating exactly what they deliver through their product descriptions. When a user visits a website, he or she needs just a few milliseconds to form an opinion about your business.

If the website fails to express key features and benefits of a product at the very first glance, the user will already be at the door leaving, my friend.  So, let’s all agree here that good product description has a significant role in reaching higher conversion rates.

Getting a rocket high conversion rate is the ultimate goal of every online business. No question about it. Yet, there are many different factors affecting your conversion.

Some of them you can directly control, so, jump right on the business.

Like, for example, writing amazingly good SEO friendly product description.

This would set forth the most relevant features and make it understandable to your target audience, and crystal clear to potential customers. How exactly your product can make their lives easier and better? Tell them.

Business managers and marketers carefully plan this. It is a technique and a thing of experience. Content about your product on your landing page has to be perfect and well-measured.

Of course, eCommerce websites are free to select a format for the product description. It can be a plain landing page with all the information listed at once or separated in tabs for easier manipulation. Whether you’re using WooCommerce or any other application, you can easily look for some valuable product details in tabs.

The WooCommerce Custom tabs pro is one of worth mentioning tools that allows you to categorize useful product information in different tabs, thus beautifying the landing page.

Aside from displaying product description, what else should be in the center of your attention?

Yes. Content creation.

You can do a lot of creative handwork by yourself, but some apps can come in handy.

Believe it or not, there are numerous applications that either write content for you from the scratch or spin existing text and make is unique. But, let’s face it, it is machine written. It doesn’t have emotions, desired tone or approach to attract someone to try your product or service.

Result: No orders.

And you don’t want that.

But how software can be used to write product descriptions?

Apps are everywhere.

We use them when we need to communicate, to remind ourselves to water the flowers, to find out what cool song is that and even to simulate blowing candles on your cake, goddamnit.

But for most of the time, apps are making things in our lives much easier and faster.

When it comes to content writers, software is used to create flawless copy that would be good for both users and search engines.

Humans and machines.

There is a bunch of applications for writers out there, helping them either at the stage of composing a sentence or making it completely typo-and-grammatical-errors-free.

 

Writing, rewriting, and scraping the content

Writing is associated brainstorming about a topic or product and coming up with amazing taglines and descriptions. Without any doubt, readers still like to read the content written by flesh and blood humans, not by the bots. In general, writing is more about emotions and realities rather than plain and random text on the internet.

Applications can generate a piece of content by evaluating a keyword, but it certainly can’t understand the needs of your targeted audience.

Copywriters, who are still on their writing beginnings and often lack inspiration, can try Articoolo. For example, if you enter a keyword “Armani Women Jeans”, it will draft a general paragraph about it. However, the perfect description needs more than a generic stream of words. You’ll need deeper product insights.

Besides from making content around a particular keyword, you may also find rewriting and scraping tools like Spinbot or EZrewrite.com quite helpful. These applications rephrase a paragraph and give it the impression of a brand new piece of content. Using such paragraph may attract a number of visitors from the search engine, but will fail to deliver a proper message of the product or service.

So, try to write your very own and original content and just refine it with mentioned editing tools.

Editing, proofreading, and finishing

The first draft of a product description is a mix of its key features, and most of the times it’ll need further editing and finishing. As an experienced writer, you are well prepared and quite familiar with terms that have to be used in writing for a specific topic. Should I mention that for SEO friendly product description, accurate grammar and sentence structure are an absolute must?

Content writers, of course, are welcome to use editing and proofreading tools to remove typos and errors. Widely available tools for this job are Ginger, Grammarly, Correctica, etc.

hile above-mentioned apps may not provide you the ultimate solution or completely accurate English, they do a quite good work in highlighting most of the major mistakes. So, let’s say that those apps could be used for first product description draft that saves time and paves the way for the editorial team.

Readability and SEO friendliness

A fine selection of words you use in your content truly matters. Especially when it’s readability and SEO friendliness comes in mind. The content marketers widely use Hemmingway app or real-time content analysis tool by Yoast to find how much their content (product/service description) is readable.

What these apps actually do?

They simply replace complex words with easier ones. That way, your written content would be a lot easier to read and understand.

Also, readability is a huge factor in making your piece of content SEO friendly. Search engines like Google, Bing, DuckDuckGo tend to rank a web page higher if it has easy-to-understand content. You can pursue a higher readability score to ensure everyone gets the message easily.

Final Thoughts

Writing a product description is a process which goes through different phases: understanding the basics, evaluating the key features and the purpose, and it’s target audience.

In terms of writing, in general, different software can be used as it completely depends on the purpose of writing. But, product description writing is a whole lot of technical information, where every feature needs to be in a logical sequence.

For such work, you’ll need an experienced and vigilant writer, because missing any of the unique-selling-point in the description may result in a higher bounce rate. Once the content is created, writers can utilize the above-discussed software just to remove the errors and refine it for perfection.


Paul Simons is an experienced digital marketer with expertise in UX design consultation and conversion optimization. He has an experience of more than 7 years in understanding the key elements in boosting sales of different companies. Currently, he is working as a marketing team lead in FMEAddons.

4 Astonishing Tips to Follow When Starting an E-Commerce Business

Starting a business in any branch of industry is quite a demanding task. What needs to be done first is appropriate research that will put you in the right direction.

No one likes investing money in something risky and that is why people try to lower the investment risks as much as possible.

When it comes to starting a business, you have to be very thorough while doing your research, because there is a lot of competition. But, like with other businesses, it does not mean that you cannot succeed. It is important to focus on several steps in order to triumph.

Plan Well

2Like with many things in life, it is important to start off with a detailed plan. This can be a demanding task and you should definitely consult with a professionals.

The first thing to think about is whether you want to sell specific merchandise or you want to sell a variety of products. It all depends on your investment budget, but having a greater variety of merchandise gives a wider audience of potential customers.

When working on your plan, it is also important to research the market demands, you can see which things are missing from your competition’s offer and fill those gaps.

Professionals are there to help you with making the rights steps, it does come at a cost, but it significantly lowers the risks of losing money in the long run.

Choose The Right Team Of Professionals

3You have you strengths and your weaknesses, it is important to strengthen your weak points by hiring a true team of professionals.

We are talking about a team of people who are going to be running your website. This is an essential step, because you want your website to have a sleek, eye-catching design and be easy for users to navigate through.

Good design, among other things, is going to bring more traffic to your website, and it will reduce the bounce rate. Having a good team will enable you to focus on aspects of work which you are familiar with while they are fighting battles on other fronts.

Choosing The Right Web Hosting Partner

This is something that people do not think about, but simply take a leap of faith when choosing a hosting provider. Making the right decision requires thorough research and the outcome can seriously either damage or provide stability for your business.

There are several core elements you should think about.

First of all, the web hosting partner should offer nonstop up time, because every minute counts – you can lose millions of customers if your website is offline for 5 minutes. Another important thing to worry about is the right protection from malware and spam as this can have a bad effect on your business. Hazardous sites are known to be avoided by users.

These are only some of the reasons why you should research which hosting provider offers the most stability for your official webpage thoroughly. The best thing to do is to see various online reviews which were written by satisfied users.

Picking The Right Marketing Approach

4There are different kinds of marketing strategies used for different types of businesses. It is important to take certain steps at different times.

A good place to begin with is probably marketing by blogging. This is a good starting point because it focuses on the SEO part of your website and how it ranks in the search engine results. This is the perfect way to begin your marketing strategy.

Another way you can choose is to be present on various social networks. Being present on several social networks can attract a great number of new customers with different interests which makes this is a very good marketing option.

The ultimate way which requires investment is a pay per click advertising campaign.  This sort of marketing certainly brings a great amount of potential customers but there are other metrics which become very important, such as conversion rates. It is important to follow these numbers because you want to keep your ROI at appropriate levels.

There are also other steps you can take with marketing, but in the online world, the aforementioned strategies are widely used and popular.

There is no e-commerce recipe which will ensure that you will succeed 100%, but following these tips will put you on the right path. You will avoid common mistakes made by many people who have succeeded in the business world.

What you will certainly have to do is put in a lot of hours of hard work. Only true dedication and hard work in combination with the mentioned tips are going to severely reduce the chances of failing. So, put in some effort, make smart moves and you will be one step closer to success.

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