Boost Your Website Traffic: 10 Sweet Content Marketing Tips


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Boost Your Website Traffic: 10 Sweet Content Marketing Tips

Nowadays, the secret every business owner knows is: Content marketing.

With great content, you can build your brand’s online reputation.

Have you ever wondered what was the most important element of content marketing?

It’s the website. It has to be fast, good-looking, and powerful. It needs to invite the potential customers to take action and make the purchase.

If you want more sales, you need more traffic. If you want more traffic, you need a better approach to content marketing. Do you see the connection?

How exactly do you direct your content marketing strategy towards the goal of getting more traffic? That’s what we’re here for today.

Your Way to Improved Traffic

 

1. It’s Not All about the Quality

Brian Dean, the person behind Backlinko, struggled for years before making a website successful. He started by publishing high-quality content in the nutrition niche. He cited research studies and made sure to deliver value to the readers.

There was a problem: no one cared. He was not publishing the right content; the kind that readers would care about.

What’s the right kind of content, you might ask?

What do people search for on Google?

What’s the most popular content for the keywords you aim for?

What kind of content gets comments, likes, and shares?

When you take these answers as the foundation for providing high-quality content, you’ll be on the right track.  

2. Host Webinars

Why do people use the Internet so much? This would be the answer of many: “for fun.”

Learning, however, is also an important reason for people to hit Google. If you meet people’s need to learn through fun and effective webinars, you’ll be on the right track.

Send out emails at least a week ahead, so your subscribers will sign up and plan their time.

You should also archive that content for later viewing, since some of the recipients will be busy at the scheduled time.

Don’t forget about social media promotion.

3. Contribute to Influential Websites

More content. This time, it won’t be for your own website.

When you contribute high-quality content to other sites that have gained authority in a relevant niche, you’ll drive many visitors your way.

It’s not easy to become a featured contributor to top-notch websites, though. You’ll have to start small and work your way up. In other words – you’ll be writing content every single day. That can be a problem for a business owner. If you can’t invest that much time and effort into writing, you can always rely on a writing service like Australianwritings.

4. Invest in Paid Advertising

You may be writing the best content in your niche. You may use all the right keywords and write on topics your audience is interested in. Will that be enough? Not quite.

The promotional steps you make are crucial. If this is a new business, it’s important to invest in paid advertising on Facebook, Google, Twitter, and other channels.

The best thing about paid online advertising is focus. Your ads will be seen by people who are interested in the products or services you deliver.

5. Get Inspired by Influencers

When you want to see what your audience is interested in, you clearly check out the stuff influencers are writing about. You observe their style, but you’re mostly interested in the topics they cover.

Get inspired by those topics! Do not copy them, though. Find your own twist and deliver something different to the same audience. Offer new solutions to the same questions and issues, and make your content easier to read. That’s always a bonus.

6. Videos!

Text-based content is still important. That’s how you infuse all the right keywords and attract traffic via search engine.

However, it shouldn’t be the only type of content you’re publishing. Video is a valuable addition that will make the website more engaging. One study showed that 3 days after watching a visual and verbal presentation, people remembered 65% of the information. They were able to recall only 10% of a lesson they read.

Videos are a great way to grab attention, especially on social media.

 

7. Improve Your Email Marketing Approach

Newsletters are awesome for driving traffic towards your website. Make sure to elevate your email marketing campaign. How do you do that?

Make a special offer for people who subscribe. It may be a free eBook, a promise for special offers, or valuable content they will get on regular basis.

The email newsletters have to be great. You need to feature high-quality content and make it visually-intriguing. Needless to say, these newsletters need a call to action, since you want the recipients to visit your site.

Automate these emails! You can use a tool like Mailerlite, MailChimp, Hatchbuck to do that.  

8. Try Podcasting

We made it clear: textual content is important, but it’s not the most engaging kind of content for most users of the web. They are looking for something they can see and hear.

Images and videos are already a standard in content marketing, but here’s another type of content you can use: podcasts!

Busy people like listening to podcast when they’re driving or working out. This kind of multitasking allows them to achieve few goals at the same time. If you can turn some of your content into a podcast, that would be great.

9. Make the Content Shareable

When you create content that gets tons of shares, you’re not the only one promoting it. You’re getting audience-driven promotion.

How do you create shareable content? Well, people like to share things that make them look good. If the content is funny, smart, shocking, or unusual in any other way, they will share it.

Don’t forget to add the call to sharing action at the end of your post.

Feature sharing buttons for every piece of content at your site. It’s important to make it easy for the visitors to spread the message.

10. Feature Internal Links

Getting backlinks is important. That’s how you get audience from other websites. You’re getting those backlinks through guest posting, and some bloggers feature your links in their posts just because you give high-quality content that’s worthy of a link.

Internal links are just as important. When a visitor lands at your site for a particular piece of content, you want to keep them there for as long as possible. Link to your products or services, and other content they might be interested in. Don’t go overboard with the links, though; that may lead to a counter-effect.

There you have them – the 10 simple, but important content marketing tips that lead to website traffic boosting. Every business owner can benefit from those actions. Where will you start?Jessica Freeman is a blogger and freelance writer from Sydney, Australia. She enjoys covering various topics, from education and technology to motivation and productivity. Check out her new post about freelance writing. Follow Jessica on Google+ and Twitter.

5 Steps to Writing an Email Copy That Converts

One of the most effective marketing channels that can bring conversions and enrich businesses with a lot more connections is email marketing. However, if not done properly, it can only lead to wasted efforts and emails that do not even get opened and read.

How can you get your subscribers to open your emails and actually make a purchase? The key is to write an email copy that will entice and engage your email participants and make them really want to check out your offer and decide to buy your products or hire your services. Your email copy is exactly what will determine the success or failure of your email marketing campaign.

When you are a newbie, it can certainly seem a bit confusing and perhaps even a difficult thing to do, but it is actually quite easily achievable. The most important thing to remember is to address your email recipients as humans, instead of a faceless brand. You need to make sure you don’t come out as a robot, but as a professional who cares about the customers and wants to address their pain points in order to solve their problems and satisfy their needs.

Perhaps, at this point, you think this is easier said than done, but all you have to do is really think like your customers and you will know exactly what to do and what not to do. You need to be able to resonate with their needs before you hit the “send” button and, before you know it, it will become second nature to you.

Here are the most important steps you need to take in order to write an email copy that will not only get opened and read, but that will also convert and help you increase your sales and your ROI.

Write for Your Recipients

When writing an email copy, the key is to write with your email recipients in mind. You need to know exactly what their needs and preferences are, so that you can know which direction to take when trying to present them with your offer.

You need to segment your, because that is what will help you increase your conversions. Segmented emails result in 50% higher click-through rates than those that are not, so you need to make this your top priority in order to effectively target your email copy.

Make sure you provide information in your email copy that will answer all of the potential questions your recipients might have, including why they should engage in your brand and how it will benefit them. Don’t write simply about your brand and your products or services, but write about what your customers are interested in and what they need in order to be engaged in a brand. Learn about their end goals and provide them with a perfect solution to their problems.

When you write for them, instead of only for your benefit, you will get a lot higher CTRs and generate more revenue for your business.

Write a Killer Subject Line

Your customers are certainly receiving dozens of emails every single day, so how can you get them to open yours? The answer is your subject line. Namely, 35% of email recipients open emails based on the subject line, so you must put some effort into making it as attention-grabbing as possible.

Therefore, your subject line needs to capture their attention and invite them to open you email and find out more about your offer. It needs to be clear and concise and it needs to address your customers’ needs, because that is exactly what will make them open your email. After all, that is the point of your subject line – to get your recipients to open your email.

For instance, if you’re presenting your customers with particular diet tips, your subject line may be “Eat the Cake and Lose the Weight”, as it will definitely get their attention and incite them to actually open the email. If you’re running an ecommerce business and want to share information about your new discounts, you can write a subject line such as “Get 30% off on Your Favorite Shoes”, as you will certainly attract your segments and make them want to check out your offer and actually make a purchase.

Match Your Subject Line with Your Email Copy

Your subject line and the text of your email copy must match, because you must ensure that what you promise in the subject like gets delivered in the content of your email copy. Otherwise, you will definitely not succeed in receiving higher click-through rates and increasing your sales. Yes, people will open the email due to a catchy subject line, but what’s the point if that does not result in more conversions?

Therefore, your subject line must be consistent with the content of your email copy, because not only will you convert your email recipients into customers, but you will also build trust with them. If you show that you are trustworthy, you will certainly drive traffic further into your sales funnel and, what’s more, your targeted segments will not unsubscribe or mark your emails as spam.

Optimize Your Email for Skimmers

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Whether you want to admit it or not, the truth of the matter is that most people don’t read emails, but just simply skim through. This is nothing new or unusual, because in today’s information overloaded world, people tend to receive a lot of spam emails that they are not interested in.

This is why you need to format your email copy in a way that enables it to grab the attention of the skimmers in less than 5 seconds. You will successfully accomplish that by keeping your sentences short and simple and, more importantly, making your points bolded and bulleted.

That way, your email copy will be easier to skim through and you will succeed not only in making your recipients read your email, but also in converting them.

Use a Compelling Call-to-Action

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A compelling call-to-action can really motivate your email recipients to click on your offer and find out more about it. Your CTA needs to be simple and easy to understand, but it also needs to be enticing and engaging in order for your segments to take the action you want them to take.

The most effective way to drive more conversions with the use of a call-to-action is to use verbs, such as “sign up”, “order”, “get” and “buy”, as those create urgency and motivate people to take certain action. You can drive even more conversions by adding words such as “free” or “customized”, as that will instantly grab the attention of your readers and make them want to click through.

Conclusion

By following these steps, you will certainly succeed in creating an email copy that converts your segments into quality leads and further converts those leads into actual customers, thus eventually increasing your sales and generating more revenue.

However, don’t forget the most important part – always test your emails and analyze the results in order to have an insight into the performance of your every email copy, as that will help you optimize your email copies and always improve upon your conversions.

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