7 Methods to Help You Write a Business Blog That Converts Leads

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7 Methods to Help You Write a Business Blog That Converts Leads

Nowadays, most businesses are totally aware that writing a blog is a great long-term investment. Having a well-managed blog may even bring you considerable sales benefits. Therefore, as a business, you should take the time to create and maintain such a blog.

Only writing a blog is not enough anymore, complex blogging strategies are needed in order to lure potential consumers. This is exactly the reason why we prepared this article for you, in which we’ll present several tested methods of writing a business blog that converts leads

Posting articles on a regular base is definitely not an easy task.  However, it is essential in order for your blog to keep up with the latest market trends and topics of discussion. A recent study shows that if a company publishes at least three posts each week, they may earn 4x more traffic than a company who doesn’t. How can you take advantage of this situation? Let’s find out.

  1. Write About Relevant Subjects

First off, you should study your target audience because without an in-depth study of your main audience, you won’t know what content to write. Everything you distribute must be relevant to those who you’re seeking to find. Second, you should engage with your audience. At the end of your posts, use relevant call-to-actions for email opt-ins or for engagement through comments or shares.

Keep in mind, you shouldn’t promote your services/products directly through your articles. The articles you share on your blog are meant to generate leads, not to gather customers. As a blog writer, you may sometimes find yourself in a creativity impasse. Worry not, this is why services like AnswerThePublic exist – to make your life easier by generating insights which come straight from your audience.

  1. Clear Up Problems

Solving problems should be an important “quest” that you should take on in order to help your followers clear up their day to day dilemmas. Problems like “how to survive in today’s society” or “how to eat healthy” are common dilemmas that most people experience.

Therefore, as a blog writer, you should provide them with viable solutions for their problems. As you may have already seen, most blog posts nowadays are getting longer and longer. And this happens because people crave for more information concerning every subject. As a result, longer posts are 10 times more effective than short posts. Nonetheless, remember to avoid sharing all the information at once.  Give them the opportunity to find out more through your Call-to-Action (CTA) funnel.

  1. Make Sure to Include CTA

CTA must be included in all your blog posts. Through the CTA, you can invite people to webinars, offer them free eBooks, and ask them to subscribe to your channel. As you may see including the CTA in your posts is vital. Most persons who follow your CTA will, at some point, become loyal followers. Make sure to include it in a relevant and natural way in your post.

You may use your follower’s emotions to attract more attention. Even if it’s a little tricky it might work. Accessing your CTA should be seen as the right move to make in order to find out more relevant information. This feeling can be triggered by using all sorts of emotion from fear to love or hate.

  1. Use a Calm and Friendly Tone

It’s important to use a friendly tone because otherwise you might sound like a robot or a machine and this is exactly what you don’t want to happen. Keep in mind that all your posts should be presented with a human tone.

Present your brand values while bonding with your readers. You must establish a relationship with your subscribers and followers, and this is how you do it. If you are confused regarding this subject, make sure to check editing services like Best Essays or Hemingway App.

  1. Grant Perks

To generate more leads, offer your prospects different perks. You may grant them discounts or free eBooks. Whenever someone subscribes to your blog, make sure to offer them something in return for their personal information. Remember, offering free products is a great way of drawing more subscribers to your email list or to your social media channels.

  1. Remember to Optimize Your Posts

Optimization is extremely important if you wish to 

attract more organic traffic. Make sure to add business related keywords throughout your posts. There are tools like WordStream that may aid you in finding out the best options for your marketing campaign.

After finding out your core keywords, pick one and use it as a primary focus throughout your post. Use it in the title and in the first phrase. This will help your posts generate more organic traffic.

  1. Evaluate Your Traffic

Writing valuable posts is not the only thing you need in order to generate more leads. A rigorous evaluation of your traffic is needed as well. Monitoring the progress of the traffic can be easily done with the aid of Google Analytics. Via this potent tool, you may find out the

 number of visitors, their location, and their likes and dislikes. Becoming awa

re of all this information will make it much easier for you to find out which are your best or worst posts.

As you can see, owning and maintaining a blog is a great way of generating more leads. You should keep in mind that a successful blog demands time and dedication. Remember to use these 7 methodsif you wish to create popular content that will increase your organic traffic.  


Karen Dikson is a marketing expert and entrepreneur from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. Karen loves to stay up to date on the latest digital trends. Her works have been published on HuffPost and other business resources. Connect with Karen on Twitter.


11 Result Driven Tips for Outreach Link building

Search engines are refining user experience by setting quality standards for link building. It is the driving force that’s making digital marketers and consultants follow the recommended practices and play a supportive role in making the search engine algorithm understand the web pages rather than manipulating them.

Outreaching for link building has to be done effectively to brew desirable results from a campaign. One of the core secrets in outreaching is the customization of each email message according to the nature, topic, and authority of a website.

For every marketer, it is mandatory to be competitive in email correspondence as they are competing in the SERPs. You need to make them open and read the emails, the same way you are pursuing higher click through rate and visitors from search engines. In addition to the writing skills, there are several other aspects you need to know for outreach campaigns, which are discussed as below.

1. Search for relevant blogs and websites

Link building is performed to let the users and search engines find new web pages. It helps the users to navigate through websites, which means relevancy is a must. For example, if you are running an online bookshop, you need to aim for back links from academic institutes. Not fashion and beauty websites, for sure.

Search for business and blogs that talk about something similar to your core products or services. The second most important factor to consider while reaching out relevant websites is about the uniqueness and usefulness of your ideas. How your ideas can add value to their websites? You will have to brainstorm ideas according to their topic, categories, and their readers’ interest. Every website has a set of rules and guidelines, and they do not accept content that is irrelevant to their business or audience.

2. Try custom searches to know more about a website

A highly saturated niche or the market has often covered a lot about those topics and products you have just started. So, you will have to come up with something new. It happens most of the times that you outreach for a guest post idea, but the website rejects by saying that we have already published ideas similar to yours.

To save your time, search a topic or title within a website to know either it is already covered or not. if covered and you still insist to write about it, evaluate how you can refine it to contribute a better piece of writing.

For example, you intend to reach abctechnology.com with the topic of marketing tips, you can narrow down the search by typing site:abctechnology.com marketing tips in Google. The results will reveal either to proceed with the idea or not.

3. Review the websites before you reach out

The high authority websites have developed a tone and a content structure. You need to review how they are interacting with their audience through their blog and how you can add value with your contribution. You need to have a look at the categories and topics they discuss.

A quick overview can reveal you the way to convince them about your ideas. You can also match your expertise and available resources to provide them quality content according to their expectations. Most of the guest postings websites greatly rely on rich visual content. Check it you can supply featured images and copyright free visuals to glorify the posts.

4. Write a catchy email subject

Write an appealing email subject that clearly indicates your purpose of outreach. Be different than the routine subject lines to look genuine and not like just yet another spammer or your like a lawyer of your insanely wealthy late cousin from Nigeria you knew nothing about. Remember, the high authority websites of any niche are received hundreds of such emails daily. If you are not adding value to your mail subject, you are simply reducing open rate of your campaign.

5. Customize every outreach email

A single email format, with general content, is recognized as a spam because the readers do not find anything specific to their website. And, they receive so. much. of. those every day, with exactly the same top-shop vibe, saying the same thing. Therefore, trashing your email or marking it as a spam will be an instant decision for your readers and mail recipients.

To stand out from the rest of the bulk emails, you need to customize, optimize add value to the content of the subject and the body of your email. Let them know about the quality of content of their own website and what compelled you to write them and wanting to contribute as well.  

The blogger’s community is open to support, motivate and appreciate quality work of fellow bloggers. Moreover, they like to have a critical analysis of their content and not merely appreciation remarks. So, you can either add a point to their recent post in the comments section or discuss the same in email. It is quite helpful in making them believe in you.

6. Justify your originality

Fact: You are not the only one who’s outreaching people for guest blogging. There is literally a mountain of people doing the same, and all of them are in an inbox fighting with you in the inboxes at this very moment. They have a set pattern with a content sample to reach every website alike, which do not work at all. To have your say, start by greeting an editor or staff member, and mention anything about their work, product or blog. They will come to know that you have really gone through their website.

Additionally, you need to include any of these factors in your outreach email:

– Talk about their recent or most visited post

– Polish your email signature with name, role or profession, you can even add a suitable photo of you or photo gif for an extra cool impression

– Use professional email address (e.g. [email protected]). Please do.

7. Set up Google alerts

Google alerts is an amazing tool to know what’s going on, what ‘s trending in your business. It requires you to create simple alerts for your business keywords, products, blogging niche, or industry. And, Google will let you know when something relevant to them emerges.

8. Engage social followers

Social media is an impressive medium for link building outreach. The followers who frequently share, comment, retweet or pin your content can easily be retargeted for an enhanced back linking. The selection of a social media website depends on the nature of your business.

For example, Pinterest is highly popular among the fashionistas, designer, jewelry makers, art and craft, and handmade projects. Be sure, you are on the right platform and engaging the right form of audience. the benefit of using a social network that owns followers of your interest, you can further engage them by offering guest blogging, reviews, infographics, etc.

9. Mention links to your featured work

Every website needs to tie up with a credible website. Mention the links of your previously featured work to let them know the credibility of your profile and business. Make sure the links you share are working and not broken because webmasters do cross check the links. It not only a formality to include previous links but to give an idea that you have built a portfolio that is worth reading.  

10. Use a customizable email template

Using a template is recommended for achieving consistency throughout the communication. The established brands are habitual to endorse their logos, slogans or social values of each and every document that belongs to their company. A template gives them an opportunity to configure a standard email structure and customize the content each time reaching out to influencers.

11. Always proofread your emails

The editors do not tolerate spelling and grammar mistakes in formal communication. It signifies the writing skills of the person sending out emails, which may have sort of a negative impression of the outreach. The editor may consider it as an evaluation either to approve your idea or not. So, make sure to edit and proofread every single email before hitting that send button.
Tip: And even if you accidentally tap Send, use Gmail feature to undo mail sending in the next 30 seconds.

So, this would be it. For now.

The outreach backlinking needs strong nerves to know how to interact with different webmasters, the way they react, and how to reply them according to the situation. It requires determination to convince the publishing and editing staff to give you a chance to show your expertise and get a link back to your website. In light of the above tips, you can craft an impressive outreach campaign and take it a success.

Paul Simons is a well-versed digital marketing consultant who likes to share his expertise by writing informative posts. With 7+ years of experience, he is helping business to improve user experience and conversion rate. Currently, he is serving FMEAddons that specializes in custom WooCommerce plugin development services. Among the numerous successful projects, WooCommerce CSV Export plugin is worth mentioning here.

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