4 Astonishing Tips to Follow When Starting an E-Commerce Business


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4 Astonishing Tips to Follow When Starting an E-Commerce Business

Starting a business in any branch of industry is quite a demanding task. What needs to be done first is appropriate research that will put you in the right direction.

No one likes investing money in something risky and that is why people try to lower the investment risks as much as possible.

When it comes to starting a business, you have to be very thorough while doing your research, because there is a lot of competition. But, like with other businesses, it does not mean that you cannot succeed. It is important to focus on several steps in order to triumph.

Plan Well

2Like with many things in life, it is important to start off with a detailed plan. This can be a demanding task and you should definitely consult with a professionals.

The first thing to think about is whether you want to sell specific merchandise or you want to sell a variety of products. It all depends on your investment budget, but having a greater variety of merchandise gives a wider audience of potential customers.

When working on your plan, it is also important to research the market demands, you can see which things are missing from your competition’s offer and fill those gaps.

Professionals are there to help you with making the rights steps, it does come at a cost, but it significantly lowers the risks of losing money in the long run.

Choose The Right Team Of Professionals

3You have you strengths and your weaknesses, it is important to strengthen your weak points by hiring a true team of professionals.

We are talking about a team of people who are going to be running your website. This is an essential step, because you want your website to have a sleek, eye-catching design and be easy for users to navigate through.

Good design, among other things, is going to bring more traffic to your website, and it will reduce the bounce rate. Having a good team will enable you to focus on aspects of work which you are familiar with while they are fighting battles on other fronts.

Choosing The Right Web Hosting Partner

This is something that people do not think about, but simply take a leap of faith when choosing a hosting provider. Making the right decision requires thorough research and the outcome can seriously either damage or provide stability for your business.

There are several core elements you should think about.

First of all, the web hosting partner should offer nonstop up time, because every minute counts – you can lose millions of customers if your website is offline for 5 minutes. Another important thing to worry about is the right protection from malware and spam as this can have a bad effect on your business. Hazardous sites are known to be avoided by users.

These are only some of the reasons why you should research which hosting provider offers the most stability for your official webpage thoroughly. The best thing to do is to see various online reviews which were written by satisfied users.

Picking The Right Marketing Approach

4There are different kinds of marketing strategies used for different types of businesses. It is important to take certain steps at different times.

A good place to begin with is probably marketing by blogging. This is a good starting point because it focuses on the SEO part of your website and how it ranks in the search engine results. This is the perfect way to begin your marketing strategy.

Another way you can choose is to be present on various social networks. Being present on several social networks can attract a great number of new customers with different interests which makes this is a very good marketing option.

The ultimate way which requires investment is a pay per click advertising campaign.  This sort of marketing certainly brings a great amount of potential customers but there are other metrics which become very important, such as conversion rates. It is important to follow these numbers because you want to keep your ROI at appropriate levels.

There are also other steps you can take with marketing, but in the online world, the aforementioned strategies are widely used and popular.

There is no e-commerce recipe which will ensure that you will succeed 100%, but following these tips will put you on the right path. You will avoid common mistakes made by many people who have succeeded in the business world.

What you will certainly have to do is put in a lot of hours of hard work. Only true dedication and hard work in combination with the mentioned tips are going to severely reduce the chances of failing. So, put in some effort, make smart moves and you will be one step closer to success.

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This Is Why 8/10 of our Clients Selected Magento for Their Business

When starting a webshop, choosing the right e-commerce platform for most people is the same as playing golf on a pitch dark night – they keep on swinging and missing. It’s probably one of the biggest problems most young entrepreneurs face in the early phases of successfully adapting their businesses for the Web.

Why? – Well, because there’s just too many options out there for them to choose from. You cannot just walk into an e-commerce CMS shop (don’t Google it. It doesn’t exist) and ask the guy to give you the ultimate best one for free, of course.

No. Apart from that, as I already wrote in one of the previous posts on this blog, people buy brands, not products. It’s a well-known fact that has been proven over and over again. Instead of focusing on the specifics, most young online businessmen get hooked on some brand’s story and, without even exploring all the options at hand, they buy the software that ends up being all wrong for them.

There are tons of solid and well-respected e-commerce platforms that provide ready-made solutions for your website, like WooCommerce, Shopify, Zen Cart, and of course, the two giants, Magento and Opencart. Although every single one of these listed names is great and similar from most angles, there are still things about them that make them quite different from each other.

In this e-commerce CMS game, there is obviously no one-size-fits-all solution. No, in order to make a smart choice here, you really need to dig deep and seriously get to know all your options.

Figuring out what platform will suit you best comes down to a few basic decisions that need to be made beforehand, such as the size of your online store, your design preferences, SEO and visibility, and of course, your budget.

Seeing how Magento has proven itself to be the most efficient open source in meeting the expectation of both entities (customer and store owners), I have decided (like many of our clients) to give this brand name an unfair advantage over all the other e-commerce platforms  and write a stand-alone blog post about why, in most cases, we recommend this solution to all our clients who own webshops:

All Hail The Mighty Magento

For those who don’t know, Magento is an open source platform designed to meet each merchant’s needs and requirements. It can be reconfigured, extended and customized to ridiculous extent.

This platform has become insanely popular these last couple of years. It’s certainly one of the most well-developed platforms for running an online shopping cart.

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The script is a first choice for those who want to create a large e-store with many functionalities, being able to manage a large number of products at the same time.

But, before you get all super excited and crazy, you must know that Magento demands a pretty powerful machine to back it up. It’s well known that this platform puts high pressure on user servers.

Why? – Well, because it’s huge system with lots of menus and settings. Magento offers a variety of options that allow almost infinite customization of your site. It has an infinite number of marketing and personalization tools that are specifically designed to help you conquer the market as fast as possible.

To put in layman’s terms, Magento is basically a piece of software that helps you stay ahead of your competition.

Installing Magento

To most users who have “some” or none so ever development experience, installing Magento can become a bit of challenge. Knowing this, we have decided to create a step-by-step “How to download and install Magento Commerce” video and upload it to our YouTube channel, so you can rewatched time after time, after time for free:

With Magento, installation depends on whether you are using the hosted version of the product or whether you are installing the stand-alone version. The complexity of the installation process itself mostly depends on your hosting provider. Some web hosts allow one-click installation, while others suggest that you pass on the whole idea of adding Magento to your site.

We at AltusHost are the former. With just one click, you can have your Magento up and running with us.

So, What Makes Magento Standout? What are Its Key Advantages?


*Multi-store operation from single admin panel
: Magento makes it possible for its users to run several stores at one time from one administration station.

*Flexible catalog controls: You can set a template for a given product that will make this product present to a client differently than other products at the same time period.

*Customize, customize, customize: Magento offers a variety of options that allow almost infinite customization of your shopping cart.

*SEO friendly structures: Optimizing Magento for Search is a pretty easy and straightforward task, if you know how to. Luckily for you, Lewis Seller wrote a great blog post on MOZ that guides you every step of the way.

*A great deal of different and highly useful extensions: Magento Connect lists more than 4000 extensions. Most industry experts believe that Magento is the world’s fastest growing e-commerce platform.

*Good support: Magento has a huge and ever-growing community of users who selflessly contribute to discussion boards. This kind of user culture is definitely a plus for all those who are just starting with e-commerce.

*Trust: More than 240.000 online businesses use Magento. The credibility of this platform is unquestionable.

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As you can probably see from everything listed above, Magento is a complex piece of software that requires a bit of knowledge from its users in order to fully understand its power and everything that it has to offer.

We at AltusHost care about our active and potential customers. Apart from providing great web hosting services, we are interested in helping our partners grow on their professional journeys as well. Their success is our success.

As a provider that primarily hosts medium to small sized business, we at AltusHost have made it our prime objective to feed our customer with information that will help them better optimize their business for the Web. That is why we have created this Magento Commerce video guide to help anyone interested in adding this system to their webshop master all its options in no time.

Be sure to watch all our videos. I promise you, you’ll acquire some terrific knowledge in no time.

That’s it for now,
Thank you so much for reading our content.
See you soon again,
Goran @ AltusHost B.V.

 

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