Update Your Brand Image in 2017: 5 Web Design Trends to Consider Beforehand


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Brand Image in 2017

Update Your Brand Image in 2017: 5 Web Design Trends to Consider Beforehand

In a blink of an eye, 2016 is already half over. In the course of the past 7 months, we’ve witnessed the realization of web design trends predicted back in 2015, but noticed a number of possible innovations for the next year as well. As behavioural habits practised within the online community continue to evolve, so does the web, making it quite easy to discern and foresee the future of web design. Here are our top 5 trends expected to reshape and improve the online world in 2017.

1. Effortless Coding Promises Richer UX

Since the introduction of Google Polymer, designers can at last look forward to decreased complexity of web-components, as well as their effortless addition via HTML. Not only will the entire process be quite streamlined for masters behind the design, but this improvement will introduce a better version of UX as well.

Currently, this seems like a much-awaited prelude to a definite realization of Semantic Web, which will, once it does happen, drastically refine UI for Augmented Reality and allow Artificial Intelligence to become the main communication choice on the web in the future.

2. Unique Imagery Instead Of Stockpiles

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Crucial for brand promotion, imagery has continued to linger on stock photography in 2016 as well, and the audience is not entirely happy. Instead of repetitiveness, customers and users expect uniqueness of approach and fierceness in creativity, which is why designers will need to make a clean slate and start working on bespoke material.

Everything from illustrations to typography is anticipated to be more authentic and mostly custom drawn. Being the most striking visual component of a website, photography will never quite become extinct, but it will hopefully make a shift towards professionally shot images and make more space for custom drawn imagery and cinemagraphs.

With every element becoming more bespoke, brands will have a unique chance to create their authentic identity rather than using the same stock photos that can be found elsewhere on the web.

3. Storytelling through Motion

Being the one feature that has been proven as extremely effective in terms of marketing, vlogging and brand presentation, content videos are currently one of the best solutions for implementing captivating narratives into a website.

Due to an inexhaustible versatility of this medium, videos have a number of advantages when compared to traditional photography – dynamism of sound and movement, as well as endless possibilities for combining them into a unique format capable of conveying a brand message and telling a story make videos a definite winner in the scene. Although already huge, this trend is expected to dominate the web by the end of 2018, as predicted by Hubspot.

4. Scrolling Into the Future

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For the past couple of years, the scene has become flooded with parallax scrolls. As mobile responsiveness continues to dictate the choices and techniques in web design, it is highly likely that content linking will significantly diminish in 2017 and be replaced with more convenient solutions. Combined with Scrolljacking, this feature might just become the one web design trend to look for next year, as well as a leading go-to solution when user-friendly responsiveness and accessibility are in question.

5. Further Simplification of UI

The increased popularity of user-friendly UI and UX patterns has been spurred by the widespread usage of WordPress and encouraged by mobile responsiveness some time ago, and is highly unlikely to diminish in the future. Often critiqued for its universal design that makes a whole array of websites look quite the same, these patterns will probably be submitted to slight alterations, mostly in details and colours.

Nevertheless, the users’ needs for effortless navigation and scannability, as well as the brand’s needs for easily manageable content will most certainly continue to support card- and grid-based UIs. Even though some might argue the creativeness and uniqueness of such design, it remains the perfect example of how functionalism beats inventiveness in the web design world.

What’s Staying the Same?

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When it comes to the overall aesthetics of modern websites, the flat design is still something that users find appealing. Some changes might be introduced through custom drawn illustrations, which will somewhat refine the minimalistic concept and make it richer. However insignificant, these changes may contribute to further development of semi-flat designs, which are anticipated to increase in popularity next year.

As a solution powerful enough to make your brand identity really stand out from the crowd, web design is certainly something to keep track of. That being said, getting to know the trends ahead of their time gives you the opportunity to make your mark as a torchbearer and, consequently, lure in new audiences and increase your traffic.

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Creating a Good Landing Page: 5 Important Things to Think Of

If you are looking for a way to expand your business, you have to think of various different elements that can help you achieve this goal. Establishing a website is a must, however, simply having one does not necessarily mean that you are going to increase the number of your customers.

One of the important steps that you have to take is to establish a PPC marketing campaign, which is going to channel a lot of users towards your website. Additionally, it is necessary to establish good landing pages that provide good conversion rates. There are numerous elements that you should think about if you want your landing page to be effective and to increase the number of your customers.

Begin with a Clean Design

Establishing a clean landing page is the perfect solution for achieving satisfying conversion rates and decreased bounce rates. Additionally, a good clean design is going to make your landing page compatible with mobile and tablet users. It is also going to allow you to more easily reach out to your users. The most important things are to utilize the design of your landing page and to drive the users to the final destination with ease.

Of course, this process will be much easier if you specifically design call-to-actions based on data collected from A/B split testing. Avoid picking trendy designs; as trends come and go, you are going to end up investing your time into upgrading and changing your design regularly. So, pick a design that works best for you and stay with it for a longer period of time.

Focus on Headlines

Headlines are crucial for landing pages

The headline is a powerful tool that you have to take advantage of, as it is the first thing that is going to directly grab the attention of your friends. Do not create clickbait headlines, but those that are going to explain what you are offering and why it is important for your visitors. The headline should be direct, while your subtitle should contain a higher amount of detail.

Explain your Services

First, of all, when the visitors come to your landing page, they should immediately notice that you are there for them. You want to help and you should create content that resonates with the visitor. Do not create content that is a detailed introduction about who you are and what your goals in life are; the potential customer is not there to learn about that. He or she is there because they need your product, and offering a short and detailed presentation of your product is more than enough.

This is the best way to attain new customers. The more time you spend explaining things without getting to the point, the higher the chances that the user is simply going to leave your landing page.

Use Powerful Words to Connect Better

There are several words that you can use throughout your text to better connect with your customers. One of these words is “you”, for a more intimate conversation, as your potential customer will feel like you are directly addressing him or her. Additionally, using the word “imagine” is going to get your customer to envision using your product. This will increase the chances of him or her acquiring the product or service that you are offering. These are only some of the words that are going to affect your landing page positively.

Communicate your Message Fast

Communicate your message effectively

Once you get the user to your landing page, you have a matter of seconds to transfer your message to your visitors and keep them there for a longer period of time. One part that we have already mentioned is a clean design of the website; however, the way you place your content is also going to impact the bounce and conversion rates.

This is why it is important to form some kind of hierarchy. You can do this by using different fonts, font sizes and by utilizing bulletins. If you do this correctly, people are going to be able to easily scan your landing page, knowing exactly what you are offering.

These are some of the key ingredients for creating a good landing page. It is going to increase your conversion rates and it will serve as the first window through which people can see the story behind your brand, which is going to sell your products or services while also helping you amass a high number of customers.

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