Best Tricks Not To Bore Your Readers to Death


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Best Tricks Not To Bore Your Readers to Death

Writing isn’t just about imparting knowledge. It’s also about entertaining your audience. Some people seem to struggle with that second part, though. They have a lot of interesting things to say and yet somehow make whatever they’re saying intensely boring.

Now, if you’re one of those people you might despair. You might think it’s inherent in your writing and there is nothing you can do about it. We’re here to tell you nothing could be further from the truth. You can make your writing more energetic and interesting if you just know what you’ve got to do.

Here we’re going to explore some simple things you can do to engage your audience and avoid boring people to death. You ready? Here we go!

Stay on point

If you want to keep your reader interested, make sure you keep telling them about the subject matter that you used to draw them in. If for example, I suddenly went off on a tangent where I started talking about cats or shoes (or cats with shoes!) then a great many people in my audience would switch off.

Why?

Because that’s not what they came here for. They were interested in learning how to not bore their audience. They didn’t come here to learn about cats or shoes or even cats with shoes. Sure, it might entertain some people, but unless it’s a very clever metaphor for not boring your audience (neither cats nor shoes can’t write boring essays?) then it really shouldn’t be a part of your text.

If you’re somebody who sometimes drifts, then make sure you have a thesis before you start your article  – in case you’re not familiar with that term outside of the university, a thesis – according to dictionary.com – is ‘an unproven statement as a premise in an argument.’ The thesis of this article would be ‘Strategies not to bore your audience’.

Whenever I type something I ask myself ‘does this contribute to my thesis? Does this support my argument?’ If the answer is ‘no’, then it needs to be damned interesting or funny to stay in the text. Otherwise, it gets cut. 

Use short sentences

The harder your audience has to work the more tedious your writing is going to be. This is because they’ll have to slow down and constantly re-read sentences. And that’s boring – particularly as we went to get on to the next point.

Basically, as soon as you start using connector words (‘or’, ‘and’, ‘therefore’) you’ll want to stop and think if a period wouldn’t work better.

Even better, use something like readable.io or the Hemingway app to tell you if your text is too difficult and too wordy. Then take the especially difficult sentences under the loop and do your best to simplify them.

Your audience will be grateful to you.

Stop hedging

Okay, we get it. You’re not terribly certain about your opinion. Nobody really is. Still, if you constantly keep reminding people by hedging your words (‘I believe’, ‘It is possible that’, ‘perhaps’) then your readers are going to roll their eyes and go find somebody who is a little bit more secure in their feelings.

That doesn’t mean you should never hedge. Sometimes it’s important you make it clear you aren’t certain about something or that there are exceptions (like I’m doing right here). In that case, go ahead and hedge your words. The thing is, if this is something you’re doing with every sentence then when you really need to hedge your words your readers aren’t going to pay attention to that as they’ve learned to read past your hedges (or already abandoned your article entirely).

What the fluff?

Okay, this is wildly simplified, but in essence, it is true. The impact of your article is the value of what you’re saying divided by the number of words you need to say it.  

For that reason, if you can say the same thing with fewer words, then it will have a bigger impact as you’re giving your audience more bang for their buck.

For this reason, whether you’re writing papers or for your blog online you should look to remove all superfluous words from your text.

Some great candidates are ‘very’, ‘much’ and ‘that’. Often these words don’t add anything. In fact, consider removing any adverb you see. What is an adverb?

Well, Wikipedia tells us: An adverb is a word that modifies a verb, adjective, another adverb, determiner, noun phrase, clause, or sentence. Adverbs typically express manner, place, time, frequency, degree, level of certainty, etc., answering questions such as how? in what way? when? where? and to what extent?

Now, sometimes they’re very useful. The thing is, that’s far less frequent than most starting writers think.

For example, you might write ‘she silently tiptoed through the room’ but what does ‘silently’ really add here? Isn’t it clear from the tiptoeing that she is trying to be silent? Similarly, you might put ‘he rudely interrupted her in the middle of her speech’ but here too we can figure out he is being rude by the fact that he interrupted her. We don’t need to be told.

So cut those words!

Edit

In fact, editing is generally a good idea. In truth, the best writers aren’t necessarily great writers, but they’re phenomenal editors. You can think of it as sculpting. First, you use the big ass chisel to cut the rough shape out of the stone. But when you really want to finesse a text, you need to go back and use the smaller chisel, the sandpaper and whatever else you use to add detail to a sculpture (Sorry, not a sculptor).

That’s what editing is. It lets you take the rough shape of your text and turn it into a truly great piece of work.

It’s a good idea to do different types of editing. If I edit a text, then First I’ll go through the text to chop sentences in half, take out pieces of text that don’t belong and increase the readability. Then I’ll through it again, using something like readable.io or Hemingway to get rid of the long sentences, the numerous adverbs and the other problems I might find.

And then, I’ll go through one more time to edit for grammar and spelling mistakes (I’ll use Grammarly for that). And only then is the test done. Yes, that does sound boring, but you see – it’s better I’m bored than that I bore my readers.

Conclusion

There is good news and there is bad news. The bad news is that writing isn’t something you’re going to be great at on day one. It takes hard work. It takes dedication. I’ve been writing for decades and I still produce texts which nearly make me weep.

The good news is that you can get better. If you put in the effort your writing will improve and you will notice it improving. Even better, as you improve as a writer you’ll also notice things that were hard before get easier. You’ll be able to write faster, without errors and in a generally more coherent manner.

All it takes is actually sitting down and doing the hard work of writing. Keep that up for long enough and eventually, you will excel. And then you will realize it was all worth it.

 

About the author: Kathleen Wallace is a freelance writer who is seeking to discover new ways for personal and professional growth. Currently she`s trying to improve herself in the blogging career. Kathleen is an experienced and self-driven specialist who cannot imagine her life without writing.

7 Methods to Help You Write a Business Blog That Converts Leads

Nowadays, most businesses are totally aware that writing a blog is a great long-term investment. Having a well-managed blog may even bring you considerable sales benefits. Therefore, as a business, you should take the time to create and maintain such a blog.

Only writing a blog is not enough anymore, complex blogging strategies are needed in order to lure potential consumers. This is exactly the reason why we prepared this article for you, in which we’ll present several tested methods of writing a business blog that converts leads

Posting articles on a regular base is definitely not an easy task.  However, it is essential in order for your blog to keep up with the latest market trends and topics of discussion. A recent study shows that if a company publishes at least three posts each week, they may earn 4x more traffic than a company who doesn’t. How can you take advantage of this situation? Let’s find out.

  1. Write About Relevant Subjects

First off, you should study your target audience because without an in-depth study of your main audience, you won’t know what content to write. Everything you distribute must be relevant to those who you’re seeking to find. Second, you should engage with your audience. At the end of your posts, use relevant call-to-actions for email opt-ins or for engagement through comments or shares.

Keep in mind, you shouldn’t promote your services/products directly through your articles. The articles you share on your blog are meant to generate leads, not to gather customers. As a blog writer, you may sometimes find yourself in a creativity impasse. Worry not, this is why services like AnswerThePublic exist – to make your life easier by generating insights which come straight from your audience.

  1. Clear Up Problems

Solving problems should be an important “quest” that you should take on in order to help your followers clear up their day to day dilemmas. Problems like “how to survive in today’s society” or “how to eat healthy” are common dilemmas that most people experience.

Therefore, as a blog writer, you should provide them with viable solutions for their problems. As you may have already seen, most blog posts nowadays are getting longer and longer. And this happens because people crave for more information concerning every subject. As a result, longer posts are 10 times more effective than short posts. Nonetheless, remember to avoid sharing all the information at once.  Give them the opportunity to find out more through your Call-to-Action (CTA) funnel.

  1. Make Sure to Include CTA

CTA must be included in all your blog posts. Through the CTA, you can invite people to webinars, offer them free eBooks, and ask them to subscribe to your channel. As you may see including the CTA in your posts is vital. Most persons who follow your CTA will, at some point, become loyal followers. Make sure to include it in a relevant and natural way in your post.

You may use your follower’s emotions to attract more attention. Even if it’s a little tricky it might work. Accessing your CTA should be seen as the right move to make in order to find out more relevant information. This feeling can be triggered by using all sorts of emotion from fear to love or hate.

  1. Use a Calm and Friendly Tone

It’s important to use a friendly tone because otherwise you might sound like a robot or a machine and this is exactly what you don’t want to happen. Keep in mind that all your posts should be presented with a human tone.

Present your brand values while bonding with your readers. You must establish a relationship with your subscribers and followers, and this is how you do it. If you are confused regarding this subject, make sure to check editing services like Best Essays or Hemingway App.

  1. Grant Perks

To generate more leads, offer your prospects different perks. You may grant them discounts or free eBooks. Whenever someone subscribes to your blog, make sure to offer them something in return for their personal information. Remember, offering free products is a great way of drawing more subscribers to your email list or to your social media channels.

  1. Remember to Optimize Your Posts

Optimization is extremely important if you wish to 

attract more organic traffic. Make sure to add business related keywords throughout your posts. There are tools like WordStream that may aid you in finding out the best options for your marketing campaign.

After finding out your core keywords, pick one and use it as a primary focus throughout your post. Use it in the title and in the first phrase. This will help your posts generate more organic traffic.

  1. Evaluate Your Traffic

Writing valuable posts is not the only thing you need in order to generate more leads. A rigorous evaluation of your traffic is needed as well. Monitoring the progress of the traffic can be easily done with the aid of Google Analytics. Via this potent tool, you may find out the

 number of visitors, their location, and their likes and dislikes. Becoming awa

re of all this information will make it much easier for you to find out which are your best or worst posts.

As you can see, owning and maintaining a blog is a great way of generating more leads. You should keep in mind that a successful blog demands time and dedication. Remember to use these 7 methodsif you wish to create popular content that will increase your organic traffic.  

 

Karen Dikson is a marketing expert and entrepreneur from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. Karen loves to stay up to date on the latest digital trends. Her works have been published on HuffPost and other business resources. Connect with Karen on Twitter.

 

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