The home page is the first page that most of your website visitors see, hence it is also the most important. Its purpose is to attract the attention of potential users and help them find the necessary information quickly and easily.
When they visit your website, most users decide within the first three seconds whether they have found what they were looking for or not. Imagine, it only takes a few seconds to lose a potential customer! The home page is your only chance to attract them to stay on your website and become your clients. For this reason, in this blog, we have prepared five tips on how to do just that.
Be Concise
Today’s users have a very short attention span, this is why the text on your home page should be as clear and as short as possible.
So, the text on the home page aims to convince the visitor that your services are the right choice for him and to encourage him to take action, this should be done in one to three sentences. Don’t waste time on details, background, and history of your services and company, you can leave that of other pages website.
Did you know that shortening the text on the home page can have a positive effect on the number of uses of your services? So, if most users just glance over your content, it is inevitable that some of them will miss important information or even remember only what is not so important. By shortening the text, you remove everything except what you want your visitors to focus on and what will make them take action.
Call to Action
One of the most common reasons why users leave the site is that they simply do not know what to do next. So it’s not that they don’t want to become your customer – it’s that they don’t know-how.
This means that in addition to explaining what you offer, your homepage should also contain a call to action, which is actually the most important element on it. No matter how beautiful your design or text is, your homepage is useless if it doesn’t help you achieve your business goals – selling and generating potential customers. The best way to achieve that is to let your visitors know exactly what they need to do (button – Order, Sign up, etc.).
Above the Fold
As you write your homepage, you should ensure that your text and call to action are “above the fold” regardless of the browser or device the visitor uses to access your website.
The expression, “above the fold” refers to the part of the page that the user sees without scrolling down. So, this is the first thing visitors see when they open your site.
This means that the content you place “above the fold” is what will leave the first impression on every visitor. And we all know that the first impression is the most important one 😃 If they understand and like what they see, they will most likely stay on your page, take the action you want or further explore the website. But if the content within that first view is not enough to convince them they have come to the right place, they will not waste any more time on your website.
Emphasize Value, Not Function
As soon as a visitor opens your website, you must show them the value of what you offer.
While this may seem obvious to you (and your team), you will be most effective at converting visitors into customers if you write that value as clearly as possible.
If you focus on providing the most cost-effective solutions in your industry, say it clearly! Instead of giving generalized descriptions of the features of your product such as – Our service is fast – it is much better to focus on what benefits your service can bring to the customer, e.g. – Our service will increase your productivity by as much as 25% -. Keep in mind that product features help you do something, while product value is what helps the customer.
This way, visitors do not have to spend a lot of time looking for how you can help them, it will be clear to them only after a few seconds spent on your website.
Simplify navigation
This one is pretty clear, visitors should be able to immediately determine where they should click on your website to find the information they want. Place the menu in a visible place (e.g. the upper right corner). Use an appropriate name or icon for each of the pages on your site.
A good home page makes a difference in whether a visitor will leave after a few seconds or take the action you want. This is certainly not an easy task, as you have limited space and time to convince them that your site is worth their time.
We do hope we have made this task at least somewhat easier for you.
