50 Unbeatable Ecommerce Marketing Tips


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50 Unbeatable Ecommerce Marketing Tips

Ecommerce, like any business, needs an effective marketing strategy. And in as much as ecommerce beats geographic constraints, giving you almost limitless reach, this also brings about limitless competitors. It is, therefore, essential to have a strong marketing strategy that will set you apart from all other online businesses out there.

We have compiled fifty tips that can help you come up the best marketing strategy that will give your business the brand awareness that it deserves. Just follow these tips and you will be fifty steps closer to success:

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CONTENT AND EMAIL MARKETING

Content and Email Marketing are your weapons against your competitors; these tools can help you stand out in your industry. However, not all ecommerce companies are investing on content, or some of them aren’t doing it the right way.

In this in-depth guide on increasing website traffic, the first step is to optimize your web content. Not only does it help in driving traffic to your website, but it also helps in your Search Engine Optimization (SEO) and marketing efforts. Here’s the gist of what you can do to level up your content and email marketing efforts:

1. Devise a content marketing strategy

Planning is key. Plan your content marketing strategy well. Come up with how you intend to deliver your message to your customers. Will you use blogs? How about videos or newsletters?

2. Create original content

Originality is essential. Ensure that you will not just pull out content from other sites because in one way or another, your visitors will know that you are not giving them the effort they deserve.

3. Invite user-generated content

Enhance relationship with customers by inviting them to provide content. When customers feel attached to a brand, they will be loyal customers.

GoPro’s GoPro Awards is a great example. Customers are rewarded for quality content. Customers win prizes while GoPro wins their loyalty.

4. Long-form content as an asset

The number of words that determine long-form content is a topic of much debate but we can safely say that we know a long content when we see one. And although longer pieces are more difficult to make, visitors are seen to like meatier readings better.

5. Start with an automated email marketing campaign

Email marketing is still the most effective methods for relaying your message to your potential customers. Emails have a higher click-through-rate than banner ads! So don’t take email marketing for granted.

6. Optimize your email capture modules.

Test whether or not your current email capture methods is effective. If not, test if another method will work better. Tailor fit your method to the type of customers you attract.

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7. People still read emails

Don’t think that nobody reads emails anymore because a lot still do! So make quality email content!

8. Engage your customers with how-to videos.

Especially if you are offering tools and gadgets, sharing how-to videos is a great idea. It will help a lot of customers and your effort will be appreciated.

9. FAQ-ing FAQs

The FAQ page is an important part of your site. The answers here will really answer a lot of your customers’ questions. Also consider whether or not you want to integrate a formal or a goofy feel as the FAQ page is a great place to show off your organizational culture.

10. Photos describe it better

Links and content that have photos are more likely to get attention from visitors so use photos to your advantage.

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11. Doesn’t hurt to talk about controversial topics

Talking about issues and controversies related to your business would pique interest from your visitors.

12. Reddit is the new forums

A lot of different topics are discussed in Reddit. Subreddits related to your business offers advertising opportunity.

13. Enable ratings in discussion areas.

Ratings give customers more power to engage. Not only will you get more interaction from them, but it will also give you unbiased feedback from them so you will know how to better serve them.

14. Generate reviews by donating products

Get reviews from publishers, bloggers, and video channels by giving them free products. This will inspire word-of-mouth marketing and customers fill find this reliable as reviews will be unbiased.

15. Encourage people to make product reviews

Product reviews inspires trust as you share feedback from real customers. Encourage more people to provide reviews whether it be positive or negative. Hopefully, more users will give a good rating.

16. Level up: Create your own Media Outlet

Publishing your own content on your own media outlet may seem to be a lot of effort but customers will appreciate how you are being unique and creative.

17. Stay up-to-date on industry news

Write about news and current events related to your business. And when other write-ups get a little too complicated, you will need to level it down so your customers will understand.

18. Check out free marketing options

You may want to explore free marketing options such as blogs. Other marketing options may be too costly and that it would be such a great waste of money if they don’t work. Free marketing options, on the other hand, is double-benefit if it successfully marketed your brand.

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SEARCH ENGINE MARKETING

Search engine marketing is no doubt one of the things you have to target even while doing content marketing. Gone were the old days of keyword stuffing; search engines now use machine learning to determine patterns on search queries and properly matching it to search results. To sum it all up, search engines are now trying to think like a human.

By playing your cards right in content marketing, you can also reap benefits in search engine marketing. However, there are other aspects of search engine marketing to focus on. Here are some tips on how to widen your reach on search engines:

19. Play it well with search engines.

Be creative with your headlines and content to help your ranking. Also, keyword optimization is not the only way to rank in search engines so focus on having quality content. Consider looking for a quality web host, instead of cheap hosting plans. Goran has explained it thoroughly in his article on cheap web hosting. Downtimes can severely affect your website’s performance, and a poorly performing site will not rank well in the search engine results page.

20. Onsite SEO

Keywords are still essential for ecommerce businesses to highlight that you sell such a product. Use your keyword strategically.

21. Invest wisely on pay-per-click marketing.

Test out a couple of PPC marketing deals and find which one is the best. A great PPC campaign can bring amazing results.

22. Go Local

Some ecommerce businesses may consider having a physical store somewhere but this is not a requirement. It is just a good idea to have a physical location and to target local customers in the process.

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23. Go mobile

A lot of online activity is done on mobile phones and tablets. Ensure that your campaigns are optimized for mobile devices too.

24. Optimize for mobile advertising

Mobile advertising are geared toward customers who are always on the go. As there are lots of customers like this, it is worth it to optimize for mobile advertising.

USER EXPERIENCE

Aside from a spectacular web design and innovative interface, user experience is another factor you should look after when maintaining your website. Even after you launch your site, you still need to work out the kinks in your website.

25. Perform A/B Testing on your Checkout process

Run tests so you would find out why other customers abandon their carts, while some make actual purchases. Doing so will help you have more sales.

26. Shorten the checkout process.

A complicated checkout process may just turn off your customers. Don’t make it inconvenient to shop online.

27. Reduce abandoned carts.

Find out why customers are leaving your store without making actual purchases and make effort to combat this.

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28. Break the deal breaker: Shipping

A lot of customers leave stores with no free or express shipping. Check out how you can improve your shipping and delivery process to get more sales.

Google recently launched Google Express for speedy delivery. It was initially available for Midwest, offering overnight delivery to customers

29. Subtly upsell your products.

Moderate upselling is good. But a little more than enough will be annoying.

30. The Internet of Things: Wearable Technology

As people are patronizing wearable tech, companies must adapt on how to hook up to these devices and optimize campaigns for it,

SOCIAL MEDIA OUTREACH

Without a doubt, social media is something you shouldn’t miss out. Cover all the areas where you can find your audience. Customers often check out social media accounts to see how a company deals with their customers, or to see if there are announcements or reviews about the company.

31. Build social media assets, then analyze

The effort you put on keeping a social media account is worth it if it helps you achieve your goals. But maintaining a lot of accounts may not be worth it. Check out which ones you should keep, and which ones to scrap.

32. Get more social with Instagram.

Customers are really fond of photos so being on Instagram and sharing content every now and then is a great strategy.

33. Put your social networks on autopilot

This doesn’t mean being automating your social media activities. What you need to automate is planning and monitoring of such activities.

34. Invest in social ads

Ads on social media sites are great. You can first post free content and when you find out that your followers like a particular piece more than others, you can now spend more on advertising it.

COMPANY BRANDING

Even with content and reach, there’s nothing more important than establishing your company’s brand online. People engage more to a brand that they can relate to, that speaks the language they are familiar with. No need to impress them with intelligent comebacks unless that’s what your company is for; be simple, be unique.

35. A touch of branding

Ensure that your content carry one voice even if there are different people are working on different materials. Branding includes spreading the same message in different ways.

36. Zdravo! Talk to your Customers in Their Native Languages

As your ecommerce business can be seen from anywhere around the globe, you will definitely have foreign customers. Try to implement translation capabilities for them so that they can understand your site and what you are saying.

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37. Let the world know who your authors are

Give credit to who makes your content. This inspires trust from your audience. It is also a good personalization strategy.

38. Everybody loves the company mascot

It is a good idea to establish a face to your company. Think of a character that best represents your business. Think wisely as your brand will be associated to it.

39. Establish authority online.

One of the best ways to establish authority is to come up with a forum or a community. Content in it as seen as authoritative as they are backed up with the business that sells the product they have, or want to have. Authority and trust can also be seen on how you have set up your website. AltusHost for example, offers SSL certificates for websites. SSL certificate providers such as Let’s Encrypt offer free SSL, while EV SSL is another type that’s mainly beneficial to medium to large ecommerce sites.

40. Dive into personalization.

Your customers will appreciate personalization. Your business needs a face that will personify it. Give your business a real face.

41. Do contextual marketing

When making content, consider demographics. Put the right message at the right place and at the right time.

42. Provide personal experiences

Personalization should be felt by your customers. When sending them email, use their names, put their names on your site when they connect. Gear for the ultimate personalization!

43. Target alternative automated marketing techniques

Spend less time and effort by employing alternative automated marketing techniques. Receiving birthday greetings from your business will mean a lot to customers, but you won’t need to manually check who from your customers are celebrating day after day on manually.

44. Have a loyalty program

Reward patrons. Inspire shoppers to go back. Loyalty programs entice your shoppers to spend more, knowing that they will be rewarded.

45. Talk to your visitors

Consider implementing a chat module. Your shoppers will appreciate the effort in trying to reach out and help.

46. Remind them about their wish lists.

Some online shops have wish lists. But not all remind their customers about having such. Wish lists serve as delay for sale so reminding your users to purchase the content of their wish list will help close the deal.   

47. Everyone loves freebies

Who doesn’t like free stuff? Come up with contests that will entice your users to go to your site and actually shop. Raffles, prizes, and other rewards will be very much appreciated.

48. Generate reports to determine future sales.

Data on your sales will help you make decisions that are backed up with reason. Consider your reports when making decisions.

49. Monthly market research.

Market Research attempts to know what your customers want and how  you can give that to them. Invest on market research and do this at least monthly to keep a dynamic product offering.

50. If you cannot beat them, join them.

Although you have your own site, still consider selling on other platforms such as eBay, Amazon, and Facebook.

Follow this fifty tips for a great ecommerce marketing strategy. We cannot promise results as the execution relies on you. But by following our tips above, you are better equipped with what it take to gain new customers, retain current customers, and to regain lost customers through an effective ecommerce marketing strategy!

Erin Feldman is an ecommerce business owner somewhere in California, specializing in activewear and yoga outfits. She’s now debt-free from her student loans after she tried selling clothing online.

Big Data: The Future of E-Commerce

Greetings, friend.

It gives me great pleasure to introduce Alex Trinidad to you. Alex is a risk and security advocate in one of the world’s leading cybersecurity solutions. He has committed to providing valuable information on the importance of cybersecurity through diverse topics on security solutions like endpoint protection for enterprise, internet security suites, mobile device security and a lot more.

Read his new article on our blog:

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Big data has become more popular in recent years as businesses have learned to tap it into making crucial decisions. Big data has helped in seeking and fixing problems, in telling how the business fairs, and in justifying causes for action.

We believe that there is more that we need to understand when it comes to big data. And when we do learn more, there are lots more we can do with it. We further believe that big data is the future of e-commerce.

E-commerce is the sweet spot of business and technology, making it an ocean of Big Data. Some of the information that flows to and from an e-commerce business includes inventory, sales data, payment data, delivery information and others. Consider just how much transactions happen in one day and you’ll see just how much overwhelming all the numbers would be. Without an efficient big data processing system, it would be a complete nightmare!

Big Data also opens a lot of doors for an e-commerce business. It opens the opportunity for the analysis of sales, for the efficient tracking of transactions with issues, for forecasting demand and supply, for planning out expansion, and a lot more things. Big Data truly has a lot to offer for e-commerce and that is why its understanding essential.

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What are Concrete Examples of Benefits that Big Data Provide for Ecommerce?

One of the most known e-commerce companies is eBay. There are around 164 million active buyers in eBay daily – imagine just how much data that would lead to! One of the biggest challenges for eBay is not only having a data warehouse system that can store that much data but to give meaning to these data and use this intelligence in order to drive sales even more.

For eBay, big data serves as a tool that helps them improve and personalize user experience. With big data analytics, eBay is able to recommend similar items to the one a guest is searching for. eBay is also capable of detecting fraud thanks to predictive machine learning that roots from the analysis of previous transactions. eBay has placed a lot of time and effort in understanding big data and to make actions about the knowledge that can be taken from it.

Alibaba is another key player in the e-commerce industry. One of the purposes that Alibaba uses big data for is the assessment of credit risk for its small-loan business. This is done through the analysis of cash flow, of the behavior of suppliers and customers, and of sales growth.

Big data has surely played a huge part in keeping these two e-commerce giants on the forefront of the e-commerce industry. Making use of big data to understand their businesses better has given them the ability to know the right thing to do in order to keep them at the top of their game.

How Can Big Data Help Your Ecommerce Site?

Big data can serve you in a lot of ways. We already know how some of the e-commerce giants have made use of big data to their advantage. There are some more ways on how big data can help you out. Thanks to the effective analysis of big data, you will be able to do the following:
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1. Provide a Personalized User Experience for Your Site’s Visitors

The e-commerce experience used to lack personal touch, preventing the user from having any connection with the business. A buyer will have to go through all products, without highlighting the ones that he is most interested in.

Thanks to big data analytics, you will be able to recommend items that the user usually looks for. You will also be able to send personalized promotions for the user, giving him those that really mean something for him. For example, a user usually searches for gadgets, then he will receive recommendations and promotional materials related to smartphones and laptops but not those for clothes and shoes.

READ: 5 Ecommerce Tips to Improve Your User Experience and Increase Conversions

User experience does not end on our websites, but on security as well. While big data has the potential of skyrocketing our sales, it is also prone to security mishaps if not used properly. As of this moment, our best bet in securing ecommerce transactions lies on SSL certificates, which AltusHost also provides.

2. Be Agiler when it Comes to Pricing.

Your pricing strategy is one of the key determinants on whether or not a consumer would buy from you or from your competitors. It will be all too easy for your visitors to check other ecommerce sites in search for the best deal. It is just illogical to pay more for the same item when it is offered cheaper on another site.

Checking your competitors’ prices every now and then would be too tedious. With big data analytics, you will have the ability to check how much your competitors tagged their products so that you will be able to respond accordingly.

3, Turn Visitors Into Actual Buyers.

The ultimate goal of spending time, effort, and resources into understanding big data is to help you improve your business and this is evident when you attain a higher conversion rate or turning more visitors into actual buyers.

With big data, you will be able to know more why certain visitors end up leaving, as well as why certain others decided to buy. This way, you will know where you need to improve so that more visitors will make purchases.

4. Manage Your Inventory Efficiently.

Big data will help you manage your inventory better. You will be able to automatically deduct products that went through the sales process successfully, as well as to add those products that have been returned.

Big data analysis also allows you to predict demand so that you can get the right amount of supply. By determining how many of certain products are needed for certain periods, then you will not waste money on having too much, nor would you lose potential sales by turning down transactions because you are out of stock.

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WHY NOT NOW?

We have mentioned a lot of good things about big data but there is one more thing that we should say: you will still have to wait a little more before jumping into big data analytics. Lots more are needed to be done before big data can be fully understood. Smaller payers in the e-commerce industry must let the giants spend resources on utilizing big data until it comes to the time where there would be big data processing systems that can provide clear results all the time for everyone.

In a bigger sense, big data is also controlled by the company that handles the data from your ecommerce website. If you are a small to medium-sized business that’s into big data analytics, consider using an endpoint protection service for your company to protect the data from being compromised.

True enough, big data is the future of e-commerce. It is safe to believe that this future is not too far away. As e-commerce leaders try to dig deeper into big data, more can be discovered on how we can better utilize this valuable resource. Soon, the entire ecommerce industry can tap into it.

Big data is indeed the future of ecommerce.

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