There’s an app for that! Can Software really be used for writing SEO friendly product description?


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There’s an app for that! Can Software really be used for writing SEO friendly product description?

Online businesses are running successfully by communicating exactly what they deliver through their product descriptions. When a user visits a website, he or she needs just a few milliseconds to form an opinion about your business.

If the website fails to express key features and benefits of a product at the very first glance, the user will already be at the door leaving, my friend.  So, let’s all agree here that good product description has a significant role in reaching higher conversion rates.

Getting a rocket high conversion rate is the ultimate goal of every online business. No question about it. Yet, there are many different factors affecting your conversion.

Some of them you can directly control, so, jump right on the business.

Like, for example, writing amazingly good SEO friendly product description.

This would set forth the most relevant features and make it understandable to your target audience, and crystal clear to potential customers. How exactly your product can make their lives easier and better? Tell them.

Business managers and marketers carefully plan this. It is a technique and a thing of experience. Content about your product on your landing page has to be perfect and well-measured.

Of course, eCommerce websites are free to select a format for the product description. It can be a plain landing page with all the information listed at once or separated in tabs for easier manipulation. Whether you’re using WooCommerce or any other application, you can easily look for some valuable product details in tabs.

The WooCommerce Custom tabs pro is one of worth mentioning tools that allows you to categorize useful product information in different tabs, thus beautifying the landing page.

Aside from displaying product description, what else should be in the center of your attention?

Yes. Content creation.

You can do a lot of creative handwork by yourself, but some apps can come in handy.

Believe it or not, there are numerous applications that either write content for you from the scratch or spin existing text and make is unique. But, let’s face it, it is machine written. It doesn’t have emotions, desired tone or approach to attract someone to try your product or service.

Result: No orders.

And you don’t want that.

But how software can be used to write product descriptions?

Apps are everywhere.

We use them when we need to communicate, to remind ourselves to water the flowers, to find out what cool song is that and even to simulate blowing candles on your cake, goddamnit.

But for most of the time, apps are making things in our lives much easier and faster.

When it comes to content writers, software is used to create flawless copy that would be good for both users and search engines.

Humans and machines.

There is a bunch of applications for writers out there, helping them either at the stage of composing a sentence or making it completely typo-and-grammatical-errors-free.

 

Writing, rewriting, and scraping the content

Writing is associated brainstorming about a topic or product and coming up with amazing taglines and descriptions. Without any doubt, readers still like to read the content written by flesh and blood humans, not by the bots. In general, writing is more about emotions and realities rather than plain and random text on the internet.

Applications can generate a piece of content by evaluating a keyword, but it certainly can’t understand the needs of your targeted audience.

Copywriters, who are still on their writing beginnings and often lack inspiration, can try Articoolo. For example, if you enter a keyword “Armani Women Jeans”, it will draft a general paragraph about it. However, the perfect description needs more than a generic stream of words. You’ll need deeper product insights.

Besides from making content around a particular keyword, you may also find rewriting and scraping tools like Spinbot or EZrewrite.com quite helpful. These applications rephrase a paragraph and give it the impression of a brand new piece of content. Using such paragraph may attract a number of visitors from the search engine, but will fail to deliver a proper message of the product or service.

So, try to write your very own and original content and just refine it with mentioned editing tools.

Editing, proofreading, and finishing

The first draft of a product description is a mix of its key features, and most of the times it’ll need further editing and finishing. As an experienced writer, you are well prepared and quite familiar with terms that have to be used in writing for a specific topic. Should I mention that for SEO friendly product description, accurate grammar and sentence structure are an absolute must?

Content writers, of course, are welcome to use editing and proofreading tools to remove typos and errors. Widely available tools for this job are Ginger, Grammarly, Correctica, etc.

hile above-mentioned apps may not provide you the ultimate solution or completely accurate English, they do a quite good work in highlighting most of the major mistakes. So, let’s say that those apps could be used for first product description draft that saves time and paves the way for the editorial team.

Readability and SEO friendliness

A fine selection of words you use in your content truly matters. Especially when it’s readability and SEO friendliness comes in mind. The content marketers widely use Hemmingway app or real-time content analysis tool by Yoast to find how much their content (product/service description) is readable.

What these apps actually do?

They simply replace complex words with easier ones. That way, your written content would be a lot easier to read and understand.

Also, readability is a huge factor in making your piece of content SEO friendly. Search engines like Google, Bing, DuckDuckGo tend to rank a web page higher if it has easy-to-understand content. You can pursue a higher readability score to ensure everyone gets the message easily.

Final Thoughts

Writing a product description is a process which goes through different phases: understanding the basics, evaluating the key features and the purpose, and it’s target audience.

In terms of writing, in general, different software can be used as it completely depends on the purpose of writing. But, product description writing is a whole lot of technical information, where every feature needs to be in a logical sequence.

For such work, you’ll need an experienced and vigilant writer, because missing any of the unique-selling-point in the description may result in a higher bounce rate. Once the content is created, writers can utilize the above-discussed software just to remove the errors and refine it for perfection.


Paul Simons is an experienced digital marketer with expertise in UX design consultation and conversion optimization. He has an experience of more than 7 years in understanding the key elements in boosting sales of different companies. Currently, he is working as a marketing team lead in FMEAddons.

5 Visual Apps For Making Social Media Content Go Viral

Greetings, Reader.

It gives me great pleasure to introduce Nancy Grace to you. Nancy is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles predominantly focus on social media and are widely followed by readers from all over the world. Read her new post right here on our blog!

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I’m a person who likes to work on the go and was in constant search for applications that will provide me with the flexibility I’ve always wanted. What about you? Are you looking for applications, that can help you create impressive visual content while you are on the move?

Well, you are in luck! My hard work paid off when I was able to find apps that helped me create images, videos, and animations which are of professional quality.

Here, I would love to share a list of five applications that will be a great fit for both professional and personal use.

1.  Piktochart

Is my content boring? How do I make it more engaging?

These are the questions I have always encountered when text and statistics constitute the foundation of my content. But, to my surprise when the text, pictures, and the graphs came together the there was more engagement! It dawned on me that infographics are a powerful medium. It has about 30 times more probability to be read than regular content.

Creating infographics on Piktochart

It is also important to notice that creating infographics can be time-consuming and challenging for people with less knowledge about software like Photoshop, Illustrator or Coral Draw. So it’s not easy to create infographics in limited time. That is when I stumbled on Piktochart.

The app makes the job easy with several templates and icons. It also opens up an opportunity to customize your infographics the way you want. I would recommend Piktochart to give your content a visual edge. Creating engaging infographics will give your content the best chance to go viral. Piktochart is an all-rounder among visual applications as you can create reports, posters, and presentations as well.

2. Adobe Spark Video

Want to make a video that will stand out? Well, the software giant Adobe have an ideal solution for you. It’s an iOS application called Adobe Spark Video. Before using this app, I must tell you that my expectations were high. The application was named the app of the year in 2014 by Apple, and I must say it fulfilled all my expectations.

I have come across situations where I had to make a video that stands out and within a limited period. Videos can engage the audience better and convey the idea effectively. But, the only things that will be of easy access to us are our phones, and this application is perfect for such situations.You can create short animated, narrated videos. It is easy to record audio, add music, text, and photos and will help you effectively convey your idea.

Screenshots of Adobe Spark Video

In a nutshell, Adobe Spark Video is a storytelling application perfect for professional use. The biggest advantage is that it works with ease on your iPhone and iPad. The application has around 4 million downloads on the App Store as of now.

The only drawback I feel is that it’s not available for Windows and Android devices.

3. PowToon

Imagine you’re coming out with a new and unique product, it is necessary that your presentation also represents the same. When I came across a similar situation, I was pretty keen on doing something outside the box other than using the same old Powerpoint presentations.

PowToon’s website demonstrates creating animated videos

To my surprise, I was able to find the easiest and innovative tool to create amazing presentations and animated videos, PowToon. The application allows you to export the files to YouTube as well. You can also download the files in the MP4 format. The application is available on the Google Chrome store. It also has an application on edmodo.com.

This app will help you convey your ideas quickly and ultimately boost your sales. If you own Chromebook or have Google Chrome as your primary browser, Powtoon is a must-have and it’s an efficient tool to boot.

4. Adobe Spark Post

Have you dreamt of using a Canva like simple graphic design application on your phone?

Well, I have, and my dream has come true in the form of Adobe Spark Post. I’m not a fan of being chained to my PC if I want to create graphics. This application enables me to exactly not do that. You can create pictures whenever and wherever you want. The application comes in exclusively for the iOS users. When you open the app, you can see examples of different genres. You can remix or take inspiration from the same.

To create a new image, all you have to do is to tap the “+” button. You can click a photo or select one from your photo library, stock images from Adobe, Creative Cloud or Adobe Lightroom app. Once you have zeroed in on a photo, you can choose the type of post you are planning to create.

Screenshots of Adobe Spark Post

The one feature I loved the most about the application is I was able to make custom made images, suitable for each social network. I was able to create images for Instagram, LinkedIn (including the cover image) Facebook (including cover photo), Twitter (including header image), Pinterest posts, YouTube Video thumbnail, Facebook ads, or blog posts. You can also give your specifications like aspect ratio and sizes or edit palette, design, and filters.

5. Tweetroot

If Twitter is the platform suiting your business, then Tweetroot is an essential application. It is a free iOS application that allows you to create tag clouds. I feel tag clouds are great because it provides navigation to visitors and welcomes them with instant illustration. These tag clouds will be made exclusively from the tweets of a particular account.

When I gave the app a try, all I needed to do was authenticate it with my twitter account.  Once it’s done, you can create tag clouds. Paint roller, text icon, slider icon and the check mark allows you to change the palette, change the font, number of words and placement and save your tag cloud respectively.

Screenshots of the app Tweetroot

Another impressive feature I noticed was that I could save the image to my phone or share it to various social media accounts. You can use this application to highlight the top words from your competitors’ Twitter feed and tweets related to your industry. So, it’s not just a visual tool, but an excellent tool for research as well.

6. Word Swag

Word Swag is an intuitive and versatile mobile application. It transforms any piece of text into a well designed shareable visual content. Word Swag has very cool templates that enable you to start from scratch – create an image and add text. In short, when I encountered the application for the first time I was able to get visual content of professional quality. And this was with just my phone!

The application was of great help to me as I was not well versed in Photoshop or Illustrator. I feel this app has the capability to create amazing text-based visual content. You can do it in 3 minutes without even getting out of your comfy bed with Word Swag like I did.

The application is ideal for social networks like Instagram or Facebook as you can create/crop images in 1:1 (square shape). You will also get different typography templates with the app. You can upload photos or click it directly through the app as well. There are some starter images (backgrounds) available which will help you to choose the font and font color you want.

Features of Word Swag

MS Powerpoint, Adobe Photoshop or Adobe After Effects, etc. are the preferred software for creating visual content. But, the applications you discovered today through this article can help you create content much more quickly and easily. For me, rather than sitting in the office the whole day, I could get my job done while riding the subway or the bus. I feel that these applications are a notch above the rest because of the easy to use interface and availability of templates. These applications also let you share to various social media platforms.

Applications like Tweetroot focus on Twitter, while Word Swag focuses more on Instagram. At the end of the day, if you are a business professional, you have to decide which social media you are targeting on. Take a look at this iDigic article to find out which social media platform will benefit you the most and choose visual apps accordingly from the list above.

For the everyday commuter who has a busy schedule, these visual apps are a boon and are sure to help.

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