From Zero to Hero: How to Steadily Grow Your Blog’s Audience


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Blog management and audience growth

From Zero to Hero: How to Steadily Grow Your Blog’s Audience

Being fun, creative and, in theory, easy to do, blogging is already established as a dream job of our generation. Practically, being a successful blogger seeks a lot of your time and it never leaves much space for creative blocks. Even if circumstances allow you to fully commit to your followers and you have no shortage of inspiration, luring more readers and growing your blog is not exactly a simplest venture. Be that as it may, in order to enthuse, engage and influence, you’ll need your blog traffic to have constant growth. Here’s how you can accomplish this ambitious goal.

Presence Seeks Uniqueness

In a modern world run by merry millennials, developing a strong online presence requires a sort of identity that an audience can identify with, get inspired by and remain frequently amused in the process. The blogging market, as you now, is a saturated one, which means that the competition is lurking behind every corner. If your readers are not particularly pleased with you, they will promptly replace you with someone else – all it takes for loyalty to weaken is one click.

All of this means that your approach will need to be innovative, original and quirky, but not only that. Content, which is the very essence of blogging, is of little significance if not presented in an attractive fashion and wrapped up in a gorgeously designed ribbon. Before even you start publishing, you should devote some of your time to devising your branding strategy.

This includes answers to several important questions like: Who I am in the blogging world? What have I got to offer that’s different? How do I want to be perceived? What audience should I lean towards? Once this becomes perfectly clear, you can start building and marketing your blog accordingly. Think carefully about your blog name, keep your style in tune with your content and start spreading the word around.

Polish Your Content

Once you’ve gathered a nice number of followers – and they will undoubtedly come with your family and friends – you’ll need to start upping your game a bit. If you’re aiming for the top, professionalism should be your main concern. You’ll need to completely devote all of your creative efforts to this goal and stay consistent in doing so. Your branding strategy will come to its first test in this step, but what you’ll really need to commit yourself to is the quality of your content.

Blog topics are various and your approach will differ depending on your chosen niche. Whether you’re running a photography or writing blog, your content will have to be polished and ready for publishing.

After catching the first wave and expressing some of your thoughts to your followers, don’t stop. In order to stay consistent and publish regularly, you’ll have to think about new material while working on the current projects. If you are writing, be sure to proofread every word in order to notice and edit potential spelling and grammar mistakes, as well as typos – if made public, these occasional slips will make you look like an amateur and this will encourage your readers move on to another tab in their browser.

Think Like Your Audience Does

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However masterful your writing skills may be, you’ll need to get a bit more into market research as well. As boring as it might sound, understanding your readers’ behavior, their needs and preferences, and the competition that will try to win them over is crucial for achieving the success you’re striving towards.

There are a couple of things you can do as a non-expert for improved audience targeting, and locating your readers through social media is always a good way to start. Popular channels offer plenty of opportunities for narrowing your search down through filters, thus allowing you to reach those interested in a specific niche or topic and advertise your blog directly to them.

Another alternative is to track your competition and start following them on social media. Since you’re in the same niche, your audience is most likely the same as well, and you can easily get a grasp of your average reader’s profile by examining theirs. This profile should and will affect your branding and marketing techniques, your blog’s virtual presentation and style, as well as your content itself.

Mingle

As can easily be deduced from the previous steps, mingling around social media is of the utmost significance for connecting with your readers and growing your traffic. Facebook, Twitter and Instagram are the holy trinity of the online world, and they are followed by Pinterest and Snapchat. All of these platforms will serve you well as a way of getting to know your audience, but also as a highly suitable environment for introducing yourself to the blogging community.

So far, image-oriented networks such are Pinterest, Instagram and Snapchat have significantly improved their potential for sharing non-visual content as well, and their popularity allows writers to slightly alter their marketing approach and pitch their blogs to wider audiences. A post as simple as an engaging pic, followed up by an inviting caption, can be just intriguing enough to make your potential reader click on the link and visit your blog. Facebook and Twitter are even more advantageous for content sharing, which is something you should definitely start leveraging.

Infiltrate the Community

Social media is a perfect place not only for engaging with the receiving end – once your presence is established on these platforms, you’ll have an opportunity of connecting with your fellow writers as well. Even though the competition is fierce, most successful bloggers don’t have anything to lose, and they will gladly recommend your posts to their followers.

Research some of the influencers from your niche and approach them with a simple request – not only can they help spread the word around, but you can stumble upon new and interesting collaboration ideas and become a part of the community. Having your blog’s name written just below theirs is one of the best ways of making it perfectly clear that you’re here to stay and have every asset to support that.

Lend Your Writing Skills

If your success rates have started to sink, the time is probably right to start considering guest blogging. After all, your blogging skills and creativity of approach mean little if there’s no one to follow them – instead of sitting idle or wasting your precious time creating content that only a few of your devoted fans will see, start posting on other blogs from your niche.

Choose the ones your audience is most likely already familiar with and read frequently, and try your best to stand out. Every second reader has a habit of checking the writer’s profile after reading an inspiring blog post, and every third will actually go to your own blog and continue to visit it regularly.

Even if your blog has already started to fill up with readers impatient to hear more of your thoughts, this certainly doesn’t mean you can let your guard down. Loyalty goes both ways, and you’ll need to make your current readers feel appreciated by engaging with them, answering their demands and keeping up the good work.

If feeling left out, they will easily stop visiting. Keep your posts regular and consistent, but never stop improving. Constantly bettering your offer is the single most important way of keeping your readers happy and the most effective technique for steadily growing your audience.

Reputation Management for Bloggers

6 Steps to Effective Reputation Management for Bloggers

Online blogging has grown a lot over the years. Reports say that there are more than 250 million blog accounts on Tumblr. Every day, it becomes harder to build a name for yourself in this field. Luckily, online reputation management is something that can easily be applied to this line of work. Here are some tips that will help you effectively manage your reputation as a blogger.

Always Strive towards Relevance and Quality

If you want to drive serious traffic and attention to your blog, you have to precisely decide which topics you will cover. You want to be able to meet the expectations of your readers. Fresh content has proven to be a vital element of any successful blog out there, so focus on the content you will be providing.

The end goal of your blogging endeavor should be positioning yourself as an industry expert. As a professional in the field, you will provide tips, best practices and other useful information to your readers.

Consistency is the Key

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This depends on how regularly you will be posting on your blog. For instance, guides, reviews and in-depth articles are good to post on a weekly basis, but if you plan on posting on a daily basis, a more suitable type of content would be news-like articles. You can also cover topics like popular software updates or the minimum system requirements for various new games on the market.

Create an effective Editorial Calendar to keep track of your posting frequency. This is why it is best to pick a topic that interests you personally; you don’t want to turn the whole content creation process into a boring chore.

Interact with Other Bloggers

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It is good to establish a valid connection with various influencers in your niche. It might be hard, but once you succeed, you can certainly start some kind of collaboration with them. Ask them to leave a comment on your website, or to share your content on their social media profiles. Doing this will help you reach more readers and drive more traffic to your blog. As your audience gets bigger, it will be even more satisfying for you to publish even more valuable content.

Be Authentic

There is nothing worse than having one piece of content spun across similar websites. This doesn’t mean that you can’t cover a topic that’s already been covered. You should spice it up with your own personal approach. Give the audience the ability to get to know you through honest opinions and personal experiences. This practice will help you build a reputation for yourself.

Social Media

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In the era of social media, it is only reasonable to connect your blogging website with your social media profiles via various social media plugins. Having an active audience on social networks will allow your readers to easily see when you publish new content. Make sure to keep your social media profile updated and to respond to comments and messages.

This way, you will make powerful connection with your audience and you’ll get involved with the community. All of this will create more exposure for your blog and it will help with managing your reputation.

Guest Blogging

There are other bloggers that managed to successfully go through all these steps. If you want to be a guest blogger on their websites, you have to provide valuable content which will serve as a good reference. Posting on high authority blogs will send a message to your audience that you are recognized by the community. This is an excellent way of boosting your indirect reputation management. This can lead to many options for further improvement.

Covering all these steps will allow you to experience the amazing effects of reputation management. Bear in mind that this is an ever-lasting process that has to include both your audience and your colleagues. It could take years of building and preparation to make a name for yourself. It may prove difficult at the start, but soon enough, reputation management will become your daily routine that paves the way for your future success.

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