There’s an app for that! Can Software really be used for writing SEO friendly product description?


There’s an app for that! Can Software really be used for writing SEO friendly product description?

Online businesses are running successfully by communicating exactly what they deliver through their product descriptions. When a user visits a website, he or she needs just a few milliseconds to form an opinion about your business.

If the website fails to express key features and benefits of a product at the very first glance, the user will already be at the door leaving, my friend.  So, let’s all agree here that good product description has a significant role in reaching higher conversion rates.

Getting a rocket high conversion rate is the ultimate goal of every online business. No question about it. Yet, there are many different factors affecting your conversion.

Some of them you can directly control, so, jump right on the business.

Like, for example, writing amazingly good SEO friendly product description.

This would set forth the most relevant features and make it understandable to your target audience, and crystal clear to potential customers. How exactly your product can make their lives easier and better? Tell them.

Business managers and marketers carefully plan this. It is a technique and a thing of experience. Content about your product on your landing page has to be perfect and well-measured.

Of course, eCommerce websites are free to select a format for the product description. It can be a plain landing page with all the information listed at once or separated in tabs for easier manipulation. Whether you’re using WooCommerce or any other application, you can easily look for some valuable product details in tabs.

The WooCommerce Custom tabs pro is one of worth mentioning tools that allows you to categorize useful product information in different tabs, thus beautifying the landing page.

Aside from displaying product description, what else should be in the center of your attention?

Yes. Content creation.

You can do a lot of creative handwork by yourself, but some apps can come in handy.

Believe it or not, there are numerous applications that either write content for you from the scratch or spin existing text and make is unique. But, let’s face it, it is machine written. It doesn’t have emotions, desired tone or approach to attract someone to try your product or service.

Result: No orders.

And you don’t want that.

But how software can be used to write product descriptions?

Apps are everywhere.

We use them when we need to communicate, to remind ourselves to water the flowers, to find out what cool song is that and even to simulate blowing candles on your cake, goddamnit.

But for most of the time, apps are making things in our lives much easier and faster.

When it comes to content writers, software is used to create flawless copy that would be good for both users and search engines.

Humans and machines.

There is a bunch of applications for writers out there, helping them either at the stage of composing a sentence or making it completely typo-and-grammatical-errors-free.

 

Writing, rewriting, and scraping the content

Writing is associated brainstorming about a topic or product and coming up with amazing taglines and descriptions. Without any doubt, readers still like to read the content written by flesh and blood humans, not by the bots. In general, writing is more about emotions and realities rather than plain and random text on the internet.

Applications can generate a piece of content by evaluating a keyword, but it certainly can’t understand the needs of your targeted audience.

Copywriters, who are still on their writing beginnings and often lack inspiration, can try Articoolo. For example, if you enter a keyword “Armani Women Jeans”, it will draft a general paragraph about it. However, the perfect description needs more than a generic stream of words. You’ll need deeper product insights.

Besides from making content around a particular keyword, you may also find rewriting and scraping tools like Spinbot or EZrewrite.com quite helpful. These applications rephrase a paragraph and give it the impression of a brand new piece of content. Using such paragraph may attract a number of visitors from the search engine, but will fail to deliver a proper message of the product or service.

So, try to write your very own and original content and just refine it with mentioned editing tools.

Editing, proofreading, and finishing

The first draft of a product description is a mix of its key features, and most of the times it’ll need further editing and finishing. As an experienced writer, you are well prepared and quite familiar with terms that have to be used in writing for a specific topic. Should I mention that for SEO friendly product description, accurate grammar and sentence structure are an absolute must?

Content writers, of course, are welcome to use editing and proofreading tools to remove typos and errors. Widely available tools for this job are Ginger, Grammarly, Correctica, etc.

hile above-mentioned apps may not provide you the ultimate solution or completely accurate English, they do a quite good work in highlighting most of the major mistakes. So, let’s say that those apps could be used for first product description draft that saves time and paves the way for the editorial team.

Readability and SEO friendliness

A fine selection of words you use in your content truly matters. Especially when it’s readability and SEO friendliness comes in mind. The content marketers widely use Hemmingway app or real-time content analysis tool by Yoast to find how much their content (product/service description) is readable.

What these apps actually do?

They simply replace complex words with easier ones. That way, your written content would be a lot easier to read and understand.

Also, readability is a huge factor in making your piece of content SEO friendly. Search engines like Google, Bing, DuckDuckGo tend to rank a web page higher if it has easy-to-understand content. You can pursue a higher readability score to ensure everyone gets the message easily.

Final Thoughts

Writing a product description is a process which goes through different phases: understanding the basics, evaluating the key features and the purpose, and it’s target audience.

In terms of writing, in general, different software can be used as it completely depends on the purpose of writing. But, product description writing is a whole lot of technical information, where every feature needs to be in a logical sequence.

For such work, you’ll need an experienced and vigilant writer, because missing any of the unique-selling-point in the description may result in a higher bounce rate. Once the content is created, writers can utilize the above-discussed software just to remove the errors and refine it for perfection.


Paul Simons is an experienced digital marketer with expertise in UX design consultation and conversion optimization. He has an experience of more than 7 years in understanding the key elements in boosting sales of different companies. Currently, he is working as a marketing team lead in FMEAddons.

Host Your Online Business on Dedicated Servers – Here’s Why

Let’s go straight in the head with this one.

When you think about developed online business, your first thought probably wouldn’t be web hosting, at least not as a backbone to it. But the truth is, reliable, strong and secure servers are as important to your business as your employees, ideas, products and services.

Web hosting should be one of the crucial components for any serious business trying to make it on the wild wild web.

Which is the exact same reason most businesses will spend quite some time in hunt for the best hosting service for the job.

When 365/24/7 accessibility and online security are in question, random web hosting provider and weak and overcrowded servers — just won’t do.

Let’s imagine you run an online shoe shop.

Business is good. Your online platform is user-friendly, secure and stable.

You chose your web hosting carefully. It suits your needs, it follows the rules of online business and necessities of the industry.

However, those businesses in search for more direct power and control, may need a specialist co-op who offers dedicated hosting.

A shared hosting is typicallу the option most websites out there are likely to work with. And it can be just the thing they need while business blossoms. Then, they can easily switch to VPS.

But there’s a catch, though.

Shared hosting can’t quite offer you the unwavering security and uptime that basically, goes by default with Dedicated server hosting.

To understand completely why, the heck, a Dedicated server hosting would be the best possible solution for your business, let’s list all those advantages of using this type of hosting.

1. Selectiveness of Server Resources

Not sharing your server with others, simply, means that only you have the final decision and complete control over how those assets are appropriated.

Why is this important? – Well, because the stress and sweat over how your fellow server roommates could be (mis)using it, is long gone with Dedicated hosting. The floor is completely yours. No more data transfer capacity constraint and no more backing off your server. Wіth a dedicated server, you are the main man who chooses which applications, scripts or projects will keep running on thе server. This, of course, means only one — superior security for your online business.

2. Upgraded execution and security

X-men level of security offered by Dedicated server hosting, rather than Shared or even VPS hosting, is one of top pros for picking up this sort of server. Additionally, choosing a dedicated web hosting provider, gives you the ultimate uptime for your site.

Yes, shared hosting could be the bеѕt solution for sites with low to medium activity. In case уоur website gets a considerable amount of visits or overall site activity, however, think about switching to a dedicated server. It’ll provide you with way more stability, security and unwavering quality than any server with hundreds of different websites on it will ever do. With all due respect to all shared hosting solutions out there.

With a dedicated server, you can relax a bit.

Rest assured that your website won’t be an easy victim to a vindictive site or a potential spammer. Dedicated hosting permits improved safety, essential for organizations working with touchy data exchanges over FTP or SSL. This sort of iron strong security offered by dedicated server is important for organizations dealing with delicate and/or personal information on a daily basis. Nobody likes unwanted leaks, hacks, malware. Nobody wants their identity to be stolen, right?

3. Dependability and Performance

As you have already figured out, using dedicated server is like renting a home solely for yourself or your family. You don’t share space with other families in the building.

With unlimited access tо your own server resources, server downtimes are near to become a thing of the past. Meaning, your website’s accessibility is, clearly, expanded.

People choose managed dedicated server, so that they never have to fight with system administration, responsibility or techy inconveniences completely by themselves. Let professionals handle what they do best, and what are, as your Managed Dedicated Web Hosting provider, paid for.

4. Dedicated IP address

Every server has its own unique IP address.

That means nothing to you? Let’s break it up a bit.

When you host your site on shared hosting, you inhabit a flat in a building with lots of other people. And all of you, share exactly the same address with only one difference: apartment number. And that is your IP address. Every site on shared hosting will have a similar IP.

On the other side, living in a house comes with one unique address. Just like renting a dedicated server.

With separate IP, you can relax and breathe in the air. No activity of other server users (like on shared or VPS e.g.) will have a single impact on you. No stress on that side.

Additionally, having a dedicated IP is a must  for eCommerce websites requiring SSL for handling sensitive data and credit cards.

5. Technical Support and System Administration

No matter how skilled and experienced system admin or a web developer you are, wild is the internet.

It can easily happen that you get blindsided without any solution to the problem. Intelligent and eligible round-the-clock technical support is a real lifesaver in these situations. Specialized professional will always be there to help you.


Should You Invest in a Dedicated Server?

If you have the need for it, yes. Stating the obvious, but you get it.

And, without a doubt, shared hosting is way cheaper thаn dedicated one is.

This sort of investing deserves careful consideration and well-thought decision. Take your time, calculate your costs.

If you have a simple food or fashion blog, and you don’t consider or even anticipate serious development at any point in the future, shared hosting or VPS will do you good.

But, if you own an online shop, huge news website or a game app, with lots of potential critical situations and scattered traffic, get yourself a dedicated server. Please do.

No question about whether you’ll need it.

‘Till next time, lot’s of love from AltusHost!

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