11 Result Driven Tips for Outreach Link building


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11 Result Driven Tips for Outreach Link building

Search engines are refining user experience by setting quality standards for link building. It is the driving force that’s making digital marketers and consultants follow the recommended practices and play a supportive role in making the search engine algorithm understand the web pages rather than manipulating them.

Outreaching for link building has to be done effectively to brew desirable results from a campaign. One of the core secrets in outreaching is the customization of each email message according to the nature, topic, and authority of a website.

For every marketer, it is mandatory to be competitive in email correspondence as they are competing in the SERPs. You need to make them open and read the emails, the same way you are pursuing higher click through rate and visitors from search engines. In addition to the writing skills, there are several other aspects you need to know for outreach campaigns, which are discussed as below.

1. Search for relevant blogs and websites

Link building is performed to let the users and search engines find new web pages. It helps the users to navigate through websites, which means relevancy is a must. For example, if you are running an online bookshop, you need to aim for back links from academic institutes. Not fashion and beauty websites, for sure.

Search for business and blogs that talk about something similar to your core products or services. The second most important factor to consider while reaching out relevant websites is about the uniqueness and usefulness of your ideas. How your ideas can add value to their websites? You will have to brainstorm ideas according to their topic, categories, and their readers’ interest. Every website has a set of rules and guidelines, and they do not accept content that is irrelevant to their business or audience.

2. Try custom searches to know more about a website

A highly saturated niche or the market has often covered a lot about those topics and products you have just started. So, you will have to come up with something new. It happens most of the times that you outreach for a guest post idea, but the website rejects by saying that we have already published ideas similar to yours.

To save your time, search a topic or title within a website to know either it is already covered or not. if covered and you still insist to write about it, evaluate how you can refine it to contribute a better piece of writing.

For example, you intend to reach abctechnology.com with the topic of marketing tips, you can narrow down the search by typing site:abctechnology.com marketing tips in Google. The results will reveal either to proceed with the idea or not.

3. Review the websites before you reach out

The high authority websites have developed a tone and a content structure. You need to review how they are interacting with their audience through their blog and how you can add value with your contribution. You need to have a look at the categories and topics they discuss.

A quick overview can reveal you the way to convince them about your ideas. You can also match your expertise and available resources to provide them quality content according to their expectations. Most of the guest postings websites greatly rely on rich visual content. Check it you can supply featured images and copyright free visuals to glorify the posts.

4. Write a catchy email subject

Write an appealing email subject that clearly indicates your purpose of outreach. Be different than the routine subject lines to look genuine and not like just yet another spammer or your like a lawyer of your insanely wealthy late cousin from Nigeria you knew nothing about. Remember, the high authority websites of any niche are received hundreds of such emails daily. If you are not adding value to your mail subject, you are simply reducing open rate of your campaign.

5. Customize every outreach email

A single email format, with general content, is recognized as a spam because the readers do not find anything specific to their website. And, they receive so. much. of. those every day, with exactly the same top-shop vibe, saying the same thing. Therefore, trashing your email or marking it as a spam will be an instant decision for your readers and mail recipients.

To stand out from the rest of the bulk emails, you need to customize, optimize add value to the content of the subject and the body of your email. Let them know about the quality of content of their own website and what compelled you to write them and wanting to contribute as well.  

The blogger’s community is open to support, motivate and appreciate quality work of fellow bloggers. Moreover, they like to have a critical analysis of their content and not merely appreciation remarks. So, you can either add a point to their recent post in the comments section or discuss the same in email. It is quite helpful in making them believe in you.

6. Justify your originality

Fact: You are not the only one who’s outreaching people for guest blogging. There is literally a mountain of people doing the same, and all of them are in an inbox fighting with you in the inboxes at this very moment. They have a set pattern with a content sample to reach every website alike, which do not work at all. To have your say, start by greeting an editor or staff member, and mention anything about their work, product or blog. They will come to know that you have really gone through their website.

Additionally, you need to include any of these factors in your outreach email:

– Talk about their recent or most visited post

– Polish your email signature with name, role or profession, you can even add a suitable photo of you or photo gif for an extra cool impression

– Use professional email address (e.g. [email protected]). Please do.

7. Set up Google alerts

Google alerts is an amazing tool to know what’s going on, what ‘s trending in your business. It requires you to create simple alerts for your business keywords, products, blogging niche, or industry. And, Google will let you know when something relevant to them emerges.

8. Engage social followers

Social media is an impressive medium for link building outreach. The followers who frequently share, comment, retweet or pin your content can easily be retargeted for an enhanced back linking. The selection of a social media website depends on the nature of your business.

For example, Pinterest is highly popular among the fashionistas, designer, jewelry makers, art and craft, and handmade projects. Be sure, you are on the right platform and engaging the right form of audience. the benefit of using a social network that owns followers of your interest, you can further engage them by offering guest blogging, reviews, infographics, etc.

9. Mention links to your featured work

Every website needs to tie up with a credible website. Mention the links of your previously featured work to let them know the credibility of your profile and business. Make sure the links you share are working and not broken because webmasters do cross check the links. It not only a formality to include previous links but to give an idea that you have built a portfolio that is worth reading.  

10. Use a customizable email template

Using a template is recommended for achieving consistency throughout the communication. The established brands are habitual to endorse their logos, slogans or social values of each and every document that belongs to their company. A template gives them an opportunity to configure a standard email structure and customize the content each time reaching out to influencers.

11. Always proofread your emails

The editors do not tolerate spelling and grammar mistakes in formal communication. It signifies the writing skills of the person sending out emails, which may have sort of a negative impression of the outreach. The editor may consider it as an evaluation either to approve your idea or not. So, make sure to edit and proofread every single email before hitting that send button.
Tip: And even if you accidentally tap Send, use Gmail feature to undo mail sending in the next 30 seconds.

So, this would be it. For now.

The outreach backlinking needs strong nerves to know how to interact with different webmasters, the way they react, and how to reply them according to the situation. It requires determination to convince the publishing and editing staff to give you a chance to show your expertise and get a link back to your website. In light of the above tips, you can craft an impressive outreach campaign and take it a success.

Paul Simons is a well-versed digital marketing consultant who likes to share his expertise by writing informative posts. With 7+ years of experience, he is helping business to improve user experience and conversion rate. Currently, he is serving FMEAddons that specializes in custom WooCommerce plugin development services. Among the numerous successful projects, WooCommerce CSV Export plugin is worth mentioning here.

I Have a New Website, Now What? – Get People to Visit It, Of Course!

If the movie Matrix was about web hosting and websites, and not showing down questionable pills down Neo’s throat, I think that Morpheus’ monolog would go something like this:

Take a shaddy and free hosting deal for your website, and you’ll wake up back in your boring old analog life, and continue to struggle to make ends meet. If you go for the professional web hosting option, you’ll become the chosen one and go on to do great things online.

Like I said numerous times on this blog – without a proper web hosting solution, your website is as good as dead. It simply cannot function.

There’s nothing to keep it up and running.

But, even when you find someone who’s willing to keep your site online, you still need to make sure that you’ve chosen the right company for the job. If not, if you made a bad choice and sent your site into the wrong hands – you’ll soon start to experience all sorts of different troubles that come with terrible web hosting.

You’ll start to experience all those awful scenarios that come with hosting your business with a random provider who doesn’t really care about the quality of his service.

The overall safety and accessibility of your website should be one your top priorities in business. That’s why you should never gamble with your web hosting. The stakes are just too high.

It doesn’t really matter what you do or what you sell online, if you’re not capable of keeping your website constantly online and secure – people will abandon ship.

You’ll have a hard time acquiring new and retaining current visitors.

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Regardless of how easy your website might be on the eyes – if it tends to frequently go offline, people will lose patience and move on the next best thing. The same goes for your content and proposals. Nothing can compensate for your bad hosting. There isn’t really anything that will encourage your visitors to keep coming back for more if your site isn’t performing right. They’ll move on and never come back. And the worst thing of all? – These displeased individuals will tell everyone they know that your business sucks.

The horror, right?

You don’t want that, do you?

You don’t want people to bounce right off your site and start talking trash about your brand online?

Of course not.

That would be stupid.

That’s why, before you even start to think about chasing clients and growing your online business –  you first need to get your digital house in order. If you want to really make a living from what you do or sell online, you cannot be careless with your web hosting. Simple as that.

But what happens when you find a good company to host your site? What happens then? What happens when you cross “find a good hosting solution for my digital business” of your to-do list? What’s your next move?

Focus on getting people to visit your new, shiny and reliable site, of course.

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Roll Out the Right Welcome Matt

Acquiring traffic is probably the no.1 challenge most new online businessmen face while taking their first steps in this ever-expanding digital world.

What’s the point of owning a professional website if no one spends any time on it?

Website traffic is really important to online businesses. No, scratch that – it’s everything to them! If there’s no traffic, then there are no new leads, which means that your sales number will stagnate. And when that happens, when you stop generating new sales – you might as well close up shop and start working on your next best business idea.

So, how can a new site find its audience?

Simple, by doing the following things:

Getting the People You Want to Test Your Website Before You Go After Them Like a Mad Dog

Sure, you can promote your site and buy some new traffic, but that doesn’t really mean that you’ll be reaching out to the right crowd. You may target people who share the same interest as you do, but that also doesn’t necessarily guarantee you anything. Even if you get them to click on your site and take a look around – that still doesn’t mean that they’ll come back for more.  

No. Before you even start to think about reaching out to a larger crowd, you first have to develop your core audience. You need to create a group of people that will frequently visit your site, so you can learn from them what they like and what they dislike about the way you present yourself online. Only then will you truly understand what makes you special and what you need to do in order to make your brand and business appealing to a larger number of people.

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So, how can you build your core audience? What do you need to do in order to stimulate your current and potential shopper to keep coming back to your site and start spreading good words about your business?

By testing your site, content, and proposals on the right people.

Before you go ahead and start chasing people around the Web to click on your site, you need to know that there is an infinite number of things that could affect your sales, Also, you need to know that almost every little detail can affect how your targeted audience will think of your brand in general. This will of course also have a significant effect on your overall site traffic.

This is a good time as any to tell you that regardless of what you do or sell online, you constantly need to test your efforts and look for insights that will tell you what’s working for you, and what’s not. It’s all about finding the most effective way on how to present your products or services to the right crowd.

There’s no universal or lasting solution here. No. The Web is constantly evolving. What’s hot today, tomorrow could be ancient history. That’s why it’s of crucial importance that you ALWAYS keep your ear to the ground, listen to what’s trending and try your best to jump on that bandwagon that’s currently rollin’.

Before we dig in deeper, we first and foremost need to wrap your mind around this sentence:

If you want to do business online, you need to build a website for your audience, not yourself.

Period.

They’re the ones who are really going to use it, not you.

Most digital entrepreneurs make the same mistake here. They create their website in an image that suits their needs and preferences, and not their targeted audiences.

You don’t want to make the same mistake as they do, do you?

That’s why you, as a newbie in this digital business, should focus on testing out these four critical components on the right people, before you go out and chase your future clients:

1. Content (sales copy, headlines, your general tone of communication, etc);
2. Billing and purchasing (the entire process of doing business with you or buying something from your site needs to be as simple as possible);
3. Opt-in offer (making sure if that your collecting all the right data from your leads and customers);
4. Site navigation, UX (figuring out if your user journey is good enough, if everything is in the right place and if your clients are being served with all the necessary data)

Ok, great – but how can I test all of these things when there still isn’t any real traffic on my site? Where can I find the right type of people that could help me gather all the right insights?

The solution to this problem is quite simple: All you need to do is buy some traffic through PPC.  With PPC, you get instant, cheap traffic, based on your targeted keywords. If you set your campaign right, if you bid for the right descriptive keywords – you’ll learn a lot about your targeted crowd and what you need to do in order to make your site and offers interesting to them.

2. Personalize Your Site – Make Sure That IT Offers a Unique Experience

Yes. This is extremely important.

Regardless of how great your website may look, you still need to make sure that it offers people enough reasons to keep visiting it over and over again. It’s your job to make sure that your audience sees some value in what you do or sell site. In order for them to come back, their first experience must be more than satisfactory.

That’s why it’s of crucial importance that you do everything in your power to provide them with exemplary and unique experience that will transform these casual visitors into your die-hard brand advocates.

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How can you accomplish such a thing?

By doing the following:

a.) Creating custom landing pages and publishing well-researched 10x content that directly speaks to their pain points and provides your audience with real solutions for their everyday problems.

b.) Showcasing your products and services in clever “best of”, “special deal” curated sections that immediately grab your visitors and attention and lure them to investing more about those specific offers. It doesn’t really matter what you curate here, as long as you speak to your customers need in ways that are appealing to them. You can curate events, roundups, product content or large banners on your homepage or sidebar lists – it doesn’t really matter as long as you create different curated sections for different landing pages that will help your audience quickly jump to where they want to be.

c.) Highlighting your new website entries. Keep your popular and new content front and center. Also, be sure to suggest other types of content on your site that your readers’ also may like.

d.) Creating a ton of communication that makes you unique.

e.) Rewarding your fans. Make sure you do everything that you could to acknowledge those who often visit your site and engage with your content or proposals. Your main objective here should be to deepen their loyalty even further by personally reaching out to these individuals and offering them all sorts of different discounts, gifts, and thank you notes for spreading good words about your brand online.

3. Start a Blog

Blogging is great for online businesses. Especially new ones. Apart from generating new links and capitalizing on relevant short and long-tail keywords in SERP, blogging helps brands establish authority in their market. It helps them reach out to the right people in a unique way that instantly demonstrates their worth and knowledge about a particular subject.

Naturally, in order to make it big online via blogging, you really need to understand your targeted audience. You really need to know for whom you’re exactly writing, what your desired crowd likes, what it dislikes, where does it hang out, and what kind of things are troubling them on daily, weekly, and monthly basis.

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If you want to generate traffic on your site via blogging, you need to locate your audience’s pain points and do your best to provide real answers to the thing that hold them back. But that’s not all. A lot of brands today have blogs. Some of them have more than one. They’re all familiar with the benefits that come with blogging. It doesn’t really matter if you write about web hosting, content marketing, SEO, cooking, fashion, or even household items – there are basically hundreds and thousands of other sites around the world who are doing the exact same thing as you are.

That’s why, if really want to make it in this department – you need to constantly follow what other brands from your niche are doing, and do your best to produce content that’s at least 10x better than the one that they publish on their sites.

4. Develop an Outreach Strategy: Write Guest Posts On Popular Sites, Do PR, Build Links, Etc

If you want to grow your audience and generate some real traffic on your site, apart from blogging, advertising your business all over popular search engines and social media channels, you really need to focus on developing an outreach strategy that will help you intelligently present your business in all the right places.

Guest post, link building, PR – basically everything that will help you appear on popular sites in a smart and engaging way.   

Why? – Well, because, 81% of the people online trust the information they read online. Especially on popular na credible sites.

Let me show this again to you in a different way:

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This should be your mantra.

There’s certain power behind online recommendations.

That’s why a lot of online businessmen spend a great deal of time developing killer content and pitching their ideas to such sites as Huffington Post, Entrepreneur, INC, etc.

The ROI behind appearing on such web addresses in the right light is unmeasurable. And not just these site, but all the others that have a great deal of frequent readers that could be interested in your products and services.

This is probably the best way to lure people back to your site. You offer them a glimpse of your knowledge and expertise, and if they’re impressed by it – they’ll come looking for more!

But, in order to truly benefit from your outreach strategy and keep those new leads coming, you need to make sure that your website has something to offer them. You cannot do outreach, if you don’t really have an active blog on your own site. They’ll bounce right back if there’s nothing there to keep them coming back for more.

Thank you for taking the time to read this article. If you have anything to add or ask on this subject, feel free to write your thoughts in your comments section below.

That’s it for now,
See you soon again!

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