10 Helpful Mobile Apps for Marketers


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10 Helpful Mobile Apps for Marketers

In the world of today, everything happens very quickly. People get many things done on their smartphones, and marketers are no exceptions. When the action is required right away, the best way to go is to work on the go. That’s why mobile apps are so irreplaceable – they’ll allow you to work even when away from the office, save valuable time and respond to everyday challenges much more efficiently. Although some tasks, such as writing your blogs or social media posts, can be outsourced, others just need to be monitored and taken care of by you. When it comes to the best app, every marketer has some they can’t live without, but here are some that we think you’ll find the most helpful of them all…

1. Trello

Staying connected to everyone on your team can sometimes be really difficult – especially if you don’t have the right app. Behold Trello, allowing you to stay organized, structure your work, track your project, see your partners’ schedules, and much more. It’s super easy to use and has lots of handy features to ease your working day. It’s a real must-have for every marketer.

2. Slack

Keep your communication simple and your team coordinated with Slack. Create team group chats; message your stakeholders or even your clients. Keep your business conversations out of your inbox and always know where to find the people you need. It offers endless possibilities for different businesses; all you need to do is start using them.

3. Evernote

This awesome app has everything you could ever need when it comes to note-taking. Capture your notes instantly, have them immediately sync with all of your devices, and never worry if you’re accessing the latest version. Save photos, to-do lists, documents and much more with Evernote keeping you always up to date. It’s also great for sharing with your team, so it’s the full package.

4. Wunderlist

Another great app for all those who depend on their to-do lists, Wunderlist will really provide a unique experience you’ll easily get used to. If you like having everything well organized and keeping your team members up to date with all of your plans, this is just what you need. If you want to always know exactly how far a project has gone, this is a priceless addition to your smartphone.  

5. Buffer

If you often find it difficult to manage your social media accounts and stay on top of everything, you definitely need Buffer. It will allow you to monitor your Facebook, Instagram or Twitter profiles through a very simple dashboard, schedule posts, and analyze the performance of what you published. With lots of great features, it’s one of the best apps for social media managers out there.

6. Hootsuite

If you want to know how well you are rated on social media, how much your followers engage with your posts, and what their reactions are – all in one place – Hootsuite is the app for you. Supporting over 35 social networks (do you even know that many?) and showing all the data on a very easily manageable dashboard, it’s the right choice for measuring your impact online.

7. Nimble

This awesome and very powerful contact manager will accumulate all the information you have about a person, and all of their social media profiles, in one place. You can sync all of your contacts and build a much stronger online relationship with the help of this excellent tool. Make your digital communication easier and faster, thanks to Nimble and its great features.

8. Dropbox

Allowing you to store all of your important files in one place, sync them over all of your devices and share them with your co-workers, Dropbox is a must-have for every marketer. Use it for photos, videos, tasks, schedules or any other type of document and be sure you’ll be able to access them anytime, anywhere.

9. Google Drive

Similar to Dropbox, Google Drive gives you a great system of storing everything you need for your business in one cloud and making it available for all of your team members. Additionally, it allows you to edit them and share them, and you can access them even when not connected to the internet. As usually, Google has your back.

10. LastPass

You know how easy it is to lose your password, especially if you have hundreds of them. You probably also know how horrible it would be if it happened – so, make sure it doesn’t, by using LastPass. With a strong master password, this great app will keep all of your passwords safe and stored in one place – no worries about searching for that one secret code through hundreds different files and notebooks.

You probably already have some apps that you just can’t work without. However, we’re sure that using some of the apps we mentioned, you’ll be able to stay on top of your tasks, stay organized, connected to your team and synced. For a marketer, that is crucial – so, use your options wisely.

About the author: Being a contributor and freelance writer, Laura Buckler takes a thorough approach to all of her articles. Her amazing knowledge of social media and digital marketing place Laura in top ten content writers in the country. Follow her on Twitter.

Managing an International Team with Help from Trello

Greetings, Reader.

It gives me great pleasure to introduce Soren Beck Jensen to you. Soren is a serial entrepreneur with 22 years experience in the internet industry.

He was the first employee in Denmark’s first internet company and was involved in making the original websites for LEGO, Tivoli Gardens and Nordea Bank, among others.

Soren is a volunteer in the Joomla project where he contributes to the marketing team, the resources directory and writes for the Joomla magazine. He is also a Joomla developer and a regular speaker at Joomla events.

Soren is the founder and CEO of Jensen Technologies the parent company of several successful web businesses.

Soren Beck Jensen

When I started the planning for my latest project, Neno Translate – a website translation tool for Joomla, I knew I was going to need a project management system that was both simple to use for all involved but still flexible enough to manage what was was going to be a really complicated project.

I am a web developer, based in Granada, Spain and employ a team of 8 people. We mostly design and create tools for other developers to use based around the Joomla content management system (CMS) such as the popular Component Creator. We are all familiar with Trello and use it every day to run various projects, but on a much smaller scale than what I was contemplating for this new project. I was going to have to recruit, organize and work with developers and translators in 12 different languages, spread out across 12 different cities, spanning 8 time zones.

The Trello Test

When it came to recruiting I decided to do an experiment. If we were going to use Trello to manage the whole project, why not use it right from the start in the hiring process? It would be like a test. So after a few preliminary emails to the job applicants, I conducted the rest of the recruitment process via a specially set up trello board. I added the person to the board, and set up a few basic tasks each with a deadline. The potential employees were asked to do things like attach their CV to a card, were given a time for a meeting when they had to be online via skype, and given tasks to do that would test their suitability for the job they were applying for.

It worked really well. I soon found out who was able to adapt and work with a new system, who was comfortable doing things a new way and who was not. In fact, it was such a success that I may use it from now on as part of our recruitment process. I not only found people who could adapt to a new working environment quickly, but those people were now already familiar with the whole project management system, and had proved they could meet a deadline.

Managing an international Team with Help from Trello 1

Long Distance Brainstorming

Before the latest project, we would occasionally have brainstorming meetings where we all get together and try come up with new ideas, new features or discuss potential ideas for new projects. I would set up a large whiteboard and we brainstormed the old fashioned way, with the board with a pen. I found the sessions to be productive and we often came up with some useful ideas.

I wanted to continue this with the new project, and included all the new members of the team, so we set up a Trello board for the purpose. Now, by using the Trello board we could involve the whole team in brainstorming, regardless of where they were in the world. On the brainstorming board, we could pin pictures, ask questions of other teammates, vote for an idea, comment on ideas and so on. This way, team members whose timezones mean they are not very often online during our working day can still contribute to the sessions.

Managing an international Team with Help from Trello 2

Teambuilding & the Trello wall of shame.

We have a tradition in the company. Every Friday after work we go out for a few beers, kickback and let our hair down a little. The tradition is that I buy the beers for everyone unless someone made a big mistake sometime during the week and then they would have to buy “mess up” beers. Luckily I end up buying the beers most of the time. It works well for team building and you can often hear someone in the office commenting “careful or you’ll be buying mess up beers”

We wanted to include the newest members of the team in the fun, but as many of them are half way around the world it was not possible. In the end, we came up with the “Trello wall of shame” instead. If someone made a big mistake during the week he/she would be nominated for posting on the specially made board, and the rest of the team would enjoy adding comments and generally winding the person up. Of course, it was all light-hearted and good fun. It worked well to bring everyone together and make them feel part of the team.

Managing an international Team with Help from Trello 3

Finding Neno

So now I had a good team, and some good ideas it was finally time to put the project into action. I set up the Neno board in trello, and took full advantage of all the features like checklists and due dates on cards. I was able to assign tasks to the developers and translators overseas and everyone knew what they were doing and was able to communicate with each other despite distance and time zones. Slowly Neno Translate was born and begun to take shape. The result was the first translation tool for Joomla with a dedicated translation interface, manual, machine & professional translation of a website all from within the same interface and the ability to translate third party components, all brought together for the first time in a Joomla component and completely free to use for all.

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