While there are many options to build a website, making an effort to create a properly schemed, well designed, and an adequately marketed website is a tried and true road to success. Therefore, when designing a website be sure that search engine optimisation (SEO) is an integral part of the process as it is responsible for boosting a website’s search engine ranking. That way, a website will be able to generate more leads and traffic and SEO will achieve its full potential.
As the needs of Internet users keep progressing and Google continues to change and improve its algorithms, the web designers and SEO professionals have no other alternative but to invest their time in evolving and improving as well. Some of the conventional techniques are still in effect, but you should make room for advanced practices that will enhance the rankings on search engine page results as well as influence the user experience.
The best method to ensure longer users interactions with the website is to put the content at their fingertips, leading them through an easy-to-navigate storytelling process which will ultimately end in the user action. Therefore, if you wish to ensure your online identity comes to heels with top SEO necessities you need to implement following steps in your website design.
Stay ahead of the game with responsive website design. In the era of mobile devices, it is paramount to make sure that your website is accessible from all devices. Much of the society is heavily depending on devices other than laptops and desktops to surf the World Wide Web. Moreover, with the Google’s mobile-first index — which prioritizes mobile website versions over the desktop in search results — it’s not a mere competitive advantage to have a responsive website anymore – it is sort of a mandate.
Using Accelerated Mobile Pages (AMP) is one way to meet these criteria and provide an exceptional mobile experience. This open-source tool is designed to give an effortless, more engaging experience on smartphones and tablets by running scripts and using external resources for media files in parallel, which helps web pages to load much faster.
Development and design should always focus on providing clean user experience and fast loading time. To carry this out, it is recommended that your website design shifts from using large images and excessively decorative design elements. Instead, concentrate on implementing simpler elements such as bold font styles and white space.
To assist your website’s pages in reaching their SEO potential the quality of images is essential. With appropriate tags coded in them, all images on your website should be the minimum size without losing on quality in order to be effective. Again, it is about loading time. If the image or logo is compressed enough the faster it will load. Anything up to three seconds is presumed good. If it takes more than three seconds you risk losing visitors.
Proper Use of Content
The constant in website design and SEO is the fact that content is very important. However, although you have the top-notch content, it has no effect if you don’t use it properly. And here is where website design becomes relevant in attracting the maximum number of visitors.
To optimise your content for search engines you need to ensure it is current and fresh. On top of that, you should consider creating a blog section for new articles with a healthy amount of external links which can help boost your rankings as well as to include testimonials page.
It also helps to work with a web design agency that understands SEO or opt for a consultant company that can assist you with content creating in order to rank your website high enough on the search engine list for relevant keywords.
Follow the Trends
Experts from SEO Reseller Hub indicate that according to the latest website design trends, website accessibility and best practices in its structure are very important for its visibility on search engine result pages. The decisions you make on your website design can either hurt or assist your SEO.
Use design that benefits both your users and your business, website design that is a breeze to navigate through and is not confusing and overwhelming for your users. Building website pages with the ultimate user in mind and combining SEO with the best website design practice is the best way to achieve it.
In conclusion, SEO is primarily used to gain visitors to your website. Once you reach your target audience to visit your website, the essential role of SEO ends and the principal role of the website design comes about. Therefore, a high-quality content and an interactive website design will ensure higher conversions such as lower bounce rate, because visitors will stay longer on your website. In addition, the visitors will navigate to other pages on your site and will more likely return to it.
About the author: Chloe Smith is a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).