5 Killer Ways to Reduce Your Bounce Rate


5 Killer Ways to Reduce Your Bounce Rate

One of the most important things to understand about your website’s bounce rate is that you’ll never be able to get it to 0%. People are all looking for different things, even if their current journey has lead them directly to your virtual doorstep. Some people are going to hit that “Back” button after a few seconds and never return – there’s nothing inherently wrong with this.

But if your bounce rate starts to creep up too high – like if the majority of your visitors quickly flee your site for whatever reason – that’s when you’ve got a massive problem on your hands.

Luckily, the process of actually reducing your bounce rate as much as possible is a lot more straightforward than a lot of people realize. All it requires is that you keep a few key things in mind.

1. It’s All About That Readability Factor

If you really want to reduce your site’s bounce rate, the first thing you need to do involves taking a cold, hard look at all of your content to see what is currently working and, more importantly, what isn’t.

If your customers arrive at your site and are greeted by massive blocks of text filled with industry jargon that they have a hard time understanding, they’re likely going to leave and never return. But at the same time, they don’t want to feel like you’re speaking down to them, either. Pay particular attention to the voice, tone and style of all of your content for the absolute best results to that end.

In addition to taking care of things like formatting (make sure your content displays every bit as well on a smartphone as it does on a computer), also make sure you’re pairing your content with relevant visuals and other compelling images. Never underestimate the power that a quality image brings to the table.

2. Videos, and Lots Of Them

Speaking of quality visuals, another way to significantly reduce your bounce rate involves using video-based content.

Not only do most people already agree that video is one of the major types of content with the highest return on investment, but studies also show that videos are naturally better at converting visitors than other types of content formats.

One business even saw a massive 34% reduction in its bounce rate just by replacing huge blocks of text with videos whenever possible.

This doesn’t mean that you need to turn all your blog posts and pages to a video website, but in other words, you need to give people a choice between reading something and watching a video to learn that same piece of information.

According to one recent study, by early as 2021, 82% of all internet will be solely video content, and by leveraging Video on demand conten (VOD) for your business, not only can you improve your bounce rate, but you can also future-proof your website!

3. Pay Attention to Your Page Load Times

Did you know that, generally speaking, customers expect a business’ website to load in about two to three seconds?

Yes – a full 47% of people say that a page should load in under two seconds. If your site loads in three, a large number of your visitors are already thinking about leaving your site. If your page load time is four seconds or above, most of those people are probably already gone – and they definitely aren’t coming back.

To truly reduce your bounce rate, make sure that all of the sites on your domain load as fast as humanly possible.

Every time you make changes to a page’s architecture, take a look at the page load time to see if it’s increased or decreased. Never underestimate the massive difference that a couple of seconds can make.

4. Change Your External Links

This one is a simple technique, but again — it’ll make a major impact on your bounce rate in the best possible way.

Many of the sites on your domain are probably filled with external links in an effort to build credibility. What you need to do, however, is make sure that those external links all open in new windows. If a link opens in the same tab, guess what – you’ve literally just sent someone away from your page and they aren’t necessarily going to come back.

Users tend to always go forward in their journey, not backwards.

Back Button Fatigue is a  real thing and if you want to avoid it, you need to make sure your external links open in new windows whenever possible.

5. Mobile Friendliness

Finally, never forget that the vast majority of the people who are interacting with your brand will be doing so on a mobile device like a smartphone or tablet.

You could have what is objectively the best desktop site in the world and it ultimately won’t make a difference if that site is hard to read or navigate on a smartphone.

Not only will this one key step help to significantly reduce your bounce rate, but mobile friendliness has also been a core part of Google’s search engine algorithm for the last few years – meaning that it will help improve your SEO efforts, too.

When a business colleague  I’ve been recently working with made mobile friendliness his priority, he reduced bounce rate of his website by 50% – and as a result, he was also able to enjoy a smartphone checkout conversion improvement of 54%.

Having a mobile friendly website, is one the best ways to improve your SEO. Mobile friendliness is so darn important that many business are now launching their own OTT apps on mobile devices so that their customers can engage and interact with their contents easier and faster!

Wrapping this up…

Bounce rate is one of the main factors that search engines look at when ranking your web pages! It doesn’t matter whether you run an eCommerce store or a SVOD service, improving your bounce rate should always be on top of your SEO strategies!

As you can see, improving your bounce rate is rarely something that is accomplished by one major move and is more often the product of a series of smaller ones. If you go through this list and enact all of these changes in a meaningful way, slowly but surely your bounce rate will be something you do NOT have to worry about any longer.

At that point, you can allow your products and services (and the larger brand behind them) to speak for themselves.

Author’s bio: Amir Shahzeidi is the social media manager at Uscreen who’s abnormally intrigued by all things marketing. He’s also a composer and pianist who’s rarely loved by his neighbors because all he ever plays is atonal music. But cats love him so it’s fine!  

 

Common Mistakes to Avoid When Choosing a Web Hosting Company

A website is an anchor of your business, so you have to make it both well-designed and perfectly functional. While the former depends on your own skills and creativity, the latter is all up to the web hosting company you choose. This means you have to be very careful while looking for the right provider.

It’s almost like searching for a hotel since you want it to be as cheap and comfortable as possible, with the highest level of room service. The same goes for web hosting because you want to feel pleased and relaxed using it, but avoid huge expenses in the process.

However, this doesn’t come without a fair dose of research and analysis, and that’s exactly where most webmasters make a mistake. They don’t do the homework and end up using a low-quality service.

Now, brace yourselves for some of *the most common mistakes* to avoid when choosing the right web hosting company.

1. You Go For the Free Web Hosting Services

Let us go back to the hotel analogy and ask you a simple question – have you ever booked a room free of charge? We bet you haven’t because it just doesn’t make sense. And if you believe that it makes sense to get a reliable hosting without ever spending a dime on it, you are terribly mistaken.

IT experts at Brillassignment.co.uk claim that you always get what you give when it comes to web hosting providers: “A free service might be a convenient option for amateur bloggers or small communities, but never for the full-time organizations with the bigger business goals.”

If you are wondering what seems to be the problem with free hosting, there are a few basic things to consider:

1.The service is often slow and unavailable

2. It displays 3rd party ads

3. Free hosting doesn’t give you the opportunity to scale your business

4. You can hardly improve search engine ranking

All these issues will make your website dysfunctional, chasing away the majority of visitors. For this reason, you should definitely skip the free version and find a paid hosting that really fulfills its purpose.

2. You Choose Based On Prices

This mistake may sound a little counterintuitive after our first suggestion, but it’s actually true. You shouldn’t buy web hosting based on the price exclusively because it’s not always a credible indicator of its performance.

Web hosting could cost you anything between $5 and $100 a month, but you need to take several features into account before taking any major actions. First of all, higher prices could be a matter of good marketing, thus making the service look better and more authoritative in the eyes of a typical customer.

On the other side, you will sometimes find suspiciously cheap providers because they offer discounts for first-time users. The price doesn’t necessarily mean they are underperformers – it only suggests they are eager to attract new clients with lower prices.

You should also keep in mind that most of the prices you see online are available only if you pay for the whole year in advance.

So, what are you supposed to do here? We highly recommend you determine priorities. Make a list of features you need, keeping in mind the possible scaling issue in the near future. Once you’re done with it, you can look for companies that are able to fulfill your demands and compare their prices.

3. You Believe In the “Unlimited” Story

A lot of times you will see ads promising limitless features, especially in case of shared hosting providers who want to attract more clients with pompous promises. Don’t believe it because it’s simply not true.

Namely, there are no such things as unlimited bandwidth or storage. Shared hosting providers have a certain capacity, and it usually fails to live up to the expectations. The results are always poor website performance, uptime problems, and low page load speed. Besides that, you could be facing additional problems:

1.No multiple POP accounts

2. No website performance statistics

3. No option to install your own software

4. No SSH

These are all serious issues. According to the report, 40% of users will abandon the process if your website takes more than three seconds to load. They don’t care about your web hosting dilemmas – they just want you to ensure the best customer experience.

What should you do in this case? The solution is simple: read web hosting specifications carefully and pay special attention to the restrictions. It will help you to figure out the real configuration and determine whether it suits your needs or not.

4. You Fail to Find and Check Online Reviews

Word of mouth represents an extremely important indicator of web hosting quality, so you must use this tool to check all options before making the final decision. With online reviews at your disposal, you can explore most of the features we mentioned above, including:

1.The overall performance

2. Frequently mentioned bugs

3. Possible security issues

4. Customer service

5. Recent complaints

Bear in mind, however, that web hosting companies understand the importance of online reviews. They often create fake testimonials and pay for positive comments to improve online reputation, so you have to check the authenticity of user reviews.

Our suggestion is to find and consult trustworthy online sources. If you still don’t believe any of these, there is another way to find an authoritative web hosting provider. Namely, you can explore and compare their cancellation rates. High-quality services rarely go above 10% in this field, so you can consider it an accurate indicator of professional credibility.

5. You Don’t Test the Customer Support

Regardless of the provider’s quality, you will be facing occasional web hosting problems. In such circumstances, agile customer service can make all the difference for your business. While most companies guarantee 24/7 support, a few of them actually fulfill the promise.

For this reason, you should test their efficiency before sealing the deal with any company. If they offer live chat, phone and email support, don’t hesitate to call or send them a message to ask the basic web hosting-related questions.

A good customer service team will be glad to answer your inquiries because they know it’s the only way to impress prospects and win over new clients. They should respond in a timely manner, and it should be a relevant indicator of the web hosting quality in general – but it’s up to you to make the first move.

We live in the digital age where people expect to reach any kind of information within seconds. What does it mean for you as the webmaster? It means you have to ensure the highest level of website efficiency and performance in order to indulge your customers.

The only way to do that is by finding a reliable hosting provider who can make your site running smoothly in the long-term perspective. In this post, we showed you the five most common mistakes to avoid when choosing the web hosting company.

Did you ever have to face some of these issues? Do you have other practical suggestions to share with our readers? Share your opinion in comments, and feel free to post a question if you need additional explanations – we would be glad to help you out!

About the author: Scott Mathews is a professional content writer in such topics as work productivity, IT, business relationship and SEO. Scott`s the biggest passion is blogging and travelling. He regularly takes part in different career growth conferences and contributes his posts to different  websites. Contact him on Facebook and Twitter.

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