5 Indicators Which Show That You Should Expand Your Content Writing Team

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5 Indicators Which Show That You Should Expand Your Content Writing Team

Having a content writing team is essential if you want to ensure that you have lots of high-quality content that is going to be published regularly. However, there are times when the team becomes pressed, which means that you need to seriously consider expanding at that point. With that in mind, let’s take a look at some of the clear signs that it’s time to grow your content writing team.

Your Team is Barely Catching Up with Deadlines

Content Writing & Deadlines

There are always periods of time when the team has to handle a lot of content, and it often occurs that the deadlines are not met. However, if you notice that this type of situation starts occurring regularly, you should seriously consider finding an addition to the content writing team, or even several new members.

Constantly chasing deadlines will drop the quality of your content, as writers are going to struggle to meet the higher demand. Some of the steps that you can take is to review the writing schedule and make as many improvements as possible. Other than repurposing your older content, the best, and probably the only viable solution is to hire more people.

The Editing Process is Taking Up a Lot of Time

The fact that the deadlines are always close by makes a lot of writers drop the quality of their writing. This drives more pressure on the editorial team. One of the solutions is to expand, but you can also get into little details and explain your expectations to the already present writers, so that they know what they need to work on and where they can improve.

Editors can create a document with recurrent grammar or syntax mistakes. This will reduce the pressure put on editors, and it will help them achieve more, as there will be far less mistakes.

Research Slows Down The Publishing Schedule

Creating high-quality content demands a lot of research, and when there is a lot of work to do, research takes up an additional amount of time. If you notice that research is affecting the publishing schedule on your blog, you should definitely consider adding more people to your team. Another solution is to choose a different content medium such as a video. No matter what you decide, the most important thing is not to lower the amount of research, as it will greatly lower your blog’s content quality.

Lower Content Quality

Content Quality as a Business Essential

Content quality is one of the most important things in a company’s marketing strategy due to the fact that it is responsible for driving more traffic towards your website. Maintaining high-quality content is something that you should never sacrifice. If you notice that the content is becoming superficial, simply because writers are in a hurry to respect the deadlines, it is necessary to immediately consider expanding your team.

The point is to find a skilled manager who is going to ensure that all the deadlines are respected without any sacrifice in terms of quality. This is achieved with a schedule which is going to allow writers to work on different assignments. When a certain topic becomes overwhelming, the writer can switch to another one to rest.

Engagement is Going Down

Engagement Improvement - AltusHost

Regularly publishing content is not the only thing that is important for a good content marketing strategy. There are other factors that are important as well. The amount of engagement that the content is generating is one of the clear indicators as to whether the content is truly good and informative. One of the reasons why engagement might start dropping is due to the fact that the content quality is dropping.

Consider expanding your team with experienced writers who will not only create incredible content, but also help other people take steps to improve their own skills. On the other hand, engagement requires communication. Replying to people in the comment section is a great way of maintaining and increasing the engagement of your readers.

One of the solutions to this problem is to hire a social media manager who would be responsible for replying to people’s comments. This will establish a communication between you and your visitors or customers, showing that you care about their opinion, which will make them return to your website.

These are some of the main indicators that you should consider when expanding your content writing team. If you notice any of these signs, immediately start searching for more content writers, as you don’t want your blog to lose its quality and its visitors.

How to Quickly Build and Grow Your Online Brand Beyond 2016

The number of people that have access to the internet is growing exponentially. The markets have transformed from being only local to being global. It has become harder for all companies to penetrate marketplaces, because they have grown oversaturated, especially in the last couple of years.

Customers are basing their purchase decisions on trust and how well they know the business they are purchasing from. That’s where branding comes into play. With a sound brand-building strategy, you will help your business become well-known and respected. Your brand will affect your reputation and how you are seen online. In the end, you want to attract people that are willing to make a purchase and convince them that they are in the right place.

The following tips will help you build a successful online brand that will last for many years to come.

Naming Your Business

After some time spent brainstorming in search for a business name, you will have a list of names that could end up being official company names. This is a great time to go online and do some research in order to find out whether there are any companies with the same or similar name out there. Before spending any money, make sure that nobody has prior rights to that brand name.

Another name-related task that lays ahead is to check if there is a domain name available for your business. The perfect outcome would be a domain name that’s the same as you company name. If this is not the case, you can settle with something similar. You focus should be on .com domains, but if there are none available, you should go with a .io domain, which is very popular for tech websites and startups.

Start Blogging

Blogging and Branding in 2016

There is no better way to build authority in the field you are interested in than to start providing the audience with valuable content. While attracting more and more readers with your blog posts, you will steadily increase brand awareness and entice more people to check up the services and products of your company. If you build a steady community around your brand, you will have the chance to demonstrate your authority by being quoted in news articles.

Another goal for your blogging career should be guest blogging. If you create content of value, there is a great chance that you can pitch your ideas and have people interested in your brand. Try to keep your posts closely related to your area of expertise.

Keep your Website Updated

In order to stay competitive on the market and to allow your brand to grow, you have to adapt to various changes in web design trends. You should always prioritize the designs that work well with your services or products. Simplifying the UI and providing the visitors with unique images will help your brand become easily recognizable. Also, try to keep the About Us page on your website regularly updated. This is the one page that tells your brand story, something that website visitors can really connect with. By doing this, you will constantly update your brand image, providing the audience with more reasons to stay with you.

Utilize the Social Media

Almost 40% of the world’s population has an account on either one of the many social media platforms. In the past few years, social media has become a powerful brand building tool. If you want your story to be heard, you should start a social media campaign.

A good way to get noticed is to create a memorable and unique hashtag for your brand. You should also have a designated staff member who will monitor all your social media accounts. This way, you will be able to respond quickly to any questions or mentions.


Growing your online brand is a process that never ends. Make sure to have a calendar with all the details and the necessary steps for the upcoming months. This way, you will bring structure to your advertising efforts. Don’t forget to include everything that might help your brand grow – social media outreach, SEO optimization, online ads, etc.

Keep a close eye on successful brands and try to implement some of their ideas in your branding tactic.

Don’t worry if you don’t have immediate results. This advice will help you get into the framework of successful brand building. After all, building a brand is a process that requires a lot of work and patience.

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