4 Types of Marketing You Need for Business Success

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4 Types of Marketing You Need for Business Success

Marketing is one of the most important factors for business success. No matter what field of work you’re in, you need a good marketing strategy if you want your business to succeed. Finding one might be a difficult task but, once you establish the right one for your business, finishing your tasks will be much easier for both you and your employees.

Strong marketing will surely help your business thrive, no matter what size it is. That is why you need to realize the importance of marketing before you start and do your best to advertise your business in the best way possible.

There are four types of marketing that are paramount for business success and we will provide you with all the information you will need in order for you to develop your marketing strategy.

Content Marketing

2You need good quality content if you mean to attract many customers. Content really does sell and you need to hire a good team of content writers for your website. When you have good content on your site, people who read it will be interested enough to keep coming back. What’s more important is that the word about your business will easily and quickly spread and you will always have more and more customers.

When you update your content regularly, the number of visitors to your site will only get higher, since they will be interested in reading what more you have to say about your business and your products. You can have your own blog on your official website where you can additionally talk about your business and incorporate interesting content and cool topics that will attract potential customers.

Content marketing is truly something you need to carefully evaluate when it comes to advertising successfully.

E-mail Marketing

3E-mail marketing is also very important for the success of your business and, more importantly, it is very cost-effective. However, before you start sending your e-mails, you need to do proper approach. You cannot start bombarding people with e-mails; the best way is to ask them first if they would like to subscribe to your list.

Leave your e-mail information on on a visible place of your website and offer your customers subscriptions. If you start sending e-mails before they even subscribe, your e-mails will go directly to spam, and then you’ve accomplished nothing.

You need to share your content with the people who will be interested in actually reading it. You can also ask your already existing customers if they would like to leave you their e-mails so that you could send them all the new information about your business.

E-mail marketing is a great way to share your content with both your current and your potential customers, and a cheap one at that. If you have quality content, your readers will forward your e-mail to their friends and the word about your business will get out in no time.

Internet Marketing


Having a website for your business is certainly the best option for advertisement today. If your website is professionally designed and available to your customers 24/7, it will be easier for you to successfully promote your business. With quality content and good customer service, you can easily achieve your goal.

When people think about having a website, they usually think it’s very expensive, but that need not be the case. You can choose a free platform, such as the WordPress, and create your website in no time. You will also need a quality web host that will provide you with great services, so that you can be safe on your way to success.

You can easily promote your business on various social media networks and use the Web to expand it. Just remember that a good web design and an SEO friendly website are essential for successful Internet marketing.

Inbound Marketing

5The essence of inbound marketing is to attract your potential customers rather than pursue them. You need to provide them with good content and great descriptions of your products so that you can engage them and be sure that they are attracted to what you’re selling. No one likes being pursued and you’ll achieve nothing if you start calling people to try and persuade them to buy your products.

Many business owners don’t realize the importance of inbound marketing and they keep spamming people with e-mails and business letters. You need to attract people in a natural way and simply target the right audience for your products.

Every business requires good marketing and, in today’s world, online marketing is what sells most products and it is the absolutely best way to successfully promote a business. Include all the aforementioned types of marketing and you can be certain that your business will thrive.

5 Expert Digital Marketing Tools You Must Have in 2016

Planning and organizing your business to the best of your abilities is something that is very important if you want your organization to be successful. However, this is only half the work. Just building your business will not be sufficient enough for it to succeed.

Besides having a well-organized business, it is also important to promote it so that people can see how good your products and services are. There is no point in getting a well-organized web host if you don’t have enough traffic.

Getting advertised is important as much as providing good services, this becomes very clear when you know that over 50 % of companies plan on increasing their marketing investments in 2016. The question you are probably asking is how exactly can you increase your exposure in the future and help grow your business to a certain level?

Most of us don’t have budgets like giant companies to invest in assembling a top-class marketing team, and this is why we must look to the alternatives which manifest in the form of many great marketing tools that can take your marketing campaign to the next level. In order to help you reach the marketing goals you have set for 2016, we have put together a list with some of the best tools out there.



It is very important to track the number of people who subscribe to your services, join your mailing list and buy products from you on a daily basis. This can be a very exhausting thing to do – especially if you don’t have an appropriate tool. Keep yourself updated constantly on the most essential analytics from any service you use and do this in real time with Ducksboard. Ducksboard is a tool with a board design which allows you to overview all your analytics on one dashboard.


A study done in 2014 has showed that almost 85 % of small business organizations get their customers when people talk about it and suggest their services to someone they know.

This is something you can’t afford to miss out on. By creating a referral program of your own, you will get a lot of new business opportunities and customers.

ReferraLSnip is a tool that can help you set up a referral program in less than two minutes. All you need to do is put in a few details about your company, make a design for your snippet and just like that your previous customers can start to refer people to your business organization online.

  1. Person

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The personas of your customers can help you create marketing campaigns that target a certain audience. But, the question is what can help you make customer personas? Well, there is a little framework that goes by the name of “Person”, and it can help you make a visualization of the potential clients you target by simply putting in their gender, their likes and dislikes, their behavior and their goals in a layout which is very transparent and simple to read.

This tool will also allow you to share the customer personas you have just created. This feature makes Person very suitable for sharing with marketers and other teams.


Knowing that a lot of people visit your site does not mean that they in fact convert. Attracting people to your website simply isn’t enough and many numbers show that the majority of those who visit a certain website will never come back to it. Bearing this in mind, it is important to optimize your site with various tools similar to Picreel.

Picreel can help you “capture” your visitors when they plan on leaving and offer them various exit offers which are customizable.


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Content marketing is here to stay. Many have thought that content will die, however it has proven that it’s important more than ever and its one of the key ingredients for a good blog. This is why you should have a separate budget for a content marketing campaign.

Besides finding the right people to handle your content marketing campaign, you should also research the content you have been supplied with. The best tool you can use to do this is BuzzSumo. It can give you various insights on what kind of content your audience likes the most. Performing research is very easy and the only thing you will have to do is to put in a certain backlink or keyword and you will be given a detailed report.

Make sure to try these tools out and I guarantee you can find perfectly good use for them. It will take you a while to get to know how to use them, but once you get used to them, you will find a way to incorporate them in your advertising campaign.

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