WordPress is one of the best platforms entrepreneurs can use to construct their websites for startup projects or businesses. This CMS is very popular and it’s used by a million business owners all around the globe. There are over 400 million websites around the world which are powered by this platform, with over 100 million being located in the U.S.
The best and most successful websites in the whole world are designed with this platform and all of them are related to business. All of these facts clearly show how significant WordPress is and how many businesses cherish this content management service no matter the size or industry.
The main reasons why business owners prefer WordPress is because of its simplicity, optimization and social media integration powered by a huge number of different themes. Here are some important things you should consider when using this platform:
Choosing Themes
There are thousands of premium and free themes available with WordPress, if you want to create a website via this platform. Still, you must be careful when choosing one.
There are a lot of themes that look great but the important thing is to find a theme which is reliable and suitable for your website. Try and pick a flexible theme that will allow you to easily modify your website without going through much trouble.
Web Hosting
Yet another very important thing when it comes to creating a website for your business is web hosting.
Having a well-designed website is very important for attracting customers, however that won’t do you any good if you don’t find a managed WordPress hosting service.
By getting a reliable web hosting service, your site will be up and running all the time and your business will be always available to potential customers.
Furthermore, a good web hosting service will perform regular backups and updates making your site more reliable and safe.
Setting Up Your Site
After you have completed the whole process of WordPress installation, you will have to configure your website properly.
You must consider things like how your comments are being moderated, how permalinks are set in place and other practices. All of these configurations are easily done in WordPress settings and you should look into them during the initial setup of your website.
Mobile Optimization
Most of the visitors you have on your website will browse using mobile phones.
The increase in mobile web browser needs is very significant in the past decade or so, and the numbers are expected to grow even further. This is why you must create a WordPress website that has a responsive and optimized mobile interface that will allow mobile users to have a great experience while checking your offers.
Most potential customers will leave your site immediately if they are having troubles opening pages or are experiencing slow performance, so don’t sleep on this issue and enable users to have a pleasant time on your site.
SEO
If you want to increase your website’s visibility even further on search engines, then you must consider launching a search engine optimization strategy.
By employing some of the best SEO practices alongside some compatible WordPress plugins such as Yoast, you will set a good foundation for your site’s future growth.
Apart from employing search engine optimization techniques, you should also create your own presence on social networks. This is where your potential customers spend most of their time and you can use this to your advantage in terms of spreading awareness about your service or products, advertising, building your brand, etc.
Another useful tool for boosting your SEO ranking is by creating a blog section on your website and filling it with quality content. Content marketing is one of the best tools for solidifying your web presence and it has been used since the beginning of internet.
WordPress is a huge platform that offers many possibilities, both for simple, minimalistic websites and complex pages with many apps.
There are many plugins you can choose from, however if you put too many plugins, your site might have slow performance which is ultimately a bad thing.
Empowering your ecommerce store with WordPress is something you should definitively do.
The author is highly qualified and writes blog posts weekly.
