Boost Your Website Traffic: 10 Sweet Content Marketing Tips


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Boost Your Website Traffic: 10 Sweet Content Marketing Tips

Nowadays, the secret every business owner knows is: Content marketing.

With great content, you can build your brand’s online reputation.

Have you ever wondered what was the most important element of content marketing?

It’s the website. It has to be fast, good-looking, and powerful. It needs to invite the potential customers to take action and make the purchase.

If you want more sales, you need more traffic. If you want more traffic, you need a better approach to content marketing. Do you see the connection?

How exactly do you direct your content marketing strategy towards the goal of getting more traffic? That’s what we’re here for today.

Your Way to Improved Traffic

 

1. It’s Not All about the Quality

Brian Dean, the person behind Backlinko, struggled for years before making a website successful. He started by publishing high-quality content in the nutrition niche. He cited research studies and made sure to deliver value to the readers.

There was a problem: no one cared. He was not publishing the right content; the kind that readers would care about.

What’s the right kind of content, you might ask?

What do people search for on Google?

What’s the most popular content for the keywords you aim for?

What kind of content gets comments, likes, and shares?

When you take these answers as the foundation for providing high-quality content, you’ll be on the right track.  

2. Host Webinars

Why do people use the Internet so much? This would be the answer of many: “for fun.”

Learning, however, is also an important reason for people to hit Google. If you meet people’s need to learn through fun and effective webinars, you’ll be on the right track.

Send out emails at least a week ahead, so your subscribers will sign up and plan their time.

You should also archive that content for later viewing, since some of the recipients will be busy at the scheduled time.

Don’t forget about social media promotion.

3. Contribute to Influential Websites

More content. This time, it won’t be for your own website.

When you contribute high-quality content to other sites that have gained authority in a relevant niche, you’ll drive many visitors your way.

It’s not easy to become a featured contributor to top-notch websites, though. You’ll have to start small and work your way up. In other words – you’ll be writing content every single day. That can be a problem for a business owner. If you can’t invest that much time and effort into writing, you can always rely on a writing service like Australianwritings.

4. Invest in Paid Advertising

You may be writing the best content in your niche. You may use all the right keywords and write on topics your audience is interested in. Will that be enough? Not quite.

The promotional steps you make are crucial. If this is a new business, it’s important to invest in paid advertising on Facebook, Google, Twitter, and other channels.

The best thing about paid online advertising is focus. Your ads will be seen by people who are interested in the products or services you deliver.

5. Get Inspired by Influencers

When you want to see what your audience is interested in, you clearly check out the stuff influencers are writing about. You observe their style, but you’re mostly interested in the topics they cover.

Get inspired by those topics! Do not copy them, though. Find your own twist and deliver something different to the same audience. Offer new solutions to the same questions and issues, and make your content easier to read. That’s always a bonus.

6. Videos!

Text-based content is still important. That’s how you infuse all the right keywords and attract traffic via search engine.

However, it shouldn’t be the only type of content you’re publishing. Video is a valuable addition that will make the website more engaging. One study showed that 3 days after watching a visual and verbal presentation, people remembered 65% of the information. They were able to recall only 10% of a lesson they read.

Videos are a great way to grab attention, especially on social media.

 

7. Improve Your Email Marketing Approach

Newsletters are awesome for driving traffic towards your website. Make sure to elevate your email marketing campaign. How do you do that?

Make a special offer for people who subscribe. It may be a free eBook, a promise for special offers, or valuable content they will get on regular basis.

The email newsletters have to be great. You need to feature high-quality content and make it visually-intriguing. Needless to say, these newsletters need a call to action, since you want the recipients to visit your site.

Automate these emails! You can use a tool like Mailerlite, MailChimp, Hatchbuck to do that.  

8. Try Podcasting

We made it clear: textual content is important, but it’s not the most engaging kind of content for most users of the web. They are looking for something they can see and hear.

Images and videos are already a standard in content marketing, but here’s another type of content you can use: podcasts!

Busy people like listening to podcast when they’re driving or working out. This kind of multitasking allows them to achieve few goals at the same time. If you can turn some of your content into a podcast, that would be great.

9. Make the Content Shareable

When you create content that gets tons of shares, you’re not the only one promoting it. You’re getting audience-driven promotion.

How do you create shareable content? Well, people like to share things that make them look good. If the content is funny, smart, shocking, or unusual in any other way, they will share it.

Don’t forget to add the call to sharing action at the end of your post.

Feature sharing buttons for every piece of content at your site. It’s important to make it easy for the visitors to spread the message.

10. Feature Internal Links

Getting backlinks is important. That’s how you get audience from other websites. You’re getting those backlinks through guest posting, and some bloggers feature your links in their posts just because you give high-quality content that’s worthy of a link.

Internal links are just as important. When a visitor lands at your site for a particular piece of content, you want to keep them there for as long as possible. Link to your products or services, and other content they might be interested in. Don’t go overboard with the links, though; that may lead to a counter-effect.

There you have them – the 10 simple, but important content marketing tips that lead to website traffic boosting. Every business owner can benefit from those actions. Where will you start?Jessica Freeman is a blogger and freelance writer from Sydney, Australia. She enjoys covering various topics, from education and technology to motivation and productivity. Check out her new post about freelance writing. Follow Jessica on Google+ and Twitter.

The Rise of Video Marketing: How to Create an Effective Video Content Marketing Strategy

Videos are becoming increasingly popular with each passing day, whether they are created for entertainment purposes or to spread useful information as a tool in a brand’s marketing strategy. They have become extremely effective for raising brand awareness, generating new leads and engaging customers in a brand. Due to their growing popularity, videos now represent crucial elements for a successful digital marketing campaign.

The year 2015 was named “the year of video marketing” and, this year, the popularity of video content is getting even bigger and it will only continue to grow. Here are some statistics to help you understand the critical importance of implementing videos to master your digital marketing strategy.

Including videos on your landing page can increase conversion rates by 80%, and including them on your homepage can increase conversion rates by 20% or more.

90% of consumers say that watching a video about a product greatly helps them in their purchasing decision process and 64% of consumers make an online purchase after watching a video about a desired product.

75% of executives watch videos related to their work on various business websites at least once a week and 59% of them would rather watch a video than read textual content.

92% of mobile video consumers share videos on social media.

87% of online marketers use video content in their content marketing strategies and, what’s more, they have generated a lot more income and ROI because of video content.

Given these statistics, it is safe to say that video content is the most important type of content nowadays and, if you still haven’t included it in your digital marketing strategy, you should seriously start.

Why All the Hype about Videos?

 

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A picture is worth a thousand words, they say. Then imagine how many stories you can tell in a video. Videos are considerably more powerful than written text, as they can engage people more. While a text can provide you with in-depth information about a certain topic, a video can hook you in and engage you on a far deeper level.

Video content has quite an impressive effect on people, as it has the power to tap into their consciousness and influence their decisions; for instance, when it comes to purchasing a product. They are a lot easier to digest, as opposed to textual content that you have to concentrate on in order to understand and analyze.

Furthermore, a lot of people don’t have the time for reading lengthy articles and, more often than not, it happens that they decide not to read something they are interested in simply because they are busy. On the other hand, give them an interesting and entertaining video and there you go – you have succeeded in engaging them and making them want to find out more about what you have to say.

However, there’s a catch. People tend to favor shorter videos over longer ones, since the digital world is in a constant flux of information and people have quite a shorter attention span than they used to have. That is why they prefer watching shorter videos, just as they prefer reading shorter texts.

Nevertheless, being able to quickly engage viewers is the ultimate power of videos and the reason why they are changing businesses and marketing as we know it. That is the reason why you need to seriously consider harnessing their power. Read on to find out what you can do to improve your content marketing strategy by enriching it with video content.

Define Your Goals

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Before you begin creating your video content, you need to determine what you want to accomplish with it. You need to know exactly what your goals are and how you are going to achieve them. Do you want to draw more attention to your services and products and increase your sales? Do you want to raise brand awareness? Do you want to use your videos as a recruitment tool? Do you want to drive more traffic to your website and generate more leads?

Only by answering these and other important questions can you know which direction to take when creating your own video content. Only then will you understand how to effectively incorporate your videos into your content marketing strategy in order to reach your ultimate goals.

When you have your defined goals, you will be able to accurately estimate whether or not your efforts are paying off and if your strategy is successful. You will also need to determine how exactly are you going to define your success. Are you going to measure it by the number of views your videos have reached? Are you going to measure your success by the number of shares your videos have received? Whatever you decide to do, you need to determine it upfront, so that you can head down the right path on time.

Tell an Interesting Story

People love stories. They love watching videos that tell an interesting story and, if you manage to tell one, you will engage your customers a lot more with that kind of video, as opposed to providing them with a video introduction about your company or the products or services you offer.

Therefore, get your creative juices going and create videos with stories, as they will greatly engage your audience. Make fun and exciting videos, as that will make people excited about your brand as well. Ask your entire team for help and put all of your minds together to brainstorm different ideas for your videos and you’ll come up with something that will instantly hook your customers.

Adding a dose of humor to your videos, when the topic allows it, has proven to get more views and shares, so try and be as creative as you can. Personalizing your videos and adding your own thoughts and ideas will further engage your viewers, so make sure you create content that drives emotions. That kind of content has proven to drive more traffic and boost a company’s reputation. By adding a personal touch, you will humanize your brand and make people absolutely love it. You will be able to bring your ideas to life and definitely drive more conversions, not to mention that you will manage to actually sell your story and values.

Create Unique Tutorials

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By creating tutorials, you will capture the viewer’s attention quite easily. If you provide relevant and useful information, your viewers will be more likely to come back and check the new stuff you have for them. They will engage in your brand more quickly and easily if you provide them with interesting tutorials on a regular basis.

The key to creating tutorials is to make them unique. By making them original and fun, you will make them stand out from thousands of mundane tutorials, which will help you reach a wider audience and get a number of new subscribers to your channel. Tutorials are excellent in building trust with your audience and they can give you credibility, ultimately helping you become an expert in your industry.

Useful tip: Want to know the key to keeping your viewers engaged throughout an entire video? Make them wonder what happens at the end of it.

Include a Call-to-Action

Action Button

You may create the most engaging video, but without a proper call-to-action at the end of each and everyone, you may fail in getting the desired results. By including a call-to-action in your videos, you will certainly get more conversions.

You need to think about what exactly you want your viewers to do after they have finished watching your video. When you have an answer, you will know how to get their attention and make them take certain actions.

Never end your videos with a black screen, but include a call-to-action in both audio and visual form. What you can also do is ask a question at the end of your videos, as that will encourage conversation among your viewers and generate feedback.

An excellent thing you can do to further engage your viewers is to provide them with two call-to-action links at the end of your video – one leading to your official website and the other one pointing to a related video they can watch.

Optimize Your Videos for Search Engines

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You cannot reach ultimate success without letting search engines know about your videos. By optimizing your videos for search engines, you will increase your traffic and enlarge your customer base, ultimately increasing your sales and generating more income.

The greatest thing about optimizing your videos for search engines is that they favor video content over textual content. They index your videos when determining your ranking so, by simply providing quality video content on your website that creates a great user experience, you will rank higher in the SERPs.

You will improve your website’s user experience if you optimize your videos for mobile viewing, since the majority of users are browsing the Internet on their mobile devices.

The best way to optimize your video content for search engines is to use transcription. You can make your video content available to search engines with the use of indexing and using transcriptions in the HTML of the pages on your website that have videos. By managing to do so, you will get a number of new viewers and drive quite a lot more traffic to your website.

Since video content is becoming more and more popular as we speak, you should definitely take every aforementioned step into consideration and create an effective and successful video content marketing strategy that will help you drive more conversion, raise brand awareness and generate a lot more income and ROI. Make a strategy that will ensure you achieve your ultimate goals and reach success, not only in 2016, but for many years to come.

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