9 Reasons Why SSL Will Save Your Business Day

9 Reasons Why SSL Will Save Your Business Day

You’ve probably noticed a little green padlock right next to “Secure” sign and URL of your e-banking, online shop, PayPal or similar websites which require your personal data. That little green thingy called SSL is your ticket to secure surfing, encrypted data aka safe communication, and represents a sort of a “reliable website/company” badge.

A bit of nerd talk to set up some ground info: SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive data such as client names, phone numbers, addresses and credit card information.

SSL is fundamental for any site that sells goods or services as it guarantees that all information handled remains private and secure. It creates a secure connection between a customer’s web browser and the server of the company they’re associated with.

One of the most recognizable ways (other than a padlock) for customers to see whether a site has encryption in place, is seeing of the https protocol instead of regular http.

Shoppers today are educated in a manner to look for these things before making any online purchases.

What is more, statistics prove that by not having SSL, impact on the business will be tremendous. According to Gartner, 70 percent of people shopping online has canceled an order because they did not trust the website. Yet, 64 percent of those shoppers claimed that they would have finished the purchase if a website had an SSL certificate in place.

So, let us tell you a few things about advantages and benefits of SSL for your business.

1. Encrypts data

Transferring the message to the end user, or intended party without further noise and interference is the job done by encrypting information which is indeed is the major job for SSL. Data submitted on web forms often passes through more than one computer before reaching its final destination, and the more “stops” it has to make, the higher the chance that a third party could get to it.

In case that the information ends up in the wrong hand after characters are being inserted, information becomes unusable. Only the proper encryption key is able to translate the meaning of information.

2. Provides Authentication

When acquiring SSL certificate there is another type of protection and validation given, it is called a server certificate. This certificate is considered to be a mediator between browsers and SSL servers. This ensures that information is transferred to the correct server without being intercepted. Documents given are at customers disposal and anyone can view it and validate if the SSL certificate of the site is up to date to ensure that the information that they are willing to place on the page is original and safe not fraud.

3. Fundamental component of payment processingWithout further ado, there are some policies that need to comply. Namely, Payment Card Industry compliance indicate that e-commerce needs to have an SSL certificate with the appropriate encryption of at slightest 128-bit. What is more, SSL needs to come from a trusted source, to have the appropriate strength of encryption together with private connection for every page that is having paying process. Without those standards in place, a site won’t be able to take credit card payments.

4. Guards Against Phishing

SSL certificates are not easily obtained. Fraud sites or fake sites that have an aim to steal credit card information through advertisements or phishing emails or malicious user will have a difficult time getting a true SSL certificate. At this point, customers are informed just enough to go away from sites that are not SSL protected without entering any information.

5. Offers Added Brand Power

We’ve said that ‘https’ is one of the visible forms that site obtains alongside with icon. However, companies also display images and site seals to show well-trusted encryption is in use. By showing these symbols it further gives clients level of security that information provided will end to where it has been intended.

6. Business Future Proofing

A step forward in proofing validity and the security level is EV SSL. This security measure meets bigger risks that come with e-commerce today. Not many companies have this today, yet it is a really important step into future proofing.

7. Improves Customer Trust

All of the named elements are joined together to form trust bond between a customer and a business. E-shoppers seek reassurance that their sensitive personal information is secure as it ‘travels’ through cyberspace, by providing SSL is the best way to make them comfortable.

8. SSL certificate improves SEO

One of big elements for your site to climb as Google’s Search top result will happen extensively with the help of search engine optimization (SEO). Much is needed to contribute to this results, quality content, adequate keywords, Google AdWords and UX website with great design.

Hence, to maintain well on Google and perhaps upgrade it is very advisable to add an SSL  to your site. From Google’s angle, SSL shows that site is “trusted and certified” and it will further reward it.

9. Descriptional clarificationAlthough direct benefits in correlation to having  SSL have been explained, we’d like to describe you operational part of SSL by correlating it to the real-life scenario.

When a customer enters a secure website they seek authentication and identification from the web server, which is presented through its SSL certificate. It is very much similar to what we have in real life, and that is identification card ‘personal ID’. The website cannot simply say I am “May’s” company it needs a trusted certificate provider to prove their identity. Back-and-forth communication is needed for identification process to take place by which customers do not get fooled.  

Keeping in mind what we’ve just listed above, SSL is most certainly the very least of guaranteeing the security of information exchange and communications over client and server. No site or application ought to be without it, and all people are advised to keep their information on secure sites only.

Top 5 Secrets For Successful Mobile App Marketing Campaigns

Have you ever wondered why one mobile app development company you know is more successful than the other? Well, just like with every other business, building a mobile app that will become a huge success depends on a lot of factors. Every aspect of the development process from making the right app that will be relevant to users, to publishing and marketing the app, contributes to ensuring the success or failure of the app. If you build a mobile app that can help people see their future and you don’t market it well, the chances of that app becoming a success will be slim. This is why marketing is one of the pillars that hold a mobile app development company together. If you want your app to be successful, you have to do things the right way.

Below are some mobile app marketing secrets from a mobile app development company that can help make your app successful:

1. Mobile App Success Is Intentional Not Automatic

The first thing you need to keep in mind when you have an app idea you want to develop is that great ideas don’t mean successful apps. You might have the greatest app idea in the history of mobile technology, and you may successfully build an app that depicts your idea, but that app may not be successful. How is this possible? Well, as stated previously, it takes more than a fantastic app idea to succeed. Several factors will influence the success rate of your app. One of the most obvious influence is your audience. You need to help your customers discover your app if you want to be successful. You need to create a buzz around your new app to make it easier for your audience to see it and download it. When you understand that you need more than a great idea to make your app a success, you’ll be on the right track.

2. Your Idea Shouldn’t Just Be Cool But Useful

Whether you want to make a gaming app or a functional app for helping people with their daily activities, your app needs to be useful and satisfy the need for which it was built. Don’t just make a fancy app that is easy to navigate and has a clear interface but isn’t used as a gaming or functional app. Define what you want your app to be. If it is an educational app, let it be built to serve that purpose. If it is a gaming app, let it be built to serve that purpose. Remember that an app doesn’t just get successful due to downloads. People need to open your app regularly if you’re to make a name or profit from it. If you build an app that attracts downloads but gets uninstalled or never gets opened by the user, you’ll never have enough traction to make it a hit. Let your app fulfill a need.

3. It Should Be Ready Before You Launch If You Are To Succeed

Don’t publish your app when it’s still under construction or when you haven’t run a beta test to make sure it’s perfect. Don’t make people download an app that is useless to them. They will get angry and delete your app before you even have a chance to update it to the latest version. This isn’t to say your app must be 100% free of bugs in the first publication. There are bound to be minor snags. However, it should not be partially complete or full of bugs. Let it be as close to perfect as possible. Allow your mobile app development company to do it for you. Give them time to build it to the ready to publish stage. Don’t put pressure on them to release the app to the public before it is ready.

4. Have A Strategy In Place

Before you rush into marketing your app or even publishing it, it is imperative that you have a clear strategy in place. Set goals for your app and make a list of how you intend to achieve each goal. Add dates to goals to make them more feasible. How do you intend to monetize the app? Will you be selling it, using in-app purchases or banner advertising? These things need to be put in place before you start spending money on marketing.

5. Keep In Mind That Content Is, Still, the King

You’ve probably heard this several times. The importance of content in marketing to your mobile app cannot be overemphasized. Using content, you can convince your audience about why they should download your app instead of your competitors app. Don’t concern yourself with codes and scripts alone. Think of value adding content that you will use to publicize your mobile app. The best way to use content is to build a landing page or microsite that will tell people more about your app. Many organizations offer content marketing services. You can ask your tech team in your mobile app development company for referrals. Some companies also offer content and other forms of marketing along with mobile app development. Have your strategy in place before you publish your app.

6. Optimize, Optimize, Optimize

You’ve built a great app, you have your marketing strategies and goals in place, and now, it’s time to publish your app. Don’t just publish your app and expect it to show up on the front page of a search on the app store. Make sure you take full advantage of app store optimization. Just like SEO is important for successful internet marketing, ASO is important for mobile app marketing success. When you use the right app optimization techniques, you will be giving your app an edge over your competition. This is because ASO makes your app rank high in the search engines. The more visible your app is, the more people will discover it. For you to optimize your app correctly, you must understand the concept of keywords. Find out what keywords your target audience is using. Use these keywords to optimize your app from its name to its description.

Mobile apps are created daily in one mobile app development company after another, and everyone who creates an app creates it with success in mind. No one wants an app that will fade off after a few years. No one wants an app that will never even reach the realm light. If you follow these secrets, you will increase your chances of success in the ever-growing stream of mobile apps.

About the author: Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in the world. He has been contributing to various blogging platforms and Forums.

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