9 SEO Myths That Are Never Going to Die

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9 SEO Myths That Are Never Going to Die

Digital marketing trends are constantly shifting and changing. In the field of search engine optimization (SEO), there are many news, updates, and algorithmic changes that are constantly discussed by the community of marketers and entrepreneurs all around.

The reason is simple: the more you know about Google’s algorithm the better you’ll rank once taking the proper actions. This simple fact has started an obsession among marketers and entrepreneurs because the 1st spot in the search engines will always guarantee better results and a higher performance.

Well, along with the obsession, SEO myths have started to show up. If you’re just getting into SEO or you’ve been doing it for a while now, you must differentiate the good advice from the bad one. Every SEO tip that’s proven to be false will hurt your performance if you let it. In today’s post, we’re shortly presenting 13 SEO myths that don’t seem to die.

1. Effective Results Can Never be Guaranteed

Most SEO professionals that work as independent contractors are offering vague details concerning the future results of their work. That’s good because nobody can guarantee you the 1st position in the SERP – it’s impossible for someone to do that, except for Google.

However, whenever they fail to provide great results, they’re justifying that Google is always unpredictable and that these algorithms that they work with are completely unpredictable.

Wrong. Even though Google keeps most of its algorithms and ranking signals secret, experienced SEO marketers are always aware of the changes and the shifts that Google makes. Therefore, an SEO campaign may be predictable as long as the person who performs it is confident in his knowledge and skills.

2. You Don’t Need Nothing but Great Content

You keep hearing that “Content is king”. Indeed, content is one of the most important factors that’ll influence your rankings. However, a king needs a queen, a son, and other people (the empire) to rule. Perceive SEO in the same way. Content that’s wrongly optimized and promoted will produce no significant effects. SEO is more than content, so stop treating it like it’s so simple!

3. Speed Matters, But Not So Much

Does your website speed matter? Yes. How much? A lot!

Google has already explained that UX is an essential ranking factor. Moreover, they’ve specifically stated that the website’s loading speed influences the overall site’s ranking.

As Harvey Michell, SEO Specialist at EduGeeksClub suggests, “The better the user experience you offer, the better traffic and engagement your platform will get. The search engines will notice, and your site will go up. BUT, none of these would happen if your visitors had to wait 5 seconds for a page to load. Nobody likes to wait while browsing the web, so ensuring that your pages load fast is critical!”

4. The Perfect Keyword Density

There’s no such thing as the perfect keyword density. Ten years ago, most SEO professionals were consistently testing and optimizing the keyword density metric. Nowadays, this practice has become useless as Google’s algorithms have gotten much smarter and much more complex. Keyword stuffing does no longer hurt or improve your rankings so just forget about it!

5. You Don’t Have to Use a Sitemap

Most webmasters believe that a sitemap is optional. That changed the moment Google announced the mobile-first indexing update, an algorithmic change that will change the SEO game forever.

When Google’s spiders have trouble crawling a portion of your site, they’ll immediately inspect the sitemap of the website, making the indexing possible. In 2018, sitemaps are an absolute must!

6. If the Big Dogs Do It, Then It Is Working, and It Must Be Good

If the big guys do it, then it must be working, right?

Wrong. People copy other people with the hopes of achieving the same results. However, in the SEO world, you never know when you come across a bad practice that will bring more harm than good to your rankings.

Your website is unique. You have different keywords, different content, and a different style. You should develop your own SEO technique by collecting clues and valid information from more sources. Don’t copy other people – find out what works best for you through trial-n-error practice.

7. There’s No Difference Between A Penalty and an Algorithm Devaluation

There’s a big difference between a penalty and an algorithmic change. An algorithm (Panda, Pigeon, Penguin) can improve or decrease your rankings. Some sites go up while others go down.

A penalty, on the other hand, is the manual action that a Google representative took in order to “make justice” as a result of the user’s violations. Simply put, whenever you’re trying to cheat Google, you risk the chance of getting caught and penalized. You’ll need to send a reconsideration request in order to remove the penalty, justifying the positive changes that you made.

8. Duplicated Content Will Kill Your Campaign

Here’s another myth that doesn’t want to die. The majority of SEO practitioners believe that duplicated content brings penalties. However, that is not true. When you emphasize a quote, you’re basically adding duplicated content. Does that hurt your rankings? No. Will it improve your rankings? No.

Google detects duplicated content through a smart filter, yes, but it does it, so it can know who published the content first. The original poster receives bonus rankings, yet nothing happens to the webmasters that post that content again!

9. Social Media Marketing Improves SEO

Social media marketing does not directly improve your search engine rankings. Perceive social media networks as the channels that make your message visible. Indeed, performing a great social media marketing campaign will improve your brand’s reach and awareness. This exposure will eventually get you backlinks and mentions, and that’s what counts for your SEO game. When people share your content, that’s when you’re getting a new, valuable link that counts as a ranking signal for Google.
If you’ve been using these practices until now, you should immediately drop them and change your strategy. Next time be careful with what advice you follow and try your best to follow the official guidelines that Google publishes every time they bring something new. Filter everything well and don’t let any more myths infiltrate into your SEO marketing practices ever again.

About the author: Warren Fowler’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and leaps through social media. You can meet him on Twitter and Facebook.

Internet Marketing Trends to Watch For in Coming Months

If you own an online business, you want to find ways to ensure that you get the most conversions. In 2018, as before, you want to have the tips and tricks you would have used to get the right traffic and conversions. Internet marketing trends are always changing. There are always new tips and tricks that business people need to learn. By learning these tips and tricks, your website will attract the right customers in the locality that you operate in. These tips are easy to follow. If you are a startup, this will enable you to get your business ahead without having to pay too much for it.

1. Focus on lead capture

Your business main objectives are to attract as many profits as possible, having gathered all useful information for business decisions it becomes a guarantee that you will attract profit to your side. Anytime you are interacting with a client that you can tell is a potential investor, it’s good to establish a process standard for your business for you to capture lead information. Therefore the need for asking the right questions is relevant.

For future business growth, your employees should be trained with much emphasis on the process.  Trials, coupons, and discounts are effective for capturing lead information from a customer. It is also useful to engage with your website with all the possible channels from white papers, forms, and demos to capture information.

2. Use local SEO

There is the need for you to create a website and find a platform on social media; it is never too late to get your business in this direction. Ensure that you create a friendly ground with the local users and bloggers, even if it calls you into creating a guest blog and post at least twice in a month. Identify the common words that users use to find your product on Google and make your titles in relation to those keywords. This way you will make it easy for users to create traffic on your business site.

3. Segment your contact database

Being on the social media market simply requires you to have the right of monitoring who visits your site. Ensure that you are communicating the right information to the right audience at all time. Monitoring what they do, testing the type of emails they open and respond to, the links they click. This way you will be able to play with their psychographics and demographics which will help you market your offering and message to the right target of the customer based on their needs.

4. Create partnership

There are businesses out there that generate complimentary services and products with you. Creating a relationship will help you understand the needs of your clients better. Partnering with such businesses will make a lead capture, your partners will offer their services into your business and vice versa, therefore, develop a key partnership that will enhance your productivity in relation to your customers’ needs.

5. Promote local

There is a potential customer from within your location and all they need is you to engage them. Everyone loves it when they are part of a community development within their areas. Engaging your local community by even educating them on the need of your product will help your business to grow to the next level. Ask for referrals when you are sure that your customers are satisfied. If you take a good look you will realize that there are so many coalitions that mainly support locally owned businesses and by creating a good relationship with the community is not exceptional. Join with the local first chamber and stay visible and informed to local consumers.

6. Develop a referral strategy

You are in charge and developing a methodical way of generating referrals is the key. Ensure that you create a systematic outline process by incentivizing your employees. Find the best time to ask for referrals, mostly the best time is during the purchase or shortly after. Ensure that the customer gets the required satisfaction on the product. Be sure they are happy with the product first. Never ask for a referral when the client is unhappy.

7. Know your target audience

The first thing you need to do as a business owner is to ensure that who your target market is. Is it male audience, women, what interests do they have and how often they tend to buy something online? This will help you in the design process and website strategy. Do they use smartphones or other mobile phones to access your website? Most business owners make the mistake of assuming that all their users use either IOS or Android phones. Know which phones your audience uses and whether they have a stable internet connection.

8. Maintain core content

The mobile website version of your website should be a reflection of the desktop version of your website. It is critical to ensure that you keep the core content of your site the same. This way, your customers will have the same user experience whether they are using their mobile phones or a desktop to access your website.

9. Mobile optimization

While keeping the core content the same is critical, it does not mean that you should not optimize your website for content. The mobile platform gives you an opportunity to a better and more tailored experience. It expected that the number of people who will be surfing the internet using their mobile phones will increase in the coming years. So, ensure that all aspects of your site are accessible through the phone.

Marketing is one form of ensuring that you make money and get profit in all you do. However, as the market is growing, the need for advancing your marketing techniques is critical. As others are trying to figure out how they will get money in the online marketing, you should not be in the same fix. You can make money using video marketing. There are new monetization that if you take advantage of, your business will be bound to grow and in return earn money for you.

About the author: Lana Wall is an Australian native business coach, a digital marketer and a psychology fan. She’s fond of reading professional literature. You can find Lana writing for SmartPillWiki.com.

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