Boost Your Website Traffic: 10 Sweet Content Marketing Tips


Tag Archives: Content Marketing

Boost Your Website Traffic: 10 Sweet Content Marketing Tips

Nowadays, the secret every business owner knows is: Content marketing.

With great content, you can build your brand’s online reputation.

Have you ever wondered what was the most important element of content marketing?

It’s the website. It has to be fast, good-looking, and powerful. It needs to invite the potential customers to take action and make the purchase.

If you want more sales, you need more traffic. If you want more traffic, you need a better approach to content marketing. Do you see the connection?

How exactly do you direct your content marketing strategy towards the goal of getting more traffic? That’s what we’re here for today.

Your Way to Improved Traffic

 

1. It’s Not All about the Quality

Brian Dean, the person behind Backlinko, struggled for years before making a website successful. He started by publishing high-quality content in the nutrition niche. He cited research studies and made sure to deliver value to the readers.

There was a problem: no one cared. He was not publishing the right content; the kind that readers would care about.

What’s the right kind of content, you might ask?

What do people search for on Google?

What’s the most popular content for the keywords you aim for?

What kind of content gets comments, likes, and shares?

When you take these answers as the foundation for providing high-quality content, you’ll be on the right track.  

2. Host Webinars

Why do people use the Internet so much? This would be the answer of many: “for fun.”

Learning, however, is also an important reason for people to hit Google. If you meet people’s need to learn through fun and effective webinars, you’ll be on the right track.

Send out emails at least a week ahead, so your subscribers will sign up and plan their time.

You should also archive that content for later viewing, since some of the recipients will be busy at the scheduled time.

Don’t forget about social media promotion.

3. Contribute to Influential Websites

More content. This time, it won’t be for your own website.

When you contribute high-quality content to other sites that have gained authority in a relevant niche, you’ll drive many visitors your way.

It’s not easy to become a featured contributor to top-notch websites, though. You’ll have to start small and work your way up. In other words – you’ll be writing content every single day. That can be a problem for a business owner. If you can’t invest that much time and effort into writing, you can always rely on a writing service like Australianwritings.

4. Invest in Paid Advertising

You may be writing the best content in your niche. You may use all the right keywords and write on topics your audience is interested in. Will that be enough? Not quite.

The promotional steps you make are crucial. If this is a new business, it’s important to invest in paid advertising on Facebook, Google, Twitter, and other channels.

The best thing about paid online advertising is focus. Your ads will be seen by people who are interested in the products or services you deliver.

5. Get Inspired by Influencers

When you want to see what your audience is interested in, you clearly check out the stuff influencers are writing about. You observe their style, but you’re mostly interested in the topics they cover.

Get inspired by those topics! Do not copy them, though. Find your own twist and deliver something different to the same audience. Offer new solutions to the same questions and issues, and make your content easier to read. That’s always a bonus.

6. Videos!

Text-based content is still important. That’s how you infuse all the right keywords and attract traffic via search engine.

However, it shouldn’t be the only type of content you’re publishing. Video is a valuable addition that will make the website more engaging. One study showed that 3 days after watching a visual and verbal presentation, people remembered 65% of the information. They were able to recall only 10% of a lesson they read.

Videos are a great way to grab attention, especially on social media.

 

7. Improve Your Email Marketing Approach

Newsletters are awesome for driving traffic towards your website. Make sure to elevate your email marketing campaign. How do you do that?

Make a special offer for people who subscribe. It may be a free eBook, a promise for special offers, or valuable content they will get on regular basis.

The email newsletters have to be great. You need to feature high-quality content and make it visually-intriguing. Needless to say, these newsletters need a call to action, since you want the recipients to visit your site.

Automate these emails! You can use a tool like Mailerlite, MailChimp, Hatchbuck to do that.  

8. Try Podcasting

We made it clear: textual content is important, but it’s not the most engaging kind of content for most users of the web. They are looking for something they can see and hear.

Images and videos are already a standard in content marketing, but here’s another type of content you can use: podcasts!

Busy people like listening to podcast when they’re driving or working out. This kind of multitasking allows them to achieve few goals at the same time. If you can turn some of your content into a podcast, that would be great.

9. Make the Content Shareable

When you create content that gets tons of shares, you’re not the only one promoting it. You’re getting audience-driven promotion.

How do you create shareable content? Well, people like to share things that make them look good. If the content is funny, smart, shocking, or unusual in any other way, they will share it.

Don’t forget to add the call to sharing action at the end of your post.

Feature sharing buttons for every piece of content at your site. It’s important to make it easy for the visitors to spread the message.

10. Feature Internal Links

Getting backlinks is important. That’s how you get audience from other websites. You’re getting those backlinks through guest posting, and some bloggers feature your links in their posts just because you give high-quality content that’s worthy of a link.

Internal links are just as important. When a visitor lands at your site for a particular piece of content, you want to keep them there for as long as possible. Link to your products or services, and other content they might be interested in. Don’t go overboard with the links, though; that may lead to a counter-effect.

There you have them – the 10 simple, but important content marketing tips that lead to website traffic boosting. Every business owner can benefit from those actions. Where will you start?Jessica Freeman is a blogger and freelance writer from Sydney, Australia. She enjoys covering various topics, from education and technology to motivation and productivity. Check out her new post about freelance writing. Follow Jessica on Google+ and Twitter.

There’s an app for that! Can Software really be used for writing SEO friendly product description?

Online businesses are running successfully by communicating exactly what they deliver through their product descriptions. When a user visits a website, he or she needs just a few milliseconds to form an opinion about your business.

If the website fails to express key features and benefits of a product at the very first glance, the user will already be at the door leaving, my friend.  So, let’s all agree here that good product description has a significant role in reaching higher conversion rates.

Getting a rocket high conversion rate is the ultimate goal of every online business. No question about it. Yet, there are many different factors affecting your conversion.

Some of them you can directly control, so, jump right on the business.

Like, for example, writing amazingly good SEO friendly product description.

This would set forth the most relevant features and make it understandable to your target audience, and crystal clear to potential customers. How exactly your product can make their lives easier and better? Tell them.

Business managers and marketers carefully plan this. It is a technique and a thing of experience. Content about your product on your landing page has to be perfect and well-measured.

Of course, eCommerce websites are free to select a format for the product description. It can be a plain landing page with all the information listed at once or separated in tabs for easier manipulation. Whether you’re using WooCommerce or any other application, you can easily look for some valuable product details in tabs.

The WooCommerce Custom tabs pro is one of worth mentioning tools that allows you to categorize useful product information in different tabs, thus beautifying the landing page.

Aside from displaying product description, what else should be in the center of your attention?

Yes. Content creation.

You can do a lot of creative handwork by yourself, but some apps can come in handy.

Believe it or not, there are numerous applications that either write content for you from the scratch or spin existing text and make is unique. But, let’s face it, it is machine written. It doesn’t have emotions, desired tone or approach to attract someone to try your product or service.

Result: No orders.

And you don’t want that.

But how software can be used to write product descriptions?

Apps are everywhere.

We use them when we need to communicate, to remind ourselves to water the flowers, to find out what cool song is that and even to simulate blowing candles on your cake, goddamnit.

But for most of the time, apps are making things in our lives much easier and faster.

When it comes to content writers, software is used to create flawless copy that would be good for both users and search engines.

Humans and machines.

There is a bunch of applications for writers out there, helping them either at the stage of composing a sentence or making it completely typo-and-grammatical-errors-free.

 

Writing, rewriting, and scraping the content

Writing is associated brainstorming about a topic or product and coming up with amazing taglines and descriptions. Without any doubt, readers still like to read the content written by flesh and blood humans, not by the bots. In general, writing is more about emotions and realities rather than plain and random text on the internet.

Applications can generate a piece of content by evaluating a keyword, but it certainly can’t understand the needs of your targeted audience.

Copywriters, who are still on their writing beginnings and often lack inspiration, can try Articoolo. For example, if you enter a keyword “Armani Women Jeans”, it will draft a general paragraph about it. However, the perfect description needs more than a generic stream of words. You’ll need deeper product insights.

Besides from making content around a particular keyword, you may also find rewriting and scraping tools like Spinbot or EZrewrite.com quite helpful. These applications rephrase a paragraph and give it the impression of a brand new piece of content. Using such paragraph may attract a number of visitors from the search engine, but will fail to deliver a proper message of the product or service.

So, try to write your very own and original content and just refine it with mentioned editing tools.

Editing, proofreading, and finishing

The first draft of a product description is a mix of its key features, and most of the times it’ll need further editing and finishing. As an experienced writer, you are well prepared and quite familiar with terms that have to be used in writing for a specific topic. Should I mention that for SEO friendly product description, accurate grammar and sentence structure are an absolute must?

Content writers, of course, are welcome to use editing and proofreading tools to remove typos and errors. Widely available tools for this job are Ginger, Grammarly, Correctica, etc.

hile above-mentioned apps may not provide you the ultimate solution or completely accurate English, they do a quite good work in highlighting most of the major mistakes. So, let’s say that those apps could be used for first product description draft that saves time and paves the way for the editorial team.

Readability and SEO friendliness

A fine selection of words you use in your content truly matters. Especially when it’s readability and SEO friendliness comes in mind. The content marketers widely use Hemmingway app or real-time content analysis tool by Yoast to find how much their content (product/service description) is readable.

What these apps actually do?

They simply replace complex words with easier ones. That way, your written content would be a lot easier to read and understand.

Also, readability is a huge factor in making your piece of content SEO friendly. Search engines like Google, Bing, DuckDuckGo tend to rank a web page higher if it has easy-to-understand content. You can pursue a higher readability score to ensure everyone gets the message easily.

Final Thoughts

Writing a product description is a process which goes through different phases: understanding the basics, evaluating the key features and the purpose, and it’s target audience.

In terms of writing, in general, different software can be used as it completely depends on the purpose of writing. But, product description writing is a whole lot of technical information, where every feature needs to be in a logical sequence.

For such work, you’ll need an experienced and vigilant writer, because missing any of the unique-selling-point in the description may result in a higher bounce rate. Once the content is created, writers can utilize the above-discussed software just to remove the errors and refine it for perfection.


Paul Simons is an experienced digital marketer with expertise in UX design consultation and conversion optimization. He has an experience of more than 7 years in understanding the key elements in boosting sales of different companies. Currently, he is working as a marketing team lead in FMEAddons.

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