Leveraging the “Brand Factor” Feature to Rank Higher in Google Search Results


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Leveraging the “Brand Factor” Feature to Rank Higher in Google Search Results

Google constantly changes its algorithms in order to improve the quality of their service. Webmasters will figure out that something changed the moment when:

1. Their site’s rankings drop

2. Google makes changes and updates to its algorithms

Everyone’s chasing for better Google search rankings, yet very few businesses can ever reach the 1st results page. Nevertheless, established brands seem to have a better “relationship” with Google, as the search engine favors them over the small, poorly established businesses that compete over the same thing – rankings.

In today’s post, we’ll be talking about the special relationship between Google and the established brands who send “special signals” to differentiate themselves from the crowd and to improve performance. Google sees. Google rewards. Let’s begin.

Customer Trust, Loyalty, and Engagement

A brand is always dependent on its customers. This could be a good and a bad thing. From an SEO perspective, loyal customers can only bring you benefits, as the more loyal they are to your brand they will engage with your website and social channels. Big brands work hard to consistently optimize their relationships with their customers, and they’re doing it for a very good reason: it’s profitable and productive.

Content Optimized for Both the User and Google

Unlike most of today’s “small players”, true brands create content that serves their customers more than it serves Google. An established brand won’t need to manipulate Google’s algorithms and ranking factors in order to rank. They invest time, energy, and money into their customer base, making them satisfied and ready to buy again.

However, that doesn’t mean that they totally neglect SEO. Not at all. It means that their content is optimized for Google in a very natural way and the emphasis is put on the user. Media Coverage

What do most of today’s news sites write about? Brands. Whether they publish instructional articles, updates, or general news, one or more brand names are always mentioned if not presented.

Phillip Johnson, SEO Specialist at ResumesPlanet, suggests that “Google pays close attention to the news coverage sites, giving them “indexing benefits”. Whenever an established news organization publishes something, Google will immediately index and rank that post. If your brand name is mentioned in a post that ranks high in the SERPs, your site will receive ranking benefits.”

Backlinks Coming from New Sites

If you’re an established, authoritative brand in your niche, most of the “new players” will feel safe to lead their prospects to your site for further information. A website that attracts new backlinks from new domains on a consistent basis will do very well in the eyes of Google.

Authorship Coverage

Google plans to make the “authorship” factor a ranking factor. This is basically a measure that is meant to reduce spam. The reason is simple: most people will feel uncomfortable spamming under their personal name as it’ll hurt their reputation.

Google uses its child platform, Google+, to identify the publishers who are truly trusted and respected in their particular niche. A brand mention that comes from a reputable author will severely improve your image in the eyes of the search engines.

The Power of Mentions

If you haven’t heard of linkless mentions already, you should definitely give it a read. It is predicted that Google will soon adopt a new method of identifying, measuring, and ranking the interlinking signals between sites. Simply put, you’ll no longer have to use a hyperlink to make Google see that you’re mentioning another brand. It will be enough just to mention it like I’m mentioning “Google” countless times without linking to it.

Brand Related Searches

Google can easily understand which brands are truly relevant to the customers by identifying the brand related searches. In simple words, every time your brand’s name is inserted in Google’s search string, the search engine understands that “there must be something” with it. A trend, a buzz, or simply high relevance – it counts, and it counts in a positive way.

More UX and Brand Loyalty and Less Link Creation

Most of the advanced brands don’t need a team of content writers and rewriters to earn backlinks. Instead of paying big bucks for developing guest posting content (backlinking strategy), they use their budget to improve their customer’s experience:

– A well-optimized website is critical in today’s times. The user experience you’re providing to your users will highly affect your SEO performance.

– Improving your products, services, or customer service instead of paying writers for average-quality articles will pay off better in the long term.

– Analyzing, measuring, and optimizing the brand’s operations is critical to a steady growth in performance. This refers to analytics on SEO, content marketing, social media marketing, and so on.

Takeaways

Publish like a brand and you’ll be treated like a brand. Simple as that. Take our tips into consideration and start optimizing your strategy and content. Don’t forget that what will set you aside and make you a better option than the competition is the value that your company brings to the marketplace. The best way to improve your business long-term success is to improve the trust of both your customers and Google.

About the author: Warren’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and leaps through social media. You can meet him on Twitter and Facebook.

9 SEO Myths That Are Never Going to Die

Digital marketing trends are constantly shifting and changing. In the field of search engine optimization (SEO), there are many news, updates, and algorithmic changes that are constantly discussed by the community of marketers and entrepreneurs all around.

The reason is simple: the more you know about Google’s algorithm the better you’ll rank once taking the proper actions. This simple fact has started an obsession among marketers and entrepreneurs because the 1st spot in the search engines will always guarantee better results and a higher performance.

Well, along with the obsession, SEO myths have started to show up. If you’re just getting into SEO or you’ve been doing it for a while now, you must differentiate the good advice from the bad one. Every SEO tip that’s proven to be false will hurt your performance if you let it. In today’s post, we’re shortly presenting 9 SEO myths that don’t seem to die.

1. Effective Results Can Never be Guaranteed

Most SEO professionals that work as independent contractors are offering vague details concerning the future results of their work. That’s good because nobody can guarantee you the 1st position in the SERP – it’s impossible for someone to do that, except for Google.

However, whenever they fail to provide great results, they’re justifying that Google is always unpredictable and that these algorithms that they work with are completely unpredictable.

Wrong. Even though Google keeps most of its algorithms and ranking signals secret, experienced SEO marketers are always aware of the changes and the shifts that Google makes. Therefore, an SEO campaign may be predictable as long as the person who performs it is confident in his knowledge and skills.

2. You Don’t Need Nothing but Great Content

You keep hearing that “Content is king”. Indeed, content is one of the most important factors that’ll influence your rankings. However, a king needs a queen, a son, and other people (the empire) to rule. Perceive SEO in the same way. Content that’s wrongly optimized and promoted will produce no significant effects. SEO is more than content, so stop treating it like it’s so simple!

3. Speed Matters, But Not So Much

Does your website speed matter? Yes. How much? A lot!

Google has already explained that UX is an essential ranking factor. Moreover, they’ve specifically stated that the website’s loading speed influences the overall site’s ranking.

As Harvey Michell, SEO Specialist at EduGeeksClub suggests, “The better the user experience you offer, the better traffic and engagement your platform will get. The search engines will notice, and your site will go up. BUT, none of these would happen if your visitors had to wait 5 seconds for a page to load. Nobody likes to wait while browsing the web, so ensuring that your pages load fast is critical!”

4. The Perfect Keyword Density

There’s no such thing as the perfect keyword density. Ten years ago, most SEO professionals were consistently testing and optimizing the keyword density metric. Nowadays, this practice has become useless as Google’s algorithms have gotten much smarter and much more complex. Keyword stuffing does no longer hurt or improve your rankings so just forget about it!

5. You Don’t Have to Use a Sitemap

Most webmasters believe that a sitemap is optional. That changed the moment Google announced the mobile-first indexing update, an algorithmic change that will change the SEO game forever.

When Google’s spiders have trouble crawling a portion of your site, they’ll immediately inspect the sitemap of the website, making the indexing possible. In 2018, sitemaps are an absolute must!

6. If the Big Dogs Do It, Then It Is Working, and It Must Be Good

If the big guys do it, then it must be working, right?

Wrong. People copy other people with the hopes of achieving the same results. However, in the SEO world, you never know when you come across a bad practice that will bring more harm than good to your rankings.

Your website is unique. You have different keywords, different content, and a different style. You should develop your own SEO technique by collecting clues and valid information from more sources. Don’t copy other people – find out what works best for you through trial-n-error practice.

7. There’s No Difference Between A Penalty and an Algorithm Devaluation

There’s a big difference between a penalty and an algorithmic change. An algorithm (Panda, Pigeon, Penguin) can improve or decrease your rankings. Some sites go up while others go down.

A penalty, on the other hand, is the manual action that a Google representative took in order to “make justice” as a result of the user’s violations. Simply put, whenever you’re trying to cheat Google, you risk the chance of getting caught and penalized. You’ll need to send a reconsideration request in order to remove the penalty, justifying the positive changes that you made.

8. Duplicated Content Will Kill Your Campaign

Here’s another myth that doesn’t want to die. The majority of SEO practitioners believe that duplicated content brings penalties. However, that is not true. When you emphasize a quote, you’re basically adding duplicated content. Does that hurt your rankings? No. Will it improve your rankings? No.

Google detects duplicated content through a smart filter, yes, but it does it, so it can know who published the content first. The original poster receives bonus rankings, yet nothing happens to the webmasters that post that content again!

9. Social Media Marketing Improves SEO

Social media marketing does not directly improve your search engine rankings. Perceive social media networks as the channels that make your message visible. Indeed, performing a great social media marketing campaign will improve your brand’s reach and awareness. This exposure will eventually get you backlinks and mentions, and that’s what counts for your SEO game. When people share your content, that’s when you’re getting a new, valuable link that counts as a ranking signal for Google.
If you’ve been using these practices until now, you should immediately drop them and change your strategy. Next time be careful with what advice you follow and try your best to follow the official guidelines that Google publishes every time they bring something new. Filter everything well and don’t let any more myths infiltrate into your SEO marketing practices ever again.

About the author: Warren Fowler’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and leaps through social media. You can meet him on Twitter and Facebook.

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