Considering Buying a New Domain? Here are Some Tips


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Considering Buying a New Domain? Here are Some Tips

Whether you are looking to set up a website, reserve an address for future use, or make an addition to your domain portfolio, it is essential to find and choose the right domain name. Certain domain names can become a highly a coveted commodity (and their price often reflects this) but in principle, any domain name can become both valuable and popular with good content and a strong branding strategy to back it up. With that being said, there are a number guidelines you should follow to improve the quality of your domain name. And in the rest of article, we will provide you with a handful of such tips and tricks.

Find a Memorable Name

One of the original design features of the domain name system was to translate the numerical IP addresses into a format that could be more readily read, typed, and memorized by humans. And the same kind of logic applies to your choice of domain name. To find the right name, start thinking of it in terms of a brand.

1. It should be unique, in order to set you apart from competitors.

2. It should be easy to memorize, so avoid using complex word-letter combination.

3. It Should have an unambiguous pronunciation, so its easier to vocalize.

4. it should sound trustworthy, which means you should avoid using terms that are associated with pornography, gambling, etc.

 

Include Keywords if Possible

Humans are not the only ones who will be trying to parse your domain name – there are also search engines to consider. When trying to determine which websites are relevant for a particular search query, search engines will compare the domain name of a website to entries in its keyword database to find the best match. Therefore, if your domain name contains commonly searched-for keywords (and your website contains content associated with those keywords), it will have a better chance at appearing on relevant search engine result pages. Google’s Keyword Planner can be used to determine which keywords are relevant for a given line of business, so make sure to give it a go before settling on a domain name.

Choose the Right Name Extension

Your domain name will always include a top-level domain name extension. The Internet Corporation for Assigned Names and Numbers (ICANN) delegates the responsibility for managing top-level domains to specific organizations. There are three main types of top-level domains: country-code top-level domains, generic top-level domains, and infrastructure top-level domains.

Your main choice with regards to the top-level domain boils down to going for a generic extension such as .com or .net, or a region-specific one such as .fr or .it.

While the latter option might potentially provide some search engine optimization benefits, the standard choice is to go for a .com top-level domain, if possible.

Work With a Reputable Registrar

Before you get the opportunity to register your chosen domain name, you will first have to see whether it is available. This part of the process is accomplished through a domain name registrar service. Domain name registrars have to be accredited by a generic top-level domain registry, or a country code top-level domain registry. Some domain name registrars also offer hosting services, or vice versa like we at AltusHost do.

Look Into The History of a Domain

Domain frequently have a history of previous use, and if you are trying to register such a domain, it is recommended that you get intimately acquainted with it. Having a past get sometimes work in your favor. For example if the domain previously had a good standing with search engines, your website will inherit the boost in SEO. However, if a domain has a spotty track record, it can cause your more harm than good down the line. To audit a domain, you can use a service such as who.is, which will give you all the whois data associated with it. You can see what the domain’s history is, when it was registered, and how many times it changed hands.

Of course, auditing a domain can get tricky if you are not deep into SEO yourself, so it is advisable to seek out a professional or an agency to do it for you. This, however, is not an easy task since there are so many of them. It is therefore advisable to go through a list of digital agencies beforehand to ensure finding the best one for your particular needs.

 

Auto-Renew The Registration

In general, when you register a new domain name, you will get to choose the duration of registration period, i.e. the time span during which the registrar will keep the domain active. Registrations are commonly purchased for the duration of a year. After this period is over, you will have to renew your domain name registration. Otherwise, your domain name will becomes inactive, and after a short while, it will domain go back to the pool of available domains, which means other parties will get a shot at registering it. For this reason, it best to enable automatic renewal for your domain, as this will ensure that you won’t lose control as a result of negligence.

Be Careful With Your Selection

Purchasing a new domain is relatively straightforward process at its core, but the devil is in the details. There are a handful of factors that you should always consider before committing to a purchase, and we hope that you now know a bit more about them as a result of reading this article.

Thanks for reading!

About the author: Larry Reed is a tech writer with DesignRush – a new B2B marketplace connecting brands with agencies. Larry has several years of experience in creating content for the web, usually on topics centered around web design and development. To stay updated with Larry’s latest posts, you can follow him on Twitter.

Domain Name Registrants: Prepare for GDPR on time, avoid headaches later

Here’s a little something you’ve probably heard a lot during past few weeks and months.

GDPR.

Brace yourselves, May 25th is coming.

The deadline to comply with the above mentioned GDPR or EU’s General Data Protection Regulation, to be precise, is quickly approaching. Domain name registrars are announcing changes and implementing them within the next few weeks. Here’s what you need to do as a domain name holder/registrant to be prepared.

Transfer your domain names

If you have domain names that you might want to transfer to a new registrar within the next couple of months, do it now. If the personal information in Whois is confined (as is likely), transferring many domains (including .com) could be a bit harder than usual.

The TechOps subcommittee of the Contracted Party House inside GNSO explained the difficulties — and possible solutions — to ICANN in a letter last month. The letter succinctly explains the problem:

Without question, domain name transfers will be significantly affected by GDPR, especially in light of ICANN’s recently proposed Interim Model for GDPR Compliance (Interim Model). The current ICANN transfer policy requires the gaining registrar to send a standardized form of authorization (FOA) to the registrant or admin email address – that party is then required to take affirmative action and the involved registrars maintain a record of response. However, because the gaining registrar does not have the record of current registrant information at the time of transfer, it will typically pull it from the public WHOIS output (at the time of the transfer request, and prior to initiating a transfer request at the registry). The Interim Model does not make available the registrant’s email address through public WHOIS – leaving the gaining registrar unable to send the FOA through the usual means.

No public Whois, no easy way to get the current registrant’s information.

We are likely to see a variety of approaches to handling transfers. The bottom line is that it might be difficult to move your domains between registrars post-GDPR, so do it now.

Add two-factor authentication and lock your domains

A lack of personal data in Whois is likely to increase domain theft and make it challenging to track down stolen domain names. Changes in how some registrars handle domain transfers could also increase the number of domain thefts. Why? — Well, because, here’s the thing about GDPR and domain name registrars/registries: if you wait for ICANN to figure out how to address GDPR, it will be too late to make the necessary changes to comply with the law. GDPR enforcement goes into effect in just 21 days.

Don’t take any chances. Make sure your security is up-to-date.

Download Whois data you need

If you use a program like Watch My Domains, now is the time to pull in the latest Whois records about your domain names. This will be very difficult later this month.

Add context to stop an influx of UDRPs

Complainants currently investigate domain name owners before filing UDRPs (cybersquatting complaints). This allows them to determine if the owner might have a legitimate interest in the domain (e.g. a guy named Andrew owns a domain with Andrew in it) and potentially determine why they acquired the domain. This will be difficult without personal information in Whois.

You can do a couple of things to prepare. First, see if your registrar will let you opt-in to having your Whois info displayed. Second, consider changing the content of your parked pages to make sure they reflect a proper use of the domain.

On that note, be sure that people can contact you through your parked page. It will become difficult for them to reach you through your Whois record.

Get a subscription to historical Whois data

While GDPR is going to hurt DomainTools and DomainIQ in the long run, they will actually become more critical to your business for a least the short term.

When you buy a domain name, you’ll want to verify who owns it. If you can’t do that through the live Whois, looking at historical Whois information is going to be legit.

Source: Domain Name Wire

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