5 Simple and Effective Tips That Will Help You Improve Your Website Design


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5 Simple and Effective Tips That Will Help You Improve Your Website Design

If it takes more than 5 seconds for your visitors to figure out what is it that your company does, I believe that it is high time to reconsider the layout of your website.

Your website should have proper hosting and it should be set up so that it can clearly “communicate” with your audience and tell them what your company does and how and why you do it.

If your bounce rate is high, then your problems probably lie in the key elements of your website.

A high bounce rate on your website is a warning sign that something is not right with it, one possible answer being that you are not sending the right message or that this message is not quite in line with the services or products you are providing.

Here are some simple and effective tips you need to follow to make sure that your website is going in the right direction.

Create a Plan

The most important thing is to first create a plan. Don’t just immediately do a redesign of your website.

You need to make sure that it meets the needs of your visitors, so recreate a customer’s journey from them first visiting your site to them becoming a customer.

What are the pages they are viewing, what content are they reading and what are the things they are going to pay attention to. All of this will help you in designing your website in such a way that it effectively turns a good deal of your visitors into customers.

Clear Out All the Clutter

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Some elements that are on your website may be distracting the visitors from the message you are trying to get across. Consider removing any complicated animations you might have on your website, because they can be causing it to load slower.

Visitors have a short attention span, so don’t give them a reason to leave your website. Media and animations on your website should be there only to support your well-written content.

Another important element that should not find its place on your website is unnecessary jargon and too many buzzwords with no real meaning. No one likes it and it makes the visitors roll their eyes, so avoid the words like, cutting edge, next gen, mission critical, because those words are out there on thousands of other websites.

Sharing

You should include social sharing and follow buttons on your website so that it would be easy for your visitors and audience to share and follow the content you have displayed.

Include this on every page of your website – landing pages, homepage, blog and even on your newsletter and marketing emails.

Good Photos

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The photos that you are going to use on your website often do not go with the message you are trying to convey to your visitors, and even though this has been said too many times before – do not use stock photos.

These photos will not look professional, as the photos on your website are supposed to be representing the people that are employed in your company and your corporate spirit.

Make photos of your office and your employees, capture them when they are doing their everyday tasks, like talking on the phone or working on something at their desks.

Work On Improving Navigation

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Your website should be able to facilitate a positive user experience, so simple and intuitive navigation plays a key role in good website design.

First, identify how long the visitors stay on your website. Make it easy for your visitors to find what they are looking for. Your visitors can easily switch to your competitor’s website, if they need a map to get around yours.

All in all, it is all about being found, and your site should be SEO friendly, so that you can improve your online presence.

Develop an SEO strategy and take into consideration all the search keywords that your potential customers will type in when searching for the services or products your company offers. Also, develop a strategy for creating quality content that will be relevant to your visitor’s needs, like blog articles and videos. You should ensure that your website is backed up with a good hosting solution with excellent up times, so that you don’t find yourself losing traffic because your website is down.

I hope that you will find these tips useful and that they will help you when improving the overall design of your website.

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The Incredible Effects of Web Design on a Website’s Success Prospects

There are many factors that affect the chances of creating a good website.

First of all, before you even think about getting someone’s attention. it is essential to have a good hosting service, so that your website is always online.

The other important thing is consistency with blogging and using appropriate content which will keep the readers on your page. However, many people do not realize the importance of good web design and how greatly it affects SEO.

Design and Trust

According to many online users, visual appeal plays an important part in your website’s success.

How it looks and how it feels will determine if most visitors will find it trustworthy or not.

Having a website that’s unpleasant to the eye will most definitely make present your business in a worst possible way. People will see it as shady and mistrustful. It will make them question your services and intent.

You don’t want that.

Website design definitely affects how most internet users feel about your brand online.

The main features that make people distrust a webpage these days are busy or complicated layouts, numerous pop-up advertisements, boring web design (lacking color) and slow page loading time. The last one may be related to design, but it is far more important to conduct some online research and find a good hosting partner.

Nevertheless, the design should be eye-catching and it should be very user-friendly, as people want to easily navigate through your digital office.

How Does Design Affect SEO?

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There are many popular design types that are trendy for a certain period of time. However, due to the fact that you are going to be present on the web for a long time, it is important to go for a unique design that will serve you well for years to come.

So, it might be wiser not to follow the constantly changing trends too much, but to ensure that you grab your hands on a good, evergreen design. Such a thing is very important, due to the fact that it greatly reduces bounce rates. Ignoring this will lead to problems related to your rank in search engine results.

Ignoring this will lead to problems related to your rank in search engine results.

Another important thing is to know that not all popular web design solutions are good for SEO. The Parallax design is very popular now, however, it makes all the content stay within a single URL, which is actually very bad for SEO. That is why it is important to think ahead

Good SEO is like a marathon – it takes a long time, but the results certainly pay off.

Branding

Your website contains a logo, color scheme and design elements that your customers will become accustomed too and identify your brand with. This is going to become a symbol representing your brand, something people can trust.

As we all know, everyone is attracted to a brand they trust and share core values with.

Investing in a good logo is a minimal investment which greatly pays off. As your brand starts to grow, you will see the full benefits of spending some money on branding.

Conversion Rate

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A good design can greatly affect your conversion rate as well. The three most important factors which will increase conversion rates, leading to more profit on your side, are:

Website Map

This is related to the user’s navigation. When the user lands on your main page, it is vital that he or she can easily go through your website and find what they are looking for. The user-friendly aspect will retain your visitors and stimulate them to browse more through your website.

Choice of Words

Choosing the right words could  stimulate your visitors to take more actions while browsing. For example, words like free, bonus and similar will engage your visitors more, and this could increase your conversion rate up to 4%, which is a lot, especially if your website is visited by millions.

Color

We all know that colors matter, and according to the experience of big online retailers, good content should have big and bold headlines. The color on most websites is usually black, but colors like red can also help engage your visitors. When it comes to call-to-action buttons, neutral colors such as navy blue have been shown to lead to higher conversion rates.

These facts show the beneficial effects of good web design on various aspects of your website. If you do it right, your website will have better SEO, better conversion rates and it will help your customers relate to your brand more easily.

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