5 Reasons Your Website Needs a Blog


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5 Reasons Your Website Needs a Blog

If your company is still on the rise, you might probably be thinking that it would be best for you to stir away from the blogging world as is probably sounds too expensive and time-consuming to deal with. You might already have your company’s website and that seems like enough work.

In reality, a blog can truly be an excellent way for a company to connect with its customers and promote its products. Not only that, but it also one of the most cost-effective ways to do so, contrary to popular belief. Here are just some reasons why your company could benefit from having a blog too.

It creates a personal relationship with your customers

By creating a blog, you will be able to upload posts that talk about your brand in a much more personal way. You can ask our customers to leave comments on your posts and encourage them to ask any questions they might have. A blog allows you to interact with your customers in a completely new way that is a lot more personal and friendly.

Many customers might think that you will not take the time to reply to their emails or that you simply might not get back to them on time. If they see though, that you regularly take the time to reply to their questions and comments on your blog posts, they will be a lot more likely to come in contact with you and that can easily turn a potential customer into a lead.

It gives your social media a new life

In our day and time, social media marketing is a very important part of any company that wishes to become more well-known and successful. A good way to up your social media game is to start your own blog for your company.

Apart from sharing content that you find online that you found interesting, you will now be able to share your own content and promote your brand in a much more efficient way. First of all, you will be able to share posts that can prove very useful to your customers. The more interesting the posts you share are the more people will want to share it with their peers too.

This will help you get more publicity without having to spend a dime and it will simply grow the number of leads that will head towards your site. The more social media accounts you have, the more people you will be able to reach and with uploading the right content you will be able to drive even more traffic to your website.

It helps give your company credibility

Starting a blog is one thing. Keeping up with a well-written blog is another. If you wish people to take your company seriously and put their trust in your products and services, the best thing you can do is create a great image for it. Make sure that your blog posts are of excellent quality and that they are very useful to whoever comes across them.

By running a well-made blog, you are instantly positioning yourself as an expert in your field of work. Do not hesitate to ask the help of a professional writing service if you’re just getting started as doing so can truly improve the quality of your posts. Your customers will be able to see that your company is a credible one and that it has nothing to hide and that can only attract more traffic to your blog.

Also, make sure that you upload loads of posts about news concerning the field you are working on as well as any recent developments so you can show your audience that your company always keeps up with the advancements around it.

It can truly help give your company a voice

One of the most important things a blog can do for your company is to give it its own voice and humanize it. In other words, your blog gives you the opportunity to be real about your company’s work, vision and goals and let people get an inside glimpse of how you are getting things done.

Your blog can be a place where you let go of your professional way of speaking towards your brand and open up so that your audience can get to know you in a more personal kind of way. Not only can you share your opinions and ideas on there, but you can also share some facts and pictures about your coworkers and your line of work so that your customers get to know you better.

It helps you create connections

Last but not least, a blog can really help you make more connections that can prove useful to your company. You can attract some much-needed attention to your brand by mentioning or quoting somebody you consider influential on your blog. If that person sees it, it is highly likely that they will get back to you to thank you for mentioning them.

Not only that, but you can also come across potential business partners as well as competitors who can prove to be useful in one way or another. In any case, having a blog can help you come across a lot of interesting people who can help play an important part in the success of your company.

Blogs are easier to run than you think

Being a content writer myself, I can truly tell you that running a blog can be a lot more fun than you expect it to be. Obviously, just like anything else, starting a blog for your company can be a little tiring, but as soon as you start coming in contact with your clients, you will come to appreciate the process.

Just remember to stay true and be as open as possible about your company and its activities. People appreciate honesty and they are way more likely to recommend your services to a friend if you show them that you put effort into getting back to them quickly and providing them with interesting content.

About the author: James Daily is a professional writer and content manager at Flash Essay. When he is not involved in career-related tasks, he follows his other many interests, including astronomy, psychology, and cinema. Feel free to contact him via his personal blog Brainished.

10 Actionable ways to include images in your blog

While blogging capitalizes on one’s writing skills, it’s not all about words. It needs a small level of visual element that follows the same rationale why books need pictures as well. For both blogs and books, images can get readers’ interest, as well as give their mind some time to recover from taking in a lot of words. Images really are important so it’s best to include them in your blogs.

Here are 10 actionable ways on how to include images to your blogs:

1. Use images with faces.

Faces are interesting subjects and would definitely get the reader’s attention and keep it for a while. We are also predisposed to look at faces more than any other visual image so photos with faces are great to put on blogs.

In your About section, it’s great if you can place your picture, or if you are a team of bloggers, the whole team.

Be careful though at where to put photos with faces. Studies on eye-tracking show that humans tend to follow the direction where a photo with a face is looking at. So in cases where the image you have is facing the right, it’s best to put the image on the left and the text on the right.

2. Memes are also effective in conveying information and humor.

Memes are certainly things of the modern-day. They bring humor and are definitely appreciated in the online world. You can make use of popular memes or you can make new ones. Just remember to use appropriate memes. Stay clear of memes that might be offensive.

3. Optimize image sizes for your blog and social media sharing

You must consider that almost everything needs to be shareable now. Ensure that your images from your blog and ready to be shared on social media. Make sure, however, that your images are of great quality, and are worth sharing. Sprout Social has prepared an always up-to-date guide on social media image sizes. Refer to this blog post to check the optimum size that you should use for different social media channels.

4. Use diagrams for visual representation

Screenshot taken from Oberlo’s how to hack Instagram blog.

Diagrams are very helpful, especially if you’re talking about a lot of numbers. You may use graphs and charts as you see necessary. Instead of boring the hell out of your readers, use these kinds of diagrams as you see fit.

5. Use infographics for data-laden posts

If you went even further down with research and got a lot of substantial data, you might need to use infographics. Infographics are usually independent, making them very shareable on their own. Craft a decent-infographic but still try to come up with text to explain it. However, ensure that your infographic can truly stand on its own.

6. Leave a mark with quotes.

A lot of quotes, instead of being written, are turned into images. The quotes are still in words but are in the form of an image instead of being part of the text of the blog. This makes the quote more memorable and allows for being shared.

Doing it this way helps the quote stand out more. This is also best for announcements, or some other text that needs attention but doesn’t exactly have a photo or image equivalent.

7. Screenshot images as an alternative to videos

A screenshot from Shopify’s Ecommerce Analytics guide.

Especially when coming up with instructive blogs, screenshots can serve as an alternative to videos. Videos would have been a good choice but not all platforms would allow videos. Videos would also need little to not text so as far as blogs are concerned, going for screenshots of step-by-step instructions is the best way to put it. Sometimes, videos take time to load, so using screenshots is an easier alternative, as shown above. Screenshots give readers a more concrete idea in just a sec. It’s also easier to believe in screenshots than written words or infographics.

 

8. Use more images in the post for “rebreather”

A lot of readers just scan through blogs. Images can help keep this kind of audience interested. It’s really just like for books too. To make them interested, put pictures. This is especially true for long blog posts. You’ll need pictures to make them stay and read the rest of the blog.

9. Establish your own style and implement it consistently.

There’s a lot of ways you can use images on your blog. You can actually use it as your own style. It may be on the kind of images you use, or it may be that you use a specific character as your images. It really depends on what you aim to use, and how you want your audience to recognize and remember you. For example, if you’re using flat images, stick to it. If you’re using vector art or isometric images, consistently use it in your blog posts. Check out how AltusHost content marketing crew create their own blog post featured images. There’s consistency in the style of designing their images.

10. Stuck with no images? Go stock.

With everything mentioned above, you might be wondering how you’ll source all these images for your blog. If you do not have a gallery of your own, and you do not have the time and resources to take photos as you need them, then you can go with stock photos. There are lots of stock images around, just dig in, so you can find decent-looking ones. This might be a challenge, but this is the best you’ve got. Using stock photos is still better than having no image at all.

Bonus: Don’t get yourself sued!

There are lots of good photos on the Internet and you might be tempted to use the best one you can find, but not all photos can be used without the permission of the owner. Some companies make use of tools that scan the web for sites that use their images without permission, and then you’ll be asked to pay.

To save you from being sued, do not use photos that are bounded by usage rights. Google Images have an option to filter out such images. Flickr also has a filter of images without a Creative Commons license – an indication that an image is free for use.

The use of photos in a blog is great, but not when you’ll be sued for it!

About the author: Erin Feldman helps companies create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction. She owns her own online store located in California, USA. Her vision is to help small to medium businesses set up their own predictive data analytics, that will tremendously help their online efforts in marketing, revenue generation, and beyond.

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