Understanding the Impact of Web Design on SEO

Tag Archives: Google SERP

Understanding the Impact of Web Design on SEO

Many people believe that web design is all about making a website look nice. That may be part of it, but it’s hardly the only thing that it ever does. As a matter of fact, web design creates quite an impact on many aspects of your site, including its SEO.

You may have spent a lot of time and effort on optimizing your site, but when there’s something off about your web design, it’s highly likely that you’re still struggling to draw in traffic and get a decent position in the search engine results pages or SERPs.

There are so many things that could go wrong with your web design that will ultimately hurt your SEO. Your website can have many backlinks from authority sites and loaded with expertly-written meta titles and descriptions, but still fall behind in terms of traffic and rankings because of bad web design.

Here are some possible web design issues that may be affecting your SEO.

Below-par aesthetics

As mentioned above, part of the job of web design is to make a website look nice. Looks, after all, matter as far as websites are concerned, and a gorgeously-designed one is sure to draw a lot of attention.

However, when web designers use the wrong color combinations, inappropriate fonts, and poorly-executed graphics, visitors are immediately turned off and move to another website. Even if the SEO work on the site is top-notch, visitors aren’t likely to stay when they cringe at the very sight of your pages.

Poor navigation

Looks may matter, but when a website has a cluttered navigation structure, no amount of eye-popping graphics and beautifully-rendered colors are going to make them stay. No one has any time getting lost between pages while struggling to find clickable navigation elements or even just a functioning search feature.

Poor navigation is a huge turn-off for many users, so make sure your web design pays some attention to making a site easy to navigate.

Auto-playing music or video

It’s understandable if you’re trying to be hip by putting up a video or audio clip that plays automatically once the home page is all loaded up, but you need to know that it can be annoying to many users, particularly for those who wear headphones all the time when surfing the net.

If you think you really need to have that video and music on any of your pages, the least you can do is not to make it an automatically-playing one. Give users the option to play it or not by putting up an on and off button. That way, users won’t be leaving your site in anger after your auto-playing music or video scared the bejesus out of them.


Pop-ups have their uses, but they can be instantly annoying, especially when they appear way before users get to access your content. They’re even more irritating when the pop-up covers the main content right after a user reaches a page from the SERPs.

If you have to use pop-ups, it’s best that you do so sparingly. Few things are as annoying as a pop-up that appears as soon as someone gets to your site.

Hard-to-read text

The content of a website is meant to be read, but users will find that hard to do when the fonts that you used are too small. The same goes for text presented in a color scheme that makes it difficult to see, like white text on a yellowish background.

When your text is that hard to read, people aren’t going to spend their time trying to decipher everything. They’ll just drop your site and open someone else’s, probably that of your competitor’s.

It will help if you use a readability tool to make sure your visitors will always have a pleasant reading experience when visiting your website.

Not-so-useful content

For an Internet user, the whole point of visiting a website is to get something out of its content, whether it’s information about products or services related to your industry or simply entertainment value. When your content isn’t of use to anyone, visitors aren’t likely to stick around.

People also don’t like atrocious grammatical, lousy spelling, and typos in the content that they read. It reflects poorly on the webmaster if his or her content is replete with such errors.

Non-responsive design

If your website is not yet responsive despite the fact that mobile users have long outnumbered desktop users, then don’t be surprised if your traffic and rankings aren’t anywhere near where you want them to be.

Not a single mobile user will continue exploring your site when its web design does not display well on their devices. Because of this limitation, you are bound to lose not only traffic and a prime position in the SERPs, but potential sales as well. All your efforts to optimize your site won’t have maximum impact if you don’t pay attention to the mobile side of things.

You should also keep in mind that Google has already implemented the Mobile-First Index, where the mobile version of your site has become the baseline for how it determines rankings.

The importance of user testing

It’s true that sometimes, we get too close to our work and fail to notice errors and other things that don’t work as well as we expected. That is why it’s important to get some user testing done to find out if you have good web design.

If you have the budget for it, you can hire agencies that provide user testing services. If money is a bit short, you can just ask friends and family to explore your site and have them give some feedback or even suggestions about the web design. Encourage them to be as honest as possible in their observations.

There is no denying the impact web design has on SEO. Webmasters who put a lot of effort on their SEO should also pay an equal amount of attention on their web design if they wish to achieve their business goals.

About The Author: Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.

Leveraging the “Brand Factor” Feature to Rank Higher in Google Search Results

Google constantly changes its algorithms in order to improve the quality of their service. Webmasters will figure out that something changed the moment when:

1. Their site’s rankings drop

2. Google makes changes and updates to its algorithms

Everyone’s chasing for better Google search rankings, yet very few businesses can ever reach the 1st results page. Nevertheless, established brands seem to have a better “relationship” with Google, as the search engine favors them over the small, poorly established businesses that compete over the same thing – rankings.

In today’s post, we’ll be talking about the special relationship between Google and the established brands who send “special signals” to differentiate themselves from the crowd and to improve performance. Google sees. Google rewards. Let’s begin.

Customer Trust, Loyalty, and Engagement

A brand is always dependent on its customers. This could be a good and a bad thing. From an SEO perspective, loyal customers can only bring you benefits, as the more loyal they are to your brand they will engage with your website and social channels. Big brands work hard to consistently optimize their relationships with their customers, and they’re doing it for a very good reason: it’s profitable and productive.

Content Optimized for Both the User and Google

Unlike most of today’s “small players”, true brands create content that serves their customers more than it serves Google. An established brand won’t need to manipulate Google’s algorithms and ranking factors in order to rank. They invest time, energy, and money into their customer base, making them satisfied and ready to buy again.

However, that doesn’t mean that they totally neglect SEO. Not at all. It means that their content is optimized for Google in a very natural way and the emphasis is put on the user. Media Coverage

What do most of today’s news sites write about? Brands. Whether they publish instructional articles, updates, or general news, one or more brand names are always mentioned if not presented.

Phillip Johnson, SEO Specialist at ResumesPlanet, suggests that “Google pays close attention to the news coverage sites, giving them “indexing benefits”. Whenever an established news organization publishes something, Google will immediately index and rank that post. If your brand name is mentioned in a post that ranks high in the SERPs, your site will receive ranking benefits.”

Backlinks Coming from New Sites

If you’re an established, authoritative brand in your niche, most of the “new players” will feel safe to lead their prospects to your site for further information. A website that attracts new backlinks from new domains on a consistent basis will do very well in the eyes of Google.

Authorship Coverage

Google plans to make the “authorship” factor a ranking factor. This is basically a measure that is meant to reduce spam. The reason is simple: most people will feel uncomfortable spamming under their personal name as it’ll hurt their reputation.

Google uses its child platform, Google+, to identify the publishers who are truly trusted and respected in their particular niche. A brand mention that comes from a reputable author will severely improve your image in the eyes of the search engines.

The Power of Mentions

If you haven’t heard of linkless mentions already, you should definitely give it a read. It is predicted that Google will soon adopt a new method of identifying, measuring, and ranking the interlinking signals between sites. Simply put, you’ll no longer have to use a hyperlink to make Google see that you’re mentioning another brand. It will be enough just to mention it like I’m mentioning “Google” countless times without linking to it.

Brand Related Searches

Google can easily understand which brands are truly relevant to the customers by identifying the brand related searches. In simple words, every time your brand’s name is inserted in Google’s search string, the search engine understands that “there must be something” with it. A trend, a buzz, or simply high relevance – it counts, and it counts in a positive way.

More UX and Brand Loyalty and Less Link Creation

Most of the advanced brands don’t need a team of content writers and rewriters to earn backlinks. Instead of paying big bucks for developing guest posting content (backlinking strategy), they use their budget to improve their customer’s experience:

– A well-optimized website is critical in today’s times. The user experience you’re providing to your users will highly affect your SEO performance.

– Improving your products, services, or customer service instead of paying writers for average-quality articles will pay off better in the long term.

– Analyzing, measuring, and optimizing the brand’s operations is critical to a steady growth in performance. This refers to analytics on SEO, content marketing, social media marketing, and so on.


Publish like a brand and you’ll be treated like a brand. Simple as that. Take our tips into consideration and start optimizing your strategy and content. Don’t forget that what will set you aside and make you a better option than the competition is the value that your company brings to the marketplace. The best way to improve your business long-term success is to improve the trust of both your customers and Google.

About the author: Warren’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and leaps through social media. You can meet him on Twitter and Facebook.

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