Starting up a website is a task that requires a lot of determination and research. You begin with planning all the monetization options, but there are numerous little things that you have to think about as well, because success is reserved for those who pay attention to even the smallest of details and do their very best to present a complete product, in every way imaginable.
Creating a business requires a lot of planning, researching the market, designing a product or service and numerous other things that are essential for a good start.
However, there are some minor details that people pay no attention in the beginning, which are actually very important.
A little factor such as the domain name can significantly impact the odds of your business becoming successful. This is why it is very important to pay attention to these little details, as they may dramatically affect you in the long run.
Similarities
When thinking of a domain name, it is very important to avoid any similarities with other brands. The main point is to think about what type of title would be easy for people to associate with your product and never let them confuse you for another business.
Additionally, people do not react well to copycats. People notice these things and this can seriously ruin your business.
A unique and catchy name is something that is going to differentiate your from the sea of businesses found out there.
So, get creative and start doing your research. You will be amazed at what a little bit of brainstorming can do, especially if you have a few people who can participate in the name creation process as well.
Length
Long names are not cool; remember that. You should stay focused on a one or two-word title. If your website’s name is long, chances are low that anyone is going to memorize your website’s name.
Additionally, long names are associated with online scams and people naturally run away from websites that have a long name, so among many other things that affect bounce rates and the amount of traffic, the name of the website is surely one of them.
Wrong Extensions
The online world is a place where people can quickly adapt to changes, however, there are things to which people have become accustomed to.
No matter which name you pick, the best choice is to go with a .com extension. This asserts a certain degree of authority among your visitors, as it is the most used extension around the world.
But, keep in mind that many people know what these extensions mean, so if you are running a non-profit organization, it might be a better choice to go with an extension such as .org.
It all depends on your needs, but stay in the area that people have already become accustomed to, so that you can avoid any complications in the future.
Avoid Using Non-Letter Characters
This refers to putting hyphens in between words and inserting numbers. This used to be a popular trend in the early days of the World Wide Web, but trends have greatly changed and these things can only be counter-productive for your brand. People are going to have a hard time memorizing your website’s name, they will have a hard time explaining the correct spelling of your website when they are chatting with their friends, it makes everything more complicated. Simply avoid doing that; it is an obsolete trend.
Consistency
This is a very important thing in the business world. If you really want to create a brand, it is important to stay consistent no matter where you show up.
This refers to the name, the design and logo of your company. These three things have to be consistent, as it will make it easier for people to find you.
If the domain name is not free, consider buying it; it is a worthwhile investment that is incredibly important for the future of a business.
Otherwise, you will certainly boost traffic to someone else’s site for free. Consistency is a big part of branding your company, which is the perfect road towards creating a world renowned business.
These are the most important things to think off when picking a domain name. It is important to be creative, unique and consistent.
This will provide the perfect foundation for your business, and the rest depends on how much effort you put into further development.
The author is highly qualified and writes blog posts weekly.
