Creating a Powerful Content Strategy for New Websites

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Creating a Powerful Content Strategy for New Websites

We have already covered topics on how to generate quality content and how you need to focus on both keywords and topic relevancy. Now, we are going to explore the ins and outs of keyword targeting strategies. Basically, the article is here to show you how to organize your keyword targeted pages, how to improve them and increase the overall traffic on your website.

Keyword Table

The most efficient way to track your keyword progress and have a clear overview of the situation is by creating a keyword table. You can use Microsoft’s Excel to do this, or even a regular Word document; it’s all up to you.

The first column should be “Keyword”, and here you’ll list out all the keywords you are ranking for. The next column should be “URL”, and here you’ll list out all of the pages on your site that have the keyword in their name, so if you don’t have a URL with a particular keyword name you might want to create one.

The third column is “Volume”, where you will write down the strength or number of searches for a corresponding keyword. On the forth, you can add a column called “Content grade” and see how your content is rated. The next one should be “Speed”, which is the loading speed of the page. Next is the “Engagement: column, to track the engagement on a particular page.

All of these features can be monitored or assessed using tools like Keyword planner; you can also use the Moz toolkit, or Screaming Frog. or Searchmetrics, etc.

Moving on, you’ll need a column that tracks internal links and one that tracks external links to a particular page. Then, create one for Page Authority, one of Desktop Rank and one for Mobile Rank, and the last on for Organic Visits. It should resemble the column in the picture bellow.

Keyword Table Example

A few more columns you can consider are Anchor Text, ranking difficulty, CTR (click through rate) opportunity, KW potential, and Importance.

How to use this map

Alright; so, you have created a table! Now what?

Well, it’s easy; you can now monitor these important fields and see which column needs the most improvement, or which ones you can improve easily, etc. Here are some creative ways on how you can use it.

Identify keywords that have no content – as we’ve talked about earlier, if you don’t have a URL page for a keyword you want to rank for, it means you need to create content for that particular keyword. This should be your top priority.

Launching a New Website

Identify on-page improvement potential – basically, you will see on which aspects of the page you are underperforming. Maybe you have lower organic clicks, or a lower mobile rank, so you need to optimize for mobile users, and you’ll increase organic visits, as well. You might also lack authority because not many external links lead to your page; so, you’d want to improve that or to enhance the quality of the content so that the page becomes more reliable and more linkable, so to speak.

Identify content without intentional targeting – this can happen if the keyword is too vague, like for example “games”. You might want to be more specific in this area, and give additional information about what you are doing. Maybe you are developing video games, or creating board games, maybe you only sell games, etc.

In order to mitigate the bounce rate, and draw your target audience, you might need to be more specific with your keywords. Also, if the loading speed of the page is slow, it needs to be better optimized, or maybe you should contact your web host to see if everything is alright, etc.

Identify lacking links – you have columns for both external and internal links, so if a page lacks authority, but has a good user experience, you might want to see if a page can be featured on an another blog, or on another site; maybe add some new pictures that can be featured, etc.

Prioritize your tasks – lastly, you’ll get to see where immediate attention is needed, which pages are in dire need of improvement in order to increase your ranking.

So, there you have it, a good way to organize and track the progress of your keyword strategy. You can add or avoid some of the mentioned columns, but make sure to try it out.

Picking the Right Niche for Your Website 5 Things to Think About

Starting a blog is an interesting hobby for many people. It offers a variety of benefits, but picking the right niche for a blog is something that comes very hard for people who think about blogging. There are some key things that you should keep in mind, especially if you want to become an influencer at some point later on. Before picking the niche for your blog, it is important to pay attention to a variety of factors. So, let’s dig into all the important details.

Do you have enough knowledge?


This is the most important thing that you should be thinking about. The fact is that many bloggers choose niches according to their level of expertise. This is because the more knowledge you have, the higher the chances that you are going to be able to create high-quality content. Additionally, you will have enough knowledge to create content over a longer period of time.

Another reason why it is important that you are already an expert in the field is the fact that you want your work to become a high-quality resource that is going to offer correct information. This is very important as, over time, it is going to lead more traffic to your blog while also creating a base of returning visitors.

Do you love the topic?

This is very important for the future of your blog. Nobody likes writing about things that do not interest them. Many people think about profits too much and get into very profitable niches. Everything works nice in the start, however, over a longer period of time, these bloggers lose motivation for writing content and become less active. Running a blog is much like a marathon, as you have to create content for a long period of time.

Make sure that it is going to be focused on a topic that you enjoy. Not only are you going to feel motivated all the time, you are also never going to feel like you are working. When people enjoy their work, they feel like they are enjoying a regular everyday activity, and this helps them achieve the best results.

Offer help through your content

There are many popular blogs out there and what all of them have in common is valuable content for their readers. In one form or another, all of these blogs offer a variety of answers for their readers, making them great for every visitor who ends up on it. No matter what niche you choose to go in, make sure that you put yourself in the position of the visitor that is coming to your website.

What are their questions? What are they expecting to see? By doing this, you are going to be put in a position to create great content which is going to be helpful to your visitors, while also increasing engagement on your blog.

Is the niche profitable?


This is one of the last things that you should be thinking about, especially in the beginning. However, some sort of monetization option is necessary if you want to truly become independent and completely focused on your blog. Not every niche is as profitable as others, but, with a little bit of creativity, you will be able to find a way to somehow gain some profit from all the hours you are going to pour into your blog.

The most usual monetization options come in the form of advertisements found on your blog. Another option is to use affiliate links to achieve profits or writing sponsored content for a variety of companies. Simply remember that it is important to stay honest with your followers and let them know when you are writing sponsored content or when you are using affiliate links.

Chances are that people are going to appreciate this honesty and help you out by using your link. Profit is important, but don’t let it be your main driving factor, you are going to end up in a niche that does not actually interest you, which is going to affect the quality of the content you are working on.

See what other bloggers are writing about

The whole point is to create content that is going to differ from the competition in some way. Before picking a niche, scout what other people in the niche are doing and whether you can offer a new perspective to your visitors. Even if a niche is highly competitive, keep in mind that more people out there are going online and that there is enough of an audience for everyone.

Remember not to copy other bloggers as that is something that visitors are easily going to notice. See what people are doing only to get an idea about the direction you want to take.

These are some of the things that you should be thinking about before picking a niche for your blog. Content is the main marketing strategy that is going to attract people to your website, but remember that you should also be present on social media networks.

This will give you multiple sources of your traffic, as you are going to allow people to reach out to you in different ways. Take your time, this is not a race, pick the niche that suits you best and enjoy creating quality content, it is certain that it is going to attract visitors to your blog.

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