Understanding the Impact of Web Design on SEO

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Understanding the Impact of Web Design on SEO

Many people believe that web design is all about making a website look nice. That may be part of it, but it’s hardly the only thing that it ever does. As a matter of fact, web design creates quite an impact on many aspects of your site, including its SEO.

You may have spent a lot of time and effort on optimizing your site, but when there’s something off about your web design, it’s highly likely that you’re still struggling to draw in traffic and get a decent position in the search engine results pages or SERPs.

There are so many things that could go wrong with your web design that will ultimately hurt your SEO. Your website can have many backlinks from authority sites and loaded with expertly-written meta titles and descriptions, but still fall behind in terms of traffic and rankings because of bad web design.

Here are some possible web design issues that may be affecting your SEO.

Below-par aesthetics

As mentioned above, part of the job of web design is to make a website look nice. Looks, after all, matter as far as websites are concerned, and a gorgeously-designed one is sure to draw a lot of attention.

However, when web designers use the wrong color combinations, inappropriate fonts, and poorly-executed graphics, visitors are immediately turned off and move to another website. Even if the SEO work on the site is top-notch, visitors aren’t likely to stay when they cringe at the very sight of your pages.

Poor navigation

Looks may matter, but when a website has a cluttered navigation structure, no amount of eye-popping graphics and beautifully-rendered colors are going to make them stay. No one has any time getting lost between pages while struggling to find clickable navigation elements or even just a functioning search feature.

Poor navigation is a huge turn-off for many users, so make sure your web design pays some attention to making a site easy to navigate.

Auto-playing music or video

It’s understandable if you’re trying to be hip by putting up a video or audio clip that plays automatically once the home page is all loaded up, but you need to know that it can be annoying to many users, particularly for those who wear headphones all the time when surfing the net.

If you think you really need to have that video and music on any of your pages, the least you can do is not to make it an automatically-playing one. Give users the option to play it or not by putting up an on and off button. That way, users won’t be leaving your site in anger after your auto-playing music or video scared the bejesus out of them.


Pop-ups have their uses, but they can be instantly annoying, especially when they appear way before users get to access your content. They’re even more irritating when the pop-up covers the main content right after a user reaches a page from the SERPs.

If you have to use pop-ups, it’s best that you do so sparingly. Few things are as annoying as a pop-up that appears as soon as someone gets to your site.

Hard-to-read text

The content of a website is meant to be read, but users will find that hard to do when the fonts that you used are too small. The same goes for text presented in a color scheme that makes it difficult to see, like white text on a yellowish background.

When your text is that hard to read, people aren’t going to spend their time trying to decipher everything. They’ll just drop your site and open someone else’s, probably that of your competitor’s.

It will help if you use a readability tool to make sure your visitors will always have a pleasant reading experience when visiting your website.

Not-so-useful content

For an Internet user, the whole point of visiting a website is to get something out of its content, whether it’s information about products or services related to your industry or simply entertainment value. When your content isn’t of use to anyone, visitors aren’t likely to stick around.

People also don’t like atrocious grammatical, lousy spelling, and typos in the content that they read. It reflects poorly on the webmaster if his or her content is replete with such errors.

Non-responsive design

If your website is not yet responsive despite the fact that mobile users have long outnumbered desktop users, then don’t be surprised if your traffic and rankings aren’t anywhere near where you want them to be.

Not a single mobile user will continue exploring your site when its web design does not display well on their devices. Because of this limitation, you are bound to lose not only traffic and a prime position in the SERPs, but potential sales as well. All your efforts to optimize your site won’t have maximum impact if you don’t pay attention to the mobile side of things.

You should also keep in mind that Google has already implemented the Mobile-First Index, where the mobile version of your site has become the baseline for how it determines rankings.

The importance of user testing

It’s true that sometimes, we get too close to our work and fail to notice errors and other things that don’t work as well as we expected. That is why it’s important to get some user testing done to find out if you have good web design.

If you have the budget for it, you can hire agencies that provide user testing services. If money is a bit short, you can just ask friends and family to explore your site and have them give some feedback or even suggestions about the web design. Encourage them to be as honest as possible in their observations.

There is no denying the impact web design has on SEO. Webmasters who put a lot of effort on their SEO should also pay an equal amount of attention on their web design if they wish to achieve their business goals.

About The Author: Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.

7 Design Tricks to Keep You Relevant in 2018

If I am to handpick a carrier in which people don’t really have the easiest time regarding their day-to-day line of work, I’ll shoot — graphic designers.

You may not be aware, maybe you don’t trust me, or you are not convinced, but let me dive into it in more detail.

Well, just take a look at how rapidly major design trends have shifted over the past years.

Some of the huge changes were inspired by the research done in the user experience field, while others came as a necessity, a way to adapt to the new technologies. If you are tired of staying tuned to trends and want a reasonable and relevant shortcut to help you stay in vogue trough 2018, I completely understand you.

That is the exact reason why I’ve put together this sweet list of 7 design tricks to help you stay competitive on the market.


It seems that animation in web design is here to stay. If you want to stay relevant you have to encompass it throughout your design. On the web, you can see animation everywhere, from moving images to tiny hover effects.

They are used for two reasons: to enhance the user experience and to highlight the important elements of a website, which is quite neat when you want to shift the user’s attention to where you want it to be.

Why is animation perhaps the most important element in design today? Because we live in the age of flat and minimal design. Users, in fact, need cues to tell them what is important. Animations help build appealing changing aesthetics but also add to the usability of a website.

Typography Trends

Typography is also a field that is always under a dose of commotion. Trends change every year and knowing the psychology of fonts is no longer enough to cut it.

If you take a deep dive into typography trends, you will soon discover that there are multiple trends that coexist simultaneously. In order to know which one to use, you have to be familiar with all of them and get familiar with the client’s brand pattern.

If you want to bring something authentic to the market, you will have to find the font that resonates with you and start your design process from there. Use it as an inspiration to create something new and distinguishable.

At the moment, the most popular typefaces are warm Serif fonts, 90s-inspired typography, just like the one used for new Formula 1 logo, and colorful, photographic typography, since it makes fonts into a canvas that designers can have fun playing with.


The next thing that will definitely keep you relevant in 2018 is crowdsourcing. There is a chance that you will sometimes face the demands that you don’t possess the skill or tools to face. Thanks to crowdsourcing, you can get the specific tasks done and still meet the project deadline in time.

Today, this practice is made easy for the designers. With access to websites that specialize in design crowdsourcing, you will not only be able to outsource some of your tasks but also offer the services you specialize in the highest bidder.

This will not only keep you in the game but also provide you with opportunities to improve as a designer, meet the colleagues from around the world and receive some constructive criticism on your work.

Intensifying Colors

When you take a look at the designer’s toolkit, the color is perhaps the tool that packs the most power in terms of creating an impactful user experience and driving more conversions. How come? The psychology of color is a scientifically proven thesis, and we know that it not only sets the desired mood but can also be used to draw the users’ attention and affect their actions as well.

Designers across the globe are already intensifying colors to make their designs more visually interesting. If you want to stay relevant, you have to consider adopting this practice as well. How is it done? If you are using a palette with neutral and muted tones, you can throw in an intensified color.

For instance, a base of greys palette can be brought to life by splashing cerise over it. Rule of thumb – learn the psychology of color and intensify the colors according to the emotions you want your design to evoke.

Flat Design Moves On

Flat Design is a really broad category. It became popular back in 2002 when it was reintroduced to the Windows Media Center app. But as all other things in design, flat design moved on. To stay relevant and know when to use it, you have to make sure to stay tuned to the latest news in the flat design niche.

Today, most of the designers have abandoned Flat Design and started using Flat 2.0, which is not completely flat. All of a sudden, using animations, highlights, shadows and layers is allowed. Don’t forget the oversized imagery and buttons, as they make a better impression on the users.

Asymmetric Design

Broken and asymmetrical layouts have become the signature of many graphic designers. Especially the ones who are devoted to web design. Why has it become popular? The answer is rather simple. Asymmetric design gives that distinctive and unique vibe that brands are after.

If you want to stay relevant in 2018, you have to abandon a grid-based designer’s mindset and switch it for a broken layout one. Your designs will start to look more unconventional and provide unique experiences to viewers.

Designing for Mobile

With almost half of the Earth’s population consuming online content over smartphones and tablets, designing for mobile has become a priority. If you want to be relevant in 2018, you have to start designing for mobile. Or at least know how to, so you don’t get caught unawares when a client asks you to do it.

To master mobile game design, you should always keep an eye on what Google is doing in the material design landscape.

In 2018, Material Design 2 has come with brand new features and best practices. Although it applies to mobile app developers, web designers can learn a lot from it and apply it to the web experiences they are going to create.

These 7 design tricks will keep you in the saddle until the end of 2018. Bear in mind that none of these are set in stone and that might change even before 2018 ends. This is why you should regularly read design blogs.

About the author: Dusan Vukadinovic is a design enthusiast with a good knowledge of design trends and history. He has a strong web design background and currently works as a brand evangelist for DesignContest.

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