A Fool-Proof Formula for Easily Creating Compelling Content


Tag Archives: Content Marketing

A Fool-Proof Formula for Easily Creating Compelling Content

Maybe you are wondering why your blog posts or entries aren’t getting the hits that your previous entries were used to getting. Writer’s block is a challenge that most folks have to contend with, especially when you are in the business of creating dynamic and fresh online content each new day (no surprises here). What is the secret to keeping your audience always coming back for more? Even the best struggle keep the well always refreshed, and it is easy to get lost in a myriad of frustrations if you are not able to keep your existing audience or grow your numbers.

Structure, planning and research are the key points that you should always remember when you need to create awesome content that retains and multiplies your viewership and readership. You can write as much as possible, but if you don’t adhere to these three tenets of successful content creation, you’ll fall into the frustration trap. The importance of creating such content is important because then you will always convert that readership into leads and those leads into sales.

So what exactly is implied by structure, research and planning? Instead of inventing new ideas all the time, it is possible to synergise and use the statistics that you already have and mine data from those statistics. Mine data from those statistics you say?

Readers leave a trail of data that you can always use to your advantage and to better your content. You already know what you customers are reading, and you can focus the lenses of the microscope some more to get some more insights on what they need and read. Getting insights into readership doesn’t translate into some generic categorizations like adults, late teens or generation ‘y’, rather, it means categorization by actual readership of the content that you post and the reviews of these.

Looking at your site’s most popular posts will give you a pretty good idea of what your audience reads on a daily and wants to see. In other words, if you look through your posts you will see a trend that draws something akin to a popularity graph. The topics may either be subsets of each other or may have similarity in some of the content that is being represented. Once you have seen a pattern emerge, you can use those insights to create new content related to what is already giving you hits.

Once you have figured out what the audience wants you now need to create a headline that draws them right in.

The header says it all. Most of your sales conversions will be generated by captivating headlines that create an initial and solid impact. Sean D’Souza talks about creating compelling headlines from angles such as;

1. Question based as opposed to answer based headlines

2. Problem based vs. solution based headlines

3. Headlines that are emotive (make the audience curious?)

It’s easy to get lost in the grandeur of your own work and think that it will most certainly work. That’s great, but you can also check what works for other sites. Always remember the following tips when creating your headlines as well:

– Your content and your headlines will be searched, specifically on Google and other search engines. How do you make those searches work for you? You want to rank well in those searches so that people can find you and your posts. The key obviously comes down to search engine optimization. Your SEO strategy should always complement your content marketing strategies.

– Maximize and position your headers. Statistics show that out of 10 people who read a headline, only 2 will move on to read the rest of the article. Thus, you are seeing that the headline is a powerful tool to strategically position your article in the search rankings of engines such as Google and Bing, and also to compel the audience to look at the rest of what you have to offer.

– Link your content to social media pages. Let’s face it, most people would rather access articles and other information from their social media pages as opposed to doing organic searches on the internet it’s no wonder companies such as Facebook are spending huge sums trying to attract content on their platforms. You have great content but you want to rely only on your Word press blog? Not going to work. You need to share that content on your Facebook, Instagram, Twitter and LinkedIn pages. Your connections are people who know you well (for the most part) and they can relate with you and the story that you have to tell. If you are creating content for a corporate, maximize the connections that your employees and their families and friend provide you with.

– The actual content is the most important part. Hooking your reader with a great header is one thing, but making them love your content is a different issue altogether. As mentioned, there are different approaches that you can take when creating your content. Draw your audience in by addressing a problem that they can specifically relate to and then drawing them further in with a solution. Provide insights and personal experiences that address the same issue or something vastly related. Let your platform allow readers to share their experiences because this is the best way to learn what customers want to read. The platform will allow your readers to share their ideas and provide different insights, and in so doing you have killed two birds with one stone.

– Lots of writing is always a good thing or you as a content creator, especially if you can get different and fresh perspectives on your platform. Which means you need to do lots of writing. How do you make you platform become an integral part of your readers’ lives? By creating fresh and unlimited content that they can relate. Have guest blog posts and let your readers enjoy each other.  

Finally, find a system that works for you!

About the author: Raymond Bennet is a freelance content writer from Carol City, Florida. He graduated from the University of Miami and started his activity in creative writing. Currently working at OkEssay.co.uk – writing service for those who need a resourceful assistance in their education.

Boost Your Website Traffic: 10 Sweet Content Marketing Tips

Nowadays, the secret every business owner knows is: Content marketing.

With great content, you can build your brand’s online reputation.

Have you ever wondered what was the most important element of content marketing?

It’s the website. It has to be fast, good-looking, and powerful. It needs to invite the potential customers to take action and make the purchase.

If you want more sales, you need more traffic. If you want more traffic, you need a better approach to content marketing. Do you see the connection?

How exactly do you direct your content marketing strategy towards the goal of getting more traffic? That’s what we’re here for today.

Your Way to Improved Traffic

 

1. It’s Not All about the Quality

Brian Dean, the person behind Backlinko, struggled for years before making a website successful. He started by publishing high-quality content in the nutrition niche. He cited research studies and made sure to deliver value to the readers.

There was a problem: no one cared. He was not publishing the right content; the kind that readers would care about.

What’s the right kind of content, you might ask?

What do people search for on Google?

What’s the most popular content for the keywords you aim for?

What kind of content gets comments, likes, and shares?

When you take these answers as the foundation for providing high-quality content, you’ll be on the right track.  

2. Host Webinars

Why do people use the Internet so much? This would be the answer of many: “for fun.”

Learning, however, is also an important reason for people to hit Google. If you meet people’s need to learn through fun and effective webinars, you’ll be on the right track.

Send out emails at least a week ahead, so your subscribers will sign up and plan their time.

You should also archive that content for later viewing, since some of the recipients will be busy at the scheduled time.

Don’t forget about social media promotion.

3. Contribute to Influential Websites

More content. This time, it won’t be for your own website.

When you contribute high-quality content to other sites that have gained authority in a relevant niche, you’ll drive many visitors your way.

It’s not easy to become a featured contributor to top-notch websites, though. You’ll have to start small and work your way up. In other words – you’ll be writing content every single day. That can be a problem for a business owner. If you can’t invest that much time and effort into writing, you can always rely on a writing service like Australianwritings.

4. Invest in Paid Advertising

You may be writing the best content in your niche. You may use all the right keywords and write on topics your audience is interested in. Will that be enough? Not quite.

The promotional steps you make are crucial. If this is a new business, it’s important to invest in paid advertising on Facebook, Google, Twitter, and other channels.

The best thing about paid online advertising is focus. Your ads will be seen by people who are interested in the products or services you deliver.

5. Get Inspired by Influencers

When you want to see what your audience is interested in, you clearly check out the stuff influencers are writing about. You observe their style, but you’re mostly interested in the topics they cover.

Get inspired by those topics! Do not copy them, though. Find your own twist and deliver something different to the same audience. Offer new solutions to the same questions and issues, and make your content easier to read. That’s always a bonus.

6. Videos!

Text-based content is still important. That’s how you infuse all the right keywords and attract traffic via search engine.

However, it shouldn’t be the only type of content you’re publishing. Video is a valuable addition that will make the website more engaging. One study showed that 3 days after watching a visual and verbal presentation, people remembered 65% of the information. They were able to recall only 10% of a lesson they read.

Videos are a great way to grab attention, especially on social media.

 

7. Improve Your Email Marketing Approach

Newsletters are awesome for driving traffic towards your website. Make sure to elevate your email marketing campaign. How do you do that?

Make a special offer for people who subscribe. It may be a free eBook, a promise for special offers, or valuable content they will get on regular basis.

The email newsletters have to be great. You need to feature high-quality content and make it visually-intriguing. Needless to say, these newsletters need a call to action, since you want the recipients to visit your site.

Automate these emails! You can use a tool like Mailerlite, MailChimp, Hatchbuck to do that.  

8. Try Podcasting

We made it clear: textual content is important, but it’s not the most engaging kind of content for most users of the web. They are looking for something they can see and hear.

Images and videos are already a standard in content marketing, but here’s another type of content you can use: podcasts!

Busy people like listening to podcast when they’re driving or working out. This kind of multitasking allows them to achieve few goals at the same time. If you can turn some of your content into a podcast, that would be great.

9. Make the Content Shareable

When you create content that gets tons of shares, you’re not the only one promoting it. You’re getting audience-driven promotion.

How do you create shareable content? Well, people like to share things that make them look good. If the content is funny, smart, shocking, or unusual in any other way, they will share it.

Don’t forget to add the call to sharing action at the end of your post.

Feature sharing buttons for every piece of content at your site. It’s important to make it easy for the visitors to spread the message.

10. Feature Internal Links

Getting backlinks is important. That’s how you get audience from other websites. You’re getting those backlinks through guest posting, and some bloggers feature your links in their posts just because you give high-quality content that’s worthy of a link.

Internal links are just as important. When a visitor lands at your site for a particular piece of content, you want to keep them there for as long as possible. Link to your products or services, and other content they might be interested in. Don’t go overboard with the links, though; that may lead to a counter-effect.

There you have them – the 10 simple, but important content marketing tips that lead to website traffic boosting. Every business owner can benefit from those actions. Where will you start?Jessica Freeman is a blogger and freelance writer from Sydney, Australia. She enjoys covering various topics, from education and technology to motivation and productivity. Check out her new post about freelance writing. Follow Jessica on Google+ and Twitter.

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