Amazing Stats to Help You Make Your 2018 Marketing Budget

Amazing Stats to Help You Make Your 2018 Marketing Budget

Several careful considerations go into creating an effective marketing budget. To create a budget that makes sense for your company and its goals, you’ll want to be on the cutting edge of new marketing developments. Today, we’re going to take a more in-depth look at some impressive stats that are helping to inform the decisions other marketers are making with regards to their 2018 budgets.

Ephemeral Content

We were first introduced to ephemeral content with Snapchat in 2011. At first, the idea of content that’s available one second and gone the next didn’t exactly resonate with marketers. However, ephemeral content on platforms like Snapchat and Instagram has proven to be a goldmine for the savvy marketers who have gotten in on the ground floors.

The Snapchat Discover feature, in particular, has been fueling impressive growth for the businesses and publishers that have made use of the program. For example, Cosmopolitan’s discover channel nets them 19 million unique views per month, compared to about 20 million unique views on their website. With Snapchat, Cosmo has nearly doubled their reach. Meanwhile, the only cost to doing so is the time and money spent creating content.

Similarly, Buzzfeed estimates that a whopping 21% of the traffic they receive is coming thanks to Snapchat Discover.

While Instagram Stories are also growing in popularity, Instagram has yet to harness the same functionality for brands that Snapchat offers. That said, both platforms are great options for sharing of-the-moment content with your audience.

Considering the mobile nature of services like Instagram and Snapchat, there are also opportunities to use the platform to offer time sensitive, location-based promotions for users, which adds value to a platform that’s already delivering an ROI for the companies savvy enough to already be making use of the platform.

Engage Your Audience With Live Video

It feels like only yesterday, but it’s been about a year and a half since Facebook first rolled out its live video feature. While influencers and publishers were able to take advantage of this new platform almost immediately, it’s taken brands some time to catch on.

To be clear, if you haven’t already started exploring Facebook Live, you’ll want to consider making it part of your budget in 2018. Facebook Live provides companies with an opportunity to engage with their audience in a more genuine way. It also allows companies to solicit feedback from their audience in real time. Plus, Facebook Live content can just as easily be repurposed as regular old content once it’s no longer live.

However, the most important statistics about Facebook Live center around the increased reach and engagement these live videos have compared to non-live videos. Facebook users spend about three times as much time watching live video as they do with video that isn’t live.

Plus, you’ll also see a lift in visibility since the video is native to Facebook. Compared to videos shared from other platforms, native Facebook videos receive about 135% more impressions. According to the chart below, more businesses are adopting Facebook Live, so it’s best to get involved now so you can carve your niche before the static increases even further.

via Socialbakers

Native Ads

Native advertising is nothing new. But, as we learn more about how native ads are performing out in the wild, it may be time to double down on your efforts and allocate more of your budget towards native advertising.

A recently published study conducted by Facebook estimates that by 2020, 63% of digital advertising spend will come in the form of native ads. Why? The numbers are in, and native advertising is proving to be more effective than other methods of digital advertising, namely PPC campaigns.

A whopping 70% of consumers say they’re much more interested in learning about a product through native ads like sponsored posts than they are to learn about a product through a commercial, banner ad, or search ad.

Native ads also accomplish something that more traditional methods of digital advertising are entirely incapable of: Good native advertising is sharable. This further amplifies your reach without adding cost.

In general, native ads provide businesses with a way to offer their customers with more relevant messaging, while creating a more palpable buzz than what other forms of digital ads are capable of.

Plus, native ads offer an opportunity for brands to showcase other content, which is something different forms of digital advertising aren’t capable of.

All this isn’t to say that you should divert your entire PPC budget towards native advertising. But, the fact remains that native ads are effective, they’re growing in popularity, and they offer businesses with another tool to effectively engage their target consumer.

About the author: Tim Brown is the owner of Tim B Design, and is a web designer and SEO Specialist out of Minneapolis, Minnesota. You can check out his recent project “The Marketing Budget Calculator” to plan your marketing budget for this next year and take a look at his blog to learn cutting-edge methods to get the most out of your digital marketing budget. Tweet him at @timbdesignmpls.

Cryptocurrency: Why it is so propagated?

This is a virtual currency created using cryptography (cryptography ensures the confidentiality and integrity of data). In general, this is not money we used to. This quasi-money is a set of figures protected by encryption. All the necessary data is hidden in these figures: nominal, so-called address of the owner, date of creation. The ways of cryptocurrency application are similar to securities, but such crypto-actions are not provided by any property.

How does the cryptocurrency work?


The part of cryptocurrency data remains open in order to simplify this technology. Anyone on the network can check this part of the code. There is a special technology called blockchain to transfer this technology. It is a blockchain system that gives the cryptocurrency its phenomenal simplicity and resistance to hacking. The blockchain is a matrix that controls these figures. Each action is encrypted into a separate block, which contains the encrypted signature of the previous block. The data is simultaneously stored on all participants’ computers.

The blockchain is an account book where each record is a protected data block. It is located on a large number of computers simultaneously to provide security. Moreover, all the available copies are checked. Cryptocurrency is not the only possible application of the blockchain. This technology also makes it possible to create any database that is extremely hard to hack and easy to verify. For example, you can store cadastral data, certificates, and diploma numbers with the help of the blockchain. That is why it is called technology of the future.

It is important that any person can issue a cryptocurrency; this is just a collection of zeros and figures that are charged as a reward to people in the system that provide their computers for the calculating transactions. It transforms into a currency after a set of quotations on a special exchange. To date, there are more than two thousands of cryptocurrencies on the exchanges. The most expensive and popular one is Bitcoin, capitalization of which exceeds billions of dollars.

Why did the cryptocurrency become popular?


Crypto-currency and blockchain-technology are literally public inventions since their main advantages are the possibilities that are not accessible to users of common digital money. That is why any government is now trying to take them under control.

Usually, you need an intermediator to work with common digital money, for example, a bank or a government. They guarantee the security of the transactions and protection of participants from hacking. The intermediary is not needed in the blockchain system — it’s impossible to deceive the protocol due to the decentralization because changes will be accepted only if more than 50% of participants confirm them.

Despite the lack of support, crypto-currencies have a number of qualities inherent in money, for example, they are difficult to obtain, easy to verify, and their offer is limited. In addition, they perform monetary functions: it is a payment method, it also circulates from one user to another and it accumulates as well. Thus, it is almost imperceptibly appeared on our planet.

The cash provides the great freedom; the bank could not trace how an individual spends money. The noncash transactions allowed the government to control the expenses of any individual closing his or her accounts automatically in case of any violations.

Cryptocurrencies gave our confidentiality back and this is its main advantage.

The problem is that a governments can’t really take control of the cryptocurrency; they can only legalize them according to Japan’s example and track cash withdrawals through exchange offices or payment systems. Another “option” is to tighten the circulation of the cryptocurrency as Chinese government did.

How to earn cryptocurrency?


The production of cryptocurrency carries out automatically, for example, in the case of bitcoin, its finite number is known. In total, 21 million bitcoins will be produced; the more computers involved in the production, the slower its emission. Approximately, in 2033, bitcoins can only be bought from those who already own them.

The application of a computer to calculate and create new blocks was called mining. The first block of 50 bitcoins was produced on January 3, 2009. The sharply increased popularity of crypto-currencies has led to the fact that thousands of people around the world engaged in mining.

For most of the people out there, cryptocurrency is something unknown and uncertain since it is far less propagated that simple digital money. However, according to the rate of these new types of currencies growth, soon enough all the common payment methods will be substituted by new ones — it is only a matter of time. Together with multiple advantages convenient payment methods without any need for additional charges and impossibility of encryption, this new phenomenon has certain, let’s call them disadvantages, like selling or buying of weapons and drugs on the internet without any tracking.

How to earn money by means of cryptocurrency?


Cryptocurrency exchange is characterized by the conditions of functioning. This feature differs it from the common exchange. The main factor is the lack of predictability of course changing, even with regard to news and statements of its creators. You need to create your own strategy.

You can’t get rid of the currency or rush to buy it when the price will be increased by 2 points. It is better to stick to more or less average values. There is no need to wait for extreme changes in order not to play at a loss.

In order to earn money on such trading platform, you need to monitor economic events and the course variability. You need to develop your own forecasting strategies. The difficulty lies in the fact that only one person with a large fortune can significantly change the situation on the market. For example, by 2013, the rate of cryptocurrency increased by more than 5000%. At the beginning of last year, the value of one Bitcoin was $ 540, and in the middle of June the price increased up to $760. Such situation is unlikely to happen with common currencies since it will collapse the world economy.

How to start trading on the stock exchange? You should determine the amount of money you are ready to lose. Then you need to practice on a test account, and then start real trading. You should carry out transactions having evaluated all pros and cons waiting out unfavorable periods. You should buy cryptocurrency cheap in order to make a profit using the difference in prices.

A crucial piece of advice for the beginners


The probable forecast is based on the analysis of Japanese candlestick. If the trading session has grown, the body of the candlestick is painted in red or black color. If there was a good start, and by the end of the session the rate fell, the candlestick is painted green or white. There is the concept of shadow. This is the maximum and minimum price in the course of trading. If the candlestick is almost without a body, and there is only a shadow, it is called dodge.


Four useful dogmas for a trader


   1. Do not invest your last dollar. You should definitely have a backup plan. So you can calmly reflect and make reasonable decisions.

    2. Buy Bitcoins while the price decreases and sell them in the course of its growth. There is no need to wait for a critical point. The guaranteed profit is within the ranges above and below an average value.

    3. Cryptocurrency exchange does not forgive mistakes. Therefore, you can only bank on your own experience and strategies.

    4. Specialized websites provide the user with a choice of several currency pairs. Experienced traders recommend moving in several directions without focusing on a single one.


About the author: An author that decided to investigate this popular phenomenon is Melisa Marzett. As far as you can see she deepened into this topic as far as she could and found much interesting information that, we hope, will be interesting for you. If you want to check other essays of her, visit a website where she works as a freelance writer

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