3 Tips for Increasing Your eCommerce Conversion Rate


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Shipping Offers - AltusHost

3 Tips for Increasing Your eCommerce Conversion Rate

Running an ecommerce store can be quite challenging, since there are a lot of factors you need to consider in order to ensure a smooth shopping experience for your prospective buyers. Every online shopper seeks the best possible online shopping experience, but can your ecommerce store provide them with such an experience?

Before you answer that question, take a look at this fact for a moment – the online shopping experience your ecommerce store offers to your customers greatly impacts your conversion rate.

When your customers feel valued and respected, not to mention confident in your brand, the chances of them making a purchase at your store can very easily hit the fan. Therefore, you must ensure that you optimize your ecommerce store in order to improve your site’s user experience and do everything you can to keep increasing your conversion rate. Here are some quick tips to help you do that.

Include Trust Factors on Your Product Pages

Trust Factors on Product Pages

The content you provide on your product pages can help you build trust with your customers, so you should always add user-generated content that will make your ecommerce store stand out from your competition and ensure your customers build confidence with your store.

Including trust factors on your product pages can help you do just that and the best choice for implementing them is displaying them near the add-to-cart button, since they can influence your customers’ purchasing decisions that way.

Trust factors can include a free shipping offer, shipping information, return policy, money back guarantee, customer service information and phone number and credit card logos. Including all of these factors can help your customers know exactly what to expect before they go to your checkout page.

Additional trust factors that you should consider adding to your product pages are live chat and customer reviews, both of which are very important for increasing your ecommerce conversion rates, as they promote customer trust.

Optimize Your Checkout Process

Check Out Process

Once your customers arrive at your checkout page, it’s your job to lead them towards actually completing their purchase. Something that can help you do that is featuring customer reviews and ratings on your checkout page.

People’s purchasing decisions are highly influenced by the experiences of other buyers, so adding social proof to your checkout page can help your customers build trust with your brand.

So, how can you optimize your checkout page to ensure that your customers proceed with their purchase and that your cart abandonment rates are reduced?

The best way to accomplish that is to remove all of the header elements on your checkout page, so that your customers can complete their purchase without any distraction. This simplifies the online shopping experience and can even double your conversion rates.

Optimize Your Shipping Offers

Shipping Offers - AltusHost

Shipping costs can very easily scare away customers and the most common reason for cart abandonment is exactly that; shipping. Therefore, you should optimize your shipping offers, as they can greatly influence your conversion rates.

You can consider offering free shipping, but if you cannot afford such an option, you may consider offering it at a certain threshold. For instance, you can offer free shipping for orders over $30. What’s important about this is to have it displayed on every page, so that your customers know what to expect while navigating through your site.

You can also add a free shipping countdown to your cart, informing your customers that, if they reach the exact value you have provided, they can get free shipping. Something like this can not only increase your conversion rate, but also your average ecommerce order value.

Another thing you can do to optimize your shipping offers and both increase your conversion rate and reduce your card abandonment rate is to use flat rate shipping. You should display it in the header of your site, so that it shows your customers the exact shipping cost for every product from the very beginning of their online shopping process. If you use flat rates, your customers are not likely to abandon their carts once the shipping fee appears, but are instead very likely to actually complete their purchase.

Conclusion

Increasing your ecommerce conversion rate is not a one-time job. It is something that you should constantly work on and you will manage to achieve your goal by thinking about your customers and their needs, instead of only thinking about the numbers. After all, they are the reason why your ecommerce store is thriving, right?

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Modern Tech That Can Help Small Business Keep up With the Biggest Companies

In the past decade or so, a clear gap has formed between e-commerce giants such as eBay and Amazon and medium and small online businesses who are trying to compete with these brands. This gap just keeps getting bigger and bigger, and it seemed like nothing is going to change. But, some new technologies that have developed in the past few years are proving to be a useful asset to small business owners.

These services can help a smaller business become more competitive in the e-commerce market while measuring and identifying the important business metrics. Enabling your e-commerce store to its fullest is something you must do if you want to stay competitive.

Technology development was always one of the key aspects of business. Luckily, most of modern technologies focus and revolve around the internet and this is why small business owners can try to make the most of these technologies to accelerate their performance in the modern online marketplace.

The numbers show that over one in four users who browse a certain website will leave that place if the page needs more than four seconds to load itself. This is an important thing to bear in mind. While you are reading this, there may be dozens of potential customers leaving your website just because of that.

The Speed of Checking Out

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Even though most of business owners have a habit of monitoring their overall site speed through some tools, only a few small e-commerce businesses keep track of their checkout speed.

When a potential customer decides to actually buy something from your online store, the whole process from that point up until the purchase should be as easy and quick as possible in order to stop checkout abandonment.

The current rate for checkout abandonment is as high as 67%. This is why you should try to avoid giving a potential costumer additional reasons for leaving your small business checkout.

The Speed Index

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A lot of online businesses rely on using tools such as TTFB (time to first byte) to make sure that the performance of their website is up to par.

However, even though this is good for finding search engine result numbers, the time to first byte is not the best way to determine the overall user experience of the site’s speed.

It is very important that the small business owners monitor the average time needed for a customer to engage with their website.

This time is called speed index and it includes things like the time needed for the whole page to load as well as responsiveness. With this tool you will measure site speed more efficiently.

Many studies have confirmed that for each second a person is waiting for a certain site to load, almost seven percent of them will abandon that website. There are many online providers that allow business owners to check their index speed free of charge.

Web Hosting

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It is very important that you reduce the possibility for downtime and timeouts to a minimum, and this is a matter every entrepreneur should discuss with their web hosting service provider.

At AltusHost, we always like to focus our on issues like how to increase your traffic and be prepared for it, what controlling we can do when you need a change made to the production servers, estimating the time we need to get your business back to normal operations when an unexpected failure occurs and establishing proper recovery systems that will ensure you won’t lose anything of value.

The communication between a web host and an online business owner is very important, things must be talked over so that both sides can conduct their business to the fullest potential. You must know what you need in order to choose the most suitable hosting package for your business.  

Security Measures

Over half of all the security breaches and scams that happened online are focused on e-commerce websites. This is why it is very important to secure all aspects of your website and other online assets such as email, cloud accounts, etc.

Hiring a backup and system recovery service is important to ensure the safety of your valuable data. Install antivirus software and update it regularly because malware and viruses are constantly upgraded and they can easily breach to outdated antiviruses. It is also essential that you constantly update the operating system used by your IT, to provide crucial security solutions.

More than ever, technology is a vital aspect of every business. The good thing is that most of these technological achievements are fairly cheap and available for anyone. Furthermore, as a small or medium business, you won’t need something expensive to fulfil your needs.

Many tools that can help you get useful analytics are free or very cheap, so don’t sleep and make the most of them to optimize your online business performance.

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