I Have a New Website, Now What? – Get People to Visit It, Of Course!


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I Have a New Website, Now What? – Get People to Visit It, Of Course!

If the movie Matrix was about web hosting and websites, and not showing down questionable pills down Neo’s throat, I think that Morpheus’ monolog would go something like this:

Take a shaddy and free hosting deal for your website, and you’ll wake up back in your boring old analog life, and continue to struggle to make ends meet. If you go for the professional web hosting option, you’ll become the chosen one and go on to do great things online.

Like I said numerous times on this blog – without a proper web hosting solution, your website is as good as dead. It simply cannot function.

There’s nothing to keep it up and running.

But, even when you find someone who’s willing to keep your site online, you still need to make sure that you’ve chosen the right company for the job. If not, if you made a bad choice and sent your site into the wrong hands – you’ll soon start to experience all sorts of different troubles that come with terrible web hosting.

You’ll start to experience all those awful scenarios that come with hosting your business with a random provider who doesn’t really care about the quality of his service.

The overall safety and accessibility of your website should be one your top priorities in business. That’s why you should never gamble with your web hosting. The stakes are just too high.

It doesn’t really matter what you do or what you sell online, if you’re not capable of keeping your website constantly online and secure – people will abandon ship.

You’ll have a hard time acquiring new and retaining current visitors.

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Regardless of how easy your website might be on the eyes – if it tends to frequently go offline, people will lose patience and move on the next best thing. The same goes for your content and proposals. Nothing can compensate for your bad hosting. There isn’t really anything that will encourage your visitors to keep coming back for more if your site isn’t performing right. They’ll move on and never come back. And the worst thing of all? – These displeased individuals will tell everyone they know that your business sucks.

The horror, right?

You don’t want that, do you?

You don’t want people to bounce right off your site and start talking trash about your brand online?

Of course not.

That would be stupid.

That’s why, before you even start to think about chasing clients and growing your online business –  you first need to get your digital house in order. If you want to really make a living from what you do or sell online, you cannot be careless with your web hosting. Simple as that.

But what happens when you find a good company to host your site? What happens then? What happens when you cross “find a good hosting solution for my digital business” of your to-do list? What’s your next move?

Focus on getting people to visit your new, shiny and reliable site, of course.

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Roll Out the Right Welcome Matt

Acquiring traffic is probably the no.1 challenge most new online businessmen face while taking their first steps in this ever-expanding digital world.

What’s the point of owning a professional website if no one spends any time on it?

Website traffic is really important to online businesses. No, scratch that – it’s everything to them! If there’s no traffic, then there are no new leads, which means that your sales number will stagnate. And when that happens, when you stop generating new sales – you might as well close up shop and start working on your next best business idea.

So, how can a new site find its audience?

Simple, by doing the following things:

Getting the People You Want to Test Your Website Before You Go After Them Like a Mad Dog

Sure, you can promote your site and buy some new traffic, but that doesn’t really mean that you’ll be reaching out to the right crowd. You may target people who share the same interest as you do, but that also doesn’t necessarily guarantee you anything. Even if you get them to click on your site and take a look around – that still doesn’t mean that they’ll come back for more.  

No. Before you even start to think about reaching out to a larger crowd, you first have to develop your core audience. You need to create a group of people that will frequently visit your site, so you can learn from them what they like and what they dislike about the way you present yourself online. Only then will you truly understand what makes you special and what you need to do in order to make your brand and business appealing to a larger number of people.

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So, how can you build your core audience? What do you need to do in order to stimulate your current and potential shopper to keep coming back to your site and start spreading good words about your business?

By testing your site, content, and proposals on the right people.

Before you go ahead and start chasing people around the Web to click on your site, you need to know that there is an infinite number of things that could affect your sales, Also, you need to know that almost every little detail can affect how your targeted audience will think of your brand in general. This will of course also have a significant effect on your overall site traffic.

This is a good time as any to tell you that regardless of what you do or sell online, you constantly need to test your efforts and look for insights that will tell you what’s working for you, and what’s not. It’s all about finding the most effective way on how to present your products or services to the right crowd.

There’s no universal or lasting solution here. No. The Web is constantly evolving. What’s hot today, tomorrow could be ancient history. That’s why it’s of crucial importance that you ALWAYS keep your ear to the ground, listen to what’s trending and try your best to jump on that bandwagon that’s currently rollin’.

Before we dig in deeper, we first and foremost need to wrap your mind around this sentence:

If you want to do business online, you need to build a website for your audience, not yourself.

Period.

They’re the ones who are really going to use it, not you.

Most digital entrepreneurs make the same mistake here. They create their website in an image that suits their needs and preferences, and not their targeted audiences.

You don’t want to make the same mistake as they do, do you?

That’s why you, as a newbie in this digital business, should focus on testing out these four critical components on the right people, before you go out and chase your future clients:

1. Content (sales copy, headlines, your general tone of communication, etc);
2. Billing and purchasing (the entire process of doing business with you or buying something from your site needs to be as simple as possible);
3. Opt-in offer (making sure if that your collecting all the right data from your leads and customers);
4. Site navigation, UX (figuring out if your user journey is good enough, if everything is in the right place and if your clients are being served with all the necessary data)

Ok, great – but how can I test all of these things when there still isn’t any real traffic on my site? Where can I find the right type of people that could help me gather all the right insights?

The solution to this problem is quite simple: All you need to do is buy some traffic through PPC.  With PPC, you get instant, cheap traffic, based on your targeted keywords. If you set your campaign right, if you bid for the right descriptive keywords – you’ll learn a lot about your targeted crowd and what you need to do in order to make your site and offers interesting to them.

2. Personalize Your Site – Make Sure That IT Offers a Unique Experience

Yes. This is extremely important.

Regardless of how great your website may look, you still need to make sure that it offers people enough reasons to keep visiting it over and over again. It’s your job to make sure that your audience sees some value in what you do or sell site. In order for them to come back, their first experience must be more than satisfactory.

That’s why it’s of crucial importance that you do everything in your power to provide them with exemplary and unique experience that will transform these casual visitors into your die-hard brand advocates.

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How can you accomplish such a thing?

By doing the following:

a.) Creating custom landing pages and publishing well-researched 10x content that directly speaks to their pain points and provides your audience with real solutions for their everyday problems.

b.) Showcasing your products and services in clever “best of”, “special deal” curated sections that immediately grab your visitors and attention and lure them to investing more about those specific offers. It doesn’t really matter what you curate here, as long as you speak to your customers need in ways that are appealing to them. You can curate events, roundups, product content or large banners on your homepage or sidebar lists – it doesn’t really matter as long as you create different curated sections for different landing pages that will help your audience quickly jump to where they want to be.

c.) Highlighting your new website entries. Keep your popular and new content front and center. Also, be sure to suggest other types of content on your site that your readers’ also may like.

d.) Creating a ton of communication that makes you unique.

e.) Rewarding your fans. Make sure you do everything that you could to acknowledge those who often visit your site and engage with your content or proposals. Your main objective here should be to deepen their loyalty even further by personally reaching out to these individuals and offering them all sorts of different discounts, gifts, and thank you notes for spreading good words about your brand online.

3. Start a Blog

Blogging is great for online businesses. Especially new ones. Apart from generating new links and capitalizing on relevant short and long-tail keywords in SERP, blogging helps brands establish authority in their market. It helps them reach out to the right people in a unique way that instantly demonstrates their worth and knowledge about a particular subject.

Naturally, in order to make it big online via blogging, you really need to understand your targeted audience. You really need to know for whom you’re exactly writing, what your desired crowd likes, what it dislikes, where does it hang out, and what kind of things are troubling them on daily, weekly, and monthly basis.

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If you want to generate traffic on your site via blogging, you need to locate your audience’s pain points and do your best to provide real answers to the thing that hold them back. But that’s not all. A lot of brands today have blogs. Some of them have more than one. They’re all familiar with the benefits that come with blogging. It doesn’t really matter if you write about web hosting, content marketing, SEO, cooking, fashion, or even household items – there are basically hundreds and thousands of other sites around the world who are doing the exact same thing as you are.

That’s why, if really want to make it in this department – you need to constantly follow what other brands from your niche are doing, and do your best to produce content that’s at least 10x better than the one that they publish on their sites.

4. Develop an Outreach Strategy: Write Guest Posts On Popular Sites, Do PR, Build Links, Etc

If you want to grow your audience and generate some real traffic on your site, apart from blogging, advertising your business all over popular search engines and social media channels, you really need to focus on developing an outreach strategy that will help you intelligently present your business in all the right places.

Guest post, link building, PR – basically everything that will help you appear on popular sites in a smart and engaging way.   

Why? – Well, because, 81% of the people online trust the information they read online. Especially on popular na credible sites.

Let me show this again to you in a different way:

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This should be your mantra.

There’s certain power behind online recommendations.

That’s why a lot of online businessmen spend a great deal of time developing killer content and pitching their ideas to such sites as Huffington Post, Entrepreneur, INC, etc.

The ROI behind appearing on such web addresses in the right light is unmeasurable. And not just these site, but all the others that have a great deal of frequent readers that could be interested in your products and services.

This is probably the best way to lure people back to your site. You offer them a glimpse of your knowledge and expertise, and if they’re impressed by it – they’ll come looking for more!

But, in order to truly benefit from your outreach strategy and keep those new leads coming, you need to make sure that your website has something to offer them. You cannot do outreach, if you don’t really have an active blog on your own site. They’ll bounce right back if there’s nothing there to keep them coming back for more.

Thank you for taking the time to read this article. If you have anything to add or ask on this subject, feel free to write your thoughts in your comments section below.

That’s it for now,
See you soon again!

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Content Marketing Is A Long Game That Rewards The Patient

Content marketing is extremely popular these days. Every type of brand, be it big, medium, or small is going all out in this department. Apart from investing a lot of money into developing versatile and engaging content, they are all doing their best to feed their customers (and potential consumers) with blog posts, use cases, cases studies, images, webinars, infographics – basically, everything that could be of value to their targeted crowd, and thus, help them as producers strengthen their relationships with their clients and drive more conversions to their site.

Even though this all sounds great on paper, people often struggle with content marketing.

As the guys over at Content Marketing Institute report, 88% of all B2B business claim that they invest in content marketing, but only 40% of them are willing to declare their content marketing efforts as successful.

This makes me wonder. If things aren’t really working out for them, why do these people keep investing significant chunks of their overall marketing budget into this department? Why are they even trying to push something that isn’t really helping them create more leads and sales? Are they seeing something that I’m not?

Naturally, being a curious person that I am, I couldn’t just let this go. I had to figure out what’s going on here, and why are these individuals forcing something that isn’t really working out for them.

After talking to loads and loads of marketers and entrepreneurs who complain about content marketing, I came to an understanding that the vast majority of them suffers from the same problem – they lack patience. Next to that, they don’t even invest as much in content marketing as they like to say they do. These guys just look for keywords and create boring articles that are of use to no one. Once thier content fails to reach their crazy expectations, they either abandon ship or start to pile up one mediocre article after another.

No wonder why their content marketing “efforts” are going down the toilet.

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Most of these individuals think that all it takes to win at this content marketing game is one great blog posts. They think that one viral article can really turn their business around.

You and me both know that this isn’t true.

Sure, one great post could help you reach out to new people, spread awareness about your brand, and even make a few sales – but that’s not content marketing. Making a few quick sales isn’t really even business. That’s just the tip of the iceberg.

The Content Marketing Machine: Patience + Hard Work + Strategy

As a person who has created tons and tons of content for all sorts of different brands around the globe, I have learned one thing about this technique – it takes time to actually work. If you’re looking for quick wins, then content marketing isn’t really for you.

Even though it’s tempting to immediately position yourself in front of your analytics page and stare at your campaign, in reality, this often isn’t such a great idea. Why? – Well, because, 9 times out of 10, you’ll end up disappointed. Yes, we do live in a fast digital world where information spread rapidly like wildfire, but when it comes to content marketing – you have to be ready to wait for your efforts to start paying off.

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A smart and intelligent content marketing strategy doesn’t really focus on vanity metrics and generating traffic. At least not that much. The goal of every sound and sane content marketing strategy should be to retain customers, improve user satisfaction, and build trust in your products and services.

Baiting people who really aren’t interested in what you have to offer to visit your site and look around, is a thing that you shouldn’t probably waste your precious time on.

Nope. The main objective of your content marketing strategy should be aimed at those who could eventually become your customers, or already are. Your focus here should be on providing these already interested individuals with valuable information that could help them better understand what it is that you’re selling, why should they care about you, and what make you (and your products and services) the perfect solution for their business.

The Solid Foundation

If you want your content marketing to be effective, you must first build a strong foundation for it. You have to start with developing smart and compelling FAQ posts, and then move up to producing content that interests and engages your customers. Once you do that, your job basically is to observe, learn, and adapt from there.

There’s no room here for spray and pray content. Every piece of material that isn’t really well-thought through, or isn’t part of a bigger picture, will only hurt your brand. It doesn’t really matter how well it’s performing, if it isn’t representing any of your core values – it’s garbage.

If a certain, let’s say, blog post, isn’t really in agreement with your mission, and it goes viral – this will result in overcrowding your funnel with people who aren’t really interested in reading anything else that you have to offer. These visitors are not your targeted crowd. A vast majority of them will never, not in a million years, become your active paying customers. So why should you waste your time on them? Having this in mind, you could say that this is a misguided effort, wasted on all the wrong prospects.

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So, before you start to work on content that has the potential to go viral, think more about its actual purpose. Does it really serve your brand in the best way possible and will it attract your desired visitors to vyour site?

In my experience, it’s always smarter to work on building a solid foundation for your content marketing, and then start looking for quick wins. If you want your content strategy to compliment your mission in business, start with about 10 posts that really encapsulate your core values and beliefs about the topics that you really care about, and work your way up from there. Focus on what you want your every website visitor to know about your business and brand, and continue to stuff your blog and social media pages with content that demonstrates that you’re really in tune with those whom you’re trying to reach.

Understanding The Funnel and How to Win Over Customers at Every Stage of Your Marketing Pipeline

Your content should be in sync with your sales funnel. Why? – Well, because it helps generate leads better than any other marketing technique out there. If you really want to win big in this content marketing game, you need to create valuable stuff that influences your leads in every single stage of your so-called “marketing pipeline”.

That’s why, when coming up with a content marketing strategy for their, or their clients brand, most successful marketers focus on developing these three types of content:

1. Content that helps them get seen;
2. Content that builds in trust;
3. Content that converts leads.

Let me elaborate: The first is tailored to help us appear in search and interest potential clients in visiting our site. That means that this type of content usually needs to provoke some sort of an emotion, or offer searchers great and compelling answers to their most important queries. But, thanks to the expansion of content marketing, you cannot just focus on creating a great post. No. If you really want to beat your competitors in search, you need to create that so-called 10x content, that’s 10 times better than anything else that ranks for your desired set of keywords.

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The second one help us earn our prospects attention and consideration. This part of your strategy is all about bringing additional value to the table. Here you need to really impress your visitors and charm your way into their hearts. Usually, in this part of my strategy, I focus on creating free assessments, free trials, and templates that could help my targeted crowd see me as someone who isn’t really shy to share his knowledge and expertise. I give them everything they need without the necessity of repaying my generosity, plus I do my best to motivate them to go ahead and try to work things out for themselves. I call this strategy the loss aversion method.  

And the third one – warm up our leads and bring them closer to making a conversion. This part is basically all about the details. It’s about polishing your offers and proposals, and making them seem like a next logical step in your already developed relationship with your site visitors. This type of content is usually targeted at those who are already familiar with your brand, but still haven’t made an actual sale on your site. This is where you should start to develop all sorts of success stories and bombard your targeted crowd with once in a lifetime deals. With this content, you aim to turn the favors around into your own corner and showcase a certain level of confidence and certainty that directly speaks to your users and reasures them that the ycannot fail if they choose to do business with you.

The Hard Part

In order to create such content, you need to put in a lot of hours into its production. You need to have everything mapped out, and do your best to meet your goals with the highest rate of professionalism. A real content marketing strategy doesn’t really focus on covering one topic. Nope. The key here is to develop intelligent and useful stories for basically every set of keywords that gets searched by your current and potential clients.

Naturally, this takes time. Becoming a powerful publisher that people will start to recognize as a useful source that distributes amazing answers to their questions, is not something that can be rushed. It cannot happen overnight. But once it does, once your targeted crowd start to directly come to your site to learn stuff and chat with other people who are interested in the same things as they are, then you’re onto something good. Then your content will start to truly convert leads into sales.

Closing your prospects with knowledge and useful content is the only thing that separates good and lasting businesses, from mediocre ones.

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Even though this is something that no brand should be without, somehow, people still don’t fully understand the importance of creating all sorts content for their brand, online and offline. So, if you want to become a major player and win big in this game – be sure to develop your content marketing strategy based on everything I wrote above in this article. Don’t just write for keywords and SEO – understand your targeted crowd, and focus on giving them everything ithey need to truly see as the only real solution for their troubles and business.

Thank you for taking the time to read this post. I hope it helped you understand what to expect from content marketing and how to set it right, to make it worth your while.

If you have anything to add or ask – feel free to write your thoughts in the comments section below.

If not,
See you soon again,
Goran @ AltusHost B.V.

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