Internet Marketing Trends to Watch For in Coming Months


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Internet Marketing Trends to Watch For in Coming Months

If you own an online business, you want to find ways to ensure that you get the most conversions. In 2018, as before, you want to have the tips and tricks you would have used to get the right traffic and conversions. Internet marketing trends are always changing. There are always new tips and tricks that business people need to learn. By learning these tips and tricks, your website will attract the right customers in the locality that you operate in. These tips are easy to follow. If you are a startup, this will enable you to get your business ahead without having to pay too much for it.

1. Focus on lead capture

Your business main objectives are to attract as many profits as possible, having gathered all useful information for business decisions it becomes a guarantee that you will attract profit to your side. Anytime you are interacting with a client that you can tell is a potential investor, it’s good to establish a process standard for your business for you to capture lead information. Therefore the need for asking the right questions is relevant.

For future business growth, your employees should be trained with much emphasis on the process.  Trials, coupons, and discounts are effective for capturing lead information from a customer. It is also useful to engage with your website with all the possible channels from white papers, forms, and demos to capture information.

2. Use local SEO

There is the need for you to create a website and find a platform on social media; it is never too late to get your business in this direction. Ensure that you create a friendly ground with the local users and bloggers, even if it calls you into creating a guest blog and post at least twice in a month. Identify the common words that users use to find your product on Google and make your titles in relation to those keywords. This way you will make it easy for users to create traffic on your business site.

3. Segment your contact database

Being on the social media market simply requires you to have the right of monitoring who visits your site. Ensure that you are communicating the right information to the right audience at all time. Monitoring what they do, testing the type of emails they open and respond to, the links they click. This way you will be able to play with their psychographics and demographics which will help you market your offering and message to the right target of the customer based on their needs.

4. Create partnership

There are businesses out there that generate complimentary services and products with you. Creating a relationship will help you understand the needs of your clients better. Partnering with such businesses will make a lead capture, your partners will offer their services into your business and vice versa, therefore, develop a key partnership that will enhance your productivity in relation to your customers’ needs.

5. Promote local

There is a potential customer from within your location and all they need is you to engage them. Everyone loves it when they are part of a community development within their areas. Engaging your local community by even educating them on the need of your product will help your business to grow to the next level. Ask for referrals when you are sure that your customers are satisfied. If you take a good look you will realize that there are so many coalitions that mainly support locally owned businesses and by creating a good relationship with the community is not exceptional. Join with the local first chamber and stay visible and informed to local consumers.

6. Develop a referral strategy

You are in charge and developing a methodical way of generating referrals is the key. Ensure that you create a systematic outline process by incentivizing your employees. Find the best time to ask for referrals, mostly the best time is during the purchase or shortly after. Ensure that the customer gets the required satisfaction on the product. Be sure they are happy with the product first. Never ask for a referral when the client is unhappy.

7. Know your target audience

The first thing you need to do as a business owner is to ensure that who your target market is. Is it male audience, women, what interests do they have and how often they tend to buy something online? This will help you in the design process and website strategy. Do they use smartphones or other mobile phones to access your website? Most business owners make the mistake of assuming that all their users use either IOS or Android phones. Know which phones your audience uses and whether they have a stable internet connection.

8. Maintain core content

The mobile website version of your website should be a reflection of the desktop version of your website. It is critical to ensure that you keep the core content of your site the same. This way, your customers will have the same user experience whether they are using their mobile phones or a desktop to access your website.

9. Mobile optimization

While keeping the core content the same is critical, it does not mean that you should not optimize your website for content. The mobile platform gives you an opportunity to a better and more tailored experience. It expected that the number of people who will be surfing the internet using their mobile phones will increase in the coming years. So, ensure that all aspects of your site are accessible through the phone.

Marketing is one form of ensuring that you make money and get profit in all you do. However, as the market is growing, the need for advancing your marketing techniques is critical. As others are trying to figure out how they will get money in the online marketing, you should not be in the same fix. You can make money using video marketing. There are new monetization that if you take advantage of, your business will be bound to grow and in return earn money for you.

About the author: Lana Wall is an Australian native business coach, a digital marketer and a psychology fan. She’s fond of reading professional literature. You can find Lana writing for SmartPillWiki.com.

There’s an app for that! Can Software really be used for writing SEO friendly product description?

Online businesses are running successfully by communicating exactly what they deliver through their product descriptions. When a user visits a website, he or she needs just a few milliseconds to form an opinion about your business.

If the website fails to express key features and benefits of a product at the very first glance, the user will already be at the door leaving, my friend.  So, let’s all agree here that good product description has a significant role in reaching higher conversion rates.

Getting a rocket high conversion rate is the ultimate goal of every online business. No question about it. Yet, there are many different factors affecting your conversion.

Some of them you can directly control, so, jump right on the business.

Like, for example, writing amazingly good SEO friendly product description.

This would set forth the most relevant features and make it understandable to your target audience, and crystal clear to potential customers. How exactly your product can make their lives easier and better? Tell them.

Business managers and marketers carefully plan this. It is a technique and a thing of experience. Content about your product on your landing page has to be perfect and well-measured.

Of course, eCommerce websites are free to select a format for the product description. It can be a plain landing page with all the information listed at once or separated in tabs for easier manipulation. Whether you’re using WooCommerce or any other application, you can easily look for some valuable product details in tabs.

The WooCommerce Custom tabs pro is one of worth mentioning tools that allows you to categorize useful product information in different tabs, thus beautifying the landing page.

Aside from displaying product description, what else should be in the center of your attention?

Yes. Content creation.

You can do a lot of creative handwork by yourself, but some apps can come in handy.

Believe it or not, there are numerous applications that either write content for you from the scratch or spin existing text and make is unique. But, let’s face it, it is machine written. It doesn’t have emotions, desired tone or approach to attract someone to try your product or service.

Result: No orders.

And you don’t want that.

But how software can be used to write product descriptions?

Apps are everywhere.

We use them when we need to communicate, to remind ourselves to water the flowers, to find out what cool song is that and even to simulate blowing candles on your cake, goddamnit.

But for most of the time, apps are making things in our lives much easier and faster.

When it comes to content writers, software is used to create flawless copy that would be good for both users and search engines.

Humans and machines.

There is a bunch of applications for writers out there, helping them either at the stage of composing a sentence or making it completely typo-and-grammatical-errors-free.

 

Writing, rewriting, and scraping the content

Writing is associated brainstorming about a topic or product and coming up with amazing taglines and descriptions. Without any doubt, readers still like to read the content written by flesh and blood humans, not by the bots. In general, writing is more about emotions and realities rather than plain and random text on the internet.

Applications can generate a piece of content by evaluating a keyword, but it certainly can’t understand the needs of your targeted audience.

Copywriters, who are still on their writing beginnings and often lack inspiration, can try Articoolo. For example, if you enter a keyword “Armani Women Jeans”, it will draft a general paragraph about it. However, the perfect description needs more than a generic stream of words. You’ll need deeper product insights.

Besides from making content around a particular keyword, you may also find rewriting and scraping tools like Spinbot or EZrewrite.com quite helpful. These applications rephrase a paragraph and give it the impression of a brand new piece of content. Using such paragraph may attract a number of visitors from the search engine, but will fail to deliver a proper message of the product or service.

So, try to write your very own and original content and just refine it with mentioned editing tools.

Editing, proofreading, and finishing

The first draft of a product description is a mix of its key features, and most of the times it’ll need further editing and finishing. As an experienced writer, you are well prepared and quite familiar with terms that have to be used in writing for a specific topic. Should I mention that for SEO friendly product description, accurate grammar and sentence structure are an absolute must?

Content writers, of course, are welcome to use editing and proofreading tools to remove typos and errors. Widely available tools for this job are Ginger, Grammarly, Correctica, etc.

hile above-mentioned apps may not provide you the ultimate solution or completely accurate English, they do a quite good work in highlighting most of the major mistakes. So, let’s say that those apps could be used for first product description draft that saves time and paves the way for the editorial team.

Readability and SEO friendliness

A fine selection of words you use in your content truly matters. Especially when it’s readability and SEO friendliness comes in mind. The content marketers widely use Hemmingway app or real-time content analysis tool by Yoast to find how much their content (product/service description) is readable.

What these apps actually do?

They simply replace complex words with easier ones. That way, your written content would be a lot easier to read and understand.

Also, readability is a huge factor in making your piece of content SEO friendly. Search engines like Google, Bing, DuckDuckGo tend to rank a web page higher if it has easy-to-understand content. You can pursue a higher readability score to ensure everyone gets the message easily.

Final Thoughts

Writing a product description is a process which goes through different phases: understanding the basics, evaluating the key features and the purpose, and it’s target audience.

In terms of writing, in general, different software can be used as it completely depends on the purpose of writing. But, product description writing is a whole lot of technical information, where every feature needs to be in a logical sequence.

For such work, you’ll need an experienced and vigilant writer, because missing any of the unique-selling-point in the description may result in a higher bounce rate. Once the content is created, writers can utilize the above-discussed software just to remove the errors and refine it for perfection.


Paul Simons is an experienced digital marketer with expertise in UX design consultation and conversion optimization. He has an experience of more than 7 years in understanding the key elements in boosting sales of different companies. Currently, he is working as a marketing team lead in FMEAddons.

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