Generate More Leads With The Help Of These B2B Email Writing Tips

Generate More Leads With The Help Of These B2B Email Writing Tips

This year SmartInsights website published the statistics compilation, clearly showing that email marketing remains as effective as before, no matter how much internet changes over years. This means that B2B emails are still one of the powerful lead generation tools – assuming you can use them right.

Writing emails that indeed reach the audience can be tricky, just like any other kind of writing. But just like any other kind of writing, it can also be mastered once you know about the tips and tricks. Essay writing services provide tips for students who struggle with coming up with strong cause and effect essay topics – and I want to ease your struggles, offering some tips on B2B emails writing.

1. Make the most out of the subject line

Did you know that emails with personalized subject lines are opened 26% more likely than the ones without them? Of course, you aren’t always able to come up with a personalized subject line for every client – but you still need to work hard on each one you use.

Every person receives plenty of emails each day, but most of these emails often are sent to trash without even being opened. Most often this happens because the subject lines aren’t powerful enough – and that’s what you should avoid.

A perfect subject line has to be:

– concise;

– short;

– personalized (or at least having an element of personalization);

– raising curiosity.

Sure, such lines aren’t easy to write but various online tutorials can help you do so!

2. Make this look urgent.

Maybe you’re writing to inform a customer about a new deal, to announce some discounts, to tell about the release of a new product or service. While presenting urgency is not possible in all of these cases, in most of them you are able to make your readers act at the moment.

Don’t miss the chance. The truth is that while many of your customers might be interested in acting, they still won’t do so unless they feel it has to be done quickly. That’s why it’s also important to remind them when a discount or a deal is about to expire or when a product they’re watching is about to end – this could stimulate action as well.

3. Minimize distractions.

There’s a tendency to use graphics in emails these days – and while the idea itself is good, it isn’t always done the right way.

What you need to remember is that people tend to read emails from mobile devices now – and that’s why it’s wise to review the whole approach to design and formatting. What worked effectively on laptops and PCs once, might not work as good on mobile devices. For example, big chunks of texts might not look too impressive on large screens but could look too overwhelming on smaller ones. Graphic images placed before the main text can distract attention, especially when viewed on tablets and smartphones.

The main principle of modern email design is to keep it as simple as possible. The same goes for formatting and for the style.

4. Remember that benefits are more important than the features.

Listing all the features of a product or a service might be especially tempting when a new one of them is revealed. However, that usually doesn’t work effectively enough with the customers. While they might be interested in the features, they still could not find them convincing enough.

They are, however, better convinces when presented with the benefits of ordering a product/purchasing a service. Don’t tell them what your product/service can do – tell and show what it would be in it for them personally.

5. Invest time into CTA creation

Even if you think that an email itself encourages your customers to act, it’s still better to guide them. Maybe your CTA will the thing that’ll help them make a final decision. Maybe it would show them clearly what do they need to do next: for example, call you, place an order, and so on.

When you include a clear CTA in your email and work hard to make this CTA as prominent as possible, you demonstrate your customers what they can expect from you as well as remind them how they can act now.

Sometimes even the smallest details and slightest changes can make a huge difference. That’s why it’s always important to analyze the result of your work, to experiment, and to repeat what works well enough for your clients specifically.

Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging.  During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.

How Technology Is Rick to Our Morty and Why Is That So Amazing?

If you have been following the latest animated sensation Rick and Morty, you have probably gleaned an insight into the relationship between these two characters. The dynamic duo consisting of a genius grandfather and a naïve but well-mannered grandson, has taken the world by the storm.

One of the major features of the show is the quality writing that emphasizes a cultural commentary in the form of technological advancements. How can we draw a parallel between the show’s seemingly subtle hints at our own world and why are these comments so amazing in today’s world?

Constant sense of discovery

Just like the protagonists of the show, we are in a constant awe at what the technology of today is capable of doing. We have reached a point where VR technologies and augmented reality (AR) can be seen in everyday use, often in work environments.

Providing a genuine service for customers is now more than just selling a good product. Customer experience programs and user experience (UX) design principles are taking over the market. Eco-friendly products and packaging are the new norms, even though many companies still rely on environmental exploitation for their gains.

Looking for professional help no matter what problems you have is easier than ever before thanks to the interconnected nature of all the smart devices we are using. This sense of discovery is one of the greatest gifts we have received from technology.

Increased quality of life

Just like Rick does it for Morty, technology has made our lives easier on a day to day basis. No matter where you live, technology has made your life easier to live thanks to the developments in infrastructure. Water and electricity are becoming commonplace even in places where people have never known about them.

Getting help from pro essay writers for your writing corrections is also much easier given the nature of many services on the web. Not to mention the medical breakthroughs in the form of new medicine for old illnesses and innovative prosthetic devices that help people live their lives.

Even if all you ever wanted is a good TV, finding one today is cheaper and easier than ever before, which was impossible some decades before. The overall increase in the quality of life we live can only be attributed to the development of technology.

Accessibility and affordability

Gadgets such as cellphones, laptops and house ware items such as microwave machines or coffee makers have become commonplace. We are not sure how we would live without them around but they are a constant reminder of how technology affects us on a daily basis.

Going online and looking for college essay help seemed like a crazy idea only a couple of years ago. Finding good, cheap services and items that can make your work, college or overall life easier is a matter of finding a good website to visit.

This was unheard of in our parents’ youth, and while Rick does provide interesting gadgets and possibilities for Morty in multiple galaxies and universes, even the show can’t keep up with all the advancements taking place around us. Useful technology is more accessible and affordable than ever before, and we have learned to rely on it more than we care to admit.

Stimulating global creativity

Creativity is one of the most sought-after skills in today’s world. Technology has become so advanced and open to everyone that people stopped thinking for themselves. Gadgets such as drawing tablets and digital pens have become commonplace in many design agencies. Just like Rick’s portal gun.

However, social websites such as Pinterest and Tumblr have decided to go a step further and emphasize creativity over everything else. It’s now easier for every creative soul to express their thoughts and emotions through artwork and personal creations online.

Technology has made art galleries and workshops open to anyone who wants to participate, not just the select elite. One of the hallmarks of Rick and Morty is the emphasis on creative problem solving where very few rules apply. The same message can be seen in modern technology where everything is centered on nurturing creative capabilities of individuals.

Making the world smaller

Becoming the best writer, artist or content creator is now easier thanks to the open-ended nature of the internet. You can discover your latent talents in the form of photography, giving people writing help or simply creating new technological devices and patents for further development.

Technology has made the world smaller than it ever was, giving people more incentive to become interconnected. Traveling to a different country or continent is a matter of booking a ticket and traveling for a couple of hours, which was mind-boggling in the past. Making friends even, just like Rick’s best friend was Birdperson or the love of his life is Unity, “collective hivemind” from another dimension.

Rick and Morty tell us that the world is small by using a multitude of universes in almost each episode just like we would use different environments on a daily basis. The underlying message of the show is that we should use every piece of technology around us and make it a part of our lives.

To conclude, there will always be a line between using and overusing technology. However, limiting ourselves from all the wonderful capabilities at our disposal could be detrimental to us as a species and a society. Implement relevant and useful technology in whatever you do and you will see just how much life can become easier and simpler once you get used to your new toys. And not completely mess up the whole known or unknown universe.


Angela Baker is a self-driven specialist who is currently working as a freelance writer in OkDissertations and trying to improve herself in the blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That`s why Angela develops and improves her skills throughout the writing process to help and inspire people.

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