How to Estimate the Value of Your Domain Name


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How to Estimate the Value of Your Domain Name

Most people don’t look at it this way, but the fact remains that a domain name is potentially a valuable property. If the name of your website sounds attractive to the certain target group, rest assured you can capitalize on its market value.

And the figures can be mind-boggling since the most expensive domain name ever sold was sex.com for $14 million. Alright, you probably don’t expect to earn millions selling domain names, but it’s definitely worth digging a little deeper into the topic.

In this post, we will show you the basic domain name features and three things to pay attention to when evaluating their prices. Let’s take a look!

Domain Names Explained

A domain name is a unique name that identifies a website and serves as an address used to access the website. Domains usually contain a prefix www, but it’s not considered a part of the name. At the end of the website address, you can see a suffix such as .COM. This element is also known as the top-level domain (TLD).

There are hundreds of suffixes available online, but this one (.COM) is by far the most popular and widely recognized solution. Other popular options range from .NET to .ORG to .EDU.

On the other side, the most important element is called the second-level domain (SLD). It’s a random chain of symbols, a word, or a phrase you see between the prefix and the suffix. For instance, the second-level domain for google.com is google.

Devin Cullum, a web developer at Careers Booster, explains how to get your own domain: “The domain selection process starts by creating the available web address, and continues by registering it at the Domain Name Registrar. The second option is to buy the domain name directly from your web hosting provider.”

Now, the real question is: What makes a domain name valuable? Sometimes you will bump into the buyer who just happens to like your domain, but most of the time website name is valuable due to these few factors:

Keywords: If you are selling leather coats, a website like leathercoats.com will definitely grab the attention of your target audience. Keywords always make domains eye-catching and valuable

TLD: Potential buyers want to see a credible top-level domain like .COM or .NET

Traffic: Sites that already attract thousands of visitors each day can claim to have a costly domain name.

Simplicity: The general rule of domain selection is to stick to simpler forms. Well-known words make the biggest impact on potential visitors, while uncommon symbols such as hyphens only make your URL more complex and harder to type in

Length: Simplicity goes hand in hand with the domain name length. Try to keep it short and straightforward, avoiding unnecessary confusion that causes spelling errors and misdirects users to other sites

Domain Name Appraisal

We’ve finally come to the part that interests you the most. Estimating the market value of your domain is not exactly a rocket science, but it still requires three different actions to find the optimal price:

1. Research the prices of similar domains

The first thing you should do is to check out the prices of similar domain names. You can conduct a small research to discover the sales prices of web addresses in the targeted industry. Tools like DN Journal will help you with this because they regularly publish lists of the highest reported domain sales. You can see the two-week sales report, but there are also annual data and the all-time archives.

2. Use the official appraisal service

Official domain appraisal services are yet another tool you can use to estimate the price of your website name. Domain Index is one of the most reliable online appraisal resources. It doesn’t only show the estimated price of your domain, but it also evaluates the appraisal accuracy, categorization, keyword usage, and many other valuable details.

3. Ask buyers directly

The third option at your disposal is often the most productive. Namely, you can go directly to the buyers and ask them to send you their offers for the domain name. Sedo is a digital domain marketplace where you can negotiate the price with potential buyers or launch domain auctions to sell the web address to the highest bidder. However, keep in mind that you need to pay up to the 15% fee upon purchase completion to Sedo.

Websites can generate the profit in so many different ways, but have you ever thought about selling your domain name? Most website owners are not even aware of this option, so we decided to explain how things work in this field.

Our post showed you the three basic steps to take when evaluating the price of your domain name. Don’t hesitate to give them a try – your domain name could turn out to be a goldmine!

About the author: Eugene Eaton is an Australian-based blogger for UK Careers Booster, who is into stand-up comedy. His favorite comedians are Louis C.K. and George Carlin. A good morning laugh is what keeps Eugene upbeat and motivated through the harsh day.

How to choose the perfect domain name extension for your website?

Let’s be real for a second here.

Choosing a domain for your website is close to deciding about the right name for your child.

Or a company, for that matter.

Everyone wants the best name for their website. And yes, it is an absolutely critical point. Your domain name deserves your full devotion, and it’s no exaggeration to say that, in some circumstances, making the wrong choice can break your business.

As for the domain name extensions…

In the U.S., for instance, most businesses go with a dot-com, the most popular generic top-level domain (gTLD). Some websites go for that extra creative step with their top-level domain (TLD) so that it completes their final use like time.is.

There are six different types of top-level domains:

– Generic top-level domains (gTLD)

– Country code top-level domains (ccTLD)

– Restricted generic top-level domains (grTLD)

– Sponsored top-level domains (sTLD)

– Test top-level domains (tTLD)

– Infrastructure top-level domain (ARPA)

What are the differences between ccTLD and gTLD?

ccTLD, or country code top-level domain, is the top-level domain generally assigned for each country or a dependent territory. The domain consists of two letters representing the country or territory such as “.nl” for the Netherlands, .us for the United States, .tv for Tuvalu, and so on.

gTLD, or generic top-level domain, is also a top-level domain but is not assigned to a specific country or doesn’t have any restrictions. “.com” and “.net” are the most commonly used gTLDs. A TLD – Top Level Domain identifies something about the website associated with it, such as its purpose, the organization that owns it or the geographical area where it originates. Each TLD has a separate registry managed by a designated organization under the direction of the Internet Corporation for Assigned Names and Numbers (ICANN).

The Impact of Using ccTLDs

There are several reasons for choosing a ccTLD over gTLD.

Perhaps the most important SEO benefit of using a ccTLD for your website is the geotargeting benefit, as it sends the clear message to the search engines that the site is designed for a specific country or region.

A ccTLD also comes with challenges when you wish to target other countries and regions.

For example, if your website uses “.de” domain which is a ccTLD for Germany and you add French content targeting France or English content targeting the U.S., you’d need to take extra steps to indicate that those sites are designed for France or U.S.

What Is the Purpose of a Top-Level Domain?

Top-level domains serve as an instant way to understand what a website is about or where it’s based.

For example, seeing a .gov address, like in uk.gov, will immediately inform you that the material on the website is centered around government.

For example, altushost.com is our main website, but we also have altushost.nl as a Netherlands based web hosting company, of course,  altus.host, altushost.eu, altushost.net and a bunch of other extensions with the same name but different TLDs.

And that is the smart thing to do. It is your brand reputation in mind, after all.

It’s for this reason that some companies will register multiple TLDs so that anyone going to the other, non-primary URLs, will still land on the company’s website. For example, google.com is how you reach Google’s website, but you can also get there through google.net. They are also geo located, so we’re googling through google.nl for example.

However, google.org is a totally different website.

Generic Top-level Domains (gTLDs)

Generic top-level domains are the common domain names you’re likely most familiar with. These are open for anyone to register domain names under

– .com (commercial)

– .org (organization)

– .net (network)

– .name (name)

– .biz (business)

– .info (information)

Additional gTLDs are available that are called sponsored top-level domains, and are considered restricted because certain guidelines must be met before they can be registered:

1. .com

For people wondering what are the five most common domain extensions, .com is hands-down the most popular top-level domain (TLD). It was originally used to designate for-profit businesses (from commercial)  but as you know and see, it has now become the classic go-to among domain names extensions. If it’s available, of course. Fun fact it that all .COM domains starting with A is already registered. And also, you can get yours .COM domain for with AltusHost 4,95 euros in November!

2. .org

The .org extension is also open to any person or entity, even though it was originally designed to represent not-for-profit organizations. It’s a popular option for many non-governmental organizations, nonprofits, politicians and political parties, and online communities.

3. .net

Much like the .COM, .NET is open to anyone. What was originally intended for internet service providers or networks only, has now become a great alternative to .COM. The .NET domain might be a nice little option for tech startups, tech- or application-based companies because it implies network and technology. In our humble opinion.

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