Harnessing the Awesome Power of Facebook Ads


Harnessing the Awesome Power of Facebook Ads

Facebook is an excellent platform for reaching out to millions of people across the world in order to showcase your business and engage people with your brand. When it comes to Facebook advertising, you must be smart about it, if you want to reach your target audience and ensure you don’t actually waste both your time and your money. In order to be able to do that effectively, you must create optimized Facebook ads that will enable you to attract just the right audience you want.

If you are reading this, it is safe to assume that you need advice on Facebook advertising and getting your target audience to actually click on your ads and, of course, buy your products. Here’s everything you need to know to accomplish that and achieve the goals of increasing your sales and generating more revenue.

Target Your Facebook Ads to the Right Users You Need

 

When targeting your Facebook ads, you can use the user’s location, demographic and profile information. Depending on the factors that are relevant to your business, you can target users by location, age, gender, language, education, workplace or relationship status – you name it. There are a lot of factors and it all depends on where and to whom you want to present your products or services and spread the awareness of your brand.

The best factor for targeting users is the one that includes their interests. You can pick precise interest targeting or broad category targeting, but the latter may not be quite a good choice because it includes topics that are too broad and can target very large groups of people. You need to target fewer people, since that way, you can attract the right audience.

That is why precise interest targeting is a better choice; it can help you create ads for your target audience based on their Facebook profiles’ information, such as the pages they liked, their interests, the music they like listening to, the books they like reading – anything they are interested in.

The key with targeting users is to use as many targeting factors as possible, so that you can create ads that are actually relevant to your target audience. You need to grab their attention and make them interested in your brand.

Enrich Your Ads with Appealing Visual Content

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Visual content is the most crucial part of an ad, since it can capture the attention of your potential customers and make them want to click on it, to find out more about what you have to offer. You need to put eye-catching images in your ads and make sure that they are of the highest quality. You should absolutely avoid generic stock photography, but instead, buy them or even create them on your own.

If you opt for the second choice, you need to make sure that your images are unique and that they have a personality that your target audience will love.

Don’t forget the power of video content. Think about including videos in your Facebook ads as well. They need to be highly-engaging and very enticing, so that they can help you attract your target audience immediately. They are excellent in helping you showcase your brand perfectly by using them to display your products.

Videos will most certainly dominate online advertising, not only in 2016, but also of many years to come. You should definitely harness their power and make the best out of your Facebook advertising campaign.

Write a Captivating Facebook Ad Copy

Your Facebook ad copy needs to be unique and compelling in order for it to invite people and engage them in your offer. The headline needs to include a brief description of the service or product you are advertising, so that it can immediately grab attention. If you include a value proposition, that is, present the greatest benefit your products or services offer, you will be able to get people to click on your ad.

Another way to invite people to click on your ad is to include a free trial, a discount or to state that it’s a limited time offer.

End your ad with a clear call-to-action, since your target audience will want to click and find out more about your offer, if you include phrases such as “Enrol now!” or “Two days left!”, for example.

This is the part when you have your Facebook ads ready to go and you can finally start harnessing their power. You can set your budget and start bidding on clicks or impressions that your ads will receive. It’s always good to start with a small budget and increase it once you manage to increase your CTR and get more traffic, that is, reach a larger group of target customers. Furthermore, always monitor your ads’ performance, so that you can know whether or not your efforts are paying off.

Facebook advertising certainly takes a lot of time and effort, but if you follow the aforementioned tips, you can be sure that you will end up with a successful Facebook advertising campaign that will generate a great source of conversions, eventually improving your sales.

3 Viral Marketing Campaigns That Went Horribly Wrong

The world of marketing is so diverse that, if you want to find a formula that works, you will just hit a brick wall. In fact, a great number of people who are actually some of the best marketing experts in the world say that every marketing campaign is different and, depending on your niche, your target audience, your geolocation, and whatever product or service you are trying to sell, your approach is to be tailored in a unique way.

Now, if you are a small business and you are just starting out, it is rather normal that you experience a few drawbacks when trying to push your product and/or service forward. In the business marketing world, one learns from their mistakes. However, is it possible for a corporate giant that has decades of experience in their field of work to make a big mistake when trying to market something? The answer is obviously yes, and this will be the main topic of this article.

So, without further ado, here are 5 viral marketing campaigns that did not turn out quite the way they were supposed to.

Our Twitter Account Got Hacked!!! Allegedly…

 

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In 2013, the famous American restaurant chain Chipotle had a lot to celebrate. It was their 20-year anniversary, so they decided to do something special. On TV and in some newspapers and magazines, they advertised their new treasure hunt challenge with clues and whatnot. It was supposed to last for 20 days – each day a symbolic representation of one year of their success. They named the hunt “Adventurrito”, which is a cool option to say the least. Things were going smoothly until they decided to fake a hacker attack on their Twitter account.

They posted a series of random tweets and, soon after, they issued a statement, apologizing for this and saying that their Twitter account got hacked. But, this was not the truth, and people knew it. Within each tweet, you could find a clue about one of the ingredients in their new guacamole recipe. Of course, their customers were not amused and the company received a series of complaints.

On the bright side, they managed to attract thousands of followers every day and each supposedly hacked tweet was retweeted more than 10.000 times.

Hey, Let’s Use 9/11 to Boost Our Twitter Account a Bit!!!

 

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It appears that 2013 was the year of bad Twitter decisions for some major companies. On September 11th, one of the greatest phone companies in America, AT&T, decided to post a rather controversial tweet. Using one of their phones, they took a photo of the site where the Twin Towers used to be and they posted it on their Twitter with the caption: “Never forget!” Bad move, AT&T… Bad move…

They did manage to get a lot of exposure and their tweet did reach millions, but those millions were certainly not amused.

We Sell Cars, but on Our Instagram, You’ll have Trouble Finding Them

 

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Audi is a brand that is synonymous with stability, quality, even beauty. Their marketing stunts were always good… Well, except for one.

They are currently promoting their new A3 model. On social media, they introduced a #PaidMyDues campaign. Basically, they wanted people to share their success stories and the most inspiring ones would receive a gift. Their story will be used to create art pieces, done by some of the world’s most popular artists. This doesn’t sound that bad, right? And, it’s not, actually. The campaign went over well on almost all major Social Media platforms, except one.

On Instagram, Audi’s followers wanted to see beautiful cars and nothing else. After this campaign saw the light of day, their Instagram got filled with random art and this was not appreciated by their fans.

To wrap up, as you can see, even giants tend to trip over sometimes. After all, we are all human and it is human to make mistakes. Yes, that’s one way of putting it. However, the fact of the matter is that, if you want to a stand up brand, you cannot allow such a slip. It is difficult, it is tiring, but that’s the only way to go. And, if it happens, you just have to do your best to rectify your mistake.

Do you have any examples of viral marketing campaigns going incredibly wrong? If you do, feel free to share them.

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