Magento Vs. Opencart

Tag Archives: magento

Magento Vs. Opencart

There are several high-profile ecommerce platforms that provide ready-made solutions for your website, including the popular WooCommerce platform for WordPress, as well as Shopify, Zen Cart, and of course, the two major players, Magento and Opencart.

Obviously, there is no one-size-fits-all solution, but ultimately what platform will suit you best comes down to a few basic decisions that need to be made beforehand, such as the size of your online store, your design preferences, SEO and visibility, and of course, your budget.

So, let’s focus on the frontrunners and try to answer the question: should you go with Magento or Opencart?

Pricing & Hosting

Opencart is a free ecommerce solution whilst Magento comes at a price, so technically there is no contest here. Still, there are other costs to take into consideration before you make a definitive choice. The Magento Go option offers free hosting for your shopping cart and Opencart requires you to host your ecommerce store.  So, Opencart is great in this respect – providing that you already have a website. 

Also, consider how much it will cost you to migrate your cart at a later stage if and when your business grows. Magento offers a free 30-day trial and thereafter has several different pricing options depending on the number of products and required storage.

It is also designed to grow with your business offering better features than Opencart, so you will have to think long-term in order to know which one will suit your business best.

Installation and Setup

Opencart is universally thought to be more user-friendly. There are a number of different themes available upon installation. On the other hand, Magento could seem a bit confusing for a first-time ecommerce owner.  Chances are, Opencart is better for you because you need to be experienced in order to improve Magento on your own.

Additionally, Magento requires a stronger hosting plan to support your site’s performance, but it also offer a variety of options that allow almost infinite customization of your site.

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With Magento, installation depends on whether you are using the hosted version of the product or whether you are installing the stand-alone version. On both Magento and Opencart, the ease of installation depends in large part upon your hosting service. Some web hosts allow one-click installation and some do not recommend the installation of Magento or Opencart at all. Check with your hosting service to see which platforms are supported. 

Both solutions are fairly easy to install, although Magento is a tad more complicated in that regard, which is due to its additional features it offers.

Features Comparison

Both platforms were created with a wide range of potential users in mind, from small shop owners to big enterprises, but Magento delivers a product better suited for large enterprises. Also, Magento’s is stable when dealing with a larger variety of products or services and resulting higher traffic volumes – and it offers a special Enterprise edition for even more options.

If simply counting features that are available to an ecommerce website owner, Magento is hands-down the winner. Therein lies the main reason for Magento accounting for over 29% of the eCommerce platform market versus just 3% for Opencart (2013 data).

opencart1Magento offers plenty of features that result in superior customization of your store design and layout, as well as offering the users the ability to access and maintain order history and product comparison and an inventory system which noticeably easier to implement and use than those offered in Opencart.  On top of that, you will have complete control of SEO settings for your store via SEO optimized URL’s and tagging options for products.

SEO options in Opencart are quite restricted – although it boast SEO friendly URL’s, it is really weak when it comes to options for modifying metadata and performing actions. Magento users can also easily connect their stores to a WordPress blog, which is not so simple to do with Opencart.

Consulting and Support

Both Magento and Opencart have large and active user and fan communities. This means that you can always get assistance with all kinds of issues online. Also, there are numerous user guides, tutorials, and videos out there for you to pursue.

But Magento is also a clear winner in this respect, because its expert counseling and training programs for their users are really thorough and all-encompassing. OpenCart has a comparatively smaller community. But let us be clear, no matter what platform you choose, you can count on fast and knowledgeable support.

In conclusion, when you’re looking for an ecommerce system that will work for you, the most important thing is to know what you need. Opencart is perfect for beginners, especially if you only plan to run a single, small online store. But, for multiple stores or larger scale operations, custom features and better support offered by Magento are a must.

This Is Why 8/10 of our Clients Selected Magento for Their Business

When starting a webshop, choosing the right e-commerce platform for most people is the same as playing golf on a pitch dark night – they keep on swinging and missing. It’s probably one of the biggest problems most young entrepreneurs face in the early phases of successfully adapting their businesses for the Web.

Why? – Well, because there’s just too many options out there for them to choose from. You cannot just walk into an e-commerce CMS shop (don’t Google it. It doesn’t exist) and ask the guy to give you the ultimate best one for free, of course.

No. Apart from that, as I already wrote in one of the previous posts on this blog, people buy brands, not products. It’s a well-known fact that has been proven over and over again. Instead of focusing on the specifics, most young online businessmen get hooked on some brand’s story and, without even exploring all the options at hand, they buy the software that ends up being all wrong for them.

There are tons of solid and well-respected e-commerce platforms that provide ready-made solutions for your website, like WooCommerce, Shopify, Zen Cart, and of course, the two giants, Magento and Opencart. Although every single one of these listed names is great and similar from most angles, there are still things about them that make them quite different from each other.

In this e-commerce CMS game, there is obviously no one-size-fits-all solution. No, in order to make a smart choice here, you really need to dig deep and seriously get to know all your options.

Figuring out what platform will suit you best comes down to a few basic decisions that need to be made beforehand, such as the size of your online store, your design preferences, SEO and visibility, and of course, your budget.

Seeing how Magento has proven itself to be the most efficient open source in meeting the expectation of both entities (customer and store owners), I have decided (like many of our clients) to give this brand name an unfair advantage over all the other e-commerce platforms  and write a stand-alone blog post about why, in most cases, we recommend this solution to all our clients who own webshops:

All Hail The Mighty Magento

For those who don’t know, Magento is an open source platform designed to meet each merchant’s needs and requirements. It can be reconfigured, extended and customized to ridiculous extent.

This platform has become insanely popular these last couple of years. It’s certainly one of the most well-developed platforms for running an online shopping cart.

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The script is a first choice for those who want to create a large e-store with many functionalities, being able to manage a large number of products at the same time.

But, before you get all super excited and crazy, you must know that Magento demands a pretty powerful machine to back it up. It’s well known that this platform puts high pressure on user servers.

Why? – Well, because it’s huge system with lots of menus and settings. Magento offers a variety of options that allow almost infinite customization of your site. It has an infinite number of marketing and personalization tools that are specifically designed to help you conquer the market as fast as possible.

To put in layman’s terms, Magento is basically a piece of software that helps you stay ahead of your competition.

Installing Magento

To most users who have “some” or none so ever development experience, installing Magento can become a bit of challenge. Knowing this, we have decided to create a step-by-step “How to download and install Magento Commerce” video and upload it to our YouTube channel, so you can rewatched time after time, after time for free:

With Magento, installation depends on whether you are using the hosted version of the product or whether you are installing the stand-alone version. The complexity of the installation process itself mostly depends on your hosting provider. Some web hosts allow one-click installation, while others suggest that you pass on the whole idea of adding Magento to your site.

We at AltusHost are the former. With just one click, you can have your Magento up and running with us.

So, What Makes Magento Standout? What are Its Key Advantages?

*Multi-store operation from single admin panel
: Magento makes it possible for its users to run several stores at one time from one administration station.

*Flexible catalog controls: You can set a template for a given product that will make this product present to a client differently than other products at the same time period.

*Customize, customize, customize: Magento offers a variety of options that allow almost infinite customization of your shopping cart.

*SEO friendly structures: Optimizing Magento for Search is a pretty easy and straightforward task, if you know how to. Luckily for you, Lewis Seller wrote a great blog post on MOZ that guides you every step of the way.

*A great deal of different and highly useful extensions: Magento Connect lists more than 4000 extensions. Most industry experts believe that Magento is the world’s fastest growing e-commerce platform.

*Good support: Magento has a huge and ever-growing community of users who selflessly contribute to discussion boards. This kind of user culture is definitely a plus for all those who are just starting with e-commerce.

*Trust: More than 240.000 online businesses use Magento. The credibility of this platform is unquestionable.


As you can probably see from everything listed above, Magento is a complex piece of software that requires a bit of knowledge from its users in order to fully understand its power and everything that it has to offer.

We at AltusHost care about our active and potential customers. Apart from providing great web hosting services, we are interested in helping our partners grow on their professional journeys as well. Their success is our success.

As a provider that primarily hosts medium to small sized business, we at AltusHost have made it our prime objective to feed our customer with information that will help them better optimize their business for the Web. That is why we have created this Magento Commerce video guide to help anyone interested in adding this system to their webshop master all its options in no time.

Be sure to watch all our videos. I promise you, you’ll acquire some terrific knowledge in no time.

That’s it for now,
Thank you so much for reading our content.
See you soon again,
Goran @ AltusHost B.V.


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