Internet Marketing Trends to Watch For in Coming Months

Tag Archives: Tips and Tricks

Internet Marketing Trends to Watch For in Coming Months

If you own an online business, you want to find ways to ensure that you get the most conversions. In 2018, as before, you want to have the tips and tricks you would have used to get the right traffic and conversions. Internet marketing trends are always changing. There are always new tips and tricks that business people need to learn. By learning these tips and tricks, your website will attract the right customers in the locality that you operate in. These tips are easy to follow. If you are a startup, this will enable you to get your business ahead without having to pay too much for it.

1. Focus on lead capture

Your business main objectives are to attract as many profits as possible, having gathered all useful information for business decisions it becomes a guarantee that you will attract profit to your side. Anytime you are interacting with a client that you can tell is a potential investor, it’s good to establish a process standard for your business for you to capture lead information. Therefore the need for asking the right questions is relevant.

For future business growth, your employees should be trained with much emphasis on the process.  Trials, coupons, and discounts are effective for capturing lead information from a customer. It is also useful to engage with your website with all the possible channels from white papers, forms, and demos to capture information.

2. Use local SEO

There is the need for you to create a website and find a platform on social media; it is never too late to get your business in this direction. Ensure that you create a friendly ground with the local users and bloggers, even if it calls you into creating a guest blog and post at least twice in a month. Identify the common words that users use to find your product on Google and make your titles in relation to those keywords. This way you will make it easy for users to create traffic on your business site.

3. Segment your contact database

Being on the social media market simply requires you to have the right of monitoring who visits your site. Ensure that you are communicating the right information to the right audience at all time. Monitoring what they do, testing the type of emails they open and respond to, the links they click. This way you will be able to play with their psychographics and demographics which will help you market your offering and message to the right target of the customer based on their needs.

4. Create partnership

There are businesses out there that generate complimentary services and products with you. Creating a relationship will help you understand the needs of your clients better. Partnering with such businesses will make a lead capture, your partners will offer their services into your business and vice versa, therefore, develop a key partnership that will enhance your productivity in relation to your customers’ needs.

5. Promote local

There is a potential customer from within your location and all they need is you to engage them. Everyone loves it when they are part of a community development within their areas. Engaging your local community by even educating them on the need of your product will help your business to grow to the next level. Ask for referrals when you are sure that your customers are satisfied. If you take a good look you will realize that there are so many coalitions that mainly support locally owned businesses and by creating a good relationship with the community is not exceptional. Join with the local first chamber and stay visible and informed to local consumers.

6. Develop a referral strategy

You are in charge and developing a methodical way of generating referrals is the key. Ensure that you create a systematic outline process by incentivizing your employees. Find the best time to ask for referrals, mostly the best time is during the purchase or shortly after. Ensure that the customer gets the required satisfaction on the product. Be sure they are happy with the product first. Never ask for a referral when the client is unhappy.

7. Know your target audience

The first thing you need to do as a business owner is to ensure that who your target market is. Is it male audience, women, what interests do they have and how often they tend to buy something online? This will help you in the design process and website strategy. Do they use smartphones or other mobile phones to access your website? Most business owners make the mistake of assuming that all their users use either IOS or Android phones. Know which phones your audience uses and whether they have a stable internet connection.

8. Maintain core content

The mobile website version of your website should be a reflection of the desktop version of your website. It is critical to ensure that you keep the core content of your site the same. This way, your customers will have the same user experience whether they are using their mobile phones or a desktop to access your website.

9. Mobile optimization

While keeping the core content the same is critical, it does not mean that you should not optimize your website for content. The mobile platform gives you an opportunity to a better and more tailored experience. It expected that the number of people who will be surfing the internet using their mobile phones will increase in the coming years. So, ensure that all aspects of your site are accessible through the phone.

Marketing is one form of ensuring that you make money and get profit in all you do. However, as the market is growing, the need for advancing your marketing techniques is critical. As others are trying to figure out how they will get money in the online marketing, you should not be in the same fix. You can make money using video marketing. There are new monetization that if you take advantage of, your business will be bound to grow and in return earn money for you.

About the author: Lana Wall is an Australian native business coach, a digital marketer and a psychology fan. She’s fond of reading professional literature. You can find Lana writing for

5 Tips for Avoiding the Most Common Video Marketing Pitfalls

Video content has become very popular in the online marketing industry. It has proved to be the type of content that attracts and engages a wide and diverse audience, making it easier to penetrate an oversaturated market. People love watching videos instead of reading pages of text about your products and services. When done well, video marketing becomes a powerful tool, but if you produce a bad video and use it as the pillar of your marketing strategy it can easily do you more harm than good.

A video is not much different than any other type of content you are using during your marketing campaign. It has to reflect your brand and do well for your business objectives. Still, there are many companies that produce and publish video content of poor quality. This is why we have compiled this list of the most common video marketing mistakes your company should avoid.

Making it a Hard-Sell

You should be aware that video marketing is not a brand new thing. TV shows are flooded with boring commercials nobody even bothers to pay attention to anymore. Don’t get the impression that an internet user is much different.

Your marketing video should focus more on entertaining the viewer. Make sure to provide the value that anyone can appreciate. If you end up publishing annoying video material, there is a good chance that it will be popular, but in a negative way.

Forgetting to Promote it

Video Marketing Promotion

There is a very small chance to create video content that goes viral on its own and there is no chance at all to create viral video marketing content without a good strategy and plenty of work. Keep this in mind when you decide to upload your video only on YouTube and leave it there to reach “success”. What we are trying to say is: promote it via all the channels that cross your mind – your social media profiles, YouTube channel, official website etc.

If you want to have a serious approach, you need to optimize a landing page where your video can be seen, use keywords in the URL, always add a meta description, make sure to send a newsletter to subscribers, write a description for your videos and make sure to have social buttons on your website so that visitors can easily share your video content.

Forgetting to Brand it

This is a common mistake when you are a beginner in video marketing. You successfully create a good video and there are many people who watched it, but if you ask them about it, they can’t remember the name of the company that created the video in the first place. Why? Because it was not mentioned even once.

Yes, the video should be about the product or service you are trying to sell, but you should never miss the opportunity to promote your business and communicate its benefits. Make sure to have your company’s logo or website URL displayed during the first second of every video you create.

Not Knowing the Target Audience

Video content is not a universal tool that appeals to all demographics. If you try to make one multipurpose video, there is a great chance that it won’t succeed in attracting anyone.

This is why you should make a video that is focused on reaching a specific audience and to be able to effectively communicate the desired message. You cannot do this before you do target audience research. Also keep in mind that there are many variables. For instance, what’s appealing to teenagers in the USA doesn’t necessarily have to be appealing to ones in Asia.

Recording or Uploading a Poor Quality Video

Amateur Video Marketing

This goes both for the content in your video and the video quality on the screen. Make sure that all of your videos are recorded in high-resolution, because bad video quality will make a user form a bad impression about your brand. Also, there is a great chance that no one will have the patience to watch it trough.

If you don’t know how or don’t have the means to record a high-quality video, you should hire a professional to do this for your company. There are many badly produced videos out there, so if you can provide a good one you will surely stand out from the crowd.

As you can see, none of the abovementioned  things are too hard to achieve. But still, creating good video content will not be that easy, especially if you are new to the field. Feel free to read many guides about how to make engaging marketing videos. There are plenty to be found online. In case you don’t want to leave anything to chance, consider hiring a professional marketing agency to design a strategic marketing plan for your company.

Search entire Blog

Subscribe Now

10,000 successful online businessmen like to have our content directly delivered to their inbox. Subscribe to our newsletter!