10 Outdated UX Design Practices You Should Abandon


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10 Outdated UX Design Practices You Should Abandon

The website is the backbone of your brand’s image. You probably know that by now.

Users evaluate your brand in accordance with the experience they have on your website. And that is a fact. In The Digital Customer Experience Playbook Report of 2017, Forrester Research found that an improved User Experience (UX) design could boost a website’s conversion rates up to 400%.

The problem is that most business owners are not aware of that fact. They are stuck in the old ways and misconceptions about UX design. They choose poor design solutions that don’t work to the advantage of their users. If you aim towards developing a successful business, you have to improve its online reputation. Thus, you need to avoid outdated UX design practices that no longer work.

We’ll list 10 of those practices to avoid:

1. Overly Complicated Menus

Perfect design can be described with a single word: simplicity. Minimalism seems pretty easy to achieve, doesn’t it? In practice, it’s not that easy. It takes planning and a lot of work to reach the right balance between creativity, resourcefulness, and simplicity.

If you’re trying to fit in too many options in the navigation menu, you’re guilty of an outdated UX design practice. To make the experience simpler and more enjoyable for your users, you should aim towards a logical and simple menu design.

2. Sticky Navigation

The navigation menu is extremely important for flawless user experience. But if you opt for sticky navigation and large headers, you’ll make the visitor’s eyes hurt. If a huge navigation bar follows them as they scroll down the page, it may even cover parts of the content. That’s the last thing you want, so don’t let this design solution ruin the experience for your visitors.

3. Flashy Design

Finally, here’s the most common mistake in UX design: too complex and overly flashy design. We’ve all seen those pages with numerous overlapping elements. They take ages to load and they may be good-looking, but that’s just makeup.

You have to stick to simple design and leave some white space on the pages. The menu should be easy to navigate, and the calls to action should be clearly visible on all pages.

4. Sliding Introductions

No. Just, no! Yes, visual content is extremely important for a good user experience. When they are preventing the visitors to find the information they need as soon as possible, they are nothing more than a huge distraction.

Flash introduction and distracting carousel sliders delay the process of getting information. Do not force your visitors to “work” in order to get something they won’t immediately. They won’t bother doing that.

5. Distracting Backgrounds

If you use a full-size background image to highlight the content on your website, you’re all good. An appealing background photo can improve the overall user experience. If, however, the full background image is distracting and irrelevant, it’s not doing you any good.

If you decide to use a background image, make it very relevant and don’t allow it to affect the user experience. It mustn’t cover the navigation bar or any other important elements. It mustn’t take the focus away from the content.

6. Lack of Well-Formatted Content

Developing high-quality content for your website is not easy. Ruining your efforts with textual faults, on the other hand, is really easy; it takes just a slight lack of attention. There are few details that can ruin the quality of your content in the visitor’s eyes:

1. Lack of alignment

2. Too much Caps Lock

3. Too much bold

4. Lack of organization and subheadings

5. Unreadable font

“Business owners are usually aware of the need of high-quality content, and that’s why they usually hire professional writers to take care of that part,” shared Sue Lee, part of the web design team at EssaysOnTime. “However, many of them forget that the text has to be not only informative but eye-catching as well. We see tacky and flashy design all over the place. Such pages make it hard for the reader to distinguish the most important aspects of the text.”

So what’s the solution? Just keep the organization clean and simple. Emphasize the most important points and use headings to make the text more readable.  

7. Making Your Call-to-Actions Hard to Find

All pages at your website need a CTA (call to action). If you already have a CTA button, but it takes the visitors more than three seconds to notice, they will leave the website without making that action. If you skip the call to action, this will be a dead-end page. You’re not engaging the users to continue exploring your website or do something about the stuff they just read.       

Your goal is to generate conversions and keep the visitors at the website longer.

8. New Pages for Each List Point

How would you like to see this article on 12 separate pages? There would be one web page for the intro, ten individual pages for each point on the list, and another one for the conclusion. Oh wait; we’d add another one that leads you to suggested reads. You would see tons of ads on each of these pages, and they would take too long to load.

That’s not great user experience, is it? That’s why you should avoid dividing listicles into several pages.

9. Too Many Forms

Even if your website is great from all other aspects, complicated or buggy sign-up forms will still ruin the opportunity for conversions. Think about it: you browse through a great website, and then you decide to sign up for the email campaign. Suddenly, you see a huge form that asks for your full name, email, age, sexual orientation, preferences, and several other points that are not necessary for getting emails.

Okay; that was a slight exaggeration. However, it’s still possible for the sign up form to be overwhelming even if you don’t ask for too many details. Make it simpler. Ask for relevant information, but don’t go to great extents. Make sure the visitor can sign up within seconds.

10. “Amazing” Stock Photos

When you’re trying to find tips on creating SEO-friendly content for better user experience, you’re getting the same advice: break up your great content with great images. That’s important. However, it leads to a pitfall: we’re seeing many websites using the same uninteresting, irrelevant stock photos. It’s surprising to see how many webmasters think that’s okay.

Stock photos show that you’re not trying hard enough. Do your best to feature original photos and graphics at your website.  

Are You Ready to Make Improvements?

It’s time to abandon all outdated UX design practices! If you’re guilty of making any of the above-listed mistakes, the world is not over. There’s room for improvement, and you can take that as a positive thing. Remember: your website will perform much better and you’ll be boosting the conversions once you make changes. How exciting is that?          

About the author: Rachel Bartee is a content writer and a marketing consultant from Iowa. She is content-oriented and knows how to put words into action. For the time being, she feels inspired by her daily yoga sessions and blogging experience. Get in touch on Facebook and Twitter. 

SEO Necessities You Need to Implement in Your Website Design

While there are many options to build a website, making an effort to create a properly schemed, well designed, and an adequately marketed website is a tried and true road to success. Therefore, when designing a website be sure that search engine optimisation (SEO) is an integral part of the process as it is responsible for boosting a website’s search engine ranking. That way, a website will be able to generate more leads and traffic and SEO will achieve its full potential.

As the needs of Internet users keep progressing and Google continues to change and improve its algorithms, the web designers and SEO professionals have no other alternative but to invest their time in evolving and improving as well. Some of the conventional techniques are still in effect, but you should make room for advanced practices that will enhance the rankings on search engine page results as well as influence the user experience.

The best method to ensure longer users interactions with the website is to put the content at their fingertips, leading them through an easy-to-navigate storytelling process which will ultimately end in the user action. Therefore, if you wish to ensure your online identity comes to heels with top SEO necessities you need to implement following steps in your website design.

Mobile-First Experience

Stay ahead of the game with responsive website design. In the era of mobile devices, it is paramount to make sure that your website is accessible from all devices. Much of the society is heavily depending on devices other than laptops and desktops to surf the World Wide Web. Moreover, with the Google’s  mobile-first index — which prioritizes mobile website versions over the desktop in search results — it’s not a mere competitive advantage to have a responsive website anymore – it is sort of a mandate.

Using Accelerated Mobile Pages (AMP) is one way to meet these criteria and provide an exceptional mobile experience. This open-source tool is designed to give an effortless, more engaging experience on smartphones and tablets by running scripts and using external resources for media files in parallel, which helps web pages to load much faster.

Simpler Elements

Development and design should always focus on providing clean user experience and fast loading time. To carry this out, it is recommended that your website design shifts from using large images and excessively decorative design elements. Instead, concentrate on implementing simpler elements such as bold font styles and white space.

To assist your website’s pages in reaching their SEO potential the quality of images is essential. With appropriate tags coded in them, all images on your website should be the minimum size without losing on quality in order to be effective. Again, it is about loading time. If the image or logo is compressed enough the faster it will load. Anything up to three seconds is presumed good. If it takes more than three seconds you risk losing visitors.

Proper Use of Content

The constant in website design and SEO is the fact that content is very important. However, although you have the top-notch content, it has no effect if you don’t use it properly. And here is where website design becomes relevant in attracting the maximum number of visitors.

To optimise your content for search engines you need to ensure it is current and fresh. On top of that, you should consider creating a blog section for new articles with a healthy amount of external links which can help boost your rankings as well as to include testimonials page.

It also helps to work with a web design agency that understands SEO or opt for a consultant company that can assist you with content creating in order to rank your website high enough on the search engine list for relevant keywords.

Follow the Trends

Experts from SEO Reseller Hub indicate that according to the latest website design trends, website accessibility and best practices in its structure are very important for its visibility on search engine result pages. The decisions you make on your website design can either hurt or assist your SEO.

Use design that benefits both your users and your business, website design that is a breeze to navigate through and is not confusing and overwhelming for your users. Building website pages with the ultimate user in mind and combining SEO with the best website design practice is the best way to achieve it.

In conclusion, SEO is primarily used to gain visitors to your website. Once you reach your target audience to visit your website, the essential role of SEO ends and the principal role of the website design comes about. Therefore, a high-quality content and an interactive website design will ensure higher conversions such as lower bounce rate, because visitors will stay longer on your website. In addition, the visitors will navigate to other pages on your site and will more likely return to it.

About the author:  Chloe Smith is a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).

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