A Fool-Proof Formula for Easily Creating Compelling Content

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A Fool-Proof Formula for Easily Creating Compelling Content

Maybe you are wondering why your blog posts or entries aren’t getting the hits that your previous entries were used to getting. Writer’s block is a challenge that most folks have to contend with, especially when you are in the business of creating dynamic and fresh online content each new day (no surprises here). What is the secret to keeping your audience always coming back for more? Even the best struggle keep the well always refreshed, and it is easy to get lost in a myriad of frustrations if you are not able to keep your existing audience or grow your numbers.

Structure, planning and research are the key points that you should always remember when you need to create awesome content that retains and multiplies your viewership and readership. You can write as much as possible, but if you don’t adhere to these three tenets of successful content creation, you’ll fall into the frustration trap. The importance of creating such content is important because then you will always convert that readership into leads and those leads into sales.

So what exactly is implied by structure, research and planning? Instead of inventing new ideas all the time, it is possible to synergise and use the statistics that you already have and mine data from those statistics. Mine data from those statistics you say?

Readers leave a trail of data that you can always use to your advantage and to better your content. You already know what you customers are reading, and you can focus the lenses of the microscope some more to get some more insights on what they need and read. Getting insights into readership doesn’t translate into some generic categorizations like adults, late teens or generation ‘y’, rather, it means categorization by actual readership of the content that you post and the reviews of these.

Looking at your site’s most popular posts will give you a pretty good idea of what your audience reads on a daily and wants to see. In other words, if you look through your posts you will see a trend that draws something akin to a popularity graph. The topics may either be subsets of each other or may have similarity in some of the content that is being represented. Once you have seen a pattern emerge, you can use those insights to create new content related to what is already giving you hits.

Once you have figured out what the audience wants you now need to create a headline that draws them right in.

The header says it all. Most of your sales conversions will be generated by captivating headlines that create an initial and solid impact. Sean D’Souza talks about creating compelling headlines from angles such as;

1. Question based as opposed to answer based headlines

2. Problem based vs. solution based headlines

3. Headlines that are emotive (make the audience curious?)

It’s easy to get lost in the grandeur of your own work and think that it will most certainly work. That’s great, but you can also check what works for other sites. Always remember the following tips when creating your headlines as well:

– Your content and your headlines will be searched, specifically on Google and other search engines. How do you make those searches work for you? You want to rank well in those searches so that people can find you and your posts. The key obviously comes down to search engine optimization. Your SEO strategy should always complement your content marketing strategies.

– Maximize and position your headers. Statistics show that out of 10 people who read a headline, only 2 will move on to read the rest of the article. Thus, you are seeing that the headline is a powerful tool to strategically position your article in the search rankings of engines such as Google and Bing, and also to compel the audience to look at the rest of what you have to offer.

– Link your content to social media pages. Let’s face it, most people would rather access articles and other information from their social media pages as opposed to doing organic searches on the internet it’s no wonder companies such as Facebook are spending huge sums trying to attract content on their platforms. You have great content but you want to rely only on your Word press blog? Not going to work. You need to share that content on your Facebook, Instagram, Twitter and LinkedIn pages. Your connections are people who know you well (for the most part) and they can relate with you and the story that you have to tell. If you are creating content for a corporate, maximize the connections that your employees and their families and friend provide you with.

– The actual content is the most important part. Hooking your reader with a great header is one thing, but making them love your content is a different issue altogether. As mentioned, there are different approaches that you can take when creating your content. Draw your audience in by addressing a problem that they can specifically relate to and then drawing them further in with a solution. Provide insights and personal experiences that address the same issue or something vastly related. Let your platform allow readers to share their experiences because this is the best way to learn what customers want to read. The platform will allow your readers to share their ideas and provide different insights, and in so doing you have killed two birds with one stone.

– Lots of writing is always a good thing or you as a content creator, especially if you can get different and fresh perspectives on your platform. Which means you need to do lots of writing. How do you make you platform become an integral part of your readers’ lives? By creating fresh and unlimited content that they can relate. Have guest blog posts and let your readers enjoy each other.  

Finally, find a system that works for you!

About the author: Raymond Bennet is a freelance content writer from Carol City, Florida. He graduated from the University of Miami and started his activity in creative writing. Currently working at OkEssay.co.uk – writing service for those who need a resourceful assistance in their education.

8 Definitely Relevant SEO Strategies in 2018

Can you figure out the only thing that’s a constant in search engine optimization?

It’s change.

The techniques keep evolving. Some of the old practices, such as high-quality content writing, are still relevant.

However, even those constant factors keep changing.

We can describe 2017 in few words: the year of semantic search. Google improved its capacity to understand a searcher’s intent, so it’s providing results by contextual meaning. We all followed that trend and we keep improving the practices related to it.  

So where will we stand in 2018? If you’re in this field, you know that you shouldn’t just follow trends. You must jump on board before everyone else does.                                       

We’ll list the top SEO strategies that are definitely relevant for 2018.

1. Voice Search

Is voice search the next big thing in SEO? It might be. Since mobile is part of our daily lives and voice search functions are getting stronger, it’s safe to assume that this trend is going to hit us big in 2018. The trend was also predicted to be important for 2017, but we’re still not there yet.

Knowing that, it’s crucial for SEO practitioners to start optimizing their content for voice search. How do we do that?

– Focus on including conversational keywords, which your target audience uses for voice search.

– Claim your Google My Business listing, so people will get proper information when they voice search for your business.

– Make the FAQ page perfect!

– Include questions and answers in your content.

2. Mobile-First Index

The official announcement for Google’s mobile-first indexing came out in November, 2016. Although this shift was expected, it still took many SEO masters by surprise. In its essence, this change means that Google will consider the mobile version of a website as its primary, or “real” version.

If your primary content and markup differs across mobile and desktop, you’ll have to make serious changes to improve your ranking. The most important thing to do is to use the robots.txt testing tool, so you’ll make sure that Googlebot can access your site’s mobile version.

3. The Rise of Visual Search

All content across the web is getting more visually-focused than ever. Does that mean we’ll start using images as queries? Yes!

Think of this example: you see a really nice watch in an online magazine, but you don’t know what the brand or model is. With image recognition, you could find that watch in online stores. Pinterest, Amazon, Macy’s, Asos, and other websites have already made image search options available on mobile.

Google has been showing us related images for years now. To get your images featured there, you should implement the Schema Markup.

4. User Experience

Everything we do is related to user experience. In 2018, SEO masters will be even more focused on that aspect. Google makes it clear: its users have to get value, so you better give them solutions. If you don’t play by those rules, you’re out of the game.

What does this mean in terms of SEO practices?

– You must improve the speed of your site, as well as its navigation and readability.

– Your pages should engage the audience and lead them towards solutions.

– Provide personalized experiences through recommendations relevant to the user’s history on the site.

5. Featured Snippets

People use Google to ask questions. They want quick answers. The search engine is doing everything to improve their user experience in that aspect. Gaining a featured snippet for a particular question will take your SEO results to the next level.

Let’s say you’re one of the many companies that are trying to sell treatments for vitiligo. When people ask Google “What is vitiligo?” and your answer appears in the featured snippet, they will visit your page. On that page, you’ll give them all information they need, and you’ll suggest a solution: the treatment.

– Start by including questions and answers in your content.

– Improve your FAQ page and group similar questions together.

6. Comprehensive, In-Depth Content

It never gets old. Mary Moore, content marketing expert from BestEssays, explains why: “If someone is looking for a solution and searches for it via Google, what website do you think  they would visit – the one that offers in-depth info for everything they want to know, or the one that features superficial information they already know? In-depth content always wins.”

To rank your content, Google used to check the title and description tag, H1 tag, image ALT text, URL. We all tried to get our keywords there. Google is getting much smarter. It takes context into consideration. You can rest assured it will be getting better at measuring context throughout 2018.

7. Video Gains the Spotlight

According to Cisco’s annual forecast of Internet trends from 2016, 82% of all consumer UP traffic will be video by 2021. We’re already witnessing the revolution: video is omnipresent. People want to see more video content, and SEO practitioners have to follow that trend.

Create video content! People are searching for tutorials, how-to content, reviews, testimonials, and all other kinds of information on YouTube. They are even skipping Google quite frequently.

8. Link Building

Link building is not the way it used to be. That doesn’t mean the strategy is disappearing. It’s only changing.

Instead of being focused on guest blogging that would include links to your site, you should be focused on adding value that naturally attracts links on sites from your niche.

Build relationships! When you offer a guest blog, do not attempt to include a spammy or questionable link. Make it extremely relevant and make sure it gives value to the readers.

We Keep Improving SEO

Google keeps improving. The needs of Internet users keep evolving. SEO practitioners have no other option but to keep improving and evolving, too. Some of the traditional techniques are still valid, but we have to make room for new, more advanced practices that will improve our rankings.


About the author: Joan Selby is a former ESL teacher and a content marketer. She also runs her own blog about social media and writing tips. Joan is a Creative Writing graduate and fancy shoelover. A writer by day and reader by night, giving creative touch to everything. Connect with her on Twitter and Facebook.

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