The Big and Solid Way To Supercharge Your Conversions


Tag Archives: Wordpress

The Big and Solid Way To Supercharge Your Conversions - AltusHost  6

The Big and Solid Way To Supercharge Your Conversions

The following  text is a guest post by Milan Jovanovic. Milan is a copywriter as well as an experienced Content & Social Media marketer. After several years of working for EXIT festival, and now for Themes Kingdom, he is finally on his own way to success: eating pizza every day. Let’s wish him luck! You can always drop him a message on Twitter @pontifexmaximu5. There’s a reason why some sites outperform others, and it has a lot to do with your site’s design.

ijil_block_2 (1)

Design can be ugly but useful, pretty but useless.

And it can be pretty useful.

That’s the sweet spot, because pretty useful sites offer a great user experience. And that translates into a huge impact on conversion rates.

There are articles like “33 tricks to improve your conversion rate” that are full of sleazy tactics like popups, signups, email forms etc… But all those things actually hurt the user’s experience.

The key isn’t popups. It’s design.

The Nielsen Norman Group agrees:

There are many non-UX parameters that impact conversion, but the actual design has a huge impact.

So, how do you pull off great design?

What We Talk About When We Talk About Design

Let’s say both you and your competitor use the “33 ways to increase conversions” with the sleazy email popups and the annoying signups and the rest of the conversion rate tricks.

But somehow, your competitor has better conversion rates.

You should do extensive user research at this point, it usually points to the way your site looks. We’re people, and we’re all hardwired to go for the most attractive option: be it a girl or guy at the bar, or the prettiest watch/dress and so on. The same goes for sites.

tumblr_npqpgum8391sebji7o1_500

Gorgeous sites are like gorgeous people: they inspire trust.

If you had to pick between a greasy and sloppy person, or someone who takes care that they look good and presentable, who would it be?

You’d much rather pick the latter. The same goes for websites.

The message good-looking websites convey is the same message a fashionable person conveys:

I take great care. Of myself, of what I do, of what I’m passionate about.

And that speaks volumes.

So, you should always strive to make beautiful sites.

cover_block_19

However, there are also situations where sloppy people outperform good-looking people. Sometimes even by a long shot.

That’s why people still flock to sites like Reddit or Craig’s List. Those sites certainly aren’t going to win “Design of the year” awards. Yet people love using them.

Focusing on JUST making the site “pretty” like most amateur designers, you can actually risk hurting your business.

Why? Because…

Design Is Still About Words

Hug your copywriter, right now. Don’t have one? Hire immediately.

Your copywriter is responsible for the majority of your website’s conversion success. The “looks” are done by the designer, but make no mistake: content is still king.

Strip every site from its words and you’ll get the idea. Mig Reyes from Basecamp did just that.

0-MMVKS9yAH0r90SPt
See? It’s still a bunch of white with some gray squares.

So, get a good copywriter, and let her do her thing.

Can’t do that right now? No problem, do it yourself:

How To Write Good Copy

Grabbing a magazine in a lazy Sunday afternoon with a cup of a tea means you’re going to spend some quality time with a magazine, reading IT and only IT. Not even a Facebook notification will distract you from IT, much less a burning house either.

This is not true for the web.

Most people that browse the web are simply looking for info, or answers. We don’t spend a lot of time (if any) on just one page. The average time someone spends on a page is just 8 seconds.The average time someone spends on a page is just 8 seconds.

Eight seconds. It’s an incredibly short amount of time. That’s why…

Content is king. It is hands down the most important aspect of your site.

The key is to reduce fluff and force content. The key is to limit choices and options in order to lessen confusion and doubt.

Sites should:

*Use short sections that cut to the chase
*Content should be written in plain English
*Paragraphs should be no longer than 4 sentences long
*The key takeaway is that you should use short snippets of text, and couple them with bulleted points when able.

I’d recommend using a font size of 18pt and generous leading.

Your intended users have specific wants and needs. Base your content around that. So:

*Find out who your site’s visitors are
*Analyse their wants and needs
*Write content that responds to the wants and needs
*Rewrite same content again, this time in words people can understand
*Structure the content so people can find it easily

Practice restraint with links. Do not overwhelm one paragraph with 98 links to other pages. Be deliberate, and choose your links carefully. Why? Because folks tend to hop from link to link until there’s nowhere else to hop to. We do it kind of subconsciously, believing there’s a hidden trail to get the critical info that we’re looking for. Besides, who hasn’t tried to read as much about something as possible? That happens when we scour and open every link on a page. So, keep them in check.

xkMyT

When labelling links, make them long enough to be clicked easily. And also use descriptive link labels so there are no surprises. Instead of writing a link like “Visit this website to read more about how to keep tooth enamel safe”, try writing “Learn 5 basic enamel safety tips anyone can do.”

ABOVE ALL ELSE AVOID THESE TOXIC PITFALLS:

Learn more
Click here
Click this link
Print
Read more
See more
“something”+more 

ijil_block_3

Under no circumstance should you use these words in link building. Ever. No excuses. People who don’t know how to use computers don’t need to be told to “click here” no matter what you think. And be as descriptive as possible. Avoid the slapping “Learn more” and calling it a day, because “Learn more” gives people no information about where they’re going to end up when they click the link.

Now that you’ve finished the content, take a break. Pour yourself a cup of tea; read the newspaper; go see your kids. Once you return, sit comfortably and brace yourself:

You have completed step 1.

What Makes A Website Look Good?

There’s no way to put it. It’s a mix of trends (remember gradients?) and personal opinion.

Right now Flat design is all the rage, coupled with diffused shadows.

Who knows what’s coming next.

But there are basics you can take care of that don’t depend on trends that much, like solid navigation and information architecture of your site.

ijil_block_2 (2)

Good navigation is simple, straightforward, and bodes no confusion. Drop down menus, buttons, or graphics may be overwhelming if used only as a masturbatory exercise. This means that they’re used solely to add fluff to the site, or to present your company’s values. Basically, any graphic element or image that does not contribute to better understanding of the topic at hand is useless, and most like a branding masturbatory exercise. Avoid this, profusely.

Base yourself in true basics: links.

Sites like daringfireball.net or zenhabits.net use links to great effect. Their navigation structure is simple, straightforward and non-obfuscated.

Beware of design for design’s sake. As Julie Zhuo, Product Design Director at Facebook put it, Good Design is “Simple and Obvious”:

“Obviousness comes from conforming to people’s existing mental models. Don’t waste time reinventing common UI patterns or paradigms unless they are at least 2x better, or you have some critical brand reason to do so.3. Look for opportunities to lean on familiar patterns or mental models. If you are designing an editing interface, don’t make the user flip between an “edit” mode with a bunch of input boxes and a “published” mode for display. As in the real world, editing should feel as close to direct manipulation as possible so users don’t have to perform a translation of these different models in their heads.”

Platforms change over time — just compare the original iPhone with the newest model. Or even better, compare Android 1.0 with the newest version. There are new interface mechanics being introduced, with new visual languages as well. Creating a website that stands the test of time is almost impossible.

You should always refresh your look from time to time, because you don’t want your site in 2016 to look like it’s from 2012.

But if you poured thousands of dollars into your site, how do you justify spending that amount so often?

You don’t.

Themes For WordPress Are Great

There’s a reason why millions of people choose to set up a website based on WordPress theme.

Themes Are Inexpensive

Custom built sites are exorbitantly expensive. Quotes vary by country, where the West sees figures ranging from 5000$ to even 50,000$.

A better solution would be to buy a premium quality theme for WordPress.

The best part is that such finely crafted themes are now within reach for anyone. They’re cost-effective, to use the corporate term, and are a true example of the 20/80 rule. In the long run, they’re cheaper to maintain, especially considering that a custom site would require custom support which again means thousands of dollars being paid to a web studio.

Themes Can Be Customised

Almost all custom themes have flexible designs. This means you can mould them to your heart’s and your organisation’s content. You can do much of the “heavy lifting” yourself, because the heavy in that lifting isn’t heavy at all. If you really need any outrageously custom pieces, you could hire a web designer to do it for you quickly. Even that option is cheaper than a full custom site.

Responsive; Mobile Friendly

Google is now unforgiving towards sites that don’t have a mobile version. They’ll put your result much lower in the list than before. And if you care about conversions, you also care about search result placement.

The beauty in WordPress and themes from, for example Themes Kingdom, is that they adapt great for any screen size, including smartphones!

ijil_block_1

Conversions = Design + Copy

Let’s recap:

You need two great things for your website to work. Make it look good (design) and be useful (copy).

Mix crystal clear content and svelte design. Stir, don’t shake. You’ll get a cocktail that’ll have a paramount impact on improving the way people experience your site and get vital info.

Shameless plug: Check out Themes Kingdom’s collection of premium WordPress themes for businesses, artists, photographers, chefs, wedding planners and much more.

Want to learn more?

We’ve written a ton of guides over at Themes Kingdom to help you out with a brand new website. Go check them out!

How to Maintain Your WordPress - AltusHost 1

How to Maintain Your WordPress Website and Keep it Secure in 2016

WordPress is an extremely popular platform used by millions of people around the world. Actually, one third of all websites indexed by Google run on this platform. As creating a beautiful and highly functional website is one of the best ways to grow your business, you definitely want to find a quick and effective way to do so, and WP is a great option.

If you are one of those people who rely on this platform, a good thing to do is to take all the necessary steps to ensure top notch security for your website. As the whole platform is fairly simple to understand, this guide is going to show you how easy it actually is to keep your security tight.

Always Back Up

 

Backup Computer Key

This is the most important thing that you should do. If you want to protect your business at all times, backing up your whole website is the first step you need to take. Backing up is a simple process that can be done by anyone, however, if you do not have the time, there are simple automated systems you can use to keep your whole website backed up at all times.

All you have to do is find the appropriate WordPress plugin that can give you complete control over backup scheduling. It is also important to keep all backup files in a safe location.

Update The Whole Platform Regularly

 

1

The WordPress platform is constantly evolving and applying every update is crucial for the highest level of website security. Update notes will show functioning updates to a wider audience, however, there are certain bug features that are repaired under the hood, which not everyone is aware of.

This might take a little bit of your time every month, but the benefits of regular updates are immensely important. A key thing that you should never forget is to always back up the website before the update, just in case something goes wrong. On the other hand, updating the platform is not the only thing you should be worried about.

Plugins are equally as important, because each of them could have a security bug, but these are regularly patched with every update. Keeping the whole platform updated, plugins included, will make your website safe for all the users.

Get Rid Of Unused Plugins And Optimize The MySQL Database

All of the plugins that you have tested should be methodically removed for several reasons. Every plugin you use can be a security risk, so any plugin that is not actually useful should be removed and deleted. Not only will you increase security, you will also speed up the website, as it is not going to be crammed with useless plugins.

All you have to do is actually review the features of all the plugins you have installed, and get rid of those that are essentially useless for the users. Not to mention that you will decrease the amount of required updates, as you lower the number of plugins.

If you thought that you have to be a MySQL expert in order to optimize your WordPress website, you are wrong. By using a few plugins, you will easily be able to remove any unnecessary files from your database, which will make your website run without any problems. Never forget that a good hosting provider is also responsible for both the website loading time and its security.

You Can Always Use Additional Security

 

1

WordPress offers a good amount of security, but using additional plugins or other software can help you further tighten the security of your website.

It is important to know exactly what you are doing, so that you avoid locking yourself out of your own website. On the other hand, other software solutions are there to constantly scan the different activities that are occurring on your website and as soon as something bad happens, the software is going to alert you so that you can immediately take steps to avoid any possible damage.

With these basic maintenance tips, you will have a good idea of what you need to do to keep your website safe and up to date. The most important thing to remember is the backup part, because no matter how good your security levels are, there is always a chance that someone with bad intentions is going to hack into your website.

But, as you take these precautionary measures, you can dedicate your time to creating awesome content that is going to attract new visitors. If your WordPress site receives a high amount of traffic, you can easily take some steps to help it run smoothly.

Subscribe Now

10,000 successful online businessmen like to have our content directly delivered to their inbox. Subscribe to our newsletter!

Tags