5 Visual Apps For Making Social Media Content Go Viral


Tag Archives: Digital Marketing Tools

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5 Visual Apps For Making Social Media Content Go Viral

Greetings, Reader.

It gives me great pleasure to introduce Nancy Grace to you. Nancy is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles predominantly focus on social media and are widely followed by readers from all over the world. Read her new post right here on our blog!

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I’m a person who likes to work on the go and was in constant search for applications that will provide me with the flexibility I’ve always wanted. What about you? Are you looking for applications, that can help you create impressive visual content while you are on the move?

Well, you are in luck! My hard work paid off when I was able to find apps that helped me create images, videos, and animations which are of professional quality.

Here, I would love to share a list of five applications that will be a great fit for both professional and personal use.

1.  Piktochart

Is my content boring? How do I make it more engaging?

These are the questions I have always encountered when text and statistics constitute the foundation of my content. But, to my surprise when the text, pictures, and the graphs came together the there was more engagement! It dawned on me that infographics are a powerful medium. It has about 30 times more probability to be read than regular content.

Creating infographics on Piktochart

It is also important to notice that creating infographics can be time-consuming and challenging for people with less knowledge about software like Photoshop, Illustrator or Coral Draw. So it’s not easy to create infographics in limited time. That is when I stumbled on Piktochart.

The app makes the job easy with several templates and icons. It also opens up an opportunity to customize your infographics the way you want. I would recommend Piktochart to give your content a visual edge. Creating engaging infographics will give your content the best chance to go viral. Piktochart is an all-rounder among visual applications as you can create reports, posters, and presentations as well.

2. Adobe Spark Video

Want to make a video that will stand out? Well, the software giant Adobe have an ideal solution for you. It’s an iOS application called Adobe Spark Video. Before using this app, I must tell you that my expectations were high. The application was named the app of the year in 2014 by Apple, and I must say it fulfilled all my expectations.

I have come across situations where I had to make a video that stands out and within a limited period. Videos can engage the audience better and convey the idea effectively. But, the only things that will be of easy access to us are our phones, and this application is perfect for such situations.You can create short animated, narrated videos. It is easy to record audio, add music, text, and photos and will help you effectively convey your idea.

Screenshots of Adobe Spark Video

In a nutshell, Adobe Spark Video is a storytelling application perfect for professional use. The biggest advantage is that it works with ease on your iPhone and iPad. The application has around 4 million downloads on the App Store as of now.

The only drawback I feel is that it’s not available for Windows and Android devices.

3. PowToon

Imagine you’re coming out with a new and unique product, it is necessary that your presentation also represents the same. When I came across a similar situation, I was pretty keen on doing something outside the box other than using the same old Powerpoint presentations.

PowToon’s website demonstrates creating animated videos

To my surprise, I was able to find the easiest and innovative tool to create amazing presentations and animated videos, PowToon. The application allows you to export the files to YouTube as well. You can also download the files in the MP4 format. The application is available on the Google Chrome store. It also has an application on edmodo.com.

This app will help you convey your ideas quickly and ultimately boost your sales. If you own Chromebook or have Google Chrome as your primary browser, Powtoon is a must-have and it’s an efficient tool to boot.

4. Adobe Spark Post

Have you dreamt of using a Canva like simple graphic design application on your phone?

Well, I have, and my dream has come true in the form of Adobe Spark Post. I’m not a fan of being chained to my PC if I want to create graphics. This application enables me to exactly not do that. You can create pictures whenever and wherever you want. The application comes in exclusively for the iOS users. When you open the app, you can see examples of different genres. You can remix or take inspiration from the same.

To create a new image, all you have to do is to tap the “+” button. You can click a photo or select one from your photo library, stock images from Adobe, Creative Cloud or Adobe Lightroom app. Once you have zeroed in on a photo, you can choose the type of post you are planning to create.

Screenshots of Adobe Spark Post

The one feature I loved the most about the application is I was able to make custom made images, suitable for each social network. I was able to create images for Instagram, LinkedIn (including the cover image) Facebook (including cover photo), Twitter (including header image), Pinterest posts, YouTube Video thumbnail, Facebook ads, or blog posts. You can also give your specifications like aspect ratio and sizes or edit palette, design, and filters.

5. Tweetroot

If Twitter is the platform suiting your business, then Tweetroot is an essential application. It is a free iOS application that allows you to create tag clouds. I feel tag clouds are great because it provides navigation to visitors and welcomes them with instant illustration. These tag clouds will be made exclusively from the tweets of a particular account.

When I gave the app a try, all I needed to do was authenticate it with my twitter account.  Once it’s done, you can create tag clouds. Paint roller, text icon, slider icon and the check mark allows you to change the palette, change the font, number of words and placement and save your tag cloud respectively.

Screenshots of the app Tweetroot

Another impressive feature I noticed was that I could save the image to my phone or share it to various social media accounts. You can use this application to highlight the top words from your competitors’ Twitter feed and tweets related to your industry. So, it’s not just a visual tool, but an excellent tool for research as well.

6. Word Swag

Word Swag is an intuitive and versatile mobile application. It transforms any piece of text into a well designed shareable visual content. Word Swag has very cool templates that enable you to start from scratch – create an image and add text. In short, when I encountered the application for the first time I was able to get visual content of professional quality. And this was with just my phone!

The application was of great help to me as I was not well versed in Photoshop or Illustrator. I feel this app has the capability to create amazing text-based visual content. You can do it in 3 minutes without even getting out of your comfy bed with Word Swag like I did.

The application is ideal for social networks like Instagram or Facebook as you can create/crop images in 1:1 (square shape). You will also get different typography templates with the app. You can upload photos or click it directly through the app as well. There are some starter images (backgrounds) available which will help you to choose the font and font color you want.

Features of Word Swag

MS Powerpoint, Adobe Photoshop or Adobe After Effects, etc. are the preferred software for creating visual content. But, the applications you discovered today through this article can help you create content much more quickly and easily. For me, rather than sitting in the office the whole day, I could get my job done while riding the subway or the bus. I feel that these applications are a notch above the rest because of the easy to use interface and availability of templates. These applications also let you share to various social media platforms.

Applications like Tweetroot focus on Twitter, while Word Swag focuses more on Instagram. At the end of the day, if you are a business professional, you have to decide which social media you are targeting on. Take a look at this iDigic article to find out which social media platform will benefit you the most and choose visual apps accordingly from the list above.

For the everyday commuter who has a busy schedule, these visual apps are a boon and are sure to help.

5 Expert Digital Marketing Tools You Must Have in 2016

Planning and organizing your business to the best of your abilities is something that is very important if you want your organization to be successful. However, this is only half the work. Just building your business will not be sufficient enough for it to succeed.

Besides having a well-organized business, it is also important to promote it so that people can see how good your products and services are. There is no point in getting a well-organized web host if you don’t have enough traffic.

Getting advertised is important as much as providing good services, this becomes very clear when you know that over 50 % of companies plan on increasing their marketing investments in 2016. The question you are probably asking is how exactly can you increase your exposure in the future and help grow your business to a certain level?

Most of us don’t have budgets like giant companies to invest in assembling a top-class marketing team, and this is why we must look to the alternatives which manifest in the form of many great marketing tools that can take your marketing campaign to the next level. In order to help you reach the marketing goals you have set for 2016, we have put together a list with some of the best tools out there.

Ducksboard

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It is very important to track the number of people who subscribe to your services, join your mailing list and buy products from you on a daily basis. This can be a very exhausting thing to do – especially if you don’t have an appropriate tool. Keep yourself updated constantly on the most essential analytics from any service you use and do this in real time with Ducksboard. Ducksboard is a tool with a board design which allows you to overview all your analytics on one dashboard.

ReferralSnip

A study done in 2014 has showed that almost 85 % of small business organizations get their customers when people talk about it and suggest their services to someone they know.

This is something you can’t afford to miss out on. By creating a referral program of your own, you will get a lot of new business opportunities and customers.

ReferraLSnip is a tool that can help you set up a referral program in less than two minutes. All you need to do is put in a few details about your company, make a design for your snippet and just like that your previous customers can start to refer people to your business organization online.

  1. Person

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The personas of your customers can help you create marketing campaigns that target a certain audience. But, the question is what can help you make customer personas? Well, there is a little framework that goes by the name of “Person”, and it can help you make a visualization of the potential clients you target by simply putting in their gender, their likes and dislikes, their behavior and their goals in a layout which is very transparent and simple to read.

This tool will also allow you to share the customer personas you have just created. This feature makes Person very suitable for sharing with marketers and other teams.

Picreel

Knowing that a lot of people visit your site does not mean that they in fact convert. Attracting people to your website simply isn’t enough and many numbers show that the majority of those who visit a certain website will never come back to it. Bearing this in mind, it is important to optimize your site with various tools similar to Picreel.

Picreel can help you “capture” your visitors when they plan on leaving and offer them various exit offers which are customizable.

BuzzSumo

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Content marketing is here to stay. Many have thought that content will die, however it has proven that it’s important more than ever and its one of the key ingredients for a good blog. This is why you should have a separate budget for a content marketing campaign.

Besides finding the right people to handle your content marketing campaign, you should also research the content you have been supplied with. The best tool you can use to do this is BuzzSumo. It can give you various insights on what kind of content your audience likes the most. Performing research is very easy and the only thing you will have to do is to put in a certain backlink or keyword and you will be given a detailed report.

Make sure to try these tools out and I guarantee you can find perfectly good use for them. It will take you a while to get to know how to use them, but once you get used to them, you will find a way to incorporate them in your advertising campaign.

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