How to Quickly Build and Grow Your Online Brand Beyond 2016


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Online Branding for 2016 and Beyond

How to Quickly Build and Grow Your Online Brand Beyond 2016

The number of people that have access to the internet is growing exponentially. The markets have transformed from being only local to being global. It has become harder for all companies to penetrate marketplaces, because they have grown oversaturated, especially in the last couple of years.

Customers are basing their purchase decisions on trust and how well they know the business they are purchasing from. That’s where branding comes into play. With a sound brand-building strategy, you will help your business become well-known and respected. Your brand will affect your reputation and how you are seen online. In the end, you want to attract people that are willing to make a purchase and convince them that they are in the right place.

The following tips will help you build a successful online brand that will last for many years to come.

Naming Your Business

After some time spent brainstorming in search for a business name, you will have a list of names that could end up being official company names. This is a great time to go online and do some research in order to find out whether there are any companies with the same or similar name out there. Before spending any money, make sure that nobody has prior rights to that brand name.

Another name-related task that lays ahead is to check if there is a domain name available for your business. The perfect outcome would be a domain name that’s the same as you company name. If this is not the case, you can settle with something similar. You focus should be on .com domains, but if there are none available, you should go with a .io domain, which is very popular for tech websites and startups.

Start Blogging

Blogging and Branding in 2016

There is no better way to build authority in the field you are interested in than to start providing the audience with valuable content. While attracting more and more readers with your blog posts, you will steadily increase brand awareness and entice more people to check up the services and products of your company. If you build a steady community around your brand, you will have the chance to demonstrate your authority by being quoted in news articles.

Another goal for your blogging career should be guest blogging. If you create content of value, there is a great chance that you can pitch your ideas and have people interested in your brand. Try to keep your posts closely related to your area of expertise.

Keep your Website Updated

In order to stay competitive on the market and to allow your brand to grow, you have to adapt to various changes in web design trends. You should always prioritize the designs that work well with your services or products. Simplifying the UI and providing the visitors with unique images will help your brand become easily recognizable. Also, try to keep the About Us page on your website regularly updated. This is the one page that tells your brand story, something that website visitors can really connect with. By doing this, you will constantly update your brand image, providing the audience with more reasons to stay with you.

Utilize the Social Media

Almost 40% of the world’s population has an account on either one of the many social media platforms. In the past few years, social media has become a powerful brand building tool. If you want your story to be heard, you should start a social media campaign.

A good way to get noticed is to create a memorable and unique hashtag for your brand. You should also have a designated staff member who will monitor all your social media accounts. This way, you will be able to respond quickly to any questions or mentions.

Evolve

Growing your online brand is a process that never ends. Make sure to have a calendar with all the details and the necessary steps for the upcoming months. This way, you will bring structure to your advertising efforts. Don’t forget to include everything that might help your brand grow – social media outreach, SEO optimization, online ads, etc.

Keep a close eye on successful brands and try to implement some of their ideas in your branding tactic.

Don’t worry if you don’t have immediate results. This advice will help you get into the framework of successful brand building. After all, building a brand is a process that requires a lot of work and patience.

Bad Domain Name Choices

5 Catastrophic Mistakes to Avoid When Choosing Your Domain Name

Starting up a website is a task that requires a lot of determination and research. You begin with planning all the monetization options, but there are numerous little things that you have to think about as well, because success is reserved for those who pay attention to even the smallest of details and do their very best to present a complete product, in every way imaginable.

Creating a business requires a lot of planning, researching the market, designing a product or service and numerous other things that are essential for a good start.

However, there are some minor details that people pay no attention in the beginning, which are actually very important.

A little factor such as the domain name can significantly impact the odds of your business becoming successful. This is why it is very important to pay attention to these little details, as they may dramatically affect you in the long run.

Similarities

When thinking of a domain name, it is very important to avoid any similarities with other brands. The main point is to think about what type of title would be easy for people to associate with your product and never let them confuse you for another business.

Additionally, people do not react well to copycats. People notice these things and this can seriously ruin your business.

A unique and catchy name is something that is going to differentiate your from the sea of businesses found out there.

So, get creative and start doing your research. You will be amazed at what a little bit of brainstorming can do, especially if you have a few people who can participate in the name creation process as well.

Length

A domain name that's too long

Long names are not cool; remember that. You should stay focused on a one or two-word title. If your website’s name is long, chances are low that anyone is going to memorize your website’s name.

Additionally, long names are associated with online scams and people naturally run away from websites that have a long name, so among many other things that affect bounce rates and the amount of traffic, the name of the website is surely one of them.

Wrong Extensions

The online world is a place where people can quickly adapt to changes, however, there are things to which people have become accustomed to.

No matter which name you pick, the best choice is to go with a .com extension. This asserts a certain degree of authority among your visitors, as it is the most used extension around the world.

But, keep in mind that many people know what these extensions mean, so if you are running a non-profit organization, it might be a better choice to go with an extension such as .org.

It all depends on your needs, but stay in the area that people have already become accustomed to, so that you can avoid any complications in the future.

Avoid Using Non-Letter Characters

This refers to putting hyphens in between words and inserting numbers. This used to be a popular trend in the early days of the World Wide Web, but trends have greatly changed and these things can only be counter-productive for your brand. People are going to have a hard time memorizing your website’s name, they will have a hard time explaining the correct spelling of your website when they are chatting with their friends, it makes everything more complicated. Simply avoid doing that; it is an obsolete trend.

Consistency

Brand Consistency - AltusHost Tips

This is a very important thing in the business world. If you really want to create a brand, it is important to stay consistent no matter where you show up.

This refers to the name, the design and logo of your company. These three things have to be consistent, as it will make it easier for people to find you.

If the domain name is not free, consider buying it; it is a worthwhile investment that is incredibly important for the future of a business.

Otherwise, you will certainly boost traffic to someone else’s site for free. Consistency is a big part of branding your company, which is the perfect road towards creating a world renowned business.

These are the most important things to think off when picking a domain name. It is important to be creative, unique and consistent.

This will provide the perfect foundation for your business, and the rest depends on how much effort you put into further development.

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