Content Ranking Hacks to Improve Page Traffic


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Content Ranking Hacks to Improve Page Traffic

When you are creating on-page content, it is useful to target two things, keywords and topic search relevance. During the keyword targeting era, you had various pages that were optimized for one particular keyword or keyword phrase, and due to these similarities, there just wasn’t enough content diversity on websites. Later, it was announced that Google will start to prioritize relevance, so people shifted their focus to creating useful content.

Old school page optimization was quite simple. You’d see just how much a niche-related word is “powerful” and just how difficult it would be to rank for that particular word. Once you form a keyword phrase pool with an adequate power-difficulty ratio, you’d start creating pages that target those keywords.

Google introduced updates to put an end to this type of page optimization, so people thought that keywords were no longer important, and started to solely focus on creating content that will answer the search queries more accurately.

However, that didn’t turn out as expected either. Sure, you can create an incredibly useful piece of content, but without the right keyword targeting, it still wouldn’t rank well. The solution lies in this somewhat hybrid model that focuses on both utilizing adequate keywords and creating relevant and insightful content.

The following article will briefly explain how you should tackle this issue. It’s worth saying that these tips won’t help you immediately boost your pagerank, but they will certainly give you an edge over your competitors.

Choosing Keywords

 

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When choosing keywords, experts usually use a certain tool that measures their online potency. In one month, one keyword phrase will be used more or less frequently. This gives you a clear idea of how people think when they turn to the web to find solutions. The whole point of choosing the right keywords is to ensure that you are there to help when someone is in need of assistance.

Unfortunately, it isn’t that simple. You are not alone on the web, and since there are literally swarms of websites that will try to get optimized pages just like you, there will be little or no results at all.

There is a thing called keyword ranking difficulty, and even if you choose a frequently used keyword, it won’t do you much good if it’s hard to rank for it.

In other words, don’t aim high, but aim for something more realistic. Always remember that choosing a good keyword is only one part of the job – you also need to create relevant content around it. This will be explained in the following section.

Choosing The Right Topic

 

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As mentioned, Google doesn’t always rank pages based on keywords, but also based on topic relevance. However, it’s not simple for an AI to assess the level of relevance of a particular piece of content, so it must have some reference points for comparison. Now, here’s what you would need to do in order to reach good ranking in terms of relevance.

When Google tries to ascertain the level of relevance in your content, it compares the keywords you used with other pieces of online content that already have a higher ranking, but the same keyword targeting. Judging by what’s there, it can tell whether what you covered on your page is as valuable as the content on an already highly ranked page.

For example if you are ranking for the keyword “real estate” Google will expect to see words like “real estate economy,” “housing economy,” “housing bubble,” and “real estate agent” in its surroundings. So, when you find the right keyword, you also need to find relevant topics for that keyword, if you want your content to be deemed valuable.

Additionally, Google not only evaluates relevant topics on the page that ranked high for a particular keyword, it also ranks the topics that are commonly used all over the web when the targeted word is in question.

This means that there are websites that use the given word or phrase, but do not rank for it in particular, and these sites usually have a different set of topics surrounding that keyword.  

If you can find the topics that overlap on both of these fields, you should include these in your content. For the word “real estate” such topic can be “real estate agent” since it is definitely mentioned in both types of content.

Of course, there are many other parameters that influence your ranking, but if we are talking about written content, you cannot go wrong by adhering to these tips. You will have useful content that targets both the keywords and the searcher’s intent, and therefore, you’ll have better chances of being noticed.

Even the writing style plays an important role. You need to occupy the reader’s attention and keep them on the page as long as possible, since the time spent on your page is also an important factor. So, it has become a trend to make a video and to add its transcription as part of the written page content. Clearly, the transcription needs to be done in accordance to the tips provided above. To be more precise, your video needs to speak in a way that targets both keywords and topic relevancy.

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How to Handle Your High-Traffic WordPress Website

So, you’ve reached your goal of increasing your WordPress website traffic, but you’re not exactly sure what to do next in order to handle that increase and ensure your server can take it?

Don’t worry; we will provide you with some excellent tips on the steps you need to take to tackle that problem, and make sure your WordPress website keeps performing at its best.

Prepare Your WordPress Website for the Incoming Traffic

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Your website needs to be prepared for all the new traffic coming its way, so you need to make sure that it doesn’t fail under all that pressure. You can do that with an adequate processing power and memory.

You need to make sure that your web hosting provider offers server resources that fit your needs.

You also need to make sure that your web host will provide you with the latest platform versions for your WordPress website. When you have those things in check, you have made the first step towards successfully dealing with high traffic.

WordPress runs on MySQL and PHP and you can use query caching and proper indexing to improve MySQL’s performance. You don’t want your busy site to cause connection timeouts for your users when they try to access it.

Another important thing you need to make sure of is to check with your hosting provider to see if they will allow you to exceed your bursting data, that is, your site’s transfer speed limit, when you start getting a lot more traffic.

Less Graphics and WordPress Plugins


When you have a spike in traffic, your website server can easily overload and fail. In order for you to prevent that from happening, you can reduce the number of graphics you have in
the design of your website. You can also turn off some WordPress plugins you don’t need.

That is done because WordPress plugins make queries in your database and that results in increased activity on your server, which can further result in potential server failure.

Therefore, in order for your server to be able to keep up with all the high traffic, you need to limit the graphics and WordPress plugins on your site.

Start Using a Content Delivery Network

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By using a content delivery network, you will make sure that your server’s performance is maximized, so that traffic overages don’t occur. A content delivery network enables visitors to receive files from the nearest data center. 

That way, your server will not overload, since your files will be distributed and saved to a number of different data centers across the world.

Therefore, you will be able to keep receiving a lot of traffic without compromising your website’s performance.

Upgrade Your Web Hosting Package

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When your traffic spikes and you happen to notice your server’s performance is slowing down, you know it’s time to upgrade your web hosting package.

If you’re running a blog with low traffic, shared web hosting can be good for you, but if you start receiving thousands of views on a daily basis, you will need to change to VPS, a dedicated server, or you can explore some other options.

A good web hosting company can offer you excellent features for your WordPress website, such as automatic backups and updates, a content delivery network, fantastic website security and great technical support that is available 24/7, to help you out with anything you may need.

As already mentioned, choosing a capable web host is crucial for the optimal performance of your WordPress website and you need to make sure the one you choose offers the best service possible.

All this ensures that your website server is protected when your traffic spikes.

Use Caching Plugins


Slow loading websites can be a nightmare for anyone trying to access them and, if you happen to experience downtime on your website, you need to
start using caching plugins.

Caching plugins generate HTML files of your WordPress pages, which really comes in handy when your traffic goes up. Those plugins will increase the speed of your website and help you handle traffic effectively, without your site collapsing.

When choosing your caching plugin, you need to pay attention to several things, such as content delivery networks, page caching, database caching and many other features that will improve performance

In order to make sure your WordPress website keeps performing at excellent speeds and doesn’t overload, you need to make sure you do everything in your power to keep up with all that extra traffic coming your way.

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