Personal Voice Assistants Are the Next Big Thing in Digital Marketing


Personal Voice Assistants Are the Next Big Thing in Digital Marketing

Digital marketing is constantly evolving, becoming faster and more efficient year after year. Modern consumers are not willing to spend too much time searching for products or services, so they use voice commands to find relevant content. A study even showed that more than half of all online searches will be voice-based by 2020.

In such circumstances, it is important to understand a new trend and prepare for it as early as possible. In this article, we will explain to you what makes personal voice assistants the next big thing in digital marketing.

Why People Use Voice Assistants?

A virtual assistant is a computer-generated character that simulates a conversation to deliver voice-based information to a user via the Internet. It’s been one of the fastest-growing IT trends ever since Apple introduced Siri to the global market in 2010. Since then, Siri remained the most popular personal voice assistant with 45% of market share, right in front of Google Assistant (33%), Microsoft’s Cortana (27%) and Amazon Echo or Alexa (10%).

There are a few important factors that contributed to the development of the personal voice assistant industry. We will show you the 3 most important features in that regard:

1. A rise of voice searches: Voice searches came as the result of user demand. Most users consider typing queries a boring activity and they simply want to speed up the search process through voice commands. Last year, 20% of searches on an Android app in the USA were made through speech command and this figure is only about to grow in the future.

2. A growth of the Internet of Things: People are not the only ones who are interconnected by the Internet these days. There are also devices and machines – billions of them. The installed base of IoT devices is forecast to grow to almost 31 billion worldwide in the next 3 years. This adds more power to personal voice assistants, expanding their reach from search engines to the wide variety of everyday gadgets and devices.

3. Smart speakers: Smart speakers are special devices that you can use for remote communication with the personal voice assistant. You just need to leave the speaker at home (or anywhere else for that matter) and make a distant conversation with the assistant. Naomi Witter, an editor at BestEssays, has been using Google Home for half a year now. Naomi shared her thoughts with us: “I think smart speakers are extremely useful for individuals who move around a lot. For instance, it is perfect for travelers and commuters who have to deal with long-distance tasks. I can see a great future in this technology and wide marketing perspectives.”

How to Align Digital Marketing with Personal Assistants

If you want to keep a high level of leads and conversions, you need to align digital marketing activities with voice-based personal assistants. For this reason, we suggest you follow these tactics:

Prepare a keyword strategy

Keyword strategy should not be the same in text-based and voice-only searches. Voice commands rely on a more conversational and everyday language, using real sentences to form questions. According to the research, a voice search usually consists of 4 to 8 words, while traditional text-based inquiries typically take 1 to 3 words.

For example, a traditional inquiry sounds something like ‘best smartphone 2017’. On the other hand, the voice-based question would be: “Siri, what is the best smartphone in 2017?” If you want your digital content to be ranked high in voice searches, you need to adapt it so as to fit this kind of user inquiries.

Find trigger words

Keyword optimization in voice searches depends on the so-called trigger words that searchers will most likely use while looking for digital content. Keep in mind that user questions have a more conversational tone than before, so it’s reasonable to assume they’ll be asking a lot of questions. In that regard, words like When, Who, What, Where, Why, How are the obvious choices. Besides that, you need to use all variations of industry-related keywords. If properly combined, these two types of trigger words will make your digital content fully optimized for voice-based queries.

Mind the location

Customers often make decisions in micro-moments. They think about the product and instantly check it online to see whether to conduct the purchase or not. At the same time, a study showed that almost 25% of all voice searches are dedicated to local issues. This means that users often look for the outlets or events nearby, which gives you the opportunity to hook customers in your area.

For instance, an average user will post this kind of question: “Where can I find a good Chinese restaurant in Pittsburg?” If you are a local restaurant owner, you should answer this question on your website and the user will probably find your place on top of all voice-search results.

Voice commands are gradually taking over the Internet and the process is influencing digital marketing, too. Successful business owners and marketers should embrace this trend and use it to go one step ahead of their competitors. In this article, we showed you why personal voice assistants are the next big thing in digital marketing. Feel free to use our advice and let us know in comments if you need more explanations about this topic.

About the author: Warren Fowler is a marketing enthusiast and a blogger at BestEssays, who loves music. If he doesn’t have a guitar in his hands, he’s probably embracing new technologies and marketing techniques online! You can meet him on Twitter and Facebook.

SEO Necessities You Need to Implement in Your Website Design

While there are many options to build a website, making an effort to create a properly schemed, well designed, and an adequately marketed website is a tried and true road to success. Therefore, when designing a website be sure that search engine optimisation (SEO) is an integral part of the process as it is responsible for boosting a website’s search engine ranking. That way, a website will be able to generate more leads and traffic and SEO will achieve its full potential.

As the needs of Internet users keep progressing and Google continues to change and improve its algorithms, the web designers and SEO professionals have no other alternative but to invest their time in evolving and improving as well. Some of the conventional techniques are still in effect, but you should make room for advanced practices that will enhance the rankings on search engine page results as well as influence the user experience.

The best method to ensure longer users interactions with the website is to put the content at their fingertips, leading them through an easy-to-navigate storytelling process which will ultimately end in the user action. Therefore, if you wish to ensure your online identity comes to heels with top SEO necessities you need to implement following steps in your website design.

Mobile-First Experience

Stay ahead of the game with responsive website design. In the era of mobile devices, it is paramount to make sure that your website is accessible from all devices. Much of the society is heavily depending on devices other than laptops and desktops to surf the World Wide Web. Moreover, with the Google’s  mobile-first index — which prioritizes mobile website versions over the desktop in search results — it’s not a mere competitive advantage to have a responsive website anymore – it is sort of a mandate.

Using Accelerated Mobile Pages (AMP) is one way to meet these criteria and provide an exceptional mobile experience. This open-source tool is designed to give an effortless, more engaging experience on smartphones and tablets by running scripts and using external resources for media files in parallel, which helps web pages to load much faster.

Simpler Elements

Development and design should always focus on providing clean user experience and fast loading time. To carry this out, it is recommended that your website design shifts from using large images and excessively decorative design elements. Instead, concentrate on implementing simpler elements such as bold font styles and white space.

To assist your website’s pages in reaching their SEO potential the quality of images is essential. With appropriate tags coded in them, all images on your website should be the minimum size without losing on quality in order to be effective. Again, it is about loading time. If the image or logo is compressed enough the faster it will load. Anything up to three seconds is presumed good. If it takes more than three seconds you risk losing visitors.

Proper Use of Content

The constant in website design and SEO is the fact that content is very important. However, although you have the top-notch content, it has no effect if you don’t use it properly. And here is where website design becomes relevant in attracting the maximum number of visitors.

To optimise your content for search engines you need to ensure it is current and fresh. On top of that, you should consider creating a blog section for new articles with a healthy amount of external links which can help boost your rankings as well as to include testimonials page.

It also helps to work with a web design agency that understands SEO or opt for a consultant company that can assist you with content creating in order to rank your website high enough on the search engine list for relevant keywords.

Follow the Trends

Experts from SEO Reseller Hub indicate that according to the latest website design trends, website accessibility and best practices in its structure are very important for its visibility on search engine result pages. The decisions you make on your website design can either hurt or assist your SEO.

Use design that benefits both your users and your business, website design that is a breeze to navigate through and is not confusing and overwhelming for your users. Building website pages with the ultimate user in mind and combining SEO with the best website design practice is the best way to achieve it.

In conclusion, SEO is primarily used to gain visitors to your website. Once you reach your target audience to visit your website, the essential role of SEO ends and the principal role of the website design comes about. Therefore, a high-quality content and an interactive website design will ensure higher conversions such as lower bounce rate, because visitors will stay longer on your website. In addition, the visitors will navigate to other pages on your site and will more likely return to it.

About the author:  Chloe Smith is a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).

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