Facebook is an excellent platform for reaching out to millions of people across the world in order to showcase your business and engage people with your brand. When it comes to Facebook advertising, you must be smart about it, if you want to reach your target audience and ensure you don’t actually waste both your time and your money. In order to be able to do that effectively, you must create optimized Facebook ads that will enable you to attract just the right audience you want.
If you are reading this, it is safe to assume that you need advice on Facebook advertising and getting your target audience to actually click on your ads and, of course, buy your products. Here’s everything you need to know to accomplish that and achieve the goals of increasing your sales and generating more revenue.
Target Your Facebook Ads to the Right Users You Need
When targeting your Facebook ads, you can use the user’s location, demographic and profile information. Depending on the factors that are relevant to your business, you can target users by location, age, gender, language, education, workplace or relationship status – you name it. There are a lot of factors and it all depends on where and to whom you want to present your products or services and spread the awareness of your brand.
The best factor for targeting users is the one that includes their interests. You can pick precise interest targeting or broad category targeting, but the latter may not be quite a good choice because it includes topics that are too broad and can target very large groups of people. You need to target fewer people, since that way, you can attract the right audience.
That is why precise interest targeting is a better choice; it can help you create ads for your target audience based on their Facebook profiles’ information, such as the pages they liked, their interests, the music they like listening to, the books they like reading – anything they are interested in.
The key with targeting users is to use as many targeting factors as possible, so that you can create ads that are actually relevant to your target audience. You need to grab their attention and make them interested in your brand.
Enrich Your Ads with Appealing Visual Content
Visual content is the most crucial part of an ad, since it can capture the attention of your potential customers and make them want to click on it, to find out more about what you have to offer. You need to put eye-catching images in your ads and make sure that they are of the highest quality. You should absolutely avoid generic stock photography, but instead, buy them or even create them on your own.
If you opt for the second choice, you need to make sure that your images are unique and that they have a personality that your target audience will love.
Don’t forget the power of video content. Think about including videos in your Facebook ads as well. They need to be highly-engaging and very enticing, so that they can help you attract your target audience immediately. They are excellent in helping you showcase your brand perfectly by using them to display your products.
Videos will most certainly dominate online advertising, not only in 2016, but also of many years to come. You should definitely harness their power and make the best out of your Facebook advertising campaign.
Write a Captivating Facebook Ad Copy
Your Facebook ad copy needs to be unique and compelling in order for it to invite people and engage them in your offer. The headline needs to include a brief description of the service or product you are advertising, so that it can immediately grab attention. If you include a value proposition, that is, present the greatest benefit your products or services offer, you will be able to get people to click on your ad.
Another way to invite people to click on your ad is to include a free trial, a discount or to state that it’s a limited time offer.
End your ad with a clear call-to-action, since your target audience will want to click and find out more about your offer, if you include phrases such as “Enrol now!” or “Two days left!”, for example.
This is the part when you have your Facebook ads ready to go and you can finally start harnessing their power. You can set your budget and start bidding on clicks or impressions that your ads will receive. It’s always good to start with a small budget and increase it once you manage to increase your CTR and get more traffic, that is, reach a larger group of target customers. Furthermore, always monitor your ads’ performance, so that you can know whether or not your efforts are paying off.
Facebook advertising certainly takes a lot of time and effort, but if you follow the aforementioned tips, you can be sure that you will end up with a successful Facebook advertising campaign that will generate a great source of conversions, eventually improving your sales.
The author is highly qualified and writes blog posts weekly.
